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Marketer salary
Average marketer salary
$39,944
Understanding Marketer Salaries
The salary for marketers varies widely, influenced by multiple factors including geographic location, years of experience, and specific job roles. As of October 2025, the average salary for a marketer is $39,944 per year. Entry-level positions typically start lower, while experienced marketers can command higher salaries, especially in tech and finance sectors.
In terms of location, states such as California and New York offer higher salaries compared to others, reflecting the cost of living and demand for skilled marketers. Marketers specializing in digital marketing or data analytics often see enhanced salary prospects due to the growing emphasis on data-driven decision-making in marketing strategies.
Moreover, marketers can enhance their earning potential by pursuing certifications or advanced degrees that improve their skill set. Understanding these factors allows job seekers to make informed career decisions, ensuring they are aligned with industry trends and salary benchmarks.
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Where can a Marketer earn more?
Marketer salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketer | $25,100 | $12.05 |
| Mid-level marketer | $42,300 | $20.35 |
| Senior-level marketer | $69,300 | $33.33 |
Marketer salary estimates from across the web
Average marketer salary by state
The average marketer salary in New Jersey, New York, and Delaware are the highest in the U.S. The lowest average marketer salary states are Nebraska, Mississippi, and South Dakota.
- State view
- County view
Highest paying states for marketers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $75,028 | $36.07 |
| 2 | Rhode Island | $69,617 | $33.47 |
| 3 | New York | $78,225 | $37.61 |
| 4 | New Jersey | $85,020 | $40.88 |
| 5 | Connecticut | $70,788 | $34.03 |
| 6 | Massachusetts | $72,579 | $34.89 |
| 7 | New Hampshire | $62,066 | $29.84 |
| 8 | Maine | $60,605 | $29.14 |
| 9 | California | $61,339 | $29.49 |
| 10 | District of Columbia | $60,968 | $29.31 |
| 11 | Pennsylvania | $60,880 | $29.27 |
| 12 | Maryland | $57,328 | $27.56 |
| 13 | Texas | $58,432 | $28.09 |
| 14 | Alaska | $47,004 | $22.60 |
| 15 | North Carolina | $50,178 | $24.12 |
| 16 | Virginia | $56,552 | $27.19 |
| 17 | Florida | $51,623 | $24.82 |
| 18 | Washington | $50,781 | $24.41 |
| 19 | Michigan | $46,018 | $22.12 |
| 20 | Vermont | $45,337 | $21.80 |
| 21 | Arkansas | $42,484 | $20.43 |
| 22 | Hawaii | $45,221 | $21.74 |
| 23 | Arizona | $46,711 | $22.46 |
| 24 | Ohio | $46,086 | $22.16 |
| 25 | Georgia | $45,423 | $21.84 |
| 26 | Illinois | $42,149 | $20.26 |
| 27 | South Carolina | $45,506 | $21.88 |
| 28 | Idaho | $39,023 | $18.76 |
| 29 | Minnesota | $41,545 | $19.97 |
| 30 | Tennessee | $42,204 | $20.29 |
| 31 | Utah | $38,717 | $18.61 |
| 32 | Colorado | $43,239 | $20.79 |
| 33 | West Virginia | $40,088 | $19.27 |
| 34 | Oregon | $41,825 | $20.11 |
| 35 | Kentucky | $40,978 | $19.70 |
| 36 | Kansas | $38,591 | $18.55 |
| 37 | Wisconsin | $39,437 | $18.96 |
| 38 | Alabama | $42,192 | $20.28 |
| 39 | Louisiana | $41,770 | $20.08 |
| 40 | Nevada | $40,101 | $19.28 |
| 41 | Missouri | $39,584 | $19.03 |
| 42 | Iowa | $38,592 | $18.55 |
| 43 | Oklahoma | $38,883 | $18.69 |
| 44 | North Dakota | $30,581 | $14.70 |
| 45 | South Dakota | $32,666 | $15.70 |
| 46 | Nebraska | $35,619 | $17.12 |
| 47 | New Mexico | $38,703 | $18.61 |
| 48 | Wyoming | $28,606 | $13.75 |
| 49 | Montana | $29,168 | $14.02 |
| 50 | Indiana | $39,953 | $19.21 |
| 51 | Mississippi | $35,109 | $16.88 |
Highest paying cities for marketers
The highest-paying cities for marketers are New York, NY, Boston, MA, and Hartford, CT.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York, NY | $80,006 | $38.46 |
| 2 | Boston, MA | $73,341 | $35.26 |
| 3 | Hartford, CT | $71,330 | $34.29 |
| 4 | Providence, RI | $69,800 | $33.56 |
| 5 | San Francisco, CA | $63,914 | $30.73 |
| 6 | Philadelphia, PA | $62,723 | $30.16 |
| 7 | Portland, ME | $62,131 | $29.87 |
| 8 | Washington, DC | $60,673 | $29.17 |
| 9 | San Antonio, TX | $60,385 | $29.03 |
| 10 | Baltimore, MD | $57,501 | $27.64 |
| 11 | Coral Gables, FL | $52,647 | $25.31 |
| 12 | Raleigh, NC | $51,863 | $24.93 |
| 13 | Seattle, WA | $51,229 | $24.63 |
| 14 | Salem, VA | $49,608 | $23.85 |
| 15 | Phoenix, AZ | $46,773 | $22.49 |
| 16 | Ann Arbor, MI | $45,754 | $22.00 |
| 17 | Columbus, OH | $45,511 | $21.88 |
| 18 | Columbia, SC | $45,376 | $21.82 |
| 19 | Urban Honolulu, HI | $45,177 | $21.72 |
| 20 | Atlanta, GA | $45,060 | $21.66 |
Marketer salary details
A marketer's salary ranges from $18,000 a year at the 10th percentile to $86,000 at the 90th percentile.
What is a marketer's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $86,000 | $7,167 | $41 |
| 75th Percentile | $60,000 | $5,000 | $29 |
| Average | $39,944 | $3,329 | $19 |
| 25th Percentile | $26,000 | $2,167 | $13 |
| 10th Percentile | $18,000 | $1,500 | $9 |
Highest paying marketer jobs
The highest paying types of marketers are marketing executive, digital marketing consultant, and marketing consultant.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Business Development Coordinator | $58,362 | $4,863 | $28.06 | 133,973 |
| Marketing Communications Coordinator | $49,151 | $4,096 | $23.63 | 96,492 |
| Digital Marketing Consultant | $71,064 | $5,922 | $34.17 | 99,520 |
| Marketing And Sales Coordinator | $45,306 | $3,776 | $21.78 | 89,923 |
| Marketing & Events Coordinator | $41,447 | $3,454 | $19.93 | 84,375 |
| Sales And Marketing Internship | $42,269 | $3,522 | $20.32 | 142,820 |
Top companies hiring marketers now:
Which companies pay marketers the most?
Marketer salaries at Apple and PayPal are the highest-paying according to our most recent salary estimates. In addition, the average marketer salary at companies like Office of the Comptroller of the Currency and Meta are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Apple | $188,032 | $90.40 |
| 2 | PayPal | $181,553 | $87.29 |
| 3 | Office of the Comptroller of the Currency | $176,187 | $84.71 |
| 4 | Meta | $171,345 | $82.38 |
| 5 | Citi | $167,196 | $80.38 |
| 6 | Goldman Sachs | $158,950 | $76.42 |
| 7 | Bloomberg | $157,439 | $75.69 |
| 8 | Bain & Company | $155,292 | $74.66 |
| 9 | Microsoft | $151,164 | $72.67 |
| 10 | Oracle | $137,575 | $66.14 |
| 11 | Visa | $136,973 | $65.85 |
| 12 | JPMorgan Chase & Co. | $136,089 | $65.43 |
| 13 | Morgan Stanley | $135,317 | $65.06 |
| 14 | Capgemini | $126,185 | $60.67 |
| 15 | AQR Capital Management | $118,354 | $56.90 |
| 16 | IBM | $117,354 | $56.42 |
| 17 | Accenture | $115,541 | $55.55 |
| 18 | Jefferies | $114,935 | $55.26 |
| 19 | Rocket Software | $112,531 | $54.10 |
| 20 | Airtable | $109,991 | $52.88 |
Wage gap by gender, race and education
Marketer salary by industry
The average marketer salary varies across industries:
- The average marketer salary in the technology industry is $55,524, the highest of any industry.
- The average marketer salary in the finance industry is $51,554.
- Marketers in the professional industry earn an average salary of $35,309, the lowest of any industry.
Highest paying industries for marketers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $55,524 | $26.69 |
| 2 | Finance | $51,554 | $24.79 |
| 3 | Hospitality | $41,492 | $19.95 |
| 4 | Health Care | $39,778 | $19.12 |
| 5 | Retail | $39,029 | $18.76 |
| 6 | Media | $38,856 | $18.68 |
| 7 | Professional | $35,309 | $16.98 |
High paying marketer jobs
Marketer salary trends
The average marketer salary has risen by $3,375 over the last ten years. In 2014, the average marketer earned $36,569 annually, but today, they earn $39,944 a year. That works out to a 5% change in pay for marketers over the last decade.
Compare marketer salaries for cities or states with the national average over time.
Average marketer salary over time
Compare marketer salaries for individual cities or states with the national average.
Marketer salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $39,900 | $19.20 | +3.1% |
| 2024 | $38,700 | $18.61 | +1.1% |
| 2023 | $38,300 | $18.42 | -0.2% |
| 2022 | $38,400 | $18.45 | +1.1% |
| 2021 | $38,000 | $18.26 | +0.7% |
Recently added marketer salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Sears | In-Store Marketer +Bonus) | Waterbury, CT | 06/29/2025 | $21,914 |
| Leaffilter North, LLC | DEN: Event Marketer | Denver, CO | 06/29/2025 | $37,566 |
| Leaffilter North, LLC | WTA: Event Marketer | Wichita, KS | 06/29/2025 | $37,566 |
| Leaffilter North, LLC | ECL: Event Marketer | Eau Claire, WI | 06/29/2025 | $37,566 |
| The Career Hut | Remote Digital/Affiliate Marketer-Will Train | Virginia Beach, VA | 06/29/2025 | $50,000 |
| The Career Hut | Remote Digital/Affiliate Marketer-Will Train | Phoenix, AZ | 06/29/2025 | $50,000 |
| The Career Hut | Remote Digital/Affiliate Marketer-Will Train | Wichita, KS | 06/29/2025 | $50,000 |
| The Career Hut | Rremote Digital/Affiliate Marketer-Will Train | Macon, GA | 06/29/2025 | $50,000 |
| The Career Hut | Remote Digital/Affiliate Marketer-Will Train | Chicago, IL | 06/29/2025 | $50,000 |
| The Career Hut | Remote Digital/Affiliate Marketer-Will Train | Oklahoma City, OK | 06/29/2025 | $50,000 |
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