How To Become A Marketing Account Executive: What It Is and Career Path

What is a marketing account executive and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Shonna Snyder Ph.D., CHES,

Michelle R. Eubanks

The job of Marketing Account Executives is to interact with targeted groups of customers and increase sales profits. They help the producer in the development of information, selling proposals, and customer relations. Their duties include performing research, preparing reports, and managing budgets. Also, they evaluate product demand and customer needs. They develop and implement marketing campaigns. The marketing account executive is responsible for keeping a flawless marketing account.

To get this job, you need a minimum of a bachelor's degree in commerce or a related discipline. Employers require prior experience in a related role. You must possess communication, organization, customer relations, and persuasion skills. You must be proficient in basic computer applications. Marketing account executives earn an average salary of $55,917 annually. This varies between $40,000 and $77,000.

What general advice would you give to a marketing account executive?

Shonna Snyder Ph.D., CHES

Associate Professor, Gardner-Webb University

My general advice would be to stay up-to-date on the quickly-moving content, and skills needed in the health field. There are many resources out there that will help keep you knowledgeable, use them all.

ScoreMarketing Account ExecutiveUS Average

Salary

4.1

Avg. Salary $52,986

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 54.85%

male 45.15%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a marketing account executive

Explore marketing account executive education requirements

Most common marketing account executive degrees

Bachelor's

80.0 %

Associate

8.0 %

Master's

7.6 %

Start to develop specific marketing account executive skills

Skills	Percentages
Digital Marketing	34.90%
C-Level	10.96%
CRM	6.05%
Customer Satisfaction	4.88%
Lead Generation	3.82%

Complete relevant marketing account executive training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing account executives learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing account executive based on U.S. Bureau of Labor Statistics data and data from real marketing account executive resumes.

Research marketing account executive duties and responsibilities

Engage with the Facebook community and manage feedback and customer inquiries.
Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.

Prepare your marketing account executive resume

When your background is strong enough, you can start writing your marketing account executive resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing account executive resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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