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Become A Marketing Account Executive

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Working As A Marketing Account Executive

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $66,000

    Average Salary

What Does A Marketing Account Executive Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Account Executive

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Marketing Account Executive?

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Marketing Account Executive Career Paths

Marketing Account Executive
Account Executive Marketing Manager Marketing Director
Regional Marketing Director
7 Yearsyrs
Account Executive Marketing Manager
Manager, Field Marketing
5 Yearsyrs
Account Executive Account Manager Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Senior Account Executive Account Manager Marketing Director
Director, Strategic Marketing
10 Yearsyrs
Senior Account Executive Sales Manager Marketing Director
Marketing And Business Development Director
9 Yearsyrs
Senior Account Executive District Sales Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Account Manager Product Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Sales Manager Business Development Manager Senior Manager Of Marketing
Senior Marketing Program Manager
9 Yearsyrs
Sales Manager Sales And Marketing Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Advertising Account Executive Sales And Marketing Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Advertising Account Executive Store Manager Market Manager
Market Director
10 Yearsyrs
Project Manager Product Manager Group Product Manager
Group Marketing Manager
8 Yearsyrs
Business Development Manager Senior Manager Of Marketing
Integrated Marketing Director
8 Yearsyrs
Assistant Manager Communications Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Advertising Account Executive Marketing Manager/Project Manager Marketing Account Manager
Retail Marketing Manager
7 Yearsyrs
Sales And Marketing Manager Brand Manager Brand Marketing Manager
Marketing Services Manager
6 Yearsyrs
Sales Account Manager Product Marketing Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
Marketing Communications Manager Marketing Manager/Project Manager Direct Marketing Manager
Marketing Manager, Email
6 Yearsyrs
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Do you work as a Marketing Account Executive?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Manager 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Top Careers Before Marketing Account Executive
Internship 6.2%
Manager 3.1%
Top Careers After Marketing Account Executive
Owner 3.4%
Consultant 2.8%
Manager 2.5%

Do you work as a Marketing Account Executive?

Marketing Account Executive Demographics

Gender

Female

50.2%

Male

40.7%

Unknown

9.1%
Ethnicity

White

60.3%

Hispanic or Latino

17.0%

Black or African American

11.1%

Asian

7.9%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

56.1%

German

6.5%

Portuguese

5.7%

French

5.7%

Italian

5.7%

Chinese

4.9%

Mandarin

4.9%

Cantonese

2.4%

Japanese

1.6%

Swedish

0.8%

Arabic

0.8%

Russian

0.8%

Carrier

0.8%

Armenian

0.8%

Polish

0.8%

Thai

0.8%

Korean

0.8%
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Marketing Account Executive Education

Schools

University of Phoenix

10.7%

New York University

7.5%

Michigan State University

6.8%

University of Houston

6.4%

University of Maryland - College Park

5.7%

Texas Tech University

5.0%

University of Texas at Austin

5.0%

Florida International University

5.0%

Temple University

4.6%

Arizona State University

4.3%

Pennsylvania State University

4.3%

University of Florida

4.3%

University of North Texas

3.9%

Texas A&M University

3.9%

University of Central Florida

3.9%

Towson University

3.9%

University of Arizona

3.9%

University of Southern California

3.6%

Florida State University

3.6%

University of Connecticut

3.6%
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Majors

Business

26.2%

Marketing

19.0%

Communication

14.2%

Public Relations

4.2%

Management

4.1%

Psychology

3.6%

Accounting

3.0%

Advertising

2.8%

English

2.7%

Finance

2.7%

Journalism

2.6%

Graphic Design

2.3%

Political Science

2.2%

Liberal Arts

1.7%

Kinesiology

1.6%

Education

1.6%

Nursing

1.5%

Economics

1.4%

Hospitality Management

1.4%

Fine Arts

1.3%
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Degrees

Bachelors

56.5%

Masters

17.6%

Other

15.7%

Associate

5.0%

Certificate

3.3%

Doctorate

0.7%

License

0.5%

Diploma

0.5%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$66,000
View Detailed Salary Report
$45,000
Min 10%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$66,000
Median 50%
$97,000
Max 90%
Best Paying Company
Salesforce
Highest Paying City
Hillsboro, OR
Highest Paying State
Washington
Avg Experience Level
2.7 years
How much does a Marketing Account Executive make at top companies?
The national average salary for a Marketing Account Executive in the United States is $66,511 per year or $32 per hour. Those in the bottom 10 percent make under $45,000 a year, and the top 10 percent make over $97,000.

Real Marketing Account Executive Salaries

Job Title Company Location Start Date Salary
Account Executive, Marketing Audienz, LLC Bellevue, WA Oct 01, 2010 $90,000
Account Executive Skymiles Marketing Delta Air Lines, Inc. Atlanta, GA Apr 10, 2011 $87,996
Marketing Account Executive Amalgamated LLC New York, NY Dec 09, 2009 $70,958
Account Executive Marketing Blast Radius Inc. Portland, OR Aug 01, 2011 $65,000
Cultural Ambassador/Marketing Account Executive Hamilton Communications Chicago, IL Nov 01, 2011 $60,000 -
$70,000
Account Executive/Marketing Department Natco Investment Group Inc. Miami, FL Oct 15, 2009 $57,000
Account Executive/Marketing Department Natco Investment Group, Inc. Miami, FL Oct 15, 2009 $57,000
International Marketing Account Executive Travel Leaders Franchise Group, LLC Miami, FL Sep 21, 2010 $56,120 -
$58,120
International Marketing Account Executive Travel Leaders Franchise Group, LLC Miami, FL Oct 01, 2010 $56,120 -
$58,120
International Marketing Account Executive Travel Leaders Group, LLC Miami, FL Sep 02, 2010 $56,118 -
$58,118
Account Executive-Marketing Boost Your Startup LLC. New York, NY Aug 17, 2009 $52,175
Marketing Account Executive Curvexpo Corp. New York, NY Nov 18, 2013 $50,000
Marketing Account Executive Gravity Media LLC New York, NY Aug 31, 2016 $46,000
Marketing Account Executive Xcelente Marketing Group LLC Denver, CO Feb 25, 2008 $45,000
Marketing Account Executive France-Ligne Inc. Riverside, CT Sep 21, 2011 $43,160
Marketing Account Executive Gravity Media, LLC New York, NY Sep 27, 2011 $42,784
Account Executive Marketing CBIP Management, Inc. Red Bank, NJ Feb 01, 2011 $42,500
Marketing Account Executive American Healthcare Facility Management Group, Inc. Hoboken, NJ Jul 19, 2010 $41,990
Marketing Account Executive Allura Imports, Inc. New York, NY Oct 01, 2010 $41,990

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Top Skills for A Marketing Account Executive

  1. New Clients
  2. New Accounts
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Prospected new clients and set up appointments either in person or over the phone to meet with them to close deals.
  • Accepted or declined new accounts from agents within delegated underwriting authority.
  • Tracked errors/defects on company website to assess key organizational performance.
  • Answered technical questions from customers and managed six customer service representatives on day to day operations.
  • Scheduled demos, conducting online and face-to-face presentations as necessary and following diligently all opportunities.

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Top 10 Best States for Marketing Account Executives

  1. New York
  2. Colorado
  3. California
  4. New Jersey
  5. Rhode Island
  6. District of Columbia
  7. Virginia
  8. Washington
  9. Pennsylvania
  10. Texas
  • (2,585 jobs)
  • (950 jobs)
  • (5,580 jobs)
  • (956 jobs)
  • (120 jobs)
  • (332 jobs)
  • (1,003 jobs)
  • (897 jobs)
  • (1,227 jobs)
  • (2,472 jobs)

Top Marketing Account Executive Employers

Jobs From Top Marketing Account Executive Employers

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