Marketing account executive vs marketing specialist

The differences between marketing account executives and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing account executive, becoming a marketing specialist takes usually requires 4-6 years. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for a marketing account executive include digital marketing, c-level and CRM. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Marketing account executive vs marketing specialist overview

	Marketing Account Executive	Marketing Specialist
Yearly salary	$52,986	$54,942
Hourly rate	$25.47	$26.41
Growth rate	10%	19%
Number of jobs	188,195	87,145
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 78%
Average age	39	37
Years of experience	10	6

What does a marketing account executive do?

Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Marketing account executive vs marketing specialist salary

Marketing account executives and marketing specialists have different pay scales, as shown below.

	Marketing Account Executive	Marketing Specialist
Average salary	$52,986	$54,942
Salary range	Between $36,000 And $75,000	Between $36,000 And $82,000
Highest paying City	Reston, VA	Seattle, WA
Highest paying state	Virginia	Washington
Best paying company	Google	Google
Best paying industry	Finance	Technology

Differences between marketing account executive and marketing specialist education

There are a few differences between a marketing account executive and a marketing specialist in terms of educational background:

	Marketing Account Executive	Marketing Specialist
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing account executive vs marketing specialist demographics

Here are the differences between marketing account executives' and marketing specialists' demographics:

	Marketing Account Executive	Marketing Specialist
Average age	39	37
Gender ratio	Male, 45.1% Female, 54.9%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing account executive and marketing specialist duties and responsibilities

Marketing account executive example responsibilities.

Engage with the Facebook community and manage feedback and customer inquiries.
Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Marketing account executive vs marketing specialist skills

Common marketing account executive skills

Digital Marketing, 35%
C-Level, 11%
CRM, 6%
Customer Satisfaction, 5%
Lead Generation, 4%
Brand Awareness, 4%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

Marketing Account Executive vs. similar jobs

Marketing Account Executive related careers

Marketing Account Executive related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Marketing Account Executive
Marketing Account Executive vs Marketing Specialist

Updated January 8, 2025

Browse executive management jobs