Top Marketing Account Executive Skills

Below we've compiled a list of the most important skills for a Marketing Account Executive. We ranked the top skills based on the percentage of Marketing Account Executive resumes they appeared on. For example, 8.9% of Marketing Account Executive resumes contained Sales Goals as a skill. Let's find out what skills a Marketing Account Executive actually needs in order to be successful in the workplace.

The six most common skills found on Marketing Account Executive resumes in 2020. Read below to see the full list.

1. Sales Goals

high Demand
Here's how Sales Goals is used in Marketing Account Executive jobs:
  • Managed accounts and expanded client base selling educational courses consistently exceeding sales goals.
  • Exceeded sales goals by identifying key business contacts through vigorous independent research and maintaining a minimum of 150 calls per day.
  • Manage the largest local list at FOX Sports Arizona, which comprises 33% of overall local sales goals.
  • Eclipsed sales goals immediately Won sales contest in first month of employment Regularly exceeded expected sales goals
  • Recognized for exceeding sales goals as one of the Top 5% Account Executives, nationally.
  • Negotiated fees for service, manage client interviews and placement; met monthly sales goals.
  • Campaign coordination, Territory Management, Assist subordinates in meeting sales goals.
  • Develop and maintain a client pipeline and meet monthly sales goals.
  • Outperformed sales goals in each measured period
  • Marketed client's store openings/re-openings/local community event involvement Worked directly with client to meet sales goals
  • Ensured weekly, monthly and seasonal sales goals were met and exceeded Represented Hermes Equestrian division at US national level competitions
  • Develop Marketing and promotion plans to insure the success of the organization and my personal sales goals.
  • worked with major chain accounts to produce and achieve sales goals.

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2. Company Website

high Demand
Here's how Company Website is used in Marketing Account Executive jobs:
  • Developed new company website becoming the #1 ranked organic search for the term Cell Phone Charging Station.
  • Directed the complete overhaul of company website and translated all content from English to Spanish.
  • Coordinated the daily marketing activities for the company website.
  • Designed, created and maintained the company website.
  • Update the company website as needed.
  • Initiated design and production of updated logo, sales and educational brochures, interactive company website and other advertising vehicles.

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3. New Accounts

high Demand
Here's how New Accounts is used in Marketing Account Executive jobs:
  • Accepted or declined new accounts from agents within delegated underwriting authority.
  • Solicit new accounts and business customers for retail and business advertising.
  • Obtain new accounts through business-to-business cold calling in retail, entertainment, wine, computer, service and automotive related industries.
  • Established new accounts and supported existing clients, developing print and online campaigns, and setting up pricing and payment plans.
  • Service established existing accounts in a local and regional area; acquire new accounts in northern Illinois and southern Wisconsin.
  • Increased sales by 15% over two year period by opening new accounts through networking and drip marketing campaigns.
  • Acquired & reactivated 100+ new accounts in less than a year; Star Performer 2 years in a role.
  • Regulated the client base of a senior account executive while generating new accounts involving intensive client interaction.
  • Account Executive, Membership Sales * Consistently exceeded individual sales goals by developing new accounts per month.
  • Function: Responsibilities in this position were focused on servicing existing customers and obtaining new accounts.
  • Increased 20 new accounts per year and achieved 10 % sales growth over past 2 years.
  • Gain new accounts by cold calling, networking events and closing new leads that come in.
  • Rewarded as part of a team for highest number of new accounts and revenue generated.
  • Prospected and uncovered client needs and proposed solutions for new accounts within 8 states.
  • Generated new accounts through out-going calls and maintained/expanded existing accounts by 23%.
  • Helped obtain new accounts at major annual international conference (NAFSA).
  • Analyze and forecast monthly sales data of existing and new accounts.
  • Obtained new accounts and increased profits within first six months.
  • Created new accounts for an expanding Southern California based company.
  • Established and strengthened relationships with new accounts.

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4. Client Relationships

high Demand
Here's how Client Relationships is used in Marketing Account Executive jobs:
  • Developed and maintained all client relationships, wrote/designed/produced monthly newsletter and created local commercials.
  • Managed client relationships and day-to-day campaign execution to ensure marketing programs remained on-strategy.
  • Cultivate client relationships in order to identify specific needs and deliver unique solutions.
  • Developed strong client relationships with art fair and event organizers, and worked directly with foreign embassies to promote cross-cultural projects.
  • Established client relationships by meeting all service needs requested by various DIAGEO beer and spirits brand managers.
  • Increased year over year sales by 22% with new and existing client relationships.
  • Developed new client relationships through cold calling, networking and referrals from existing clients.
  • Manage client relationships to defend revenue, maintain satisfaction, and identify cross-sell opportunities.
  • Responded promptly to customer needs to ensure continued and strong client relationships.
  • Establish and maintained client relationships in order to increase customer retention.
  • Maintained client relationships with Home Depot and Power Home Remodeling Group.
  • Maintain current client relationships along with building new ones.
  • Create and enhance agency and client relationships.
  • Foster new client relationships and determine their needs, be an advisor, while working in the interest of the company.
  • Leveraged new client relationships and expanded existing ones - [ ] annual billing sales.
  • Prospected New business Maintained client relationships Responsible for monthly goals and quotas
  • Account Executive for the VP ofSales and Marketing Expand client relationships byanalyzing, communicating andeliminating coverage gaps.

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5. Customer Service

high Demand
Here's how Customer Service is used in Marketing Account Executive jobs:
  • Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service levels with existing accounts and customers.
  • Developed relationships with clients by providing excellent customer service as well as investigated and resolved customer problems.
  • Answered technical questions from customers and managed six customer service representatives on day to day operations.
  • Used superior customer service/communication skills and attention to detail to account problems and customer concerns.
  • Interacted daily with Customer Service Representatives and other Marketers to ensure superior client satisfaction.
  • Provided excellent customer service after new business development by prospecting via cold-calling decisions-makers.
  • Exhibited essential customer service skills through servicing company clients.
  • Assist Property Managers with tenant relationship providing customer service.
  • Provided excellent customer service while increasing profits for company.
  • Developed and trained customer service and telemarketing representatives.
  • Maintained client relations and provided customer service.
  • Provided customer service satisfaction and problem solving.
  • Provide customer service, product knowledge and training while managing the implementation of SaaS product from initial purchase through renewal.
  • Supervised and coordinated day-to-day processes of other teams, including customer service, graphics team, and software developers.
  • Cultivated new business nationwide on a continual basis and provided a high level of customer service and turn around.
  • Worked closely with customer service and production to monitor client deliveries, expedite shipments, and process RTV's.
  • Assisted in the hiring process of new employees * Handled and resolved escalated customer services and department personnel issues.
  • Offered customer service to all of our consumers and verify all of our leads from the previous day.
  • Fulfilled duties of all aspects within business, including Marketing, Planning, Customer Service and Sales.
  • Promoted from customer service to marketing account executive, due to strong work performance and management review.

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6. Online

high Demand
Here's how Online is used in Marketing Account Executive jobs:
  • Scheduled demos, conducting online and face-to-face presentations as necessary and following diligently all opportunities.
  • Managed online advertising on all company websites.
  • Streamlined online ordering process by designing product.
  • Created an online customer satisfaction survey.
  • Increased Online Marketing revenue by 229% from Q2, 2014 to Q2, 2015 selling about one million dollars annually.
  • Managed Google AdWords and social media campaigns for domestic and global clientele, resulting in significant increases in online traffic.
  • Managed all aspects of print, online & event marketing campaigns for 50+ local, regional & national business clients.
  • Managed full service advertising campaigns including: websites, search engine optimization, search engine marketing, and online displays.
  • Enhanced sales materials by creating a proposal template, geographic and industry-specific one sheets, and employing online promotions.
  • Worked with clients and prospects to develop yearly marketing plans and market their company through print and online media.
  • Copy writing, ad creation and proofing, for all print, online and social media strategy campaigns.
  • Managed all aspects of the company s key online advertising relationships with MSN, AOL, and Yahoo!
  • Employed AT Clear Channel Radio selling Radio Advertising, Online Media and Digital Advertising to Local Businesses.
  • Consulted with small to medium business clients on print, online, and mobile platform marketing initiatives.
  • Present newspaper and online products with knowledge to ensure products are a good fit for the client.
  • Consulted with clients to audit and enhance existing SEO, online reputation, and social media activities.
  • Initiated marketing campaigns incorporating, print, online, customer e-communications, direct mail and PR.
  • Provided business to business marketing solutions for print, online, and a mobile optimized services.
  • Specialized in experiential, promotional partnerships, online and below---the---line marketing.
  • Created aggressive marketing campaigns by establishing an online presence, tapping into new revenue potential.

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7. New Clients

high Demand
Here's how New Clients is used in Marketing Account Executive jobs:
  • Developed and executed marketing strategies to enhance existing client relationships and acquire new clients.
  • Prospected new clients and set up appointments either in person or over the phone to meet with them to close deals.
  • Acquired 15 new clients in the first eight months of employment, increasing billable dollars by 15% annually.
  • Presented radio media schedule, appearance packages, sales promotions and sponsorship opportunities to existing and new clients.
  • Transition existing clients and new clients to Electronic Medical Records (EMR) to be compliant by 2015.
  • Assist in all experiential event logistics, preparation and execution for both existing and new clients.
  • Project 2: I managed an existing account base and developed business with new clients.
  • Identified new clients, generate proposals and utilize networking skills to produce new opportunities.
  • Prospected new clients using a variety of prospecting resources - networking, cold calling.
  • Dedicated to acquiring new clients through a blended approach of focused telemarketing and prospecting.
  • Managed and up sold current clients as well as prospected for new clients.
  • Improved market share by gaining on average 4 new clients per month.
  • Acquire new clients for high volume title office through aggressive marketing strategies.
  • Maintained existing accounts and acquired new clients through contacts and networking.
  • Prospected for new clients and conducted marketing analysis to increase sales.
  • Acquired and managed seven new clients in the past 10 months.
  • Presented IT services to groups to attract new clients.
  • Maintained clients and brought in new clients each month.
  • Signed new clients in untapped markets to long-term contracts.
  • Proposed budgets for new clients and established business plans.

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8. Email

high Demand
Here's how Email is used in Marketing Account Executive jobs:
  • Managed email and other correspondence.
  • Lead the AGCO project in developing new digital solutions via email automation and demand capture on websites with 100% success.
  • Assist in web page creation, email blast execution, social network and mobile promotion for new and existing clients.
  • Create & execute outbound marketing emails to help increase ticket sales while also performing phone sales for new corporate accounts.
  • Generated leads through door to door sales, cold calling, email campaigns, lead systems and print advertising.
  • Managed daily marketing emails as well as customer emails and phone calls for pricing, status, and guidelines.
  • Facilitated all brochures, catalogs, ads, collateral, and email creatives through art department for production.
  • Utilized email, direct mail, digital engagement and voice channels to drive growth within historically declining accounts.
  • Have set up and tested over 230 email campaigns, reaching more than 3 million subscribers.
  • Created and implemented business boosting email, social media and interactive marketing campaigns for clients.
  • Managed $290K email marketing budget, and monitored metrics to ensure effective marketing spend.
  • Communicated with small to mid-size proactively, via phone, email, and video conference.
  • Follow up on and process information requests via fax, email or regular mail.
  • Used A/B testing to track the success of email campaigns focused on user growth.
  • Generated leads for new sales through walk-ins, telephone and email contact with customers.
  • Increased email database and saw open rates at an average of 35%.
  • Experience in writing brochures, web content, advertisements and direct/ email campaigns.
  • Performed face to face, phone, fax and email sales calls.
  • Collaborated with editorial and design teams to optimize website and email design.
  • Develop relationships with clients through telephone, email, & face-to-face communication.

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9. Business Development

high Demand
Here's how Business Development is used in Marketing Account Executive jobs:
  • Managed new business development/consumer product account activity and for an international corporate ID and package design agency
  • Managed business development and marketing consultation for portfolio of more than 250 clients within wide-spread territory.
  • Increased client portfolio by identifying new business development opportunities within defined territory.
  • Developed and implemented business development program, Key to company's expansion.
  • Created marketing materials for business development and client presentations.
  • Coordinate with vendors and assist in new business development/proposals.
  • Attained new business development by cold-calling decision-makers.
  • Served as a liaison to the International Business Development team to design and translate marketing materials in multiple languages.
  • Managed key customer accounts and led business development in Western Europe for component parts, software and services.
  • Managed Booster Juice account, assisted with Bridgeport Brewing account and worked on new business development.
  • Mentored my colleagues and assisted them on all aspects of business development to increase digital revenue.
  • Generated over $700,000 of revenue in first year; significantly exceeding new business development quota.
  • Accomplished business development activities by researching, developing, marketing, and implementing sales plans.
  • Implement marketing and business development strategies to foster growth of start up businesses.
  • Asserted new business development by means of cold calling.
  • Accepted and excelled as lead in new business development.
  • Top producer for new business development.
  • Consulted with real estate agents to plan best-fit business marketing solutions using various marketing verticals Responsible for client acquisition and business development
  • Managed projects and work flow across multi-team environment for both marketing and business development projects.
  • Developed and implemented all business development roadmaps.

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10. Trade Shows

high Demand
Here's how Trade Shows is used in Marketing Account Executive jobs:
  • Attended international trade shows to establish and maintain relationships with potential and existing customers and vendors.
  • Represented Network Systems transmission equipment at national trade shows.
  • Coordinated marketing and advertising strategies for company trade shows.
  • Planned, coordinated and attended conventions/trade shows promoting services.
  • Meet with new/existing clients by attending trade shows and visiting clients on-site to promote products and generate sales to retail/wholesale businesses.
  • Assisted business development, logistics and execution of major In-Store Marketing industry trade shows (GlobalShop, ISM Expo).
  • Managed all aspects of events for trade shows, user groups, software installations, and customer appreciation conferences.
  • Involved travel, attending industry trade shows, overseeing video productions, press conferences, organizing and facilitating conferences.
  • Represent the brands at trade shows, and escorted ship visits and site inspections with travel partners and clients.
  • Interfaced with exhibit booth vendor to inventory, design and place United Guaranty's presence at trade shows.
  • Managed design and production of A Diamond Is Forever marketing materials for national trade shows and industry events.
  • Represent department and company at industry trade shows, lead in training sessions and present power point presentations.
  • Manage sales leads from trade shows, partner events, group purchasing organization contracts and customer events.
  • Present at all trade shows throughout the year to answer and assist customers with any questions.
  • Provided General Managers with marketing collateral needed in the field, at trade shows and events.
  • Assisted in the setup and management of sponsored events and trade shows with sales team.
  • Managed brand and product advertising, educational materials, trade shows and sales support collateral.
  • Manage and host company booth at various industry trade shows and lead in training sessions.
  • Demonstrated and sold new product lines at trade shows and in house showroom sales.
  • Organize, design, and plan trade shows to drive awareness and marketing objectives.

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11. Internal Departments

high Demand
Here's how Internal Departments is used in Marketing Account Executive jobs:
  • Communicated consistently with external and internal departments to assure quality in service for multiple campaigns simultaneously and production deadlines.
  • Initiated and cultivated relationships across multiple internal departments.
  • Worked with internal departments of AMA to improve customer service and resolve customer concerns.
  • Worked with customers, suppliers and internal departments in resolving questions.
  • Develop effective internal relationships to facilitate communication and execution with internal departments to ensure that client deliverables are successfully achieved.
  • Maximized the use of networking and webinar presentations to C-Level decision makers in order to penetrate distinct internal departments.

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12. Market Research

high Demand
Here's how Market Research is used in Marketing Account Executive jobs:
  • Conducted market research to examine sales trends and economic correlations in order to accustom client interest and satisfaction.
  • Create market data analysis through market research regarding demographics and statistical data to provide comprehensive marketing strategies.
  • Provided market research and analysis for clients and developed their marketing communications plans.
  • Coordinated national client events, created media lists for client promotional mailings, and produced market research analysis for client projects.
  • Managed client accounts, monitored and measured results, cultivated new business partnerships through daily prospecting, market research and networking.
  • Performed market research, developed marketing strategy, presented sales proposals, and negotiated contract terms & conditions.
  • Increase new client visits and revenues through aggressive marketing, successful networking and thorough market research.
  • Aided in growth planning, market research and advisory reporting to management team and owners.
  • Conducted market research through Nielsen and Scarborough to qualify leads and forecast market demand.
  • Conduct market research, analysis, and product launches for commercial and residential carpet.
  • Acted as liaison with market research firms, graphic designers and related vendors.
  • Analyzed market atmosphere for over 50 clients through various market research avenues.
  • Conducted market research on pricing and marketing services for the website.
  • Played an instrumental role in market research and performance analysis.
  • Developed market researches for a new product in U.S.A.
  • Conduct market research to support client initiatives.
  • Conducted nationwide surveys & market research.
  • Market research within Latin American countries for business opportunities for company s portfolio of products and services.
  • Market Research and analysis - provided customized reports to satisfy the needs of individual clients.

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13. Special Events

high Demand
Here's how Special Events is used in Marketing Account Executive jobs:
  • Managed inventory, customized web features, commercial copy writing and promotional activity including production and management of special events.
  • Developed marketing campaigns for special events.
  • Coordinated all special events, including annual awards banquet, golf outings, open houses, sales meetings and trade shows.
  • Direct the coordination of all the promotions at the point of sales, special events and activities below the line.
  • Created POS displays, worked closely with retail accounts, planned special events, organized all trade shows nationwide.
  • Work special events to help promote the company's products and services.
  • Envisioned theme and managed on site Special Events for live remotes.
  • Plan, organize and execute various special events.
  • Hosted movie screenings and special events.
  • Key Accomplishments and Responsibilities Oversaw special events sales/marketing/budgeting for Fortune 500 company accounts ranging from $50,000 to $1.2M.
  • Arranged ball players to do public service announcements & guest appearances at special events.
  • created and maintained programs to entice new business, mailings and special events advertising.
  • Directed, coordinated and supervised special events, fundraising activities and special promotions that generate sales leads.

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14. Revenue Growth

high Demand
Here's how Revenue Growth is used in Marketing Account Executive jobs:
  • Negotiated with 30+ ad agencies; annual 8% revenue growth due to new business development and increased shares from existing business
  • Proposed and closed engagements to achieve total revenue growth (sale and annuity), profit, and customer satisfaction.
  • Created acute and long-term acute care market strategies which resulted in revenue growth of 10% over prior year.
  • Achieved year over year revenue growth by developing campaign pitches and strategies for clients that met budget requirements.
  • Increased revenue growth from a minimal presence to over $1,000,0000 annually.
  • Developed a repeatable sales model that ensures consistent success and revenue growth

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15. Market Share

average Demand
Here's how Market Share is used in Marketing Account Executive jobs:
  • Initiate marketing programs to increase market share and enhance the organization's reputation within the community.
  • Grow market share by increasing office and medical supply sales to corporations and government businesses.
  • Offered digital, on-air, and on-site program outlines to increase market share.
  • Incorporate new marketing schemes to maximize competitive edge and gain more market share.
  • Developed new business while growing current account spending and market share.
  • Evaluate data and results to increase a dealer's market share.
  • Challenge: Increase market share of multiple product lines.
  • Reported and analyzed social media activity to generate sales and improve market share. '
  • Increase market share and sales through keyword expansions in various search engines like Google, MSN, Yahoo, Miva.
  • Keep resellers updated on pricing and recent product changes to drive market share.

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16. Customer Relationships

average Demand
Here's how Customer Relationships is used in Marketing Account Executive jobs:
  • Fostered customer relationships by managing transactions from initial contact to investment.
  • Manage and maintain customer relationships through purchasing or acquisition process.
  • Coordinated advertising for 75 business accounts with a $300,000/year combined value, and developed new customer relationships.
  • Manage and create all aspects of print production, liaison with printers, and managing customer relationships.
  • Established strong customer relationships, answered questions, and provided solutions using AT&T U-verse services.
  • Developed and manage customer relationships with decision makers and key people with influence to gain strategic positioning to maximize sales opportunities.

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17. Account Management

average Demand
Here's how Account Management is used in Marketing Account Executive jobs:
  • Provided account management and marketing communications support for a wide variety of clients ranging from manufacturing to retail
  • Handled account management and public relations efforts for various clients
  • Account management and sales of document management solutions.
  • Utilized account management, marketing and sales skills to assist the entire editorial team under strict deadlines.
  • Account management responsibility for manufacturing accounts in MD, PA, WV and VA.
  • Led and supported colleagues in all aspects of sales and account management.
  • Input data through the account management system.
  • Oversee and mentor account management team.
  • Manage client relationships through sales and service process, from introduction to contract execution, partnership evaluation and ongoing account management.

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18. SEO

average Demand
Here's how SEO is used in Marketing Account Executive jobs:
  • optimize website for SEO and set up social media sites *cold call possible leads and work with clients
  • Used various Software to implement SEO strategy.
  • Reviewed acquisition procurement requests, disseminating all required documentation, negotiation of pricing final approval and closeout letters for review.
  • Co-Managed the branch office & warehouse was responsible for liquidating closeout merchandise and consolidating branch operation with parent location.
  • Monitor SEO and user engagement and suggest social media content optimization.
  • Developed effective digital marketing campaigns resulting in high SEO.

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19. Customer Base

average Demand
Here's how Customer Base is used in Marketing Account Executive jobs:
  • Lead business development and marketing efforts to expand customer base and introduce products into specialty markets.
  • Identified potential customer base through industry research and telemarketing.
  • Retained existing customer base through consistent contacts
  • Managed customer base in excess of 400 managed accounts ~ Awarded Monthly Salesman Service Plaque by ensuring customer satisfaction- 1988
  • Position Responsibilities and Achievements: * Responsible for managing existing customer base of over 50 active clients.
  • Ensured new customer growth plus upgrade (where applicable) and retention of existing customer base.
  • Solicit new subscribers to business channel through cold calls and cultivation of existing customer base.
  • Scheduled appointments to approve of advertising and share new ideas to increase customer base.
  • Build customer base by cold calling into approved company affiliates to generate sales.
  • Extended customer base beyond the territory for seasonal specials and projects.
  • Maintained reoccurring customer base by follow-up and servicing client's accounts.
  • Expanded producing customer base from 3 to 18.
  • Stimulated new customer base through cold calling.
  • Maintain and service customer base.
  • Engaged in formulating direct marketing and fundraising campaigns for primarily financial, education and government customer base.
  • Coordinated test campaigns of new materials with target accounts and roled out to entire customer base.

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20. CRM

average Demand
Here's how CRM is used in Marketing Account Executive jobs:
  • Ensured CRM database had appropriate fields to record new and existing advertisers, communications, contracts.
  • Implemented and utilized Sugar CRM software to enter and track success with contacts.
  • Recruited to develop and executed the CRM programs targeting consumers for Astra-Zeneca brands.
  • Detailed daily documentation of all client interaction and sales using CRM system.
  • Manage appointments, schedules, logistics, and financing through CRM.
  • Entered daily calls into customer relationship manager (CRM) system.
  • Update opportunity information to report accurate forecast of revenues in CRM.
  • Tracked marketing pipeline through department CRM tool, SAP Customer OnDemand.
  • Engineered CRM database (platform salesforce.com), postal mail content, and e-mail content.
  • Call and set appointments for owner as well as manage the CRM database.
  • Utilize Salesforce CRM platform for lead generation and tracking to further the sales pipeline
  • Track and update all activities in CRM (Salesforce.com)
  • Maintained excellent records and activities thru Salesforce CRM.

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21. ROI

average Demand
Here's how ROI is used in Marketing Account Executive jobs:
  • Monitored and analyzed ROI for all client marketing activities, providing appropriate corrective actions as necessary.
  • Analyzed campaign performance metrics and developed recommendations to increase stakeholder ROI based on analysis.
  • Collected and analyzed information reporting ROI to determine effectiveness and implemented changes.
  • Provide regular reporting to clients of media performance, KPI, ROI and other metrics.
  • Maintain close relationships with Team Detroit (Ford) and Universal McCann (Chrysler).
  • Provide strategic advice to help clients get the best ROI on the advertising investment.
  • Performed ROI analyses on existing programs; updated and revised as needed.
  • Measure and report on marketing activities to demonstrate (ROI).
  • Analyze marketing campaign results to determine effectiveness and ROI.
  • Research and analyze verticals to ensure maximum client ROI.
  • Create client-facing status reports and provide analysis to determine ROI * Act as secondary liaison with third party vendors and B2B relationships
  • Identified client s needs for direct marketing and strategized the most effective form of communication to achieve highest ROI.

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22. Press Releases

average Demand
Here's how Press Releases is used in Marketing Account Executive jobs:
  • Supervised eight assistants who coordinated trade shows, fund-raising functions, conventions, and press releases for new and existing customers.
  • Developed and reviewed print and web layouts, press releases, copy editing, and scripts for radio and television.
  • Integrated key messages into PSA s, newsletters and press releases according to Associated Press (AP) guidelines.
  • Lead researcher and author of Meta's website blog and press releases and manage all social media accounts.
  • Demonstrated competencies in writing; craft Agency of Record and Press Releases, and website and collateral content.
  • Created public relations programs, wrote press releases, engaged media, and coached clients.
  • Marketed, developed press releases, ads and promoted clients for increased sales.
  • Write press releases for media in order to establish and maintain community awareness.
  • Developed ad scripts, radio ads, TV ads and press releases.
  • Produced Newsletters, AD Copy, and Press Releases.
  • Research, write, and distribute press releases.

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23. Sales Presentations

average Demand
Here's how Sales Presentations is used in Marketing Account Executive jobs:
  • Created new business development strategies and sales presentations to potential clients and serviced existing accounts beyond client expectations.
  • Created customized sales presentations including PowerPoint presentations, custom tailored brochures, and specialized demo presentations.
  • Developed marketing plans and strategies; researched competitive products and prepared editorial reviews and sales presentations.
  • Developed, coordinated and conducted sales presentations to educators and students.
  • Educated clients with sales presentations customized to address client-specific needs.
  • Conducted informative and persuasive sales presentations.
  • Prospect and close new business accounts; includes creating proposals and making sales presentations.
  • Create sales presentations and followed through to making purchase orders for clients.
  • Created effective sales presentations and marketing proposals to new and existing clients.
  • Performed sales presentations and explained sales programs to clients.
  • Prepare and execute marketing and sales presentations.
  • Prepared and lead sales presentations.
  • Conduct sales presentations and workshops.
  • Conducted sales presentations to clients for color services & forecasted trend reports.

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24. Business Owners

average Demand
Here's how Business Owners is used in Marketing Account Executive jobs:
  • Develop business to business relationships with local and national business owners/decision makers as well as local and national ad agency planners/buyers.
  • Presented agency ideas to business owners, company presidents, marketing directors, civic leaders, and hospital/medical facility boards.
  • Maintained and successfully grew current clients/donors as well as developed new relations with business owners throughout community.
  • Provided business owners with radio promotions.
  • Developed strong partnerships with business owners, organizations, and associations to help grow circulation and readership.
  • Design, create and execute numerous sales packages to present to local business owners and agencies.
  • Collaborated with clients at different marketing levels from small business owners, to promoters to agencies.
  • Contacted local restaurant business owners to educate, promote, and sell web advertising packages.
  • Solicited business owners to assist in marketing their businesses; maintained and serviced current accounts.
  • Meet property managers and business owners in the field for on-site fire sprinkler inspections.
  • Worked with agency representatives, corporate contacts, business owners and their marketing staffs.
  • Generated business through Cold calling Local Direct Business owners, and Advertising Agencies.
  • Designed custom marketing plans for small business owners to meet client objectives.
  • Elevated the out-of-home medium in Central Florida for local business owners.
  • Presented product demos for small business owners.
  • Studied financial and tax issues exclusive to private business owners.
  • Created long-term brands for local business owners Made presentations to large groups of business professionals Created successful marketing campaigns for local businesses

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25. Facebook

average Demand
Here's how Facebook is used in Marketing Account Executive jobs:
  • Developed and implemented promotional strategies for Facebook and Twitter pages.
  • Maintained a low-budget social media campaign using Twitter and Facebook; increased followers by over 500%.
  • Developed and managed pay-per-click campaigns on all major platforms including Google, Yahoo, Facebook, etc.
  • Updated 3 social media sites; LinkedIn, Facebook, Twitter, with industry trending updates.
  • Managed social media accounts (YouTube, Facebook, Bazaar Voice).
  • Engaged with the Facebook community and managed feedback and customer inquiries.
  • Apply expertise in desktop/mobile websites, Facebook, SEM and SEO, google ads, reputation monitoring, and associated media.
  • Managed the daily social media engagement activities on Facebook, LinkedIn, Twitter, YouTube, and other social sites.
  • Created engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.

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26. Cold Calls

average Demand
Here's how Cold Calls is used in Marketing Account Executive jobs:
  • Generate new contracts through field visits to businesses, events, referrals, social media, cold calls and mail marketing.
  • Contacted prospective clients via personal contacts, referrals, cold calls, and e-mail in order to establish face-to-face appointments.
  • Handled incoming cold calls and maintained long-term business contracts by building relationships with business owners and key management.
  • Processed a minimum of 25 applications weekly (marketing, leads, call in, cold calls).
  • Make quarterly quotas, weekly reports, track business, cold calls and presentations at community events.
  • Make cold calls and meetings to assign new business while also maintaining existing accounts.
  • Achieved or exceeded quota of cold calls and sales goals set by supervisor monthly.
  • Perform cold calls, visit potential clients, and complete follow ups.
  • Generated new business through monitoring prospects and implementing cold calls.
  • Captured 55%+ market share with new business development Generated new business through monitoring prospects and implementing cold calls.
  • Market and pursue new account sales to build our book of business, including cold calls and warm referrals.
  • Make "cold calls" Sell TV ads in Spanish for local business and organizations.

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27. Promotional Events

average Demand
Here's how Promotional Events is used in Marketing Account Executive jobs:
  • Developed innovative promotional events for key automotive accounts in high paced deadline environment.
  • Coordinated personal appearances, scheduling of interviews, and promotional events.
  • Assisted in the development of marketing plans and served as the public officer of station community affairs at promotional events.
  • Manage retail and chain level accounts including inventory management, up-selling, promotional events, POS materials, etc.
  • Coordinated promotional events in the Pacific Rim, Saudi Arabia, Europe & the United States.
  • Worked with other departments to assure quality service in placing orders and arranging promotional events.
  • Planned and created promotional events increasing membership volume by 20% first year.
  • Organized promotional events and basketball games; performed all game day operations.
  • Facilitated promotional events and marketing plans on and off campus.
  • Arranged promotional events and assisted the DJ for remotes.
  • Live in store promotional events across NW AR.
  • Promoted station awareness by creating several promotional events including business sponsor seminars and festival booth execution.
  • Designed coordinated and executed several client promotional events; sourced and secured sponsorships.

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28. Twitter

average Demand
Here's how Twitter is used in Marketing Account Executive jobs:
  • Face Book, Twitter, etc.)
  • Expanded Social Media footprint Increased LinkedIn traffic 10 fold in first month Revamped Twitter account.
  • Promote events in social media such as Twitter, Fb and Instagram Drafted letters to sponsors.
  • Initiated and executed social marketing program employing Twitter and Facebook to grow business; increasing awareness, user intimacy and visibility.
  • Connected with customers on Facebook, Twitter and company blog Built a positive company image and facilitated lasting customer relationships.
  • Developed marketing campaigns to increase lead generation*Designed print advertising campaign*Helped refine company's messaging*Created company's Facebook page and Twitter account

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29. Local Businesses

average Demand
Here's how Local Businesses is used in Marketing Account Executive jobs:
  • Developed advertising strategy and reached clients for local businesses and national brands.
  • Increased visibility of agency by marketing to local businesses.
  • Prospect local businesses to offer advertising.
  • Market local businesses for advertising.
  • Increase clinic referrals by marketing service line to the local physicians, pharmacies, key organizations, and local businesses
  • Recruited to discover local businesses and develop branding and marketing campaigns to help drive customer traffic.
  • Created strategic marketing analyses for local businesses, both independently and as a team.
  • Helped Korean local businesses in the DFW area to find their target markets.
  • Introduced new over 20 new local businesses to the power of radio.
  • Called on local businesses to maximize their exposure through multimedia platforms.
  • Supervised interns researching local businesses and approach to selling products to individual businesses - Trained and oversaw intern base
  • Selected to manage national accounts, healthcare clients and local businesses based on best sales and service practices.

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30. Search Engine Optimization

low Demand
Here's how Search Engine Optimization is used in Marketing Account Executive jobs:
  • Promoted lead generation through search engine optimization and traditional media marketing techniques.
  • Supported website development and ongoing search engine optimization.
  • Generated high search engine rankings via search engine optimization.
  • Search Engine Optimization, Reaching Organic Target Audience's.
  • Selected accomplishments: Developed relationships with Search Engine Optimization (SEO) companies to develop joint marketing strategies.
  • Assist small business and start-up companies with marketing by utilizing search engine optimization, creating strategic marketing plans and designing website content

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31. Project Management

low Demand
Here's how Project Management is used in Marketing Account Executive jobs:
  • Conducted face-to-face consultative meetings, contract negotiations, project management and customer follow-up.
  • Managed projects via project management software.
  • Market, where possible, other consulting services, such as, advanced project management skills and process procedure solutions.
  • Lead the department's conversion to an automated project management software, becoming the subject-matter expert.
  • Add and maintain all projects in Basecamp project management software.
  • Developed marketing strategies and tactical execution for home equity products and provided project management to checking and debit card marketing programs.

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32. Key Decision Makers

low Demand
Here's how Key Decision Makers is used in Marketing Account Executive jobs:
  • Established relationships with top management / key decision makers, and successfully executed high level presentations to advertising executives and clients.
  • Developed strategic action plans to entice competitor accounts and interfaced with key decision makers to gather business needs and product expectations.
  • Established relationships with key decision makers to identify new business opportunities and execute service agreements for new solutions and services.
  • Scheduled and conducted sales meetings/industry conferences to present company s value proposition while identifying new opportunities with key decision makers.
  • Required to immediately impact financial goals, proactively promote energy efficient products, and maintain relationships with key decision makers.
  • Established rapport with key decision makers, outside advertising sales teams and internal departments fostering a welcoming and trustworthy environment.

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33. Powerpoint

low Demand
Here's how Powerpoint is used in Marketing Account Executive jobs:
  • Created PowerPoint presentations and developed marketing materials.
  • Managed administrative tasks within marketing projects including: Word documents, Excel Spreadsheets, and PowerPoint documents.
  • Develop PowerPoint presentations for proposals and prepare for bids and services.
  • Develop and deliver innovative presentations to clients using PowerPoint and webinar tools.
  • Designed presentations using Powerpoint, Adobe Photoshop, Adobe Illustrator, and Quarke Xpress.
  • Designed and updated comprehensive database management system, advanced PowerPoint presentations researched future sales opportunities for $80MM printing company.

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34. Annual Sales

low Demand
Here's how Annual Sales is used in Marketing Account Executive jobs:
  • Helped capture an average of $500,000 in annual sales by building and sustaining relationships with domestic and international clients.
  • Cultivated relationships with decision makers in corporations exceeding $250MM in annual sales (many +$1BB).
  • Worked with art directors, sales agents, and financial staff members to set and reach annual sales goals.
  • Hired and managed outside sales staff selling production and stage services with annual sales of 15 million dollars.
  • Achieved annual sales objective of over $500,000 in a competitive territory as a first year account executive.
  • Build and develop accounts, generate leads - Consistent month-to-month and annual sales growth
  • Increased annual sales 260% in first year of managing program.
  • Exceeded annual sales by 50% in 2005 financial year.
  • Generated and followed up on leads within a 17 county territory.Exceeded Annual Sales Goals by 30%

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35. SEM

low Demand
Here's how SEM is used in Marketing Account Executive jobs:
  • Developed and executed advertisement campaigns, which increased company s exposure in a very competitive market.
  • Organized and presented workshops at area companies with Financial Planners providing an educational seminar for employees.
  • Prepared digital mock-ups and presentation proposals for clients' signage/murals/logos and window art advertisements.
  • Supervised marketing agents and offered guidance and assistance with sales and advertisement developments.
  • Contacted and developed relationships with clients and followed up with advertisement ideas.
  • Created and developed advertisements and marketing programs for small to mid-sized businesses.
  • Oversee submission and revision of all classified advertisements for daily newspaper.
  • Customized state-of-the-art interactive 67 foot semi-tractor trailer with realistic trucking activities.
  • Designed national, regional and community advertisements for trade publications.
  • Assisted in all content development for advertisements and editorial.
  • Verified information with consumers to check for misleading advertisement.
  • Attended and provided input for quarterly marketing strategy seminars.
  • Manage the production of traditional and digital advertisements.
  • Organized and disseminated company events calendar.
  • Managed event and advertisement budgets.
  • Worked with and trained the Sales team to effectively sell advertisements, along with how to write effective ad copy.
  • Coordinated the design, preparation and assembly of all marketing collateral for the company to use in the FHCA conference.
  • Communicated the value of our HomePages directories to current clients & entered data relevant to client's particular advertisement.
  • Organized and supervised all events, including seminars, trade shows, blood drives, and flu clinics.
  • Developed sales strategies, presentations and seminars which resulted in sales of new systems, upgrades and additions.

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36. Real Estate

low Demand
Here's how Real Estate is used in Marketing Account Executive jobs:
  • Reviewed hundreds of financial real estate appraisals designed for government and banking institutions.
  • Marketed firm to local real estate offices, banks, and other businesses to increase the production of loans.
  • Account Executive responsible for new line subscribers within the real estate sales & development sector.
  • Develop and implement creative corporate events and sponsorship strategies for new real estate projects.
  • Presented and closed 10 local Real Estate companies to utilize our services.
  • Prospect & staff presentations to real estate brokerages to promote home warranty accounts Trade expo setup and marketing in 5 state territory
  • Managed Homesource a Real Estate channel with 200+ Brokers and Realtors.

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37. Radio Station

low Demand
Here's how Radio Station is used in Marketing Account Executive jobs:
  • Cultivated relationships with local businesses to demonstrate market potential among thousands of local listeners of multiple demographics across 5 radio stations.
  • Radio and internet advertising sales for six Salem radio stations in Honolulu consisting of exclusive formats in the market.
  • Create advertising and marketing solutions for two radio stations, Mix 92.9 and 96.3 JACK FM.
  • Design proposals and create marketing campaigns for individual clients on four radio stations.
  • Create Marketing campaigns with clients using specific radio stations.
  • Radio stations are: KIXT 106.7, KWPW 107.9 and KWOW 104.1.

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38. Potential Customers

low Demand
Here's how Potential Customers is used in Marketing Account Executive jobs:
  • Provided one on one interaction with customers and potential customers to inform and secure new contracts.
  • Provided feedback of potential customers and members to enhance product functioning and the service delivery.
  • Conducted sales presentations with current and potential customers on the benefits of U-Verse.
  • Promote exceptional service and benefits to potential customers to foster sales growth.
  • Worked with Sales Department to identify potential customers, and worked with customer engineering departments to establish technical needs and requirements.
  • Designed and implemented 180-day plan where call center representatives followed-up and communicated regularly with potential customers via letters and telephone calls.

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39. Sales Process

low Demand
Here's how Sales Process is used in Marketing Account Executive jobs:
  • Used a complete cost of operations sales process to help customers with their comfort conditions, offering HVAC service agreements.
  • Managed the sales process from start to finish andalways exceeded sales goals.
  • Utilized solution sales process to actively obtain new customers, increase existing customer utilization, and develop new market segments.
  • Worked closely with company executives to identify new business opportunities and routinely participated in the sales process.
  • Worked closely with company executives to identify new business opportunities and routinely participated in the sales process.
  • Initiate new business with Multi-Family and Property Management companies through email marketing and sales process.

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40. C-Level

low Demand
Here's how C-Level is used in Marketing Account Executive jobs:
  • Conducted needs analysis dealing with C-level executives, decision makers, and small business owners and recommended proper solutions.
  • Worked closely with media planners, owners of advertising agencies, marketing directors and C-level management.
  • Created and presented MEDITECH software quotes and Perot Systems hardware proposals to C-level executives.
  • Identified opportunities within given territory while marketing and selling MEDITECH software and solutions to C-Level executives in healthcare organizations.
  • Worked directly with C-Level executives and small-business owners to recommend company vehicle fleet management, maintenance and insurance through Enterprise Rent-A-Car.
  • Developed key relationships and exceptional rapport with C-level executives and business decision-makers at strategic companies around the greater Seattle area.

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41. Linkedin

low Demand
Here's how Linkedin is used in Marketing Account Executive jobs:
  • Established an integrated social media campaign that included representation on Twitter, LinkedIn and Facebook.
  • Designed and implemented LinkedIn training program for Directors transitioning to new business development roles.
  • Maintain official company page on Facebook and LinkedIn to facilitate interaction with consumers.
  • Secured critical LinkedIn partnership and managed the associated marketing campaign and announcement.
  • Implemented standardized branding across email signatures and employee LinkedIn accounts.
  • Created and maintained LinkedIn and Twitter company profiles/content.

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42. Creative Direction

low Demand
Here's how Creative Direction is used in Marketing Account Executive jobs:
  • Produced and guided creative direction of sales and product videos.
  • Provide creative direction & facilitate concept development for graphic designers; supplement by performing graphic design as necessary using Adobe products.
  • Provided creative direction to advertising agency in development of marketing message which resulted in increased sales and higher retention rates.
  • Established trade show creative direction to support overall company objectives to accurately portray growth strategies and corporate initiatives.
  • Provide creative direction and strategic goals to facilitate the design of promotional materials via external creative designer.
  • Provided creative direction and ensured advertisements were 100% accurate by managing relationship between external agency and internal client.

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43. B2C

low Demand
Here's how B2C is used in Marketing Account Executive jobs:
  • Managed a variety of accounts in the San Francisco Bay and Minneapolis offices, spanning B2B and B2C marketing communication efforts.
  • Developed B2C print collateral for our trade partners to leverage throughout the year, from concept to distribution.
  • Designed innovative marketing campaigns using Microsoft Power Point for B2C media campaigns.
  • Created and produced B2C and B2B digital newsletters.
  • Brand management experience in B2C accounts including 3M Command, 3M Filtrete, 3M Scotch Mounting and Fastening products and Smead.
  • Developed B2B and B2C national acquisition/retention marketing campaigns designed to increase sales during defined television series launch windows.

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44. Prospective Customers

low Demand
Here's how Prospective Customers is used in Marketing Account Executive jobs:
  • Contacted prospective customers to sell television/radio time for the broadcasting station.
  • Developed prospective customers using lead generation methods and performing an average of 100 cold calls a day.
  • Locate prospective customers via B2B cold calls.
  • Initiated cold calls to prospective customers, followed up, performed pre-sales activities, and closed transactions.
  • Schedule appointments with prospective customers, research customers businesses and perform client needs analysis.
  • Contacted prospective customers to present information on available services such as online virtual training, continuing education and custom training solutions.

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45. Promotional Materials

low Demand
Here's how Promotional Materials is used in Marketing Account Executive jobs:
  • Researched, developed and implemented comprehensive marketing plans for physician partners utilizing multiple media mechanism and promotional materials.
  • Lead a team of colleagues in the authoring and production of sales and promotional materials.
  • Managed design and development of trade show booths and promotional materials.
  • Created a database of promotional materials designed to upsell center services.
  • Developed and executed strong marketing strategies/promotional materials/merchandising.
  • Increased bank visibility by supervising the creation and production of monthly promotional materials to encouraging customers to purchase additional financial services.

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46. RFP

low Demand
Here's how RFP is used in Marketing Account Executive jobs:
  • Responded to RFP's by drafting proposals and developing PowerPoint presentations.
  • Team lead and liaison throughout the RFP process.
  • Contribute to RFP responses to secure new business.
  • Responded to RFPs, identified new business opportunities, and developed comprehensive marketing and partnership strategies for potential clients.
  • Created RFPs in order to obtain vendor services for marketing activities.
  • Responded to RFPs for broadband access.

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47. Special Projects

low Demand
Here's how Special Projects is used in Marketing Account Executive jobs:
  • Managed special projects with sales, services, HR and IT department.
  • Support staff for special projects including photo and video library development.
  • Managed and organized special projects as assigned by Regional Sales Manager.
  • Completed special projects, including the implementation of agency insurance licenses and the creation of an online safety program for clients.
  • Managed all Disneyland Park video special projects, including network television productions, Tour & Travel videos, and infomercials.
  • Supervised five associates and over 20 during special projects; interviewed recruited, trained, and evaluated personnel.

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48. Monthly Basis

low Demand
Here's how Monthly Basis is used in Marketing Account Executive jobs:
  • Provide Gas, NGL, and Oil pricing on a monthly basis.
  • Manage all relevant marketing spends and ensure to keep within budget to achieve marketing objectives on monthly basis.
  • Monitor and analyze competitor s activities on monthly basis.

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49. Positive Relationships

low Demand
Here's how Positive Relationships is used in Marketing Account Executive jobs:
  • Established and maintained positive relationships with agencies and business owners.

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50. Sales Activities

low Demand
Here's how Sales Activities is used in Marketing Account Executive jobs:
  • Coordinated sales activities; maintained marketing analysis and customer account files.
  • Planned, implemented and tracked field sales activities (marketing, contract negotiations and logistics) to ensure market penetration.
  • Managed sales data and maintained records of sales activities.
  • Lead sales activities and negotiate contracts.
  • Assign company generated leads to resellers and distributors and then monitor sales activities.

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20 Most Common Skill for a Marketing Account Executive

Sales Goals11.8%
Company Website10.4%
New Accounts8.7%
Client Relationships8%
Customer Service7.9%
Online7.5%
New Clients5.7%
Email4.9%

Typical Skill-Sets Required For A Marketing Account Executive

RankSkillPercentage of ResumesPercentage
1
1
Sales Goals
Sales Goals
8.9%
8.9%
2
2
Company Website
Company Website
7.8%
7.8%
3
3
New Accounts
New Accounts
6.6%
6.6%
4
4
Client Relationships
Client Relationships
6.1%
6.1%
5
5
Customer Service
Customer Service
6%
6%
6
6
Online
Online
5.6%
5.6%
7
7
New Clients
New Clients
4.3%
4.3%
8
8
Email
Email
3.7%
3.7%
9
9
Business Development
Business Development
3.2%
3.2%
10
10
Trade Shows
Trade Shows
2.9%
2.9%
11
11
Internal Departments
Internal Departments
2.8%
2.8%
12
12
Market Research
Market Research
2.8%
2.8%
13
13
Special Events
Special Events
2.5%
2.5%
14
14
Revenue Growth
Revenue Growth
2.4%
2.4%
15
15
Market Share
Market Share
1.8%
1.8%
16
16
Customer Relationships
Customer Relationships
1.7%
1.7%
17
17
Account Management
Account Management
1.7%
1.7%
18
18
SEO
SEO
1.6%
1.6%
19
19
Customer Base
Customer Base
1.6%
1.6%
20
20
CRM
CRM
1.5%
1.5%
21
21
ROI
ROI
1.5%
1.5%
22
22
Press Releases
Press Releases
1.5%
1.5%
23
23
Sales Presentations
Sales Presentations
1.5%
1.5%
24
24
Business Owners
Business Owners
1.4%
1.4%
25
25
Facebook
Facebook
1.3%
1.3%
26
26
Cold Calls
Cold Calls
1.3%
1.3%
27
27
Promotional Events
Promotional Events
1.3%
1.3%
28
28
Twitter
Twitter
1.1%
1.1%
29
29
Local Businesses
Local Businesses
1%
1%
30
30
Search Engine Optimization
Search Engine Optimization
1%
1%
31
31
Project Management
Project Management
1%
1%
32
32
Key Decision Makers
Key Decision Makers
0.9%
0.9%
33
33
Powerpoint
Powerpoint
0.9%
0.9%
34
34
Annual Sales
Annual Sales
0.9%
0.9%
35
35
SEM
SEM
0.8%
0.8%
36
36
Real Estate
Real Estate
0.7%
0.7%
37
37
Radio Station
Radio Station
0.6%
0.6%
38
38
Potential Customers
Potential Customers
0.6%
0.6%
39
39
Sales Process
Sales Process
0.6%
0.6%
40
40
C-Level
C-Level
0.5%
0.5%
41
41
Linkedin
Linkedin
0.5%
0.5%
42
42
Creative Direction
Creative Direction
0.5%
0.5%
43
43
B2C
B2C
0.5%
0.5%
44
44
Prospective Customers
Prospective Customers
0.5%
0.5%
45
45
Promotional Materials
Promotional Materials
0.5%
0.5%
46
46
RFP
RFP
0.4%
0.4%
47
47
Special Projects
Special Projects
0.4%
0.4%
48
48
Monthly Basis
Monthly Basis
0.4%
0.4%
49
49
Positive Relationships
Positive Relationships
0.4%
0.4%
50
50
Sales Activities
Sales Activities
0.4%
0.4%

43,430 Marketing Account Executive Jobs

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