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Job outlook for marketing account executives in the United States
Marketing account executive job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected marketing account executive job growth rate is 10% from 2018-2028.
About 33,700 new jobs for marketing account executives are projected over the next decade.
Marketing account executive salaries have increased 8% for marketing account executives in the last 5 years.
There are over 743,331 marketing account executives currently employed in the United States.
There are 188,195 active marketing account executive job openings in the US.
The average marketing account executive salary is $52,986.
Are marketing account executive jobs in demand?
Marketing account executive job and salary trends over time
Marketing account executive jobs over time
Marketing account executive job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 743,331 | 0.22% |
| 2020 | 709,628 | 0.21% |
| 2019 | 752,039 | 0.22% |
| 2018 | 744,299 | 0.22% |
| 2017 | 721,551 | 0.22% |
Average marketing account executive salary over time
Marketing account executive salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $52,986 | $25.47 | +3.9% |
| 2025 | $51,004 | $24.52 | +1.9% |
| 2024 | $50,049 | $24.06 | +1.6% |
| 2023 | $49,282 | $23.69 | +0.8% |
| 2022 | $48,890 | $23.50 | +1.9% |
Marketing account executive jobs by state
Most common states for marketing account executives
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 457 | 66% |
| 2 | New Hampshire | 1,342,795 | 504 | 38% |
| 3 | Minnesota | 5,576,606 | 2,067 | 37% |
| 4 | Delaware | 961,939 | 346 | 36% |
| 5 | North Dakota | 755,393 | 270 | 36% |
| 6 | Massachusetts | 6,859,819 | 2,367 | 35% |
| 7 | Vermont | 623,657 | 214 | 34% |
| 8 | Wyoming | 579,315 | 192 | 33% |
| 9 | Virginia | 8,470,020 | 2,649 | 31% |
| 10 | Rhode Island | 1,059,639 | 333 | 31% |
| 11 | Montana | 1,050,493 | 323 | 31% |
| 12 | South Dakota | 869,666 | 258 | 30% |
| 13 | Colorado | 5,607,154 | 1,619 | 29% |
| 14 | Connecticut | 3,588,184 | 1,051 | 29% |
| 15 | Nebraska | 1,920,076 | 554 | 29% |
| 16 | Washington | 7,405,743 | 2,042 | 28% |
| 17 | Georgia | 10,429,379 | 2,843 | 27% |
| 18 | Maryland | 6,052,177 | 1,657 | 27% |
| 19 | Oregon | 4,142,776 | 1,109 | 27% |
| 20 | Utah | 3,101,833 | 825 | 27% |
Most common cities for marketing account executives
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Lansing | 2 | 2% | $54,064 |
| 2 | Bentonville | 1 | 2% | $46,578 |
| 3 | Jupiter | 1 | 2% | $49,767 |
| 4 | Atlanta | 4 | 1% | $57,800 |
| 5 | Brooklyn Park | 1 | 1% | $42,104 |
| 6 | Cambridge | 1 | 1% | $55,552 |
| 7 | Little Rock | 1 | 1% | $46,636 |
| 8 | Denver | 3 | 0% | $48,534 |
| 9 | Boston | 2 | 0% | $55,623 |
| 10 | Chicago | 2 | 0% | $57,129 |
| 11 | Indianapolis | 2 | 0% | $48,958 |
| 12 | Birmingham | 1 | 0% | $47,868 |
| 13 | Irvine | 1 | 0% | $57,892 |
| 14 | Los Angeles | 1 | 0% | $58,276 |
| 15 | Sacramento | 1 | 0% | $59,150 |
| 16 | San Diego | 1 | 0% | $57,407 |
| 17 | San Francisco | 1 | 0% | $60,745 |
Marketing Account Executive job outlook: Expert opinions
Our panel of marketing account executive experts
Salem State University
University of South Florida
Donnelly College
California State University - Chico
Texas Woman's University
University of Akron
Saint Xavier University
Eastern University
Lehigh University
Southern University and A & M College
University of Michigan Dearborn
Pace University
City University of Seattle
What Marketing Account Executive skills would you recommend for someone trying to advance their career?
Jean-Paul James Ph.D.: Experience. Having experience and your network will maximize your salary potential. Once in a position, marketing practitioners need to continue to network—not only within their company but in the industry. The hidden job market refers to jobs that employers do not advertise or publish publicly. Not publicizing these openings can help these employers save on the costs and time associated with posting and evaluating job applications or interviewing. Only through networking can entry-level marketers maximize their opportunities and, thus, their salaries.
Jay Civitillo
University of South Florida
Business/Commerce
What will help Marketing Account Executives increase their earning potential?
Jay Civitillo: I mentioned this to the department chair. He asked me to develop responses, which he will review with other marketing professors. I can have formal answers back to you by the end of the week. Will this work?
What Marketing Account Executive skills would you recommend for someone trying to advance their career?
Dr. Gulay Guzel PhD: Maximizing salary potential at the outset of one's marketing career requires strategic considerations. Marketing is inherently interdisciplinary, drawing from fields such as psychology, sociology, anthropology, and data science. Graduates should first identify their specialization within the marketing realm, whether it's in market research, product design, pricing strategy, or another area. Next, they should articulate what sets them apart from other candidates and highlight additional value they bring to the table. Realism is key when setting salary expectations; candidates should conduct thorough industry research to inform negotiations. Additionally, leveraging diverse experiences gained from internships and coursework to bolster their applications can significantly enhance their bargaining power.
Dhuha Shareef
Donnelly College
Liberal Arts And Sciences, General Studies And Humanities
What general advice would you give to a Marketing Account Executive?
Dhuha Shareef: 1. Research Salary Expectations : Before accepting a job offer, research the typical salary range for similar positions in your area and industry. Websites like Glassdoor and PayScale can provide helpful salary data. 2. Negotiate Your Salary : Don't be afraid to negotiate your salary, especially if you have relevant experience or skills that make you a strong candidate. Practice your negotiation skills and be prepared to make a case for why you deserve a higher salary. 3. Consider Additional Education or Certifications : Obtaining advanced degrees or relevant certifications can increase your earning potential in the liberal arts field. However, weigh the cost of further education against the potential salary increase. 4. Demonstrate Value : Once you're in the job, consistently demonstrate your value to the organization through your work performance, contributions, and achievements. This can position you for salary increases and advancement opportunities in the future.
What will help Marketing Account Executives increase their earning potential?
Dhuha Shareef: 1. Networking : Build relationships with professionals in your field through networking events, online platforms like LinkedIn, and informational interviews. Networking can lead to job opportunities and valuable insights. 2. Gain Practical Experience : Look for internships, volunteer opportunities, or entry-level positions that allow you to gain hands-on experience in your chosen field. This can help you develop relevant skills and make valuable connections. 3. Continuous Learning : Stay up-to-date with industry trends, developments, and new technologies through reading, attending workshops, or taking online courses. Continuous learning will keep your skills sharp and make you more competitive in the job market. 4. Develop Soft Skills : Communication, critical thinking, problem-solving, and adaptability are crucial skills in any career, but especially in the liberal arts field. Work on honing these skills to stand out to employers.
What general advice would you give to a Marketing Account Executive?
Dr. Stefanie Boyer: In the next 3-5 years, job skills will require more technical knowledge, as well as the ability to think critically about the appropriate use of AI, such as prompts, strategy, effectiveness, efficiency, ethics, and safety. Because of the AI tools we have available, you will be expected to do more in less time, and your job role will expand. Your ability to connect with others, communicate, and converse effectively will be extremely valuable because these are skills that AI can't replace.
What Marketing Account Executive skills would you recommend for someone trying to advance their career?
Cassandra Faith: Again, this seems to be related to the skills you develop over time. Pay attention to the opportunities that are needed but few people want to do. Public speaking and writing skills will always be valuable so stay current on those skills as well.
What general advice would you give to a Marketing Account Executive?
Len Hostetter: Work hard and do your defined job well. Seek opportunities that take you outside your defined job, so that you can demonstrate to others that you are capable of more. Additionally, seek out a mentor as you start your career. Someone who is experienced and is not in your chain of command at work. Someone who will be honest with you and support your career advancement through providing feedback - both positive and negative. Finally, build you network, including building and maintaining professional relationships. This opens doors to your future success.
What Marketing Account Executive skills would you recommend for someone trying to advance their career?
Len Hostetter: Proficiency and comfort with business data analytics skills is a must. This is foundational to business and marketing. Marketing has become very data driven. Additionally, understanding Artificial Intelligence (AI), being comfortable using it, and understanding how it will impact your work in the future. Some work will be eliminated, other work transformed. Finally, the ability to communicate, both orally and in writing.
Dr. Pushkala Raman Ph.D.
Associate Dean of Academic Affairs & Professor of MarketingTexas Woman's University
Business/Commerce
What Marketing Account Executive skills would you recommend for someone trying to advance their career?
Dr. Pushkala Raman Ph.D.: Communication will continue to be the most important skill required of anyone irrespective of the time period.
Currently, a new graduate in the field of marketing needs to be skilled with social media, demonstrate AI tools proficiency and have strong data analytic skills. Given the rapidly evolving landscape with respect to AI, social media and digital marketing, it is hard to predict what technologies will be in use five years from now. This is why agility is going to a much required trait. Agility in an individual is the ability to take on new challenges, willingness to learn and adapt to new technologies, and be prepared to operate beyond the comfort zone of one's role in the organization.
What will help Marketing Account Executives increase their earning potential?
Dr. Pushkala Raman Ph.D.: Building a career is based on two kinds of capital- performance and relationship capital. Performance capital is about how you execute your role in the company. Take time to understand how your role fits in with the larger goals of the unit you are working for. Show up, be a team player and go the extra mile. Don't be afraid to take on additional roles when the opportunities arise. This signals to management that you are ready for the next step and you are building your performance capital. Don't be afraid to speak up- if you have an idea, share it. Don't get emotionally vested in your ideas. Keep an open mind and evaluate what your colleagues and superiors share without being judgmental. Know your strengths and play to your strengths. You will not be good at everything and that's okay. People value you for what you are good at. If there is something you do not understand or do not know how to execute, ask questions. Asking questions is not a sign of weakness. Instead, it signals that you are willing to learn.
Relationship capital is about networking and how you relate to your team. Be supportive of your unit, your colleagues and your immediate supervisor. Any negative feedback you receive should be seen as constructive criticism and an opportunity to better yourself. Look for mentors. Mentors need not look like you or be in the same unit or even company you work in. So be intentional about finding a mentor and take your time. Mentors are those who will give you honest feedback and help you sort through the issues you face at work. You also need advocators or sponsors. They are the people within the company who can guide you to your next promotion and help your career growth. Build your relationship capital by joining professional organizations in your community. The connections you make are invaluable.
What general advice would you give to a Marketing Account Executive?
Sydney Chinchanachokchai: Make your profile/resume more marketable by start building them early. Seek high quality internships that will give you skills and knowledge you need for your ideal jobs. Have a couple of internships before you graduate but also focus on quality over quantity. Get involve in extracurricular activities or take leadership roles/be active in student organizations. These experiences will give you something to discuss with future employers during interviews. Hence, maximizing the chance of getting hired and salary potential.
What Marketing Account Executive skills would you recommend for someone trying to advance their career?
Sydney Chinchanachokchai: Marketing is a field that is always evolving. Your learning does not stop after you graduate from college. Most employers do not expect you to know everything, but they expect you to be willing to learn new tools, systems, and technologies. More importantly, they expect you to be coachable. So, stay hungry and curious.
What will help Marketing Account Executives increase their earning potential?
Sydney Chinchanachokchai: Unlike the old days, marketing has now become a field that heavily relies on data and analytics. So, the ability to understand metrics and analytics tools, as well as the ability to interpret data to improve the campaign performance and strategies are important. In the next 3-5 years, Artificial Intelligence (AI) will be more common in the field so graduates should know AI tools and their usage in marketing. More importantly, they should also know the limitations and ethical issues in AI.
Gina Rossetti PhD
Professor and Interim DeanSaint Xavier University
English Language And Literature/Letters
What will help Marketing Account Executives increase their earning potential?
Gina Rossetti PhD: For students with majors in English, I would encourage them to focus on pathways to careers long before graduation. First, what are the students passionate about, and how might these passions lead to internships? How might the students also enroll in courses that stretch the English major, such as courses in marketing, allowing them to transfer their abilities to write persuasively and do so by focusing on a professional audience.
What general advice would you give to a Marketing Account Executive?
Gina Rossetti PhD: An English major can maximize salary potential by first securing experience in prior professional internships. Additionally, the English major should also become adept with the Microsoft Office Suite, as well as gain expertise in the role of social media for corporate branding and expansion of such brands.
What Marketing Account Executive skills would you recommend for someone trying to advance their career?
Gina Rossetti PhD: The skills most needed are ones that English majors exemplify: critical thinking, persuasive communication in oral and written environments, and the interpretation of complex texts. English majors also have the opportunity to think through the ethical implication of sources, so the impact of AI on our culture is something that an English major would be able to address.
What general advice would you give to a Marketing Account Executive?
Jeff James: There are many types of Marketing Specialists who focus on various aspects of marketing, of course--social media, search engine optimization, event marketing, etc.--so their daily tasks will look different based on those roles. A social media manager may start the morning checking the engagement of activity of their latest posts and plan for next month's content calendar, while an event marketer may check the latest registrations for a Zoom event or in-person conference and hold a meeting with speakers to make sure they are prepared. Most marketing specialists have things in common on their typical days that revolve around constant coordination and optimization of their marketing investments so they can report return on investment (ROI) to their managers.
What general advice would you give to a Marketing Account Executive?
Deirdre Malacrea: On the skill set side, we are already seeing that technology is advancing with amazing speed. That means developing a comfort level with and competency in using digital platforms, analytical methods, and of course, experimenting with artificial intelligence tools. As a former student of mine, who is now a successful early-career marketer, said during a campus panel discussion, 'You won't lose your job to AI. But you might lose your job to someone who can use AI effectively.' In my courses and those of my colleagues, we integrate software, tools, and analytical methods into our marketing coursework for just this reason. That said, the so-called 'soft skills' will always be key in the human-centric field of marketing because we reach out to consumers, and the work is accomplished best as a team-based endeavor. So empathy and effective communications will stay central to success as a professional marketer.
What Marketing Account Executive skills would you recommend for someone trying to advance their career?
Deirdre Malacrea: In my role, I mentor numerous marketing students as they seek professional roles and prepare to enter the workforce. I advise them to approach their career by cultivating a mindset that prioritizes flexibility and learning. The field of marketing always embraces and fosters creativity and change in the form of new cultural trends, emerging techniques, and technology innovation. So, view the inevitable twists and turns ahead as part of a 'career adventure' that will stretch and grow one's capabilities. This process definitely will not be boring! The other mindset dimension that is related: be curious and ask questions. Do the research, talk to the customer, run the numbers. Don't make the easy assumptions. The winning ideas in marketing are creative concepts based on a foundation of truth.
What will help Marketing Account Executives increase their earning potential?
Deirdre Malacrea: I would say to stretch as much as possible in those early roles. Raise a hand to do the hard thing, go to the conference out of town, call up a colleague to brainstorm on a project, agree to present to another department. By building a network and a varied base of experiences, entry-level employees demonstrate their desire to add value. On a practical level, I recommend young marketers getting some experience with selling and/or working with a sales team. In my time at Pepsi, I did a stint in the National Accounts department. Having the ability to see and influence how revenue is generated opened my eyes to being more effective in later marketing roles. Realistically, if that first employer does not invest in developing the person's skills after doing all that, feel comfortable to tap into one's personal network to explore next steps and bring skills to the next setting.
What will help Marketing Account Executives increase their earning potential?
Dr. Anna McAlister Ph.D: It’s very important to be polite but at the same time, not too humble. Showcase your talents! Even if you have not mastered a skill, if you have some level of proficiency you should let people know about it! As an example, I teach a video editing course to undergraduate students. When students leave my class, they are proficient using Camtasia. They may not be experts, but they are certainly proficient. They have a skill that many other entry level employees do not possess. I nag them to put it on their resumés. Many entry level employees looking for marketing jobs do not have experience with video editing. Show off the skill!
Also, show off any extracurricular activities you’ve engaged in. For example, students who take leadership roles in clubs and organizations on campus should put that on their resumes. The nature of the club doesn’t really matter. What matters is that the student can show they’re organized, committed, etc. For example, at Endicott College I advise Charity Craft Club. This club does crafts (knitting, painting, jewelry making) and we sell items to raise money for charity. In the past I’ve had students say to me things like “Should I really put Charity Craft Club on my resumé? It’s not a business club.” I say “absolutely!”. Showing you have a leadership role in that club is a signal that you’re a leader!
Negotiate! The time between getting the job offer and accepting the job is the prime time for negotiating. But don’t be too cocky. It’s a difficult line to walk and so it is essential to seek input from “seasoned” professionals. Talk to people in the industry who are a bit more advanced than you. Talk to internship supervisors, professors, or employees at the company if you are able to connect with them. Also review online resources (eg. Glassdoor, ZipRecruiter, Salary.com). As much as possible, try to know your worth. You don’t want to be too cocky and ask for an outrageous salary. But you also don’t want to accept a lowball offer. Sometimes the salary isn’t very flexible but other benefits or perks might be.
Finally, I would say it’s important to think about bringing solutions. What can you do for the company you hope will hire you? What problems can you solve for them? Again, this speaks to that idea of being a lifelong learner. An entry level employee can offer a fresh perspective and a willingness to explore new options. Current employees may be a little set in their ways. An entry level employee can be ready to learn and adapt and bring new knowledge to the company. Don’t worry about not knowing enough or not having enough experience. Just be ready to hit the ground running. You may be the breath of fresh air the company needs!
Jennifer D'Angelo PhD
Assistant Professor of MarketingWhat general advice would you give to a Marketing Account Executive?
Jennifer D'Angelo PhD: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What Marketing Account Executive skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo PhD: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What will help Marketing Account Executives increase their earning potential?
Jennifer D'Angelo PhD: A marketing manager is often responsible for planning and implementing a marketing plan. What this marketing plan encompasses can vary, as marketing involves many different things such as branding, product development, sales, advertising, digital and social media, and retailing.
Vanessa Ferchaud Ph.D.
Assistant Research ProfessorSouthern University and A & M College
Agriculture
What general advice would you give to a Marketing Account Executive?
Vanessa Ferchaud Ph.D.: These are skills that will become more important and pervalent in the field in the next 3-5 years:
Creative Thinking and Innovative Thinking (Problem Solving)
Interpersonal Skills (People and Social Skills)
Acquire Leadership Skills and Developmental Skills along your Journey on the job
AI (Artificial Intelligence)
Have Good Commnication Skills
What will help Marketing Account Executives increase their earning potential?
Vanessa Ferchaud Ph.D.: General advice that I would give is:
- Research the job before you start
Always be punctual for work
Develop Good Work Ethics
Be a good Team Player
Be Approachable
Learn something New daily
Accept Constructive Criticism
Join Social Media Groups at work
Keep your promises (what you say you would do)
What Marketing Account Executive skills would you recommend for someone trying to advance their career?
Mario Schulzke: Like: Interesting, challenging, fun co-workers and always evolving.
Dislike: Coming to the understanding that it takes a long time to become good at marketing.
What will help Marketing Account Executives increase their earning potential?
Mario Schulzke: It depends on the industry, but a marketing specialist would likely do much support work at this entry-level job, such as research, presentation prep, first drafts, and grunt tasks. You won't be leading any strategy as a marketing specialist.
What general advice would you give to a Marketing Account Executive?
Jorge Gonzalez del Pozo: Knock on every door, take all jobs, including side jobs, no matter how small they are, you never know where the opportunity awaits. Network as much as you possible and at every position/interaction/task give your very best, try to leave a mark and stand out, be humble since you are starting, but be bold and take the duties and responsibilities that no one wants, that's the way to get ahead.
Know your field in and out, you have to know every area and every company, every skill on demand, etc, you have to know what is out there in order to be able to cover it. Also, do you have a model in mind? Someone that you want to follow his/her steps? Try to contact that person.
What Marketing Account Executive skills would you recommend for someone trying to advance their career?
Jorge Gonzalez del Pozo: You have to know the technical perfectly, Spanish, the different professional jargon and all that encompasses that, BUT: Soft skills, more than anything, with AI and the advancement of technology your best asset is to analyze, to be flexible to find what people need and to deliver properly, actually, if you can deliver extra, go for that, whether that is more work, work faster or white glove special treatment, or all combined... The people who are able to read the room and understand the needs and pivot in the moment will excel, also, the ones that are able to tell the story, to narrate the need and to translate that to the public, to audiences or to customers.
What will help Marketing Account Executives increase their earning potential?
Jorge Gonzalez del Pozo: Become as unique in your field/company as possible; i.e., if there are opportunities to travel to take tasks that many people don´t want to do, take those, then you can claim that you are doing more than anyone else. Always deliver the extra mile and then ask for comparable compensation since you are doing above your job description. If you can cover 2 in 1, that is always appealing for your employer, for instance in the case of Spanish: if you can translate, but also go to a company and help them with marketing in Spanish, that will make you not only an "office employer", but also a "sales person" in a way. Show your manager/boss that you learn quickly, that you take responsibilities way earlier than others in their career and that you deliver. Show them that you are eager/hungry, show them that you are extremely valuable.
Prof. Dennis Sandler
Professor of MarketingPace University
Data Processing
What general advice would you give to a Marketing Account Executive?
Prof. Dennis Sandler: The term "Marketing Specialist" could refer to a person whose role encompasses different marketing activities within an organization. Some would use the term for an individual concentrating on a specific area of marketing, such as digital, marketing research, event marketing, influencer marketing, etc. The "Specialist" designation means that person has experience in a chosen area, with a proven track record of accomplishments and metrics that bring value to the organization. They are responsible for coordinating with others in the marketing departments of their organization, as well as with outside clients and suppliers. They should be conversant with various forms of social media, even if that is not their area of expertise. Good verbal and written communication skills are essential. Written reports, with concise Executive Summaries, and presentations, both in-person and online, are usually part of their responsibilities. Client relations, working on campaign details, is also an ongoing task. Networking, both within their organization and their industry, is a valuable talent.
What will help Marketing Account Executives increase their earning potential?
Prof. Dennis Sandler: An individual should have a degree of self-awareness when choosing a career path. Personalities differ, and different marketing areas are more "in-tune" with different personality types. Marketing is more of a "people-oriented" career, although some areas, such as research, require more quantitative analysis. Preparing for a Marketing Specialist career, individuals should have both the content skills and the social skills necessary to relate their expertise to interested parties. Specializing in one area of marketing, while developing a unique expertise, may nevertheless limit a person. The "specialist" interested in advancing to upper management should understand areas of the organization outside their expertise. Advanced degrees, such as an MBA, would give the person a broader base of knowledge.
While in university, students should develop their content skills through coursework as well as through outside activities such as student clubs, internships, international field trips or overseas semesters. These outside activities will also help develop the social skills needed to advance within organizations. The American Marketing Association has student chapters in over 300 colleges in the U.S., including one at Pace University, providing an excellent opportunity for students to gain marketing knowledge an
Catherine Cuckovich
Assistant Professor of TeachingWhat Marketing Account Executive skills would you recommend for someone trying to advance their career?
Catherine Cuckovich: According to the American Marketing Association, marketing consists of activities and "processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Given this broad-ranging definition, it is not surprising that there are a wide variety of entry-level marketing jobs. The most well-known areas are Advertising, Sales, Marketing Research and Analytics, and Digital Marketing and Analytics. Public Relations and Brand Management are also part of the field.
Most entry-level Marketing jobs involve creating or managing some form of communication (including ads) or promotions that are directed to customers. So, there is every chance your first job will involve helping create such materials. Some titles you might find are Account Coordinator, Product Development Coordinator/Assistant. Client Marketing Assistant, Social Media Coordinator, Digital Broadcast Traffic Specialist.
A large proportion of entry-level jobs involve in-person or remote interaction with customers, to help improve customer experience and solve customer problems. These jobs may or may not be sales-related. Some job titles you might find are Sales Rep/Associate, Retail Analyst, Client Marketing Associate.
Marketing Research and Analytics involves analysis of both customers and competitors. An entry-level job here would be called Market Research Analyst. However, every marketing professional is expected to use research and analytics in their job.
Here is a good link that describes job titles and their duties.
https://www.ama.org/marketing-news/marketing-job-titles/
What general advice would you give to a Marketing Account Executive?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there's no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there's scope for negotiation, don't worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
What Marketing Account Executive skills would you recommend for someone trying to advance their career?
Ajay Abraham Ph. D.: Everyone is talking about AI these days, so I will start off by joining the bandwagon, but with some nuance. It's important to know how to use artificial intelligence tools in order to be better or more effective at one's job. This doesn't mean that everyone needs to become an AI expert, but that we should be able to harness the power of AI tools to improve the quality and efficiency of our work. This requires being fluent enough with AI tools to understand, discuss, and make decisions involving AI or about AI output (even if we don't actually use those tools in a hands-on manner). This should be done while also being able to bridge the gap for those who are less fluent (perhaps those in more senior-level roles who are even less hands-on with these tools). That apart, as more of the workforce focuses more of their time on technical and similar skills, "softer" skills such as integrity, professionalism, self-awareness, and team-orientation will become even more important as differentiators.
What will help Marketing Account Executives increase their earning potential?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there’s no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there’s scope for negotiation, don’t worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.