What does a marketing account executive do?
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
Marketing account executive responsibilities
Here are examples of responsibilities from real marketing account executive resumes:
- Engage with the Facebook community and manage feedback and customer inquiries.
- Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
- Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
- Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
- Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
- Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.
- Ensure CRM database have appropriate fields to record new and existing advertisers, communications, contracts.
- Consult with clients to audit and enhance existing SEO, online reputation, and social media activities.
- Conduct regular reviews of RecPlex web site, and update as necessary, utilizing customize CMS system.
- Train global web team on best practices for the Olympus CRM, CMS, and modular back-end functions.
- Create PowerPoint presentations and develop marketing materials.
- Audit and access payroll to maximize productivity.
- Analyze campaign performance metrics and develop recommendations to increase stakeholder ROI base on analysis.
- Accelerate sales by optimizing a bi-monthly newsletter creating engaging content and implementing low-cost SEM campaigns.
- Research, develop and organize membership recruitment/retention activities for a team of community outreach coordinators.
Marketing account executive skills and personality traits
We calculated that 35% of Marketing Account Executives are proficient in Digital Marketing, C-Level, and CRM. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Marketing Account Executives that have these skills listed on their resume here:
- Digital Marketing, 35%
Developed and launched an in-house digital marketing division for digital music distribution company.
- C-Level, 11%
Conducted needs analysis dealing with C-level executives, decision makers, and small business owners and recommended proper solutions.
- CRM, 6%
Ensured CRM database had appropriate fields to record new and existing advertisers, communications, contracts.
- Customer Satisfaction, 5%
Demonstrated excellent product knowledge of durable medical equipment resulting in increased sales and customer satisfaction.
- Lead Generation, 4%
Managed and coordinated marketing communications campaigns and promotional activities, providing branding, and lead generation to reach revenue goals.
- Brand Awareness, 4%
Focused on driving revenue by generating higher occupancy and creating brand awareness.
Most marketing account executives use their skills in "digital marketing," "c-level," and "crm" to do their jobs. You can find more detail on essential marketing account executive responsibilities here:
Creativity. One of the key soft skills for a marketing account executive to have is creativity. You can see how this relates to what marketing account executives do because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a marketing account executive resume shows how marketing account executives use creativity: "maximized sales by monitoring market trends, developed new product concepts, and sales forecasts while minimized inventory liabilities. "
Interpersonal skills. Another soft skill that's essential for fulfilling marketing account executive duties is interpersonal skills. The role rewards competence in this skill because "managers must deal with a range of people in different roles, both inside and outside the organization." According to a marketing account executive resume, here's how marketing account executives can utilize interpersonal skills in their job responsibilities: "demonstrated strong work ethic and excellent communication and interpersonal skills. "
Organizational skills. Another skill that relates to the job responsibilities of marketing account executives is organizational skills. This skill is critical to many everyday marketing account executive duties, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This example from a resume shows how this skill is used: "demonstrated strong verbal/written communication, customer service, and organizational skills with the ability to perform multiple tasks in detail. "
Analytical skills. For certain marketing account executive responsibilities to be completed, the job requires competence in "analytical skills." The day-to-day duties of a marketing account executive rely on this skill, as "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." For example, this snippet was taken directly from a resume about how this skill applies to what marketing account executives do: "create market data analysis through market research regarding demographics and statistical data to provide comprehensive marketing strategies. "
Communication skills. Another common skill required for marketing account executive responsibilities is "communication skills." This skill comes up in the duties of marketing account executives all the time, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." An excerpt from a real marketing account executive resume shows how this skill is central to what a marketing account executive does: "provided market research and analysis for clients and developed their marketing communications plans. "
The three companies that hire the most marketing account executives are:
- Mcgriff, Seibels & Williams
180 marketing account executives jobs
- ICF54 marketing account executives jobs
- Brafton19 marketing account executives jobs
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Compare different marketing account executives
Marketing account executive vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
While similarities exist, there are also some differences between marketing account executives and head of marketing. For instance, marketing account executive responsibilities require skills such as "c-level," "customer satisfaction," "seo," and "account management." Whereas a head of marketing is skilled in "integrated marketing," "kpis," "google analytics," and "content strategy." This is part of what separates the two careers.
Heads of marketing really shine in the media industry with an average salary of $134,857. Comparatively, marketing account executives tend to make the most money in the finance industry with an average salary of $61,793.heads of marketing tend to reach higher levels of education than marketing account executives. In fact, heads of marketing are 12.3% more likely to graduate with a Master's Degree and 0.4% more likely to have a Doctoral Degree.Marketing account executive vs. Sales/marketing
Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.
In addition to the difference in salary, there are some other key differences worth noting. For example, marketing account executive responsibilities are more likely to require skills like "c-level," "crm," "customer satisfaction," and "lead generation." Meanwhile, a sales/marketing has duties that require skills in areas such as "customer relations," "customer service," "product knowledge," and "instagram." These differences highlight just how different the day-to-day in each role looks.
On average, sales/marketing earn a lower salary than marketing account executives. Some industries support higher salaries in each profession. Interestingly enough, sales/marketing earn the most pay in the technology industry with an average salary of $49,506. Whereas marketing account executives have higher pay in the finance industry, with an average salary of $61,793.In general, sales/marketing achieve similar levels of education than marketing account executives. They're 0.6% less likely to obtain a Master's Degree while being 0.4% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing account executives in the next 3-5 years?
Peggy Kendall Ph.D.
Professor of Communication Studies, Bethel University
I also think the role of social media has become increasingly important. No matter their position, anyone in communication needs to know how to communicate and manage social media.
Marketing account executive vs. Marketing supervisor
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from marketing account executive resumes include skills like "c-level," "crm," "lead generation," and "brand awareness," whereas a marketing supervisor is more likely to list skills in "direct reports," "customer service," "excellent interpersonal," and "payroll. "
Marketing supervisors earn the highest salary when working in the retail industry, where they receive an average salary of $77,363. Comparatively, marketing account executives have the highest earning potential in the finance industry, with an average salary of $61,793.marketing supervisors typically earn similar educational levels compared to marketing account executives. Specifically, they're 1.8% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.Marketing account executive vs. Sales and marketing consultant
A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.
Types of marketing account executive
Updated January 8, 2025
