Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

Marketing Account Executive Responsibilities

Here are examples of responsibilities from real marketing account executive resumes representing typical tasks they are likely to perform in their roles.

  • Engage with the Facebook community and manage feedback and customer inquiries.
  • Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
  • Job responsibilities include managing a territory, which involve understanding customer needs and providing purposeful solutions for them.
  • Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
  • Lead generation and closing of sales for advertising/ development/ SEO projects.
  • Monitor online competition and social media campaigns.
  • Create PowerPoint presentations and develop marketing materials.
  • Analyze campaign performance metrics and develop recommendations to increase stakeholder ROI base on analysis.
  • Schedule demos, conducting online and face-to-face presentations as necessary and following diligently all opportunities.
  • Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
Marketing Account Executive Traits
Creativity involves thinking about a task or problem in an entirely new or different light.
Interpersonal skills involves being able to communicate efficiently with multiple people regarding your thoughts, ideas and feedback.
Organizational skills are essential to working as efficiently as possible through being able to focus on projects at hand while also keeping a clean workspace.

Marketing Account Executive Job Description

Between the years 2018 and 2028, marketing account executive jobs are expected to undergo a growth rate described as "faster than average" at 8%, according to the Bureau of Labor Statistics. So if the thought "should I become a marketing account executive?" Has crossed your mind, maybe you should take the growth rate into account. In addition, the number of marketing account executive opportunities that are projected to become available by 2028 is 21,800.

On average, the marketing account executive annual salary is $53,574 per year, which translates to $25.76 an hour. Generally speaking, marketing account executives earn anywhere from $40,000 to $71,000 a year, which means that the top-earning marketing account executives make $31,000 more than the ones at the lower end of the spectrum.

It's hard work to become a marketing account executive, but even the most dedicated employees consider switching careers from time to time. Whether you're interested in a more challenging position or just looking for a fresh start, we've compiled extensive information on becoming a head of marketing, sales/marketing, marketing supervisor, and sales and marketing consultant.

Marketing Account Executive Jobs You Might Like

Marketing Account Executive Resume Examples

Marketing Account Executive Skills and Personality Traits

We calculated that 19% of Marketing Account Executives are proficient in Key Decision Makers, C-Level, and Revenue Growth. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.

We break down the percentage of Marketing Account Executives that have these skills listed on their resume here:

  • Key Decision Makers, 19%

    Communicate Xerox strategy and implementation of solutions to upper level decision makers.

  • C-Level, 11%

    Conducted needs analysis dealing with C-level executives, decision makers, and small business owners and recommended proper solutions.

  • Revenue Growth, 8%

    Negotiated with 30+ ad agencies; annual 8% revenue growth due to new business development and increased shares from existing business

  • CRM, 7%

    Ensured CRM database had appropriate fields to record new and existing advertisers, communications, contracts.

  • Online, 6%

    Scheduled demos, conducting online and face-to-face presentations as necessary and following diligently all opportunities.

  • Customer Service, 6%

    Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service levels with existing accounts and customers.

Most marketing account executives list "key decision makers," "c-level," and "revenue growth" as skills on their resumes. We go into more details on the most important marketing account executive responsibilities here:

  • Arguably the most important personality trait for a marketing account executive to have happens to be creativity. An example from a resume said this about the skill, "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, other resumes have pointed out that marketing account executives can use creativity to "implemented creative ways to improve client relationships, tailor and share performance-enhancing suggestions, and up-sell or promote other google products. "
  • Another trait important for fulfilling marketing account executive duties is interpersonal skills. According to a marketing account executive resume, "managers must deal with a range of people in different roles, both inside and outside the organization." Here's an example of how marketing account executives are able to utilize interpersonal skills: "well-developed interpersonal, teamwork, project management and leadership skills. "
  • Another skill that is quite popular among marketing account executives is organizational skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a marketing account executive resume: "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This example from a resume shows how this skill is used: "tracked errors/defects on company website to assess key organizational performance. "
  • In order for certain marketing account executive responsibilities to be completed, the job requires the skill "analytical skills." According to a marketing account executive resume, "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." As an example, this snippet was taken directly from a resume about how this skill applies: "prospected local businesses to analyze marketing goals and provide balanced marketing solutions through print advertising. "
  • Another common skill for a marketing account executive to be able to utilize is "communication skills." Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process a marketing account executive demonstrated the need for this skill by putting this on their resume: "developed newsletters and communication packages for clients, patients, and prospective customers. "
  • See the full list of marketing account executive skills.

    Before becoming a marketing account executive, 80.0% earned their bachelor's degree. When it comes down to graduating with a master's degree, 7.6% marketing account executives went for the extra education. If you're wanting to pursue this career, it may be possible to be successful with a high school degree. In fact, most marketing account executives have a college degree. But about one out of every nine marketing account executives didn't attend college at all.

    Those marketing account executives who do attend college, typically earn either business degrees or marketing degrees. Less commonly earned degrees for marketing account executives include communication degrees or management degrees.

    Once you're ready to become a marketing account executive, you should explore the companies that typically hire marketing account executives. According to marketing account executive resumes that we searched through, marketing account executives are hired the most by McGriff, Salesforce, and Hill+Knowlton Strategies. Currently, McGriff has 177 marketing account executive job openings, while there are 34 at Salesforce and 10 at Hill+Knowlton Strategies.

    Since salary is important to some marketing account executives, it's good to note that they are figured to earn the highest salaries at Salesforce, Lee Enterprises, and LinkedIn. If you were to take a closer look at Salesforce, you'd find that the average marketing account executive salary is $88,539. Then at Lee Enterprises, marketing account executives receive an average salary of $67,048, while the salary at LinkedIn is $66,624.

    View more details on marketing account executive salaries across the United States.

    If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at AT&T;, Comcast, and Verizon Communications. These three companies have hired a significant number of marketing account executives from these institutions.

    For the most part, marketing account executives make their living in the media and technology industries. Marketing account executives tend to make the most in the media industry with an average salary of $61,864. The marketing account executive annual salary in the technology and professional industries generally make $57,301 and $55,958 respectively. Additionally, marketing account executives who work in the media industry make 18.9% more than marketing account executives in the hospitality Industry.

    The three companies that hire the most prestigious marketing account executives are:

      What Head Of Marketings Do

      The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.

      In this section, we compare the average marketing account executive annual salary with that of a head of marketing. Typically, heads of marketing earn a $90,737 higher salary than marketing account executives earn annually.

      Even though marketing account executives and heads of marketing have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require revenue growth, crm, and online in the day-to-day roles.

      As far as similarities go, this is where it ends because a marketing account executive responsibility requires skills such as "key decision makers," "c-level," "customer service," and "seo." Whereas a head of marketing is skilled in "kpi," "business objectives," "product development," and "demand generation." So if you're looking for what truly separates the two careers, you've found it.

      Heads of marketing really shine in the internet industry with an average salary of $171,220. Whereas marketing account executives tend to make the most money in the media industry with an average salary of $61,864.

      Heads of marketing tend to reach higher levels of education than marketing account executives. In fact, heads of marketing are 9.5% more likely to graduate with a Master's Degree and 0.7% more likely to have a Doctoral Degree.

      What Are The Duties Of a Sales/Marketing?

      Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.

      Now we're going to look at the sales/marketing profession. On average, sales/marketing earn a $17,612 lower salary than marketing account executives a year.

      While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both marketing account executives and sales/marketing are known to have skills such as "key decision makers," "online," and "customer service. "

      In addition to the difference in salary, there are some other key differences that are worth noting. For example, marketing account executive responsibilities are more likely to require skills like "c-level," "revenue growth," "crm," and "account executives." Meanwhile, a sales/marketing might be skilled in areas such as "territory," "customer relations," "product knowledge," and "communication." These differences highlight just how different the day-to-day in each role looks.

      On average, sales/marketing earn a lower salary than marketing account executives. There are industries that support higher salaries in each profession respectively. Interestingly enough, sales/marketing earn the most pay in the telecommunication industry with an average salary of $41,992. Whereas, marketing account executives have higher paychecks in the media industry where they earn an average of $61,864.

      In general, sales/marketing study at lower levels of education than marketing account executives. They're 7.3% less likely to obtain a Master's Degree while being 0.7% more likely to earn a Doctoral Degree.

      How a Marketing Supervisor Compares

      Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

      Let's now take a look at the marketing supervisor profession. On average, these workers make higher salaries than marketing account executives with a $13,145 difference per year.

      Using marketing account executives and marketing supervisors resumes, we found that both professions have similar skills such as "customer service," "trade shows," and "seo," but the other skills required are very different.

      Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from marketing account executive resumes include skills like "key decision makers," "c-level," "revenue growth," and "crm," whereas a marketing supervisor might be skilled in "metrics," "direct reports," "payroll," and "coordinators. "

      Additionally, marketing supervisors earn a higher salary in the manufacturing industry compared to other industries. In this industry, they receive an average salary of $84,455. Additionally, marketing account executives earn an average salary of $61,864 in the media industry.

      Marketing supervisors are known to earn similar educational levels when compared to marketing account executives. Additionally, they're 1.8% more likely to graduate with a Master's Degree, and 0.0% more likely to earn a Doctoral Degree.

      Description Of a Sales And Marketing Consultant

      A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.

      Sales and marketing consultants tend to earn a higher pay than marketing account executives by about $10,856 per year.

      While their salaries may vary, marketing account executives and sales and marketing consultants both use similar skills to perform their jobs. Resumes from both professions include skills like "key decision makers," "c-level," and "revenue growth. "

      Each job requires different skills like "seo," "account executives," "email campaigns," and "internal departments," which might show up on a marketing account executive resume. Whereas sales and marketing consultant might include skills like "email," "product development," "saas," and "sales support."

      Sales and marketing consultants reach similar levels of education when compared to marketing account executives. The difference is that they're 1.6% more likely to earn a Master's Degree less, and 0.0% more likely to graduate with a Doctoral Degree.