Most marketing account executives list "key decision makers," "c-level," and "revenue growth" as skills on their resumes. We go into more details on the most important marketing account executive responsibilities here: Arguably the most important personality trait for a marketing account executive to have happens to be creativity. An example from a resume said this about the skill, "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, other resumes have pointed out that marketing account executives can use creativity to "implemented creative ways to improve client relationships, tailor and share performance-enhancing suggestions, and up-sell or promote other google products. " Another trait important for fulfilling marketing account executive duties is interpersonal skills. According to a marketing account executive resume, "managers must deal with a range of people in different roles, both inside and outside the organization." Here's an example of how marketing account executives are able to utilize interpersonal skills: "well-developed interpersonal, teamwork, project management and leadership skills. " Another skill that is quite popular among marketing account executives is organizational skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a marketing account executive resume: "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This example from a resume shows how this skill is used: "tracked errors/defects on company website to assess key organizational performance. " In order for certain marketing account executive responsibilities to be completed, the job requires the skill "analytical skills." According to a marketing account executive resume, "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." As an example, this snippet was taken directly from a resume about how this skill applies: "prospected local businesses to analyze marketing goals and provide balanced marketing solutions through print advertising. " Another common skill for a marketing account executive to be able to utilize is "communication skills." Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process a marketing account executive demonstrated the need for this skill by putting this on their resume: "developed newsletters and communication packages for clients, patients, and prospective customers. "
See the full list of marketing account executive skills.
Before becoming a marketing account executive, 80.0% earned their bachelor's degree. When it comes down to graduating with a master's degree, 7.6% marketing account executives went for the extra education. If you're wanting to pursue this career, it may be possible to be successful with a high school degree. In fact, most marketing account executives have a college degree. But about one out of every nine marketing account executives didn't attend college at all.
Those marketing account executives who do attend college, typically earn either business degrees or marketing degrees. Less commonly earned degrees for marketing account executives include communication degrees or management degrees.
Once you're ready to become a marketing account executive, you should explore the companies that typically hire marketing account executives. According to marketing account executive resumes that we searched through, marketing account executives are hired the most by McGriff, Salesforce, and Hill+Knowlton Strategies. Currently, McGriff has 177 marketing account executive job openings, while there are 34 at Salesforce and 10 at Hill+Knowlton Strategies.
Since salary is important to some marketing account executives, it's good to note that they are figured to earn the highest salaries at Salesforce, Lee Enterprises, and LinkedIn. If you were to take a closer look at Salesforce, you'd find that the average marketing account executive salary is $88,539. Then at Lee Enterprises, marketing account executives receive an average salary of $67,048, while the salary at LinkedIn is $66,624.
View more details on marketing account executive salaries across the United States.
If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at AT&T;, Comcast, and Verizon Communications. These three companies have hired a significant number of marketing account executives from these institutions.
For the most part, marketing account executives make their living in the media and technology industries. Marketing account executives tend to make the most in the media industry with an average salary of $61,864. The marketing account executive annual salary in the technology and professional industries generally make $57,301 and $55,958 respectively. Additionally, marketing account executives who work in the media industry make 18.9% more than marketing account executives in the hospitality Industry.