What is a Marketing Account Manager

A Marketing Account Manager, as the name suggests, entails working with and managing various clients and their marketing and advertising campaigns and strategies, and being the main contact between them and the business the manager works for. Much of the job is calling, emailing, and following up with the clients, fostering a relationship of sorts, and generally advising on their shared work plans.

A college degree is not necessary to begin working in this career but might be preferred. The candidate for this job must have a good knowledge of the trends in the clients' market and IT, with a bonus for programs such as Google Analytics. Strong communication is crucial as well.

There is more than meets the eye when it comes to being a marketing account manager. For example, did you know that they make an average of $31.9 an hour? That's $66,356 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Marketing Account Manager Do

There are certain skills that many marketing account managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Marketing Account Manager does

How To Become a Marketing Account Manager

If you're interested in becoming a marketing account manager, one of the first things to consider is how much education you need. We've determined that 78.0% of marketing account managers have a bachelor's degree. In terms of higher education levels, we found that 10.0% of marketing account managers have master's degrees. Even though most marketing account managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing account manager. When we researched the most common majors for a marketing account manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing account manager resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing account manager. In fact, many marketing account manager jobs require experience in a role such as account manager. Meanwhile, many marketing account managers also have previous career experience in roles such as account executive or marketing manager.

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Average Salary
$66,356
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
151,602
Job Openings
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Marketing Account Manager Career Paths

Top Careers Before Marketing Account Manager

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Average Salary for a Marketing Account Manager

Marketing Account Managers in America make an average salary of $66,356 per year or $32 per hour. The top 10 percent makes over $101,000 per year, while the bottom 10 percent under $43,000 per year.
Average Salary
$66,356
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Marketing Account Manager Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Marketing Account Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Marketing Account Manager Resume

At Zippia, we went through countless Marketing Account Manager resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Marketing Account Manager Resume Examples And Templates

Marketing Account Manager Demographics

Marketing Account Manager Gender Statistics

female

53.3 %

male

41.1 %

unknown

5.5 %

Marketing Account Manager Ethnicity Statistics

White

73.1 %

Hispanic or Latino

11.1 %

Asian

8.6 %

Marketing Account Manager Foreign Languages Spoken Statistics

Spanish

40.6 %

French

9.7 %

Mandarin

7.9 %
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Marketing Account Manager Education

Marketing Account Manager Majors

27.9 %
18.4 %

Marketing Account Manager Degrees

Bachelors

78.0 %

Masters

10.0 %

Associate

8.2 %

Top Colleges for Marketing Account Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

8. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018
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Online Courses For Marketing Account Manager That You May Like

Successful Events: Event Planning, Marketing & Management
udemy
4.5
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Create a single successful event or event-series with effective event promotion, planning, management and monetization...

Strategic Account Management
edX (Global)

Strategic Account Management will examine a major challenge of sales teams - how to maintain your customer relationships in a competitive marketplace and how to grow their business with you. In this course you will learn the sales processes, frameworks and skill sets utilized by top sales organizations in managing channel partnerships with retailers and resellers. Further you will learn how to implement a sales strategy to meet customer needs and increase customer satisfaction. You will be...

Marketing Analytics and Retail Business Management
udemy
4.5
(837)

Retail analytics using MS Excel - Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling...

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Top Skills For a Marketing Account Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.9% of marketing account managers listed project management on their resume, but soft skills such as analytical skills and communication skills are important as well.

12 Marketing Account Manager RESUME EXAMPLES

Best States For a Marketing Account Manager

Some places are better than others when it comes to starting a career as a marketing account manager. The best states for people in this position are New York, California, Virginia, and New Jersey. Marketing account managers make the most in New York with an average salary of $78,494. Whereas in California and Virginia, they would average $77,911 and $76,867, respectively. While marketing account managers would only make an average of $76,014 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Texas

Total Marketing Account Manager Jobs:
5,337
Highest 10% Earn:
$142,000
Location Quotient:
1.21
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Georgia

Total Marketing Account Manager Jobs:
2,583
Highest 10% Earn:
$142,000
Location Quotient:
1.15
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Virginia

Total Marketing Account Manager Jobs:
2,237
Highest 10% Earn:
$140,000
Location Quotient:
1.09
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Marketing Account Managers

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Top Marketing Account Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ marketing account managers and discovered their number of marketing account manager opportunities and average salary. Through our research, we concluded that Bank of America was the best, especially with an average salary of $78,639. Southern Company follows up with an average salary of $95,929, and then comes AT&T; with an average of $79,290. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a marketing account manager. The employers include Arthur J. Gallagher & Co., Black Knight, and Conviva

Marketing Account Manager Videos

Updated August 18, 2021