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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Marketing Account Manager||Capstar Radio Operating Company||New York, NY||Dec 01, 2009||$150,000|
|Senior Marketing Engineer/Account Manager||Denso International America, Inc.||Southfield, MI||Jul 09, 2010||$92,331|
|Marketing Account Manager||Media-Corps, Inc.||New York, NY||Oct 24, 2011||$90,000|
|Marketing Account Manager||Harris Publications, Inc.||New York, NY||Apr 29, 2011||$90,000|
|Manager, Marketing & Special Accounts||Emerson Electric Co.||Saint Louis, MO||Oct 01, 2013||$84,573 -
|Digital Marketing Account Manager||Oneaffiniti, LLC||Austin, TX||Aug 01, 2015||$80,000|
|SR. Marketing and Accounts Manager||Dorfman Pacific Company Inc.||Stockton, CA||Dec 03, 2013||$75,000|
|SR. Marketing and Accounts Manager||Dorfman Pacific Company Inc.||Stockton, CA||May 28, 2012||$75,000|
|Digital Marketing Account Manager||Sum Digital, Inc.||San Francisco, CA||Sep 15, 2016||$70,000|
|Marketing Account Manager||Visual Country LLC||New York, NY||Mar 23, 2015||$70,000 -
|Marketing Account Manager||Visual Country LLC||New York, NY||Apr 01, 2015||$70,000 -
|Marketing Accounts Manager||Envee Placement Services, LLC||Largo, FL||Oct 12, 2009||$66,784 -
|Marketing Accounts Manager||Envee Placement Services, LLC||Largo, FL||Oct 15, 2009||$66,784 -
|International Marketing Account Manager||Perdue Farms Inc.||Salisbury, MD||Aug 09, 2016||$65,666 -
|Digital Marketing Account Manager||IBM Corporation||San Mateo, CA||Jun 30, 2011||$60,228 -
|Marketing Account Manager||Gravity Media, LLC||New York, NY||Aug 13, 2012||$60,000|
|Integrated Marketing Analyst/Account Manager||Visible Measures Corp.||Boston, MA||Apr 04, 2016||$55,000|
|Inbound Marketing Strategist and Account Manager||Grant Inc.||Boston, MA||Aug 17, 2016||$54,000|
|Marketing Account Manager||Souyz Media Inc.||New York, NY||Jun 09, 2016||$49,045|
|Marketing Account Manager||Soyuz Media Inc.||New York, NY||Sep 07, 2013||$45,914|
|Strategic Marketing and Account Manager||Amnet Systems, LLC||Stamford, CT||Jul 04, 2016||$45,000 -
|Strategic Marketing and Account Manager||Amnet Systems, LLC||Stamford, CT||Apr 07, 2016||$45,000 -
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