How To Become A Marketing Account Manager: What It Is and Career Path

What is a marketing account manager and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Jill Koehler,

Richard Tate

A Marketing Account Manager, as the name suggests, entails working with and managing various clients and their marketing and advertising campaigns and strategies, and being the main contact between them and the business the manager works for. Much of the job is calling, emailing, and following up with the clients, fostering a relationship of sorts, and generally advising on their shared work plans.

A college degree is not necessary to begin working in this career but might be preferred. The candidate for this job must have a good knowledge of the trends in the clients' market and IT, with a bonus for programs such as Google Analytics. Strong communication is crucial as well.

What general advice would you give to a marketing account manager?

Jill Koehler

Associate Dean, Career Development and Part-Time Faculty, Quinnipiac University

My advice for a graduate beginning their career with a degree in marketing would be to hit the ground running by learning as much as possible about the industry you are working in. Keep reaching, expanding, and challenging yourself while always remaining flexible and open to new ideas and situations. Stay hungry and vigilant.

Talk to your colleagues about what types of things they had to learn the hard way, the most valuable skills they have learned, and ask if there is anything they would recommend you add to your skillset that you may not currently possess.

Stay current on marketing trends - what is hot, what's not, the influencers, who are the major players, and make as many authentic connections as you go.

Take care of your network. By that, keep the people who helped you get to where you are apprised of where you have landed and offer genuine appreciation for any help they may have provided. At the same time, continue to build your network with the people you are meeting along the way.

LinkedIn is your friend. Share professional thoughts and share ideas on LinkedIn to keep yourself visible as someone who has something to say and contribute while making sure to steer clear from anything political or controversial.

ScoreMarketing Account ManagerUS Average

Salary

5.3

Avg. Salary $67,983

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 56.95%

male 43.05%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a marketing account manager

Explore marketing account manager education requirements

Most common marketing account manager degrees

Bachelor's

78.0 %

Master's

10.0 %

Associate

8.2 %

Start to develop specific marketing account manager skills

Skills	Percentages
Digital Marketing	18.43%
Project Management	8.04%
Email Marketing	5.90%
Account Management	4.83%
Marketing Campaigns	4.68%

Complete relevant marketing account manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing account managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing account manager based on U.S. Bureau of Labor Statistics data and data from real marketing account manager resumes.

Research marketing account manager duties and responsibilities

Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.

Prepare your marketing account manager resume

When your background is strong enough, you can start writing your marketing account manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing account manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing account manager resume templates

Build a professional marketing account manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing account manager resume.