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Become A Marketing Account Manager

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Working As A Marketing Account Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $70,000

    Average Salary

What Does A Marketing Account Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Account Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Marketing Account Manager?

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Marketing Account Manager Career Paths

Marketing Account Manager
Marketing Manager Marketing Director
Regional Marketing Director
7 Yearsyrs
Marketing Manager
Manager, Field Marketing
5 Yearsyrs
Marketing Director
Executive Director, Marketing
9 Yearsyrs
Marketing Manager Marketing Program Manager
Senior Marketing Program Manager
9 Yearsyrs
Project Manager Marketing Director
Marketing Operations Director
8 Yearsyrs
Project Manager Senior Product Manager
Director Of Marketing And Product Management
9 Yearsyrs
Senior Account Manager Senior Manager Of Marketing
Senior Manager-Digital Marketing
9 Yearsyrs
Senior Manager Of Marketing
Director, Online Marketing
7 Yearsyrs
Business Development Manager Senior Manager Of Marketing
Integrated Marketing Director
8 Yearsyrs
Marketing Communications Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Marketing Communications Manager Marketing Program Manager
Partner Marketing Manager
7 Yearsyrs
Territory Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Business Development Director Director Of Strategy
Director Of Digital Strategy
10 Yearsyrs
Product Marketing Manager Group Product Manager
Group Marketing Manager
8 Yearsyrs
Product Marketing Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Marketing Communications Manager Manager, Channel Marketing
Retail Marketing Manager
7 Yearsyrs
Sales And Marketing Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
Digital Marketing Manager Customer Relationship Management Manager
Marketing Manager, Email
6 Yearsyrs
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Do you work as a Marketing Account Manager?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Top Careers Before Marketing Account Manager
Internship 5.3%
Manager 3.1%
Top Careers After Marketing Account Manager
Manager 3.7%
Consultant 3.1%

Do you work as a Marketing Account Manager?

Marketing Account Manager Demographics

Gender

Female

51.7%

Male

39.1%

Unknown

9.2%
Ethnicity

White

61.4%

Hispanic or Latino

15.1%

Black or African American

11.4%

Asian

8.1%

Unknown

4.0%
Show More
Foreign Languages Spoken

Spanish

40.6%

French

9.7%

Mandarin

7.9%

Russian

7.3%

Chinese

6.1%

Italian

5.5%

Portuguese

4.2%

German

3.6%

Japanese

3.6%

Korean

1.8%

Tagalog

1.8%

Arabic

1.8%

Swedish

1.2%

Carrier

1.2%

Vietnamese

0.6%

Romanian

0.6%

Hindi

0.6%

Dutch

0.6%

Hungarian

0.6%

Ukrainian

0.6%
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Marketing Account Manager Education

Schools

University of Phoenix

14.8%

University of Washington

6.7%

University of Houston

6.4%

University of Texas at Austin

5.8%

University of South Florida

4.9%

University of Central Florida

4.9%

Arizona State University

4.6%

Pennsylvania State University

4.6%

San Diego State University

4.6%

New York University

4.3%

Michigan State University

4.3%

Kennesaw State University

4.1%

Boston University

4.1%

San Francisco State University

3.8%

Nova Southeastern University

3.8%

University of Florida

3.8%

DePaul University

3.8%

University of Arizona

3.8%

Georgia State University

3.5%

University of Southern California

3.5%
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Majors

Business

30.7%

Marketing

20.9%

Communication

10.1%

Management

5.1%

Psychology

3.5%

Public Relations

3.0%

English

2.8%

Finance

2.5%

Political Science

2.5%

Journalism

2.4%

Advertising

2.3%

Accounting

2.0%

Graphic Design

1.9%

Education

1.7%

Business Communications

1.5%

Fine Arts

1.5%

Project Management

1.5%

Economics

1.4%

Kinesiology

1.3%

Liberal Arts

1.2%
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Degrees

Bachelors

55.9%

Masters

21.2%

Other

13.6%

Associate

4.6%

Certificate

3.2%

Doctorate

0.5%

License

0.5%

Diploma

0.4%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$70,000
View Detailed Salary Report
$48,000
Min 10%
$70,000
Median 50%
$70,000
Median 50%
$70,000
Median 50%
$70,000
Median 50%
$70,000
Median 50%
$70,000
Median 50%
$70,000
Median 50%
$102,000
Max 90%
Best Paying Company
Chevron
Highest Paying City
Seattle, WA
Highest Paying State
Washington
Avg Experience Level
2.6 years
How much does a Marketing Account Manager make at top companies?
The national average salary for a Marketing Account Manager in the United States is $70,844 per year or $34 per hour. Those in the bottom 10 percent make under $48,000 a year, and the top 10 percent make over $103,000.

Real Marketing Account Manager Salaries

Job Title Company Location Start Date Salary
Marketing Account Manager Capstar Radio Operating Company New York, NY Dec 01, 2009 $150,000
Marketing Manager, Strategic Accounts Essilor of America, Inc. Dallas, TX Apr 14, 2016 $112,363
Senior Marketing Engineer/Account Manager Denso International America, Inc. Southfield, MI Jul 09, 2010 $92,331
Account Manager-Marketing Cummins Inc. Columbus, IN Aug 02, 2015 $91,600 -
$112,800
Marketing Account Manager Harris Publications, Inc. New York, NY Apr 29, 2011 $90,000
Marketing Account Manager Media-Corps, Inc. New York, NY Oct 24, 2011 $90,000
Manager, Marketing & Special Accounts Emerson Electric Co. Saint Louis, MO Oct 01, 2013 $84,573 -
$110,000
Digital Marketing Account Manager Oneaffiniti, LLC Austin, TX Aug 01, 2015 $80,000
SR. Marketing and Accounts Manager Dorfman Pacific Company Inc. Stockton, CA Dec 03, 2013 $75,000
SR. Marketing and Accounts Manager Dorfman Pacific Company Inc. Stockton, CA May 28, 2012 $75,000
Marketing Account Manager Visual Country LLC New York, NY Apr 01, 2015 $70,000 -
$75,000
Digital Marketing Account Manager Sum Digital, Inc. San Francisco, CA Sep 15, 2016 $70,000
Marketing Account Manager Visual Country LLC New York, NY Mar 23, 2015 $70,000 -
$750,000
Marketing Accounts Manager Envee Placement Services, LLC Largo, FL Oct 12, 2009 $66,784 -
$32
Marketing Accounts Manager Envee Placement Services, LLC Largo, FL Oct 15, 2009 $66,784 -
$32
Account and Marketing Manager Texas Boga Inc. La Porte, TX Dec 01, 2010 $66,000
International Marketing Account Manager Perdue Farms Inc. Salisbury, MD Aug 09, 2016 $65,666 -
$70,000
Account Marketing Manager Adidas America, Inc. Portland, OR Aug 31, 2011 $64,126 -
$85,000
Account Marketing Manager Adidas International, Inc. Portland, OR Aug 31, 2011 $64,126 -
$85,000
Marketing Account Manager Gravity Media, LLC New York, NY Aug 13, 2012 $60,000
Account Manager-Marketing Intelligence Xtreme Information USA Ltd. DBA Ebiquity Chicago, IL Jun 08, 2016 $60,000
Account Manager-Marketing Cummins Inc. Shoreview, MN Aug 10, 2016 $56,035 -
$75,800
Account Manager-Marketing Cummins Inc. Shoreview, MN Oct 08, 2016 $56,035 -
$75,800
Account Manager, Branding & Creative Marketing Christie's Inc. New York, NY Oct 01, 2014 $56,000
Integrated Marketing Analyst/Account Manager Visible Measures Corp. Boston, MA Apr 04, 2016 $55,000
Inbound Marketing Strategist and Account Manager Grant Inc. Boston, MA Aug 17, 2016 $54,000
Marketing Account Manager Souyz Media Inc. New York, NY Jun 09, 2016 $49,045

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Top Skills for A Marketing Account Manager

  1. Company Website
  2. Customer Service
  3. New Accounts
You can check out examples of real life uses of top skills on resumes here:
  • Update advertising within company website when necessary.
  • Developed and implemented successful sales incentives to motivate and reward distributor customer service representatives.
  • Coordinated implementation activities for new accounts including the writing and designing of communication materials.
  • Maintained existing clientele and focused on development of new clients, consultative sales processes and territory development to increase overall revenue.
  • Developed strategic planning initiatives for customers which included creating and delivering presentations, pitches and potential ROI with creative business opportunities.

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Top 10 Best States for Marketing Account Managers

  1. New York
  2. Colorado
  3. New Jersey
  4. Rhode Island
  5. Virginia
  6. California
  7. Delaware
  8. Washington
  9. Arkansas
  10. District of Columbia
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