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Become A Marketing Account Manager

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Working As A Marketing Account Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $64,345

    Average Salary

What Does A Marketing Account Manager Do At Jewish Community Center

* The JCC of Greater Baltimore and 4Front Baltimore are seeking a mature, organized and confident part-time Marketing Account Manager to work with a team of dynamic teen programming professionals in its Owings Mills location.
* Candidate should have strong digital design skills and a clear understanding of brand identity and strategy and how to market to teens.
* Responsibilities include: strategic planning and project management of all marketing tasks, website updates, email communications, social media strategy, and updating marketing collateral in Adobe Creative Suite Software.
* In addition, designing and editing graphics and images for social media, video editing projects and photography is included.
* Benefits include free JCC Membership, generous vacation packages, 401k, Dental, Vision, Life and Disability Insurance and program discounts for individual and immediate family members.
* This position is part time
* hrs per week at our Owings Mills location.
* Send resume, cover letter and a link to design and video samples, to info@jcc.org

What Does A Marketing Account Manager Do At Stanford University

* Communications Planning & Strategy (45%)
* The Marketing Account Manager will work closely with program owners and the marketing lead to set communication goals and determine strategies to meet target audience needs and satisfy program marketing and SAA and program business objectives.
* In addition to writing the creative brief, which sets the tone and strategy for each communication, this individual will also develop communication plans that leverage emerging trends in marketing automation.
* This individual will also integrate an understanding of traditional email, direct mail and the web as well as modern UX, mobile and social practices.
* Strategies will also capitalize on learning from past efforts and/or address new program/business challenges and opportunities.
* Creative Development & Project Management (45%)
* This role will be responsible for guiding the creative process from start to finish: developing a focused & strategically sound creative brief, leading the kickoff, facilitating concept and creative reviews (both internally and with the program) and negotiating approvals.
* This will apply to print, email, magazine ads, web updates, mobile and social as appropriate.
* The Marketing Account Manager will work closely with the Production Manager to determine schedules and creative resources necessary to complete projects.
* They will leverage intuition and experience to ensure that communications across a campaign are consistent and move the target through the communications cycle from awareness to desired action.
* Also, the Marketing Account Manager will recommend versions for key target sub-segments when appropriate.
* As part of their understanding of the SAA programs and goal to continually improve communications, the Marketing Account Manager will perform regular communication analysis and reporting.
* They will use this to lead marketing communications learning across the SAA organization and drive strategic and executional improvements.
* This individual will also have the ability to independently solve problems that crop up in creative development and project management.
* Team Management (10%)
* The Marketing Account Manager, SAA Marketing will manage the Associate Account Manager.
* Recommend and execute marketing strategies to meet business objectives.
* Manage marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
* Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print).
* Oversee design and production of marketing materials from inception to deployment.
* Conduct market research, including competitive benchmarking, and analyze campaign/program/ service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
* Assess market opportunities and track market trends.
* Recommend marketing improvements based on findings.
* Manage vendors/consultants on specific projects.
* Other duties may also be assigned
* Qualifications

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How To Become A Marketing Account Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Account Manager jobs

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Real Marketing Account Manager Salaries

Job Title Company Location Start Date Salary
Marketing Account Manager Capstar Radio Operating Company New York, NY Dec 01, 2009 $150,000
Senior Marketing Engineer/Account Manager Denso International America, Inc. Southfield, MI Jul 09, 2010 $92,331
Marketing Account Manager Media-Corps, Inc. New York, NY Oct 24, 2011 $90,000
Marketing Account Manager Harris Publications, Inc. New York, NY Apr 29, 2011 $90,000
Manager, Marketing & Special Accounts Emerson Electric Co. Saint Louis, MO Oct 01, 2013 $84,573 -
Digital Marketing Account Manager Oneaffiniti, LLC Austin, TX Aug 01, 2015 $80,000
SR. Marketing and Accounts Manager Dorfman Pacific Company Inc. Stockton, CA Dec 03, 2013 $75,000
SR. Marketing and Accounts Manager Dorfman Pacific Company Inc. Stockton, CA May 28, 2012 $75,000
Digital Marketing Account Manager Sum Digital, Inc. San Francisco, CA Sep 15, 2016 $70,000
Marketing Account Manager Visual Country LLC New York, NY Mar 23, 2015 $70,000 -
Marketing Account Manager Visual Country LLC New York, NY Apr 01, 2015 $70,000 -
Marketing Accounts Manager Envee Placement Services, LLC Largo, FL Oct 12, 2009 $66,784 -
Marketing Accounts Manager Envee Placement Services, LLC Largo, FL Oct 15, 2009 $66,784 -
International Marketing Account Manager Perdue Farms Inc. Salisbury, MD Aug 09, 2016 $65,666 -
Digital Marketing Account Manager IBM Corporation San Mateo, CA Jun 30, 2011 $60,228 -
Marketing Account Manager Gravity Media, LLC New York, NY Aug 13, 2012 $60,000
Integrated Marketing Analyst/Account Manager Visible Measures Corp. Boston, MA Apr 04, 2016 $55,000
Inbound Marketing Strategist and Account Manager Grant Inc. Boston, MA Aug 17, 2016 $54,000
Marketing Account Manager Souyz Media Inc. New York, NY Jun 09, 2016 $49,045
Marketing Account Manager Soyuz Media Inc. New York, NY Sep 07, 2013 $45,914
Strategic Marketing and Account Manager Amnet Systems, LLC Stamford, CT Jul 04, 2016 $45,000 -
Strategic Marketing and Account Manager Amnet Systems, LLC Stamford, CT Apr 07, 2016 $45,000 -

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Top Skills for A Marketing Account Manager


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Top Marketing Account Manager Skills

  1. Website Content
  2. Online
  3. Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Create monthly action plans (written website content, social media, graphic and video projects, special events, etc.
  • Broadcast, print, radio and online
  • Key contributor to development of consumerism marketing strategy including external launch and internal sales and account management training.
  • Direct negotiations and relationship with retails stores and distributors focused on customer service.
  • Developed direct mail and email campaigns.

Top Marketing Account Manager Employers

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