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Become A Marketing Account Manager

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Working As A Marketing Account Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $64,563

    Average Salary

What Does A Marketing Account Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Account Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Marketing Account Manager?

Marketing Account Manager Jobs

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Marketing Account Manager Career Paths

Marketing Account Manager
Account Executive Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Senior Account Executive Regional Sales Director
Director Of Enterprise Sales
12 Yearsyrs
Account Manager Sales Manager
Director Of Sales
10 Yearsyrs
Marketing Director Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Marketing Director Business Developer
Director, Strategic Accounts
13 Yearsyrs
Regional Sales Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Project Manager Product Manager
Marketing Communications Manager
7 Yearsyrs
Marketing Manager Senior Product Manager
Marketing Director
7 Yearsyrs
Account Executive Sales Manager
Marketing Manager
6 Yearsyrs
Senior Account Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Manager Regional Sales Manager
National Account Manager
8 Yearsyrs
Product Manager National Account Manager
National Accounts Sales Manager
9 Yearsyrs
Product Manager District Sales Manager
Regional Business Manager
10 Yearsyrs
Account Manager Account Executive
Regional Sales Manager
9 Yearsyrs
Regional Sales Manager Regional Sales Director
Sales Vice President
9 Yearsyrs
Project Manager Business Development Manager
Senior Sales Manager
7 Yearsyrs
Sales Manager Regional Sales Manager
Strategic Accounts Manager
9 Yearsyrs
Senior Account Executive Regional Accounts Manager
Territory Account Manager
8 Yearsyrs
Senior Account Manager Assistant Vice President
Vice President & Sales Manager
9 Yearsyrs
Sales Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
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Do you work as a Marketing Account Manager?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Account Manager 2.8 years
Marketing Officer 2.5 years
Marketing Lead 2.3 years
Top Employers Before
Internship 6.2%
Manager 3.1%
Top Employers After
Manager 3.0%
Consultant 3.0%

Do you work as a Marketing Account Manager?

Marketing Account Manager Demographics

Gender

Female

55.9%

Male

41.8%

Unknown

2.3%
Ethnicity

White

61.2%

Hispanic or Latino

15.0%

Black or African American

11.0%

Asian

8.9%

Unknown

4.0%
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Languages Spoken

Spanish

39.5%

Mandarin

9.2%

French

8.4%

Chinese

6.7%

Italian

5.9%

Russian

5.0%

Portuguese

5.0%

German

4.2%

Korean

2.5%

Japanese

2.5%

Swedish

1.7%

Carrier

1.7%

Arabic

1.7%

Vietnamese

0.8%

Hindi

0.8%

Dutch

0.8%

Hungarian

0.8%

Ukrainian

0.8%

Armenian

0.8%

Navajo

0.8%
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Marketing Account Manager Education

Schools

University of Phoenix

13.8%

University of Texas at Austin

6.4%

University of Washington

5.9%

University of Central Florida

5.9%

Michigan State University

5.4%

New York University

4.9%

San Diego State University

4.9%

University of Houston

4.9%

University of Southern California

4.4%

Kennesaw State University

4.4%

University of Oregon

4.4%

Hofstra University

4.4%

San Francisco State University

3.9%

Pennsylvania State University

3.9%

Emerson College

3.9%

Boston University

3.9%

Northeastern University

3.9%

University of San Francisco

3.4%

Ohio University -

3.4%

University of South Florida

3.4%
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Majors

Business

29.0%

Marketing

21.5%

Communication

10.7%

Management

4.8%

Psychology

3.5%

English

3.0%

Public Relations

3.0%

Political Science

2.9%

Finance

2.3%

Project Management

2.1%

Advertising

2.1%

Accounting

2.1%

Graphic Design

1.8%

Journalism

1.8%

Fine Arts

1.8%

Liberal Arts

1.7%

Kinesiology

1.5%

Education

1.5%

Business Communications

1.4%

Economics

1.3%
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Degrees

Bachelors

55.0%

Masters

22.2%

Other

13.8%

Certificate

3.9%

Associate

3.8%

License

0.6%

Doctorate

0.5%

Diploma

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Account Manager Salaries

Job Title Company Location Start Date Salary
Marketing Account Manager Capstar Radio Operating Company New York, NY Dec 01, 2009 $150,000
Marketing Manager, Strategic Accounts Essilor of America, Inc. Dallas, TX Apr 14, 2016 $112,363
Senior Marketing Engineer/Account Manager Denso International America, Inc. Southfield, MI Jul 09, 2010 $92,331
Account Manager-Marketing Cummins Inc. Columbus, IN Aug 02, 2015 $91,600 -
$112,800
Marketing Account Manager Media-Corps, Inc. New York, NY Oct 24, 2011 $90,000
Marketing Account Manager Harris Publications, Inc. New York, NY Apr 29, 2011 $90,000
Manager, Marketing & Special Accounts Emerson Electric Co. Saint Louis, MO Oct 01, 2013 $84,573 -
$110,000
Digital Marketing Account Manager Oneaffiniti, LLC Austin, TX Aug 01, 2015 $80,000
SR. Marketing and Accounts Manager Dorfman Pacific Company Inc. Stockton, CA May 28, 2012 $75,000
SR. Marketing and Accounts Manager Dorfman Pacific Company Inc. Stockton, CA Dec 03, 2013 $75,000
Digital Marketing Account Manager Sum Digital, Inc. San Francisco, CA Sep 15, 2016 $70,000
Marketing Account Manager Visual Country LLC New York, NY Mar 23, 2015 $70,000 -
$750,000
Marketing Account Manager Visual Country LLC New York, NY Apr 01, 2015 $70,000 -
$75,000
Marketing Accounts Manager Envee Placement Services, LLC Largo, FL Oct 12, 2009 $66,784 -
$32
Marketing Accounts Manager Envee Placement Services, LLC Largo, FL Oct 15, 2009 $66,784 -
$32
Account and Marketing Manager Texas Boga Inc. La Porte, TX Dec 01, 2010 $66,000
International Marketing Account Manager Perdue Farms Inc. Salisbury, MD Aug 09, 2016 $65,666 -
$70,000
Account Marketing Manager Adidas America, Inc. Portland, OR Aug 31, 2011 $64,126 -
$85,000
Account Marketing Manager Adidas International, Inc. Portland, OR Aug 31, 2011 $64,126 -
$85,000
Marketing Account Manager Gravity Media, LLC New York, NY Aug 13, 2012 $60,000
Account Manager-Marketing Intelligence Xtreme Information USA Ltd. DBA Ebiquity Chicago, IL Jun 08, 2016 $60,000
Account Manager-Marketing Cummins Inc. Shoreview, MN Aug 10, 2016 $56,035 -
$75,800
Account Manager-Marketing Cummins Inc. Shoreview, MN Oct 08, 2016 $56,035 -
$75,800
Account Manager, Branding & Creative Marketing Christie's Inc. New York, NY Oct 01, 2014 $56,000
Integrated Marketing Analyst/Account Manager Visible Measures Corp. Boston, MA Apr 04, 2016 $55,000
Inbound Marketing Strategist and Account Manager Grant Inc. Boston, MA Aug 17, 2016 $54,000
Marketing Account Manager Souyz Media Inc. New York, NY Jun 09, 2016 $49,045

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Top Skills for A Marketing Account Manager

CompanyWebsiteStrategyOnlineEmailCampaignsCustomerServiceROIAccountManagementFacebookTradeShowsClientRelationsProjectManagementTwitterInternetCustomerSatisfactionSearchEngineOptimizationNewAccountsPressReleasesCRMMarketResearchProductLine

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  1. Company Website
  2. Strategy
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Update advertising within company website when necessary.
  • Identified marketing plan including key messaging and strategy for creating strategic retail Cosmetic Surgery and Colon and Rectal Surgery websites.
  • Managed contract design firms, supervising and directing development of additional print and online material.
  • Design and produce national email campaigns, marketing key product news and didactic political case studies for political and nonprofit clients.
  • Transitioned from Manufacturing to Logistics to Tactical Marketing as result of demonstrated skills and abilities in customer service and collaboration.

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Top Marketing Account Manager Employers

Marketing Account Manager Videos

Marketing Account Manager: Job Profile

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Career Advice on becoming a Key Account Manager by Heather F (Full Version)