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Marketing account manager education requirements
Updated January 8, 2025
4 min read
There are several educational requirements to become a marketing account manager. Marketing account managers usually study business, marketing, or communication. 78% of marketing account managers hold a bachelor's degree, and 10% hold an master's degree. We analyzed 3,096 real marketing account manager resumes to see exactly what marketing account manager education sections show.
The most common colleges for marketing account managers are the University of Phoenix and the University of Phoenix.
There are also many online marketing account manager courses to help get the education required to be a marketing account manager.
There are certain marketing account manager certifications that you should consider. These marketing account manager certifications include Professional Certified Marketer (PCM) and Google Data Analytics Professional Certificate.
What education do you need to become a marketing account manager?
What degree do you need to be a marketing account manager?
- Bachelor's, 78%
- Master's, 10%
- Associate, 8%
- High School Diploma, 2%
- Other Degrees, 2%
What should I major in to become a marketing account manager?
- Business, 28%
- Marketing, 18%
- Communication, 12%
- Psychology, 5%
- Other Majors, 37%
Most common colleges for marketing account managers
| Marketing account manager common college | Percentages |
|---|---|
| University of Phoenix | 13.64% |
| Michigan State University | 5.52% |
| University of Arizona | 5.52% |
| Arizona State University | 5.19% |
| Florida State University | 5.19% |
Best majors for marketing account managers
| Rank | Major | Percentages |
|---|---|---|
| 1 | Business | 27.9% |
| 2 | Marketing | 18.4% |
| 3 | Communication | 12.4% |
| 4 | Psychology | 5.0% |
| 5 | Management | 4.9% |
Best colleges for marketing account managers
The best colleges for marketing account managers are Northwestern University, University of Southern California, and University of Pennsylvania.
A marketing account manager with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for marketing account managers. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become marketing account managers.
1. University of Georgia
Athens, GA • Private
In-state tuition
$11,830
Enrollment
29,474
2. University of Wisconsin - Madison
Madison, WI • Private
In-state tuition
$10,555
Enrollment
30,360
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
In-state tuition
$14,760
Enrollment
31,451
4. Purdue University
West Lafayette, IN • Private
In-state tuition
$9,992
Enrollment
33,495
5. Howard University
Washington, DC • Private
In-state tuition
$26,756
Enrollment
6,166
6. University of Texas at Austin
Austin, TX • Private
In-state tuition
$10,610
Enrollment
40,329
7. University of Southern California
Los Angeles, CA • Private
In-state tuition
$56,225
Enrollment
19,548
8. Ohio State University
Columbus, OH • Private
In-state tuition
$10,726
Enrollment
45,769
9. University of Pennsylvania
Philadelphia, PA • Private
In-state tuition
$55,584
Enrollment
10,764
10. San Diego State University
San Diego, CA • Private
In-state tuition
$7,488
Enrollment
30,018
20 best online courses for marketing account managers
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Balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Learn from a seasoned expert. This course is offered in person and live online, in a remote classroom setting...
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Learn to apply predictive analytics and business intelligence to solve real-world business problems...
4. Marketing Analytics
Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...
5. How to Create a Facebook Business Manager Account
By the end of this project, learners will have an understanding about all the features in Facebook Business Manager. Also, using a hands-on approach, learners will create a Facebook Business Manager account. Facebook Manager is a central hub for managing numerous aspects of a business with a Facebook presence. According to Facebook, “Business Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies and vendors.”...
6. Successful Events: Event Planning, Marketing & Management
Create a single successful event or event-series with effective event promotion, planning, management, and monetization...
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ABM is upcoming new Marketing Strategy instead of lead generation used by both B2B Sales & Marketing teams...
8. Product Manager
Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology...
9. Data Product Manager
Leverage data to build products that deliver the right experiences, to the right users, at the right time. Lead the development of data-driven products that position businesses to win in their market...
10. Product Management Marketing: Dekker's Product Marketing MBA
Be a Product Marketing Manager - Product Management : Product Manager MBA : Product to Market : Product Owner Launch GTM...
11. KAM - Key Account Management - made simple
How to master KAM - Key Account Management process...
12. Digital Marketing
Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...
13. AI for Business Leaders
Master the foundations of artificial intelligence so you can strategically implement AI in your company. Leverage machine learning technologies to power corporate growth, increase efficiency, and enhance customer experiences...
14. Become a Master of Client and Account Management
Learn how to effectively manage, retain and grow clients...
15. Marketing Analytics & Retail Business Management using Excel
Retail analytics using MS Excel - Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling...
16. Business Analytics
In this program, you will learn foundational data skills that apply across functions and industries. You will learn to analyze data and build models with Excel, query databases using SQL, and create informative data visualizations with Tableau...
17. AI Product Manager
Learn to develop AI products that deliver business value. Build skills that help you compete in the new AI-powered world...
18. Email Marketing. Increase Sales With Email Marketing!
A Hands-on Guide to Email Marketing for Beginners. Learn How to Boost Your Business With Email Marketing Strategy...
19. Cost Accounting: Introduction to Management Accounting
Learn Cost Accounting for Management. Includes Process Costing, ABC Systems, Variance Analysis, Cash Budgets and more...
20. Growth Product Manager
Hone specialized Product Management skills in growth strategy. Lead experimentation and data-driven decision-making in your organization to drive products to reach the next level of scale, impact, and profitability...
Top 10 most affordable universities for marketing account managers
The most affordable schools for marketing account managers are University of Florida, suny farmingdale, and fashion institute of technology.
If the best universities for marketing account managers are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for marketing account managers.
1. University of Florida
Gainesville, FL • Private
In-state tuition
$6,381
Cost of attendance
21,034
2. SUNY Farmingdale
Farmingdale, NY • Private
In-state tuition
$8,306
Cost of attendance
16,091
3. Fashion Institute of Technology
New York, NY • Private
In-state tuition
$5,740
Cost of attendance
17,864
4. Florida State University
Tallahassee, FL • Private
In-state tuition
$5,656
Cost of attendance
21,623
5. Baruch College of the City University of New York
New York, NY • Private
In-state tuition
$7,262
Cost of attendance
14,046
6. University of South Florida
Tampa, FL • Private
In-state tuition
$6,410
Cost of attendance
20,456
7. California State University - Dominguez Hills
Carson, CA • Private
In-state tuition
$6,942
Cost of attendance
14,469
8. California State University - Bakersfield
Bakersfield, CA • Private
In-state tuition
$7,309
Cost of attendance
16,714
9. Purdue University
West Lafayette, IN • Private
In-state tuition
$9,992
Cost of attendance
22,430
10. California State University - Fresno
Fresno, CA • Private
In-state tuition
$6,587
Cost of attendance
16,915
Top 10 hardest universities to get into for marketing account managers
The hardest universities for marketing account managers to get into are Northwestern University, University of Southern California, and University of Pennsylvania.
Some great schools for marketing account managers are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for marketing account managers based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.
1. Northwestern University
Evanston, IL • Private
Admissions rate
8%
SAT average
1,508
2. University of Southern California
Los Angeles, CA • Private
Admissions rate
13%
SAT average
1,445
3. University of Pennsylvania
Philadelphia, PA • Private
Admissions rate
8%
SAT average
1,492
4. Northeastern University
Boston, MA • Private
Admissions rate
19%
SAT average
1,466
5. Boston University
Boston, MA • Private
Admissions rate
22%
SAT average
1,420
6. Stanford University
Stanford, CA • Private
Admissions rate
4%
SAT average
1,497
7. University of Texas at Austin
Austin, TX • Private
Admissions rate
39%
SAT average
1,367
8. Villanova University
Villanova, PA • Private
Admissions rate
29%
SAT average
1,407
9. Vanderbilt University
Nashville, TN • Private
Admissions rate
10%
SAT average
1,514
10. University of Maryland - College Park
College Park, MD • Private
Admissions rate
47%
SAT average
1,390
Top 10 easy-to-apply-to universities for marketing account managers
The easiest schools for marketing account managers to get into are Oklahoma Wesleyan University, university of the incarnate word, and gwynedd mercy university.
Some schools are much easier to get into. If you want to start your career as a marketing account manager without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for marketing account managers.
1. Oklahoma Wesleyan University
Bartlesville, OK • Private
Admissions rate
68%
SAT average
964
2. University of the Incarnate Word
San Antonio, TX • Private
Admissions rate
88%
SAT average
1,044
3. Gwynedd Mercy University
Gwynedd Valley, PA • Private
Admissions rate
92%
SAT average
1,031
4. Holy Names University
Oakland, CA • Private
Admissions rate
70%
SAT average
849
5. Barry University
Miami, FL • Private
Admissions rate
91%
SAT average
1,006
6. Felician University
Lodi, NJ • Private
Admissions rate
81%
SAT average
999
7. Notre Dame College
Cleveland, OH • Private
Admissions rate
90%
SAT average
994
8. LIM College
New York, NY • Private
Admissions rate
83%
SAT average
1,061
9. Oregon Institute of Technology
Klamath Falls, OR • Private
Admissions rate
96%
SAT average
1,139
10. La Roche College
Pittsburgh, PA • Private
Admissions rate
99%
SAT average
1,008
Average marketing account manager salary by education level
| Marketing account manager education level | Marketing account manager salary |
|---|---|
| Master's Degree | $76,856 |
| Bachelor's Degree | $69,901 |
| Doctorate Degree | $79,475 |
Marketing account manager education FAQs
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Updated January 8, 2025
Updated January 8, 2025