How to hire a marketing account manager

How to hire a marketing account manager, step by step

Here's a step-by-step marketing account manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing account manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing account manager
• Step 8: Go through the hiring process checklist

What does a marketing account manager do?

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1. Identify your hiring needs

   The marketing account manager hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing account manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing account managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents marketing account manager salaries for various positions.

   Type of Marketing Account Manager	Description	Hourly rate
   Marketing Account Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$24-43
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Business Development And Marketing Manager	The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations... Show more	$24-53

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Project Management
   • Email Marketing
   • Account Management
   • Marketing Campaigns
   • Google Analytics
   • HTML
   • ROI
   • Copywriting
   • PowerPoint
   • Integrated Marketing
   • SEM
   • Search Engine Marketing
   • Client Facing

   Check all skills

   Responsibilities:

   • Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
   • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
   • Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
   • Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
   • Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
   • Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.

   More marketing account manager duties

3. Make a budget

   Including a salary range in your marketing account manager job description is one of the best ways to attract top talent. A marketing account manager can vary based on:

   • Location. For example, marketing account managers' average salary in south carolina is 28% less than in washington.
   • Seniority. Entry-level marketing account managers 45% less than senior-level marketing account managers.
   • Certifications. A marketing account manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a marketing account manager's salary.

   Average marketing account manager salary

   $67,983yearly

   $32.68 hourly rate

   ---

   Entry-level marketing account manager salary

   $50,000 yearly salary

   Updated December 23, 2025

   Average marketing account manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$79,999	$38
   2	Washington	$77,034	$37
   3	Oregon	$73,732	$35
   4	New York	$72,093	$35
   5	Maryland	$70,904	$34
   6	Rhode Island	$69,945	$34
   7	Massachusetts	$68,522	$33
   8	Texas	$68,357	$33
   9	Virginia	$68,145	$33
   10	Illinois	$67,767	$33
   11	Georgia	$66,617	$32
   12	District of Columbia	$66,384	$32
   13	Pennsylvania	$66,127	$32
   14	Minnesota	$64,091	$31
   15	Arizona	$63,943	$31
   16	Utah	$62,564	$30
   17	Missouri	$62,191	$30
   18	Connecticut	$61,785	$30
   19	Indiana	$60,101	$29
   20	Florida	$58,678	$28

   Average marketing account manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	American Tower	$98,127	$47.18	2
   2	Autodesk	$88,970	$42.77	31
   3	NW Natural	$85,608	$41.16
   4	IBM	$85,595	$41.15	49
   5	CLEAResult	$84,338	$40.55	11
   6	Accenture	$83,801	$40.29	379
   7	Palo Alto Networks	$83,621	$40.20	98
   8	Baker Hughes	$82,338	$39.59	20
   9	CVS Health	$82,206	$39.52	99
   10	Nasuni	$81,822	$39.34
   11	Redis Labs	$78,042	$37.52
   12	Raymond James Financial	$77,615	$37.31	10
   13	Acadia Healthcare	$74,544	$35.84	11
   14	Neustar	$74,179	$35.66
   15	Red Gate Group	$73,874	$35.52
   16	Esri	$73,251	$35.22	40
   17	Red Hat	$73,020	$35.11	4
   18	Burke	$72,391	$34.80
   19	LeagueSide	$71,932	$34.58
   20	Crosstown Courier, Inc.	$71,190	$34.23

4. Writing a marketing account manager job description

   A good marketing account manager job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a marketing account manager job description:

   Marketing account manager job description example

   Job DescriptionBlue Fire Leads is seeking a highly skilled Digital Marketing Account Manager for an immediate need to manage large budget national lead generation campaigns. Competitive salary based on experience. At Blue Fire Leads, we specialize in enterprise level lead gen for our clients using the top digital marketing platforms which include Facebook, Instagram, Google, YouTube, Pinterest, etc. The main goal of our team is to grow and scale quality generated leads for our clients. This position reports directly to our marketing director and will have opportunities for growth and increased responsibilities early and often.
   Responsibilities include, but are not limited to:
   Build, execute, and optimize digital marketing funnel across platforms and verticals (FB, Google, Pinterest, YouTube) Manage a team of digital marketing specialists and lead them in achieving lofty profit goals Develop paid search/social strategy based on client-specific goals and KPIs Actively test and analyze targeting criteria, ad creatives, landing pages, and bid strategies to drive results in line with clients’ goals Communicate performance results and strategy recommendations to management Identify and maximize new opportunities for client growth Think creatively to develop innovative tactics and strategies that drive results Follow industry trends, drive innovation, and contribute to training
   Skills & Experience:
   5+ years of experience in managing, developing, and optimizing paid digital marketing across social and search Strong technical understanding and experience in: Google Ads, Bing Ads, and Facebook Ads Manager Ability to think outside the box and find creative solutions Demonstrated critical thinking skills and good judgement Creative ability to develop new copy and messaging strategies Should be a self-starter with a tenacious desire to problem solve and crack-the-ad-codes with our target audiences and geographic locations Strong leadership qualities and track-record of effectively working with other departments/teams Preferred but not required: experience managing a small team, click rate optimization, design, copywriting, landing page creation.
   If you’ve ever worked in one of the following roles, we want to hear from you!
   Demand generation Demand Manager Digital Marketing Strategist Digital Marketing Account Manager Digital Marketing Manager
   
   What Blue Fire Leads Offers:
   Competitive Pay Fully-remote environment (work where you want*) Company-paid life, vision, dental, telemedicine, and pet insurance Partial reimbursement through ICHRA for individual Health-coverage plans Paid-for Gym membership with Planet Fitness Open PTO Paid Holidays Company virtual and in-person events Opportunities for growth, development, and promotions. Great opportunities to grow your professional skills and grow into a leader in the digital marketing space
   Blue Fire Leads has been featured on Inc 5000 4 years in a row.We are an Equal Opportunity Employer. We are an at-will employer.
   *Blue Fire Leads has some restrictions for remote work in select states.

   Copy this example

   

5. Post your job

   To find the right marketing account manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with marketing account managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit marketing account managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   To find marketing account manager candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   To successfully recruit marketing account managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing account manager

   Once you've found the marketing account manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new marketing account manager. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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