Marketing account manager job description

Job DescriptionBlue Fire Leads is seeking a highly skilled Digital Marketing Account Manager for an immediate need to manage large budget national lead generation campaigns. Competitive salary based on experience. At Blue Fire Leads, we specialize in enterprise level lead gen for our clients using the top digital marketing platforms which include Facebook, Instagram, Google, YouTube, Pinterest, etc. The main goal of our team is to grow and scale quality generated leads for our clients. This position reports directly to our marketing director and will have opportunities for growth and increased responsibilities early and often.
Responsibilities include, but are not limited to:

Build, execute, and optimize digital marketing funnel across platforms and verticals (FB, Google, Pinterest, YouTube) Manage a team of digital marketing specialists and lead them in achieving lofty profit goals Develop paid search/social strategy based on client-specific goals and KPIs Actively test and analyze targeting criteria, ad creatives, landing pages, and bid strategies to drive results in line with clients’ goals Communicate performance results and strategy recommendations to management Identify and maximize new opportunities for client growth Think creatively to develop innovative tactics and strategies that drive results Follow industry trends, drive innovation, and contribute to training

Skills & Experience:

5+ years of experience in managing, developing, and optimizing paid digital marketing across social and search Strong technical understanding and experience in: Google Ads, Bing Ads, and Facebook Ads Manager Ability to think outside the box and find creative solutions Demonstrated critical thinking skills and good judgement Creative ability to develop new copy and messaging strategies Should be a self-starter with a tenacious desire to problem solve and crack-the-ad-codes with our target audiences and geographic locations Strong leadership qualities and track-record of effectively working with other departments/teams Preferred but not required: experience managing a small team, click rate optimization, design, copywriting, landing page creation.

If you’ve ever worked in one of the following roles, we want to hear from you!

Demand generation Demand Manager Digital Marketing Strategist Digital Marketing Account Manager Digital Marketing Manager


What Blue Fire Leads Offers:

Competitive Pay Fully-remote environment (work where you want*) Company-paid life, vision, dental, telemedicine, and pet insurance Partial reimbursement through ICHRA for individual Health-coverage plans Paid-for Gym membership with Planet Fitness Open PTO Paid Holidays Company virtual and in-person events Opportunities for growth, development, and promotions. Great opportunities to grow your professional skills and grow into a leader in the digital marketing space

Blue Fire Leads has been featured on Inc 5000 4 years in a row.We are an Equal Opportunity Employer. We are an at-will employer.
*Blue Fire Leads has some restrictions for remote work in select states.

About the role:

Aurora Solar is a fast-growing Series D company on a mission to create a future of solar energy for all. Aurora makes the software that is enabling society to transition to a world powered by solar power. It's our goal to have every solar installation in the world pass through our software, which has already been used to design millions of solar projects. Named one of “The Best Remote-First Companies To Work for in 2022” by BuiltInSF.com and awarded #1 Solar Software platform by Solar Power World, Aurora is disrupting the energy industry and changing the course of history.

We're looking for an Account-Based Marketing (ABM) Manager to help us scale and execute our account-based marketing strategy. Working with partners in product marketing, content, marketing operations, sales, customer success (CS), and revenue operations, you'll create relevant touchpoints across the customer lifecycle for our target accounts.

We are a passionate and diverse team that aspires to be the best place for the best people and we're looking for talented individuals to accelerate our exponential growth as we continue to scale. If you are looking for a stimulating and fulfilling role, come join us!

What you'll do:Refine and scale our playbooks for 1:many, 1:few, and 1:1 ABM campaigns Develop customized mini-marketing plans for strategic accounts Design and implement frameworks that help us transition from a lead to an account lens, including account stages Guide the development of personalized content for segments and accounts Harness technology that allows us to target the right audiences, personalize messaging, and create transparency for sales and CSPartner with sales, CS, analytics, and operations teams to ensure that we have the right data, organized in a way that lets you effectively segment and target your efforts Work with analytics to hone account-centric reporting and report on campaign and program performance to stakeholders
What we value: In-depth experience guiding ABM campaigns across the full funnel Track record of success in achieving pipeline goals Fluency with account-based KPIs and reporting Familiarity with ABM-related tools (Demandbase, 6sense, Rollworks, Sendoso, etc.) as well as marketing automation platforms and other marketing tech Understanding of a B2B SaaS sales motion Keen business insight to translate organizational goals and market dynamics into campaign goals, as well as targeting, segmentation, and messaging Comfort working cross-functionally Ability to drive projects forward
Aurora is dedicated to building a diverse and inclusive workforce of people who believe in and are passionate about creating a future of solar energy for all. We are an equal opportunity employer, we welcome and consider qualified applicants regardless of gender identity, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences. We encourage you to apply even if you believe that you do not meet all of the above criteria!

For San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

22WD64780

Position OverviewAt Autodesk we are enabling a better world designed and made for everyone. We're in the midst of transformation and growth journey to reimagine how we engage with customers as they design and make the world around us. If you thrive in fast-paced, collaborative, high impact environments, we would like to meet you. We are looking for an Account Based Marketing Manager who is responsible for leading the development, implementation, execution and measurement of targeted account-focused programs in collaboration with account-based sales and industry marketing teams for the midmarket segment - south region. The right marketer truly understands sales and marketing alignment and has worked collaboratively with sales teams to deploy multichannel ABM programs.
Responsibilities
Drive account specific marketing planning aligned to sales strategies for account-appropriate offerings Focus on the buyer's journey and executive engagement to deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time Create annual and quarterly marketing plans for targeted list of accounts and contacts that focus on customer acquisition and accelerate existing opportunity close and expansion Evaluate, select and manage vendors that contribute to local demand creation programs targeting accounts in the South region including agencies, direct mail providers, and fulfillment services Primary liaison with sales representatives, account teams and channel partners for targeted accounts list Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities Collaborate with key stakeholders in worldwide marketing and worldwide sales (Sales, Brand, Industry Marketing, Territory Marketing, Channel Marketing, ABM Practice Team and Marketing Operations) to ensure programmatic execution of personalized campaigns to targeted accounts, and 1:1 or 1:few account-based marketing tactics to select focus accounts Employs Autodesk's ABM set of marketing technology tools(i.e. 6sense, Salesforce, Marketo, Folloze, Outreach) to deliver personalized ABM programs in a thoughtful and scalable way Maintain accurate and actionable understanding of contact data quality for targeted accounts list Review and provide analysis of programmatic Account-Based campaigns and unique account-specific tactics for targeted accounts list Ensure that each marketing activity is tracked and measured Use data and dashboards to inform future tactics and programmatic campaign adjustments Work with Territory Marketing, Industry Marketing and ABM Practice to provide requirements for deployment of budget managed by those groups in support of targeted list of accounts Manage budget and vendor relationships for account-specific tactics for targeted list of accounts Monitor the delivery and execution of plans, and measure effectiveness of resource allocation, efficiency and ROI to inform any adjustments

Minimum Qualifications
3+ years B2B demand generation/field marketing experience with proven account based marketing specific knowledge, skills and experience Previous account selling background would be advantageous BA/BS or equivalent work experience Knowledge and experience with sales and marketing automation tools such as Salesforce.com, Marketo, 6Sense and any other ABM tech stack is an added advantage ITSMA, 6sense or Demandbase ABM Certifications are also added advantages Good data analytical and strong business acumen Estimated 20% travel required (post Covid-19) Industry background in Architectural, Engineering and Construction and Design and Manufacturing is a plus

The Ideal Candidate
Driven and motivated by results and contribution to pipeline and revenue Are a modern marketer; knowledgeable and experienced at using a mix of tactics to deliver the right message to the right person at the right time Excel at collaborating with colleagues and stakeholders to get the job done and thoroughly enjoy being part of a team Have an outcome-focused, curious and collaborative change agent skill set with an unflinching entrepreneurial spirit

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). If you have any questions or require support, contact Autodesk Careers.