Top Marketing Account Manager Skills

Below we've compiled a list of the most important skills for a Marketing Account Manager. We ranked the top skills based on the percentage of Marketing Account Manager resumes they appeared on. For example, 10.7% of Marketing Account Manager resumes contained Company Website as a skill. Let's find out what skills a Marketing Account Manager actually needs in order to be successful in the workplace.

The six most common skills found on Marketing Account Manager resumes in 2020. Read below to see the full list.

1. Company Website

high Demand
Here's how Company Website is used in Marketing Account Manager jobs:
  • Update advertising within company website when necessary.
  • Work with technical development on improving SendNow system and creating new company website.
  • Educated and trained customers about new products and improved company website.
  • Introduced and maintained social media sites, company website.
  • Designed and laid out the company website.
  • Developed company website and product brochures including content and messaging.

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2. Customer Service

high Demand
Here's how Customer Service is used in Marketing Account Manager jobs:
  • Delivered exceptional customer service, meeting strict concept development parameter, budgets and production deadlines within a rapidly changing environment.
  • Transitioned from Manufacturing to Logistics to Tactical Marketing as result of demonstrated skills and abilities in customer service and collaboration.
  • Established and maintained excellent customer service and developed lasting relationships with clients and co-workers based on trust and integrity.
  • Utilize strong customer service and organizational skills by managing all corporate enrollments for training and marketing events.
  • Focused primarily on explaining service benefits and improving overall patient care and customer service.
  • Developed and implemented successful sales incentives to motivate and reward distributor customer service representatives.
  • Provided customer service and debt consolidation for customers in a call center environment.
  • Provided customer service that exceeded expectations and ensured quality of service.
  • Demonstrate the knowledge of quality assurance and customer service orientation.
  • Negotiated standard and non-standard customer service and energy service agreements.
  • Train and mentor new lead processors and customer service representatives
  • Provide quality customer service and effectively resolve customer issues.
  • Project involvement was heavy and customer service successful.
  • Provide excellent customer service at every customer interaction.
  • Provided initial program training to Customer Service Representatives.
  • Provided an extraordinary customer service experience.
  • Created and developed customer service feedback.
  • Travel to each assigned account safely and efficiently, at the minimum once a week as to ensure quality customer service.
  • Face to face visits, customer service, sales, show samples and new customer development on a daily basis.
  • Developed customer service models and helped expand the company growth through sales, staffing, and superior customer service.

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3. Strategic Plan

high Demand
Here's how Strategic Plan is used in Marketing Account Manager jobs:
  • Perform business process analysis, facilitate strategic planning meetings, and develop business justification and business requirement documents.
  • Developed and implemented strategic plans to achieve individual/firm goals for growth and profitability.
  • Developed strategic plans and execution of comprehensive U.S. Retail Space Development program.
  • Interfaced with high-level customers to develop and implement strategic plans.
  • Support Buyers, Suppliers, and Category Marketers on site through cohesive interaction and strategic planning to maximize marketing budgets.
  • Collaborated with service line directors and marketing management team in the strategic planning process to determine most cost-effective media mix.
  • Grow practices revenue via strategic planning, profit-based pricing and new client campaigns.
  • Created and executed strategic plans for client websites in an account manager capacity.
  • Involved heavily with strategic planning and provided input for P&L.
  • Managed launch and strategic planning of groundbreaking campaign for a national bank.
  • Mentored clients on creating a vision and strategic plan for increased production.
  • Provided primary client service & strategic planning for four largest agency clients.
  • Assisted IT department and management by providing leadership and strategic planning assistance with rollout of laptops and incorporation of mobile technologies.
  • Assisted in the development of analytics/models utilized in strategic planning and audience development.
  • Created briefings, strategic planning and analysis of advertising materials.

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4. Online Presence

high Demand
Here's how Online Presence is used in Marketing Account Manager jobs:
  • Support web development clients to maintain online presence via multiple digital marketing channels.
  • Create and maintain company social media strategy and online presence.
  • Improved online presence and maintained social media responsibilities.
  • Modernized Marketing Strategy: Established online presence.
  • Fostered all aspects of online presence and managed daily creation of social media content and engagement.
  • Educated clients on developing an online presence for their brand across multiple digital media channels.

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5. Email

high Demand
Here's how Email is used in Marketing Account Manager jobs:
  • Monitored all automated email communications including, order confirmations, cross selling offers, partner communications and e-prospecting.
  • Developed and executed strategic and tactical membership retention plans through direct mail, email and telemarketing channels.
  • Improved marketing team profitability by 20% through SEM/SEO optimization, email/social media/referral marketing tactics execution.
  • Developed email operating metrics and weekly reports, distributes metrics and communicates results throughout the company.
  • Implement and manage new online lead generation technology with improved notifications and integrated email marketing sign-up.
  • Provided customer service to all company relationships-answering phones, emailing, and updating corporate information.
  • Managed internal and external services/vendors including creative, editorial and email hosting and deployment.
  • Project managed large scale implementations and program enhancements to client email marketing programs.
  • Manage monthly email campaign by identifying targets, messaging and appropriate creative executive.
  • Managed multiple social media accounts, WordPress construction/ management and email marketing.
  • Managed, maintained and segmented email databases to effectively reach target audiences.
  • Researched/secured direct mail and email lists for acquisition efforts.
  • Coordinated, developed and executed mass email deployments.
  • Provided client consulting and overall program management of marketing campaigns through direct mail, email, social media, and web.
  • Contributed to and provided final approval on all marketing copy and creative (print, web, email, catalog).
  • Spearheaded email marketing campaigns, resulting in more than 70% of software services clients coming in through email marketing channel.
  • Led strategic planning and guided execution for company's monthly and seasonal changeovers in web, social, and email channels.
  • Called on rigs in the field, and customers and engineers at their facilities daily along with phone and emails.
  • Tracked campaign performance and recommended improvements to optimize the performance of banner ads, email promotions and other digital campaigns.
  • Keep in constant contact with claims adjusters, supervisors and other First Choice employees through email, phone and fax.

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6. Client Relationships

high Demand
Here's how Client Relationships is used in Marketing Account Manager jobs:
  • Managed client relationships, developed strategy and designed promotions and to deliver effective marketing program and achieve client goals.
  • Established client relationships and maintain excellent business partnerships through extensive follow up.
  • Cultivated and grew international client relationships.
  • Managed numerous Synapse client relationships, including Citibank and American Express, and was responsible for achieving a specific company budget.
  • Maintain and develop client relationships by acting as the primary contact and consultant to their existing team.
  • Worked in tandem with founder to develop new client relationships and cultivate repeat business.
  • Establish close client relationships while developing a comprehensive understanding of each client account.
  • Build and maintain client relationships to fully understand the needs of each client.
  • Cultivated client relationships to promote business across BofA's Corporate Services.
  • Serve as main point of contact and manage client relationships.
  • Maintain and build client relationships through follow up.
  • Form and nurture new and existing client relationships.
  • Improved client relationships with international brands and agencies.
  • Cultivate and manage client relationships.
  • Company acquisition Managed client relationships through effective communication internally and externally.
  • Build strong, long term client relationships with Chevrolet Dealer Groups while designing and executing multi-channel digital marketing strategies.
  • Managed executive level client relationships with Aventis, Ortho-McNeil and Bristol Meyers Squibb.
  • Oversee administrative and advertising projects Handle and maintain client relationships Manage social media department

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7. New Accounts

high Demand
Here's how New Accounts is used in Marketing Account Manager jobs:
  • Demonstrated accurate and engaging promotions, ensuring retention of existing accounts and securing new accounts.
  • Coordinated implementation activities for new accounts including the writing and designing of communication materials.
  • Managed business to business advertising accounts * Maintained business relationships * Obtained new accounts
  • Acted as a lead strategist for business development resulting in an average of $2 million in new accounts each year.
  • Developed new accounts for 'contract-to-hire' services; specifically in the areas of accounting, finance, light industrial and administration.
  • Developed and presented effective sales presentations for new accounts, including travel across the country to sell new styles.
  • Developed new business through cold calling, networking, public speaking and referrals; managed new accounts; co-trained clients
  • Created new accounts through innovative processes including networking, sales presentations as well as cold calling.
  • Account Manager for large lines accounts as well as marketing new accounts to insurance carriers.
  • Provided weekly reporting to management including call reports, new accounts, and client feedback.
  • Created new accounts, referral sources, and marketing opportunities for my team.
  • Establish new accounts; assist in purchasing plans and inventory control methods.
  • Develop strong relationships with customer base and marketing for new accounts.
  • Penetrated new accounts when buyers were not looking for new vendors
  • Managed over 2000 established and new accounts over five counties.
  • Managed 100+ existing accounts and established 45 new accounts.
  • Establish new accounts by following up on current leads.
  • Prospected new accounts and attended industry tradeshows representing Alamo and National.
  • Obtained sales of up to 1,000,000+ new accounts/customers - Asked open-ended questions to assess customer needs.
  • Helped train new account managers Landed 5 major new accounts

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8. New Product Development

high Demand
Here's how New Product Development is used in Marketing Account Manager jobs:
  • Improved product marketability and profitability by researching, identifying, and capitalizing on market opportunities, coordinating new product development.
  • Initiated consumer research that defined target audience and provided direction for Brand positioning, product improvement and new product development.
  • Research and conduct analysis on market trends, technological innovation and competition products; making recommendations for new product development.
  • Managed new product development initiatives and interfaced with military liaisons including the addition of two new engineered product lines.
  • Conducted new product development stage-gate process for multiple customers, creating ability to establish new private label/branded products in multiple channels.
  • Supervised marketing function including market research, analysis, planning, new product development, and communications for international filtration manufacturer.

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9. Market Research

high Demand
Here's how Market Research is used in Marketing Account Manager jobs:
  • Designed and delivered high-impact direct mail campaigns for national retailer accounts, utilizing specific strategies based on market research and analysis.
  • Performed market research to understand account target audience; provided clients with revenue generating solutions based on customer demographics.
  • Conducted market research, pricing analysis and drafted winning proposal and marketing material.
  • Conducted market research and developed analyses to directly target specific audience demographics.
  • Performed market research by examining competitors' product placement and pricing.
  • Conducted market research and analysis, and developed marketing campaigns.
  • Educated and informed the sales force on results of market research, sales analysis and client opinions.
  • Completed market research and coordinated those findings with promotions, sales and the advertising team managers.
  • Carry out ongoing market research to assess market potential, competition and industry trends.
  • Conducted market research and analyzed sales performance, loss analysis, and marketing trends.
  • Conducted Market Research Analysis reports to help support clients advertising and overall profit.
  • Conducted market research to find companies that would benefit from expanded product line.
  • Execute market research, strategy development, client presentation & planning sessions.
  • Adapted to multiple technical projects with ongoing customer market research.
  • Identified new sales leads through market research; focus on strategies for ex- panding book of business.
  • Conducted market research to plan, support and rollout two extremely successful new products.
  • order processing customer data analysis, credit check, fraud prevention organized product information conducted product market research

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10. Account Management

high Demand
Here's how Account Management is used in Marketing Account Manager jobs:
  • Generated sales activity and account management - Recruited technical consulting staff (IT & Engineering) - Directed all external marketing-communications
  • Developed and managed advertising campaigns and production process including prospecting, creating interests, account development, and account management.
  • Provided project marketing and account management for an electronics and technology consulting firm.
  • Perform day-to-day account management activities like timely collection of payments, managing escalations.
  • Recognized for outstanding internship performance and promoted to an Account Management position.
  • Licensed apparel sales, promotional products, and account management with 80 Walmart Super Centers in Kansas and Missouri.
  • Retained $3,300,000 book of business via account management of GM SMB dealerships, and enterprise-level dealer groups.
  • Provided account management for a top California SEO Company that delivers complete SEO internet marketing strategies.
  • Worked closely with the Agency's personal and commercial lines departments by providing account management support.
  • Provided marketing and account management support for an online application servicing the real estate market.
  • Account management of sales leads for the brokerage including sales support to prospects and clients.
  • Managed all daily elements of the business including account management, HR and production.
  • Account management and project management for online accounts, publications, and marketing materials.
  • Performed account management services for hundreds of clients in a world-class ski resort.
  • Audit clients' websites and social media; provide full-service account management.
  • Trained peers and management team on internal systems and account management strategies.
  • Promoted for a second time to a Network Account Management position.
  • Account management for home remodeling firm and commercial paving company.
  • Adhere to all processes on account management procedures and documentation.
  • Account Management / Digital Media Planning & Marketing, 4/97-12/02

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11. ROI

high Demand
Here's how ROI is used in Marketing Account Manager jobs:
  • Developed strategic planning initiatives for customers which included creating and delivering presentations, pitches and potential ROI with creative business opportunities.
  • Conducted ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.
  • Launched successful promotional programs increasing contract renewals, account upgrades and overall customer retention and resulting in maximized ROI.
  • Utilized customer research and sales tools to forecast marketing development funds implementation and evaluate ROI on marketing programs.
  • Conducted sales analysis to optimize sales and retention opportunities within existing accounts and monitor ROI.
  • Monitored/analyzed campaign data to improve ROI and identify areas of optimization.
  • Conducted weekly, monthly, and quarterly reviews with clients to ensure that all campaigns were generating the highest ROI possible.
  • Design, launch and track online campaigns tailored to industry and personas; evaluation and reports to show ROI.
  • Provided strategic Hispanic interactive marketing direction for CPG clients to deliver programs that increased ROI and brand awareness.
  • Developed proprietary product for the Detroit Lions and Pepsi that was featured on national television two years running.
  • Developed circulation models to forecast campaigns and ROI, assisting clients with budget planning and campaign analysis.
  • Analyzed ROI from each event and created strategic follow-up marketing plans which resulted in 500 new partners.
  • Prepared and delivered quarterly marketing ROI, and led quarterly business review meetings with respective business units.
  • Prepare and present ROI results at quarterly business reviews and provide suggestions on -how to achieve growth.
  • Analyzed site traffic sources to optimize the effectiveness of integrated marketing campaigns and achieve higher ROI.
  • Managed client strategy, market research, delivery and ROI for integrated media solutions and campaigns.
  • Used shopper insights to build effective marketing programs by zeroing in on shoppers purchasing habits.
  • Make recommendations for graphic collateral placement on various dealer websites for maximum results and ROI.
  • Manage the productivity of the marketing plan and projects to drive optimization and positive ROI.
  • Procured strategic alliances and partnerships providing increased ROI by more than 3:1 on average.

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12. Business Development

high Demand
Here's how Business Development is used in Marketing Account Manager jobs:
  • Assisted with creation and design presentation decks for partnership marketing and project/marketing research for new business development.
  • Retained to manage high-energy new business development effort including upgraded marketing and use of media.
  • Identified business development opportunities and executed the planning and implementation of sales and account strategies.
  • Developed and managed an Excel-based business development and marketing metric tool.
  • Managed online partnerships and led department's business development efforts.
  • Top producer out of 6 experienced Business Development professionals.
  • Conduct Business to Business development.
  • Coordinate with Sales, Creative, Ad Ops & Business Development to lead internal sales process and manage advertising agency clients.
  • Related Work Experience: Joined the health system to embark on a new career position in business development and marketing management.
  • Account Executive Delivered 30% of companies' revenue stream based on new business development and existing clientele.
  • Maintained constant open dialogue with software service groups, business development manager, on a daily basis.
  • Directed all operational aspects of the branch including sales, budgeting, and business development.
  • Work closely with the Business Development team to generate new leads and build client base.
  • Assisted in business development as content expert when pitching digital marketing to potential clients.
  • Serve as Account Executive for business development and attend affiliated meetings.
  • Partnered with business development to acquire 500k in new business.
  • Reached out to new partners for online business development.
  • Led new business development and marketing efforts.
  • Represent Gilbreath Communications at networking events and new business development meetings.
  • Assumed responsibility for pure business development of new national accounts valued at greater than $1M per annum.

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13. Trade Shows

high Demand
Here's how Trade Shows is used in Marketing Account Manager jobs:
  • Represented clients at European trade shows and conferences and attracted the cooperation of established international non-profits in European fund-raising activities.
  • Managed outside advertising agency, developed and executed direct mailings, coordinated trade shows and re-designed brochures.
  • Delivered seamless and flawlessly organized execution of trade shows.
  • Represented our company during industry trade shows
  • Manage Discovery's trade shows activities, traveling show marketing, corporate events, museums and other opportunistic exhibits and events.
  • Performed regular client visits and attended all trade shows serving as the liaison between our customers and our internal development staff.
  • Attend public safety focused trade shows communicating to end users and department decision makers the benefits of our outerwear.
  • Participated in industry trade shows that maintained company reputation and affirm rapport with clients on a face-to face level
  • Planned and created art pieces still in use for some of the biggest trade shows in the industry.
  • Represented the organization to clients, the public, and external sources at trade shows and events.
  • Provided strategic marketing program support at corporate-sponsored trade shows and major events in the United States.
  • Coordinated all marketing events, including trade shows, international fishing tournaments, and boat shows.
  • Sole coordinator for regional military trade show, team member of multiple trade shows and events.
  • Presented annual market, sales, and forecasting trends at trade shows and sales team meetings.
  • Directed creative for marketing communications, including advertising, PR, web and trade shows.
  • Attended trade shows in various cities to promote new products and recruit new member companies.
  • Participate in trade shows to educate prospective clients on services offered by Monster Mosquito.
  • Formulated strategic approach to trade shows and managing all aspects of trade show participation.
  • Developed new business via cold calls, trade shows and events, and networking.
  • Developed and generated new opportunities via telemarketing, mailings, and trade shows.

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14. New Clients

high Demand
Here's how New Clients is used in Marketing Account Manager jobs:
  • Managed & planned marketing events for company to bring in new clients for demos on Cloud Computing & Managed Services.
  • Marketed services to new clients, performed settlements and closings in various states, recruited loan officers for Mortgage Company.
  • Coach clients and off-shore production on best practices Accomplishments Worked to on-board over 15 new clients/projects in 1 year.
  • Advertised to potential clients, promoting the use of the company s services to new clients within existing accounts.
  • Expand Glass Box s presence in the Portland area in order to seek out and acquire new clients.
  • Conceptualized new campaigns and lobbied for new clients through presentations in collaboration with VP of Account Services.
  • Generated new clients through various marketing methods such as cold calling, in-services, and networking.
  • Identify potential new clients and business opportunities gain trust and produce a long lasting profitable relationship.
  • Advised and created marketing campaigns aimed at capturing new clients through online promotions and offers.
  • Manage & execute website launches for new clients; working with designer and web programmer.
  • Coordinated with the Sales team in adding over 500 new clients to the database.
  • Set initial client appointments, and brought in 5-8 new clients per month.
  • Present the team with market research and further information about new clients.
  • Obtain new clients through door to door sales and cold calling.
  • Provided technical assistance to ensure proper data submission from new clients.
  • Develop and setup new clients through coordination of I.T.
  • Consult with new clients to determine their needs.
  • Sell pest control programs to new clients.
  • Prospect for new clients and develop pitches.
  • Assisted with corporate software trainings, teaching new clients how to utilize the online referral system.

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15. Sales Goals

average Demand
Here's how Sales Goals is used in Marketing Account Manager jobs:
  • Trained the sales team how to increase sales and set sales goals while maintaining the excellence of the brand.
  • Develop business plans, budget and sales goals; present updates to company executive council.
  • Help train and manage sales staff and ensure sales goals are obtained each month.
  • Obtained office record of being the fastest promoted team leader by surpassing sales goals.
  • Worked closely with Sales Managers and commercial customers to achieve sales goals and objectives.
  • Managed Alpha test phase for broadband product and exceeded sales goals by 40%.
  • Developed and planned annual budgets, marketing and sales goals and compensation schedules.
  • Reached sales goals set by The Vice President of Sales each year.
  • Supervised & led a team of nine to hit consistent sales goals.
  • Highlight: I doubled sales goals for the wedding industry target market in 2012 and tripled those sales goals in 2013.
  • Foster relationships with brokers and customers to meet persistency and annual regions sales goals.
  • Exceeded sales goals each month Quickly promoted to the retention department Selected to start up the usage department

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16. Facebook

average Demand
Here's how Facebook is used in Marketing Account Manager jobs:
  • Develop marketing campaigns using social media websites to include Facebook, LinkedIn, Twitter, and Constant Contact.
  • Created and implemented display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
  • Designed and executed a social media campaign; founded Laura Kraut Facebook, now at 6,900 likes.
  • Implemented Twitter, LinkedIn, and Facebook accounts with over 52,000 fans and growing.
  • Created weekly social media content for Twitter, Facebook and Google + platforms.
  • Launched social media accounts, including company-branded blogs, Facebook and Twitter pages.
  • Manage content on Facebook, Twitter and other related social media sites.
  • Managed Facebook ads for clients including strategies derived from their goals.
  • Managed social media pages, including Facebook and Twitter.
  • Create Facebook ads and promote posts.
  • Build and execute social media strategy (Facebook, Twitter) through competitive research, benchmarking, messaging and audience identification.
  • Used popular social media platforms such as Twitter, Facebook, and Instagram to promote growth and encourage company-customer interaction.
  • Post communications on Twitter, Facebook and You Tube (Communities Manager) for the Aetna Healthy Food Fight campaign.
  • Structured and ran social media campaigns for company and clients, handling Twitter, Facebook and Linkedin campaigns.
  • Set up and ran many successful boosted posts & ads on Facebook & Instagram with target marketing.
  • Inventory Management in a transaction environment Excel, Access, Word, Outlook, Facebook, Twitter
  • Manage Search & Response and Content Creation on Facebook, Google Plus, Pinterest and Twitter.
  • Designed and implemented social media campaigns covering twitter, RSS feed, facebook and blogs.
  • Manage 'Food Services' sub-site on district website and child nutrition department Facebook page.
  • Utilized Facebook and Pinterest campaigns to drive customer traffic to stores for purchase activity.

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17. Internet

average Demand
Here's how Internet is used in Marketing Account Manager jobs:
  • Developed and executed short and long-term improvements to client's online marketing effectiveness through continuous website optimization and internet marketing strategies.
  • Managed day-to-day aspects of relationships with contracted Internet partners including QA of websites and advertisements.
  • Manage and implement internet marketing programs including Paid Search Marketing and Organic Optimization.
  • Consulted with dealers from different demographics on internet advertising.
  • Managed internet presence and implemented community rewards program.
  • Developed and managed first company internet site, which resulted in better market position for the company through greater brand awareness.
  • Manage online marketing efforts for 50+ clients, working with Internet Sales Managers, General Managers, & Dealer Principles.
  • Advanced Google AdWords and Pay per Click Management, Website Design, Development and Hosting, Email & Internet Marketing.
  • Determined accounts' Internet needs through basic probing interviews to tailor the appropriate Internet product(s).
  • Developed marketing and advertising campaigns executed across multiple channels including radio, Internet, TV & events.
  • Assist clients purchase vehicles via internet with after sale by personally assembling and evaluating inventory for shipment.
  • Ensured internet marketing results meet or exceed client's sales and business objectives and ROI goals.
  • Develop and implement internet marketing programs and strategies to drive multiple channel sales and profit.
  • Plan and coordinate marketing activities, including email, internet marketing, and partner networks.
  • Managed print production, Internet programming, photo shoots, schedules, and budgets.
  • Coordinated all printed media, internet activities and electronic marketing for the annual programs.
  • Helped my clients improve their business through internet marketing and website solutions.
  • Implemented four Internet service migrations resulting in 400K new incremental AOL registrations.
  • Acquired new technologies, managed websites and internet based fulfillment systems.
  • Created Internet marketing campaigns to increase brand awareness and business.

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18. Project Management

average Demand
Here's how Project Management is used in Marketing Account Manager jobs:
  • Oversee project management and development of client enrollment materials working directly with creative agency and internally to communicate changes and deadlines.
  • Produced detailed reports and analysis based off of industry survey responses and lead tracking for REVEX project management recommendations.
  • Championed project management software program, continually updating, adjusting and reporting out.
  • Manage creative procurement and design process utilizing Project Management tools.
  • Performed project management from opportunity development to manufacturing transfer.
  • Project management for special promotions and product placement.
  • Developed a standard process for internal project management that resulted in increasing accounts receivables by 25%.
  • Specialized in providing clients with fresh ideas, creative solutions and marketing project management.
  • Served as project management lead: introduced new products and resolved technical problems.
  • Supervised Client Services Associate in areas of project management and data reporting.
  • Developed a new project management system that improved communication and workflow processes among internal teams and with clients.

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19. CRM

average Demand
Here's how CRM is used in Marketing Account Manager jobs:
  • Managed the CRM database system using Pipeline Deals organizing extended clientele documentation.
  • Facilitated implementation of CRM system that dramatically improved tracking of prospects/leads.
  • Utilized OnTrack project management tracking CRM database for all marketing projects
  • Synced HubSpot with Sugar CRM to ensure Sugar had the most up to date customer and prospect information.
  • Used a CRM and Sales Force database to maintain customer records to drive customer responsiveness and timely service.
  • Maintained up to date CRM information in order to keep track of all client and affiliate relations.
  • Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
  • Implement and Grow Microsoft Dynamics CRM business initiative from the launch of the product with Microsoft.
  • Directed CRM programs that increased acquisition rates, click through rates, and retention rates.
  • Track sales, clients, and contact information by using Excel spreadsheets and CRM's.
  • Trained and developed company-wide CRM initiative as a member of the corporate launch team.
  • Composed innovative ways to market, including highly successful CRM campaigns to end users.
  • Update and manage accurate information in the sales CRM tool for all assigned accounts.
  • Employed CRM strategies and improved competitive positioning to increase retention by 4%.
  • Increased targeted sales by 12% by changing marketing mix and emphasizing CRM.
  • Launched personalized CRM for company, personalizing and creating structure from scratch.
  • Provide day to day client account servicing utilizing CRM tools.
  • Generated new marketing program from inception and design through implementation Planning and Creating a new CRM database using forensic data recovery practices
  • Developed eCRM strategies and led digital executions for Centurion, Entertainment and Platinum business units.
  • Developed custom CRM dashboards and reports to track marketing and telemarketing program effectiveness.

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20. Special Events

average Demand
Here's how Special Events is used in Marketing Account Manager jobs:
  • Coordinated and hosted special events with referring coordinators to build new relationships.
  • Maintain full responsibility for managing special events and collateral.
  • Designed and coordinated original activities, parties and special events for sales department and company as a whole.
  • Develop the client and broker relationship throughout the year through client visits, product updates and special events.
  • Developed marketing ideas; planned, coordinated, and managed in-store themed and special events to increase sales.
  • Managed and Negotiated contracts for Special Events, which included Concerts and Music Festivals.
  • Analyze and report brand representation for special events held in my markets.
  • Coordinated company trade shows and special events to generate new business.
  • Managed marketing teams of 5-7 employees for special events.
  • Create monthly action plans (written website content, social media, graphic and video projects, special events, etc.
  • Used focus groups and special events for niche groups, resulting in significant pre-orders and giving extra attention to good clients.

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21. Google Analytics

average Demand
Here's how Google Analytics is used in Marketing Account Manager jobs:
  • Utilized Google Analytics to effectively determine areas of improvement.
  • Utilized Google Analytics and Google Webmaster Tools for various decision making processes as well as for compiling monthly client reports.
  • Compile analytic reports & track site statistics using WebTrends software, Google Analytics and other analytic products that evolve.
  • Designed social media marketing campaigns, online campaigns and used Google analytics to measure performance of campaigns.
  • Conducted quarterly analyses of Google analytics to track traffic patterns, visits and areas of opportunity.
  • Based on data from Google Analytics and market trends provided a list of keywords to target.
  • Analyzed Google Analytics data, Google Search Console, and third-party tools to maintain strategies.
  • Collect and compile data from Google Analytics to create client website data reports.
  • Track and measure traffic for each client website using Google Analytics.
  • Generate SEO & Google Analytics reports for clients.
  • Monitor the health of campaigns and suggest changes using tools such as Google Analytics, Webmaster Tools, Ahrefs, etc.
  • Analyzed and presented data from Google Analytics to plan marketing efforts and create plans for website optimizations to increase sales.

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22. Twitter

average Demand
Here's how Twitter is used in Marketing Account Manager jobs:
  • Implemented Social Media Account (Twitter) to promote services, build brand recognition, attract, & engage new business.
  • Implemented a Twitter campaign that resulted in 620,000 impressions, 41 engagements, and 21 likes.
  • Developed and implemented social media marketing strategy including Facebook, LinkedIn and Twitter presence along with an active company blog.
  • Initiated and executed social marketing program employing Twitter and Facebook to grow business; increasing awareness, user intimacy and visibility.
  • Developed, collaborated and ensured implementation and return of all social marketing campaigns and messaging via Facebook and Twitter.
  • Connected with customers on Facebook, Twitter and company blog Built a positive company image and facilitated lasting customer relationships.

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23. Search Engine Optimization

average Demand
Here's how Search Engine Optimization is used in Marketing Account Manager jobs:
  • Search engine optimization and marketing.
  • Research and recommend changes to increase organic search engine traffic (SEO or Search Engine Optimization).
  • Perform web marketing and effective search engine optimization (SEO) to generate increased website traffic.
  • Develop, oversee and manage Social Media, Paid Search and Search Engine Optimization for clients.
  • Enhance Search Engine Optimization (SEO) to increase web traffic on client websites.
  • Utilized video marketing, social media, and search engine optimization.
  • Consulted businesses to help maximum exposure to Search Engine Optimization.
  • Construct search engine optimization for websites.
  • Managed multiple client accounts including client communication, project management, search engine optimization, led web site development strategy.
  • Provided search engine optimization consulting to clients Wrote and developed Wordpress blogs for clients and internal projects Developed e-commerce websites

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24. Press Releases

average Demand
Here's how Press Releases is used in Marketing Account Manager jobs:
  • Restructured social media platforms and formulated brochures, case studies, press releases, business proposals, and operational planning instructions.
  • Write press releases, develop targeted media contact lists, pitch stories, and secure prime placement/earned media nationally.
  • Created sales collateral and copy, wrote press releases and developed data-cards to create product awareness.
  • Develop communication materials and press releases on behalf of the food service department and associates.
  • Collaborated on press releases, case studies, product collateral and white papers.
  • Handled all communication with external PR firms and worked on Press Releases.
  • Create and distribute press releases and internal communications.
  • Executed marketing activities including press releases, advertising, marketing campaigns, on-camera media, and industry tradeshow events.

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25. Market Share

average Demand
Here's how Market Share is used in Marketing Account Manager jobs:
  • Researched and presented market share and key census demographic data to profile potential customers and/or readers and competitive landscape.
  • Presented to clients different advertising mediums to increase market share and evaluated and reported on all marketing activity.
  • Analyzed each customer's need and presented appropriate products and programs to retain or increase market share and ensure customer loyalty.
  • Developed and presented monthly strategies, marketing plans/campaigns and budgets to help increase sales and market share for clients.
  • Managed all company marketing programming, strategy and campaign development that has increased both company sales and market share.
  • Recruited as an Account Executive and challenged to grow market share within the Greater Raleigh area.
  • Developed promotions that generated record market shares and a 700% increase in retailer displays.
  • Increased market share in region through use of relationship building and creation of pipelines.
  • Assisted in developing pricing strategies to help maximize profits and market share.
  • Developed new partnerships to increase market share while leveraging costs.
  • Increased regional market share by 2% within 12 months.
  • Increased regional market share by 33% within 6 months.
  • Develop new business, manage, and grow existing account Apply business acumen to develop and capture market share.

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26. Salesforce

average Demand
Here's how Salesforce is used in Marketing Account Manager jobs:
  • Train new team members on internal platform and Salesforce, industry standards, and best practices.
  • Coordinate the transition between CRM systems (From Telemagic to SalesForce).
  • Coordinated monthly account calls with worldwide salesforce as well as yearly Summit meetings and Strategic Account reviews.
  • Managed program SOWs, budget, forecasting, invoicing using Salesforce.com
  • Track, report, and analyze website analytics and PPC initiatives and campaigns using Google Analytics and Salesforce.
  • Utilized SalesForce daily to update and follow up on the sales team's leads and clients.

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27. Customer Retention

average Demand
Here's how Customer Retention is used in Marketing Account Manager jobs:
  • Developed creative consumer promotions to increase store traffic and visibility, and launched customer loyalty programs that increased customer retention.
  • Managed, serviced, and retained profitable customer account relationships in Customer Activation, Customer Loyalty Marketing and Customer Retention.
  • Provided a high-level of customer retention.
  • Manage local and regional business clients for Access Develop and the Zions Amazing Deals Programs increasing customer retention.
  • Achieved 100% customer retention and 20% revenue increase through economic downturn.
  • Increased service renewals with high-value customer retention by 50%+.
  • Maintained customer retention rate of 94.3% during tenure.
  • Maintain a 100% year-over-year customer retention rate.
  • Negotiated wholesale prices, created pricing rate levels that insured customer retention while considerably increasing revenue.

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28. Customer Base

average Demand
Here's how Customer Base is used in Marketing Account Manager jobs:
  • Analyzed demographics of current and target customer base and interpreted customer purchasing statistics and trends required to compile monthly reports.
  • Worked to grow territory by expanding customer base and continued relations with existing customers.
  • Produce marketing messages for distribution to current customer base for advertisements and promotions.
  • Devised and implemented marketing strategies to expand current customer base and business contacts.
  • Designed new marketing materials and engineered marketing campaigns for a statewide customer base.
  • Formed dedicated customer base of over 5,000 members conducive to word-of-mouth advertising.
  • Developed a comprehensive strategy for maintaining and growing the existing customer base.
  • Concentrated sales efforts on commercial, industrial, municipal, state and federal agencies, and small business customer base.
  • Developed and implemented agreed upon Marketing Plan which met both personal and business goals of expanding US Energy customer base.
  • Maintained existing customer base and grew market share and trademark presence through acquisitions of new and competitive outlets.
  • Increased customer base within assigned territories by making 60+ cold calls/day while continuing to support current customers.
  • Increased customer base by 28% through analyzing the market for new opportunities and coordinating divisional research.
  • Developed and implemented marketing strategies with courier and major LTL accounts expanding customer base by 5%.
  • Maintain relationships with said clients and engage with our customer base, to ensure maximum satisfaction.
  • Lead marketing programs to drive new sales and generate additional business for existing customer base.
  • Established new customer base and maintained rapport with existing clients to ensure contract renewals.
  • Increased overall customer base and new client business by 10% within one year.
  • Worked multiple trade shows presenting new product and growing customer base.
  • Developed strong relationships with suppliers, and maintained a customer base
  • Core customer base included small to medium size business owners.

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29. PPC

average Demand
Here's how PPC is used in Marketing Account Manager jobs:
  • Identified and implemented strategies for increasing site traffic and rankings through organic search listings as well as PPC campaigns.
  • Supervised third party online vendor to improve client SEM through PPC, SEO, and Google Places Pages.
  • Analyzed and reviewed web trends and demand to optimize PPC campaigns to achieve ROI and revenue goals.
  • Versed in front end/back end web development, banner ads, PPC and SEO.
  • Developed an extensive social media strategy and highly effective and PPC campaign.
  • Coordinated, implemented and managed PPC and SEO campaigns.
  • Search Engine marketing and submissions (PPC) (SEO).
  • Manage PPC ads on Google AdWords.
  • Design and implement client digital marketing campaigns: set up and maintain PPC keywords, marketing channels, and SEO strategies.
  • Managed roster of PPC clients using Google, Bing, Facebook, Twitter and LinkedIn Advertising.
  • Managed Marketing Department's task and projects Strategized campaigns using, SEO, PPC, Affiliate, Social Media, etc.

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30. SEM

low Demand
Here's how SEM is used in Marketing Account Manager jobs:
  • Schedule sales meetings and present Medicaid reimbursement program administrative and billing services to special education administrators in Tennessee school districts.
  • Produced and managed conference seminars and luxury sporting events, identified promotional opportunities for clients' strategic partnership.
  • Consolidated clients quarterly, semi, and annual financial performance information for accurate information submission.
  • Assisted hospitals in reaching Meaningful Use designation in order to meet government requirements for reimbursements.
  • Supervised the Marketing Department and developed all in ballpark advertisements and New Program Development.
  • Developed and utilized effective marketing plan and presented sales seminars.
  • Prepared necessary paper work for publishing and billing the advertisement.
  • Identified target markets and redesigned classified advertisements for small businesses.
  • Assembled and submitted construction loan documents for speculative development.
  • Participated effectively in seminars, workshops and team meetings.
  • Collaborated on vehicle advertisement and business card.
  • Organized technical seminars and marketing presentations.
  • Stimulated creative process from inception through production and influenced proofing and trafficking of web, print, radio and television advertisements.
  • Reviewed and closely monitored creative process of proofing web, print, radio and television advertisements from conception to launch.
  • Created and managed the quantity-price algorithms to be used in bidding and negotiating semiconductor design Wins for the entire USA.
  • Managed extensive database of media and industry analyst contacts in IT, retail technology, semiconductor and other fields.
  • Modified product images and created ad copy for Big Box retailer's seasonal newspaper pull-out advertisements and in-store promotions.
  • Coordinated and managed corporate communications, public relations, trade shows and seminars in the USA and Mexico.
  • Negotiated device pricing for the annual Motorola Contract agreement resulting in $150 million of annual semiconductor sales.
  • Attend conferences/conventions as a vendor to market Medicaid reimbursement programs to special educators in the state of Tennessee.

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31. Creative Direction

low Demand
Here's how Creative Direction is used in Marketing Account Manager jobs:
  • Provided creative direction and ensured advertisements were 100% accurate by managing relationship between external agency and internal client.
  • Collaborated with international teams to provide marketing strategy and implement brand creative direction.
  • Drive creative direction for ads, ad copy, and landing pages to optimize channels.
  • Provided creative direction and managed the creative development for a portfolio of brands.
  • Budget, creative direction, project manager.
  • Conduct market research to develop effective marketing strategies to lead creative direction.

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32. Customer Accounts

low Demand
Here's how Customer Accounts is used in Marketing Account Manager jobs:
  • Led marketing efforts, customer and consumer education programs, sales programs and product innovation while actively managing customer accounts.
  • Activate customer accounts and fulfill many service-related requests from the customer varying in complexity.
  • Developed marketing communications for existing customer accounts.
  • Process correspondence and updated customer accounts.
  • Managed customer accounts in the building and automotive products market segments for applications of PVF films and coatings.
  • Create spreadsheets using Microsoft Excel to track customer accounts and potential income from all current customers.
  • Opened and maintained customer accounts, explained program levels, and resolved customer issues.
  • Managed aspects of customer accounts; provided support between Brokerage & Client development.
  • Create accounts for new customers and update old customer accounts.
  • Opened, closed customer accounts and addressed issues for customers.
  • Managed all aspects of customer accounts.
  • Managed numerous customer accounts, averaging 2,500,000 gallons monthly With a 78% average margin.
  • Develop comprehensive marketing strategies for key customer accounts including Kroger, Whole Foods Market, Publix and Wegmans.

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33. Sales Presentations

low Demand
Here's how Sales Presentations is used in Marketing Account Manager jobs:
  • Excelled at executing multiple projects related to the development of marketing programs and sales presentations/proposals to educate clients on product features.
  • Establish face-to-face contact and provide sales presentations to existing//prospective customers to determine solution needs.
  • Support President during sales presentations, contract negotiations and marketing agendas.
  • Developed training materials and sales presentations.
  • Work closely with all product development departments to create and maintain marketing materials for proposals, sales presentations and client meetings.
  • Increased distribution of Disney & ESPN priority networks in target markets through sales presentations and small group meetings.
  • Prepared management team to make sales presentations, completed market analysis of AT&T's business.
  • Formulated sales presentations, rebate programs, accrual programs, promotions, and new product launch plans.
  • Conduct sales presentations to businesses a call universe of over 200 accounts throughout the Southeast.
  • Develop new business primarily through prospecting, in-person contact, phone follow-up and sales presentations.
  • Led on-site client training of operational support system and inside sales presentations.
  • Created proposals and directed sales presentations for new business prospects.
  • Create sales presentations and generate marketing reports.

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34. Business Objectives

low Demand
Here's how Business Objectives is used in Marketing Account Manager jobs:
  • Identified and analyzed client(s) business objectives; proposed and implemented consultative recommendations and solutions.
  • Consulted with business leaders to identify business objectives.
  • Led creative development of in-store marketing concepts and strategies for accounts based on overall brand direction and account business objectives.
  • Collaborated with Sales team to negotiate sell-in and sell-through campaigns that drove business objectives & delivered on Account sales plans.
  • Brainstorm, propose, develop, and execute creative testing strategies that meet the business objectives for individual products.
  • Conduct administrative tasks that support Siemens business objectives for the company and the sales area including product/market feedback.
  • Worked with clients to develop and manage marketing campaigns to meet short and long term business objectives.
  • Identify products and pricing that meet customer needs and business objectives.
  • Worked with outside venders to create consistent brand image in all communications as well as meeting business objectives.

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35. Linkedin

low Demand
Here's how Linkedin is used in Marketing Account Manager jobs:
  • Designed, implemented and measured three-month LinkedIn advertising campaign to generate new leads; company page views 640 percent increase.
  • Source candidates using LinkedIn Recruiter, Boolean search strings, job boards, social media, and other proactive methods.
  • Established an integrated social media campaign that included representation on Twitter, LinkedIn and Facebook.
  • Designed and implemented LinkedIn training program for Directors transitioning to new business development roles.
  • Maintain official company page on Facebook and LinkedIn to facilitate interaction with consumers.
  • Secured critical LinkedIn partnership and managed the associated marketing campaign and announcement.

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36. Customer Relationships

low Demand
Here's how Customer Relationships is used in Marketing Account Manager jobs:
  • Assess risk in determining account level profitability in order to maximize existing customer relationships and revenue.
  • Developed optimal customer relationships, resulting in customer satisfaction and increased sales.
  • Identify and target key industry events to develop new customer relationships.
  • Developed and maintained key customer relationships at Regional and Market levels.
  • Developed different sales strategies to increase revenue and customer relationships.
  • Provide outstanding customer service and develop strong customer relationships.
  • Planned customer appreciation meetings to build customer relationships.
  • Enhance customer relationships through an explanation of account benefits and features.
  • Managed 8/2000 - 8/2009 and preserved customer relationships with over 45 physician clients.

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37. Annual Sales

low Demand
Here's how Annual Sales is used in Marketing Account Manager jobs:
  • Manage annual sales meeting including hotel negotiations, budget and all on-site logistical activities.
  • Managed a portfolio of 80+ accounts totaling $1.29 Million in annual sales revenue.
  • Increased annual sales by 33% through dedicated customer interface/team building.
  • General Manager and Marketing Account Manager Established new business in excess of $5 million dollars gross annual sales.
  • Exceeded the annual sales target of of 1M by Q3.
  • Identified opportunities, researched new product possibilities, collaborated with manufacturers and created campaigns generating substantial increases in annual sales.

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38. RFP

low Demand
Here's how RFP is used in Marketing Account Manager jobs:
  • Led store RFP process with Global Procurement to create efficiency and cost savings at store level.
  • Prepare client marketing materials, including presentations, group proposals/RFP's and renewal packages.
  • Developed and presented customer presentations and responses to RFI's and RFP's.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Reduced costs by 20%, renegotiating vendor contract terms/ RFP responses.
  • Create Request for Proposals (RFP) for customers for bidding wars.
  • Assist in the RFP, proposal, and contract building process.
  • Respond to RFP s, develop contract pricing and contract renewals.
  • Improved and standardized our RFP format to meet tight deadlines.
  • Devised event and promotional concepts for Fortune 1000 diverse industry clientele in answer to internal and external RFPs.
  • Prime responsible for writing and answering Technical Proposals (RFP) and Quotes (RFQ) to customers.
  • Executed new business development activities by securing RFPs, developing proposals and leading social media pitch meetings.
  • Coordinate with sales producers in negotiating monthly renewals and finding alternative offerings via RFPs through marketing efforts.
  • Assisted account teams with the RFP response for a multiyear $270M contract renewal.
  • Developed business proposals and client specific pitch decks to respond to RFPs.
  • Work collaboratively to submit RFPs and RFIs Maintain and update website Planned, organized and implemented Annual Company Golf Tournaments

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39. Sales Representatives

low Demand
Here's how Sales Representatives is used in Marketing Account Manager jobs:
  • Motivate cross selling opportunities into target specific media publications to clients and sales representatives.
  • Hired and developed six sales representatives and promoted three to management positions.
  • Manage marketing training of vendor sales representatives and distribution of product demos.
  • Coordinated sales contracts through local ground-force sales representatives.
  • Designed an educational presentation on the company s website offering and presented to a group of 10-15 sales representatives monthly.
  • Served as a liaison between the writing, design, vendors, sales representatives and business owners.
  • Established and maintaining strong work relationships with all major accounts, outside vendors and sales representatives.
  • Ranked in top half of national sales representatives within 3 months of hire.
  • Ranked #16 out of 100 sales representatives within the Western Region.
  • Interviewed over 50 potential sales representatives on 8 hour full-day shadow interviews.
  • Partnered with hardware sales representatives to strategize pricing and products for maximum profits.
  • Approximated 560 stores in the Tri-state area) Managed sales representatives and mailing order catalogs.

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40. Balance Transfers

low Demand
Here's how Balance Transfers is used in Marketing Account Manager jobs:
  • Maximized customer contact by soliciting balance transfers, the up-sell of additional bank products, and effectively providing complaint resolution.
  • Performed balance transfers to other financial institutions per customers request.
  • Solicited promotional balance transfers and other optional products.
  • Worked at main headquarters specializing in balance transfers and selling additional marketing features for consumers Bank of America credit cards.
  • Provided options for balance transfers and direct deposit to help customers maintain or improve their credit history.
  • Maximized customer contact by soliciting balance transfers and cross selling other MBNA products.
  • Encouraged account usage with promotional rates and balance transfers while cross-selling insurance products.
  • Credit card account activation, sales, balance transfers, and benefits.
  • Negotiated balance transfers, account adjustments and activation of credit lines.
  • Resolve complex issues as needed for rate changes and balance transfers.
  • Activate customer credit cards Assisted customers with balance transfers and other account information

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41. Competitive Analysis

low Demand
Here's how Competitive Analysis is used in Marketing Account Manager jobs:
  • Conducted competitive analysis to identify prospective market opportunities.
  • Performed Product Differentiation and Competitive Analysis Studies.
  • Gathered market intelligence, competitive analysis, track sales by store, chain, and region.
  • Conducted ongoing market research and competitive analysis for use in short and long-term planning.
  • Leveraged competitive analysis to create and fund annual marketing programs targeted towards the IT manufacturers.
  • Provided data, competitive analysis, and best practices to support proposals.

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42. Web Content

low Demand
Here's how Web Content is used in Marketing Account Manager jobs:
  • Managed various web content, advertising campaigns, and social media content to increase engagement and following.
  • Manage web content for multiple websites and kept rental car details current with inventory.
  • Optimize web content, update inventory, and prepare reports to ensure that websites meet clients' KPIs.
  • Created and distributed co-branded print and electronic marketing materials, web content, promotional email communications and contractual literature.
  • Collaborate with key University and Community stakeholders in developing web content that aligns with campus-wide branding goals.
  • Developed web content strategies to successfully target and influence enterprise technology buyers through web optimization and demand generation projects.

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43. Revenue Growth

low Demand
Here's how Revenue Growth is used in Marketing Account Manager jobs:
  • Designed and marketing innovative vendor projects and theme pages to assist in incremental revenue growth from non traditional and inactive clients.
  • Supported sales and channel partners by developing and implementing sales tools and programs that facilitated revenue growth.
  • Meet Key Performance Requirements of contacts, organic revenue growth and overall retention.
  • Contributed to revenue growth by selling enhancement services to card holders.
  • Supported retention and revenue growth efforts with account executives.
  • Achieved 25% YOY revenue growth.
  • Facilitate revenue growth through up-sell opportunities and effective communication with salesrepresentatives.

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44. Promotional Materials

low Demand
Here's how Promotional Materials is used in Marketing Account Manager jobs:
  • Deliver promotional materials to partners and ensure timely approval of usage of these materials.
  • Managed consumer promotion program including creative development of promotional materials strategies for our partners.
  • Developed and managed a wide range of area, including sales, promotional materials, direct-mail pieces, and Website content.
  • Work with administration to develop advertising campaigns and promotional materials and manage the costs associated with these campaigns.
  • Design & create marketing & promotional materials for clients from conception to finished product.
  • Managed marketing aspects for new business coverage, promotional materials, and marketing.
  • Served as graphic designer for web, marketing and promotional materials.
  • Produced web and print advertising, promotional materials.

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45. Business Owners

low Demand
Here's how Business Owners is used in Marketing Account Manager jobs:
  • Promoted marketing and energy efficiency programs to customers, industry allies, business owners and community organizations.
  • Scheduled & attended meetings with business owners, user's developers and technical and non- technical staff and marketing personnel.
  • Consult daily with various small business owners to create and implement objectives and strategies for direct marketing campaigns.
  • Promoted natural gas products and programs to customers, industry allies, business owners and community organizations.
  • Ink from Chase: Managed time across five program series' targeting small business owners.
  • Perform ongoing consumer and market research analysis for small business owners.
  • Pitched over 2,400 Business Owners/Decision Makers.
  • Solicitated and persuaded business owners to downsize by simplified, systematic approach to reorganize to maximized potential and eliminated redundancy.
  • Contacted small business owners in regards to advertising their business on google maps.

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46. Cold Calls

low Demand
Here's how Cold Calls is used in Marketing Account Manager jobs:
  • Conducted cold calls and outside sales to generate business and gain access to bid on and negotiate staffing contracts.
  • Executed calling campaigns to gain new customers (average 100 cold calls daily).
  • Increased revenue by using sales techniques including cold calls and visits.
  • Identified new customers via cold calls, visits, and tradeshows from a targeted list.
  • Created marketing materials for external clients Make cold calls for certain and set meetings for clients Follow-up in regards to inquiries
  • Supported sales through cold calls and developed email communications to promote advertising opportunities.

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47. B2C

low Demand
Here's how B2C is used in Marketing Account Manager jobs:
  • Managed more than 30 client accounts (B2B & B2C) totally more than $50,000 in monthly retainer revenue.
  • Created communications strategies and wrote a diverse range of National Accounts B2B and B2C sales marketing materials.
  • Managed B2C and B2B client s social accounts including Twitter, Facebook, Instagram, LinkedIn and Google+.
  • Develop sales and marketing strategy aligned with corporate revenue objectives for B2B/B2C product marketing and communications strategies for acquisition and retention.
  • Developed and managed strategic B2C and B2B integrated marketing plans leveraging digital and traditional marketing efforts.
  • Developed B2B and B2C national acquisition/retention marketing campaigns designed to increase sales during defined television series launch windows.

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48. Powerpoint

low Demand
Here's how Powerpoint is used in Marketing Account Manager jobs:
  • Develop benchmarks and presentations using PowerPoint and Excel in support of sales that have resulted in improving product and category performance.
  • Utilized the Microsoft Office Suite including Excel, Word, Entourage, and PowerPoint in addition to Adobe Creative suite.
  • Identified subject matter experts, KOLs; generated content, PowerPoint presentation, follow-up material.
  • Created company business cards, marketing material, powerpoint presentations and website graphics.
  • Coordinate the creation of PowerPoint presentations and related material to support the organization's marketing efforts to external and internal customers.
  • Marketed and presented one-stop-shop sales approach, with Microsoft PowerPoint presentations, residential and commercial references, and testimony letters.

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49. Html

low Demand
Here's how Html is used in Marketing Account Manager jobs:
  • Updated HTML & CSS in Website Manager, and UI/UX web redesign with Dealer Principles and marketing agencies.
  • Developed HTML newsletters and web banners promoting services for channel partners.
  • Edit html and handle vendor and affiliate accounts.
  • Collaborated with copywriters and designers to develop compelling HTML email campaigns and corresponding landing pages.
  • Collaborated with creative agencies to develop company website using HTML and other design elements
  • Created and executed effective marketing campaigns via HTML advertisements.

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50. Local Businesses

low Demand
Here's how Local Businesses is used in Marketing Account Manager jobs:
  • Coordinated community events with nonprofit organizations, city officials and local businesses.
  • Licensed insurance agent responsible for direct sale and promotion of HMO and managed care products to local businesses.
  • Managed the online presence of 20-25 local businesses at any given time.
  • Network with peers and local businesses to drive sales and increase revenue.
  • Increased the company's presence with local businesses.
  • Negotiated free advertising with local businesses for product trades to increase user incentives.

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20 Most Common Skill for a Marketing Account Manager

Company Website14.2%
Customer Service9.5%
Strategic Plan9%
Online Presence8.7%
Email7.9%
Client Relationships6.3%
New Accounts4.9%
New Product Development4.3%

Typical Skill-Sets Required For A Marketing Account Manager

RankSkillPercentage of ResumesPercentage
1
1
Company Website
Company Website
10.7%
10.7%
2
2
Customer Service
Customer Service
7.1%
7.1%
3
3
Strategic Plan
Strategic Plan
6.7%
6.7%
4
4
Online Presence
Online Presence
6.5%
6.5%
5
5
Email
Email
5.9%
5.9%
6
6
Client Relationships
Client Relationships
4.7%
4.7%
7
7
New Accounts
New Accounts
3.7%
3.7%
8
8
New Product Development
New Product Development
3.3%
3.3%
9
9
Market Research
Market Research
2.7%
2.7%
10
10
Account Management
Account Management
2.6%
2.6%
11
11
ROI
ROI
2.5%
2.5%
12
12
Business Development
Business Development
2.4%
2.4%
13
13
Trade Shows
Trade Shows
2.3%
2.3%
14
14
New Clients
New Clients
2.2%
2.2%
15
15
Sales Goals
Sales Goals
2.1%
2.1%
16
16
Facebook
Facebook
2.1%
2.1%
17
17
Internet
Internet
2.1%
2.1%
18
18
Project Management
Project Management
1.9%
1.9%
19
19
CRM
CRM
1.7%
1.7%
20
20
Special Events
Special Events
1.6%
1.6%
21
21
Google Analytics
Google Analytics
1.5%
1.5%
22
22
Twitter
Twitter
1.5%
1.5%
23
23
Search Engine Optimization
Search Engine Optimization
1.4%
1.4%
24
24
Press Releases
Press Releases
1.2%
1.2%
25
25
Market Share
Market Share
1.2%
1.2%
26
26
Salesforce
Salesforce
1.1%
1.1%
27
27
Customer Retention
Customer Retention
1.1%
1.1%
28
28
Customer Base
Customer Base
1.1%
1.1%
29
29
PPC
PPC
1%
1%
30
30
SEM
SEM
1%
1%
31
31
Creative Direction
Creative Direction
1%
1%
32
32
Customer Accounts
Customer Accounts
0.8%
0.8%
33
33
Sales Presentations
Sales Presentations
0.8%
0.8%
34
34
Business Objectives
Business Objectives
0.8%
0.8%
35
35
Linkedin
Linkedin
0.8%
0.8%
36
36
Customer Relationships
Customer Relationships
0.8%
0.8%
37
37
Annual Sales
Annual Sales
0.8%
0.8%
38
38
RFP
RFP
0.7%
0.7%
39
39
Sales Representatives
Sales Representatives
0.7%
0.7%
40
40
Balance Transfers
Balance Transfers
0.6%
0.6%
41
41
Competitive Analysis
Competitive Analysis
0.6%
0.6%
42
42
Web Content
Web Content
0.6%
0.6%
43
43
Revenue Growth
Revenue Growth
0.6%
0.6%
44
44
Promotional Materials
Promotional Materials
0.6%
0.6%
45
45
Business Owners
Business Owners
0.5%
0.5%
46
46
Cold Calls
Cold Calls
0.5%
0.5%
47
47
B2C
B2C
0.5%
0.5%
48
48
Powerpoint
Powerpoint
0.5%
0.5%
49
49
Html
Html
0.5%
0.5%
50
50
Local Businesses
Local Businesses
0.5%
0.5%

48,980 Marketing Account Manager Jobs

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