How To Become A Marketing Administrator: What It Is and Career Path

What is a marketing administrator and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Ellen Daniels,

Michelle R. Eubanks

A marketing administrator is in charge of promoting a company and its products or services. He/She also coordinates efforts to increase the customer awareness of a brand through ad campaigns, logo design, and the creation of impactful slogans, among other strategies. A marketing administrator is also responsible for obtaining data through market research to determine market trends and customer preferences. This data is then analyzed by the marketing administrator to create campaigns and promotion that targets a specific audience. Your responsibility also includes the implementation of these new marketing strategies and improving them.

A Marketing Administrator should have a creative mind and excellent interpersonal skills. You must also be able to relate with members of the marketing team and customers well. Strong leadership skills and good knowledge of data analytics are also needed for this role. A bachelor's degree in marketing or other related roles may be required for this role. However, a high school degree may suffice in some cases. On Average, marketing administrators earn an annual salary of $53,304.

What general advice would you give to a marketing administrator?

Ellen Daniels

Associate Lecturer, Department of Marketing and Entrepreneurship Sales Program Coordinator Coach, KSU Sales Team Lead Faculty Advisor, PSE, Kent State University

Be flexible. Companies are seeking marketing grads who can fit into many roles, particularly customer service and sales. You may not get a marketing communication job right out of college, but you may certainly be qualified for an entry-level sales job that leads to an internal marketing position.

ScoreMarketing AdministratorUS Average

Salary

5.3

Avg. Salary $68,147

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.13%

Asian 9.58%

Black or African American 5.26%

Hispanic or Latino 12.58%

Unknown 5.02%

White 67.42%

Gender

female 78.68%

male 21.32%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a marketing administrator

Explore marketing administrator education requirements

Most common marketing administrator degrees

Bachelor's

69.9 %

Associate

14.8 %

Master's

6.7 %

Start to develop specific marketing administrator skills

Skills	Percentages
PowerPoint	7.68%
Salesforce	6.82%
Database Management	5.58%
Customer Service	5.55%
Marketing Campaigns	5.53%

Complete relevant marketing administrator training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing administrators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing administrator based on U.S. Bureau of Labor Statistics data and data from real marketing administrator resumes.

Research marketing administrator duties and responsibilities

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.

Prepare your marketing administrator resume

When your background is strong enough, you can start writing your marketing administrator resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing administrator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing administrator resume templates

Build a professional marketing administrator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing administrator resume.