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Working As A Marketing Administrator

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $53,000

    Average Salary

What Does A Marketing Administrator Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Administrator

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Administrator Career Paths

Marketing Administrator
Executive Assistant Owner Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Executive Assistant Manager Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Executive Assistant Project Manager Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Administrator Manager Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Account Executive Product Manager Brand Manager
Senior Brand Manager
9 Yearsyrs
Account Executive Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Account Executive Marketing Consultant Brand Manager
Trade Marketing Manager
6 Yearsyrs
Executive Administrative Assistant Marketing Specialist Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Executive Administrative Assistant Marketing Specialist Event Manager
Director Of Marketing And Events
5 Yearsyrs
Executive Administrative Assistant Marketing Specialist Brand Manager
Customer Marketing Manager
7 Yearsyrs
Consultant Product Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Consultant Product Manager Senior Manager Of Marketing
Director, Online Marketing
7 Yearsyrs
Marketing Consultant Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Buyer Merchandising Manager Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Account Coordinator Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Assistant To Executive Vice President Event Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Marketing Analyst Assistant Marketing Manager
Retail Marketing Manager
7 Yearsyrs
Account Coordinator Marketing Analyst Senior Marketing Analyst
Marketing Manager, Email
6 Yearsyrs
Sales/Marketing Sales And Marketing Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
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Average Length of Employment
Top Careers Before Marketing Administrator
Internship 5.4%
Cashier 4.0%
Secretary 2.6%
Server 2.4%
Top Careers After Marketing Administrator
Owner 3.8%
Manager 3.5%
Consultant 2.9%

Do you work as a Marketing Administrator?

Average Yearly Salary
$53,000
Show Salaries
$35,000
Min 10%
$53,000
Median 50%
$53,000
Median 50%
$53,000
Median 50%
$53,000
Median 50%
$53,000
Median 50%
$53,000
Median 50%
$53,000
Median 50%
$82,000
Max 90%
Best Paying Company
Perkins Coie
Highest Paying City
New York, NY
Highest Paying State
New York
Avg Experience Level
2.8 years
How much does a Marketing Administrator make at top companies?
The national average salary for a Marketing Administrator in the United States is $53,798 per year or $26 per hour. Those in the bottom 10 percent make under $35,000 a year, and the top 10 percent make over $82,000.

The largest raises come from changing jobs.

See what's out there.

Real Marketing Administrator Salaries

Job Title Company Location Start Date Salary
Marketing Administrator The University of Southern California Dec 01, 2014 $200,000
Digital Marketing Administrator Carnegie Mellon University Jul 21, 2016 $107,141
Marketing Administrator Freeway Insurance Services, Inc. Jul 15, 2012 $106,000
Marketing Administrator-China Program Medical Management of Virginia, LLC Sep 18, 2015 $89,741
Marketing Administrator-China Program Medical Management of Virginia, LLC Sep 25, 2015 $89,741
Marketing Administrator Chrome Technology Institute LLC Aug 29, 2012 $87,464
Senior Sales & Marketing Administrator Boston Scientific Corporation May 02, 2014 $86,600 -
$97,000
International Marketing Administrator Neace Lukens Holding Company Oct 01, 2011 $73,840 -
$90,000
Busines Legal Affairs & Marketing Administrator Cosmetic Physicians, PLLC Oct 01, 2012 $70,228
Marketing Brand Administrator Paramount Pictures Corporation Jul 13, 2011 $66,650
Marketing Brand Administrator Paramount Pictures Corporation Jul 11, 2011 $66,600
Marketing Administrator Porter Systems, Inc. Sep 27, 2016 $60,000
Marketing Administrator Kilo International LLC Jan 15, 2011 $57,393
Marketing Administrator and Researcher Kilo International LLC Jan 15, 2011 $57,393
Marketing Administrator and Researcher Kilo International LLC Feb 21, 2011 $57,393
Marketing Administrator and Researcher Kilo International LLC Mar 07, 2011 $57,393
Marketing Administrator Princeton Educational Services Corporation Sep 05, 2015 $55,000
Sales and Marketing Administrator Specialist Damiani USA Corporation Oct 01, 2011 $44,616
Marketing Administrator Christie's Inc. Oct 01, 2011 $44,000
Database, Marketing, Administrator Ms-Zone LLC Oct 01, 2009 $42,470
Digital Marketing Administrator Teikyo Loretto Heights University May 30, 2014 $41,000
Marketing & Communications Administrator Carrow Real Estate Services, LLC Sep 15, 2016 $40,000
Marketing Administrator Eduteches International Inc. Jan 07, 2016 $40,000
E-Mail Marketing Administrator Cornerstone Ondemand, Inc. Aug 17, 2012 $40,000 -
$50,000

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Top Skills for A Marketing Administrator

  1. Company Website
  2. Customer Service
  3. Database
You can check out examples of real life uses of top skills on resumes here:
  • Provided strategic direction, digital platform management, and web development/design for company website.
  • Conducted training classes for agents that assist customers inquiring about bulk ordering and standard customer service responsibilities.
  • Developed a database notification process for new student software/system significantly improving employee notification of action items, productivity and system utilization.
  • Managed and executed all marketing and communication activities and owned primary responsibility for logistics associated with US based trade shows.
  • Provided outstanding customer service including assessing and resolving tenant problems and professionally handling telephone and email inquiries.

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Top 10 Best States for Marketing Administrators

  1. New York
  2. Rhode Island
  3. New Jersey
  4. Connecticut
  5. Delaware
  6. Massachusetts
  7. California
  8. Virginia
  9. Washington
  10. District of Columbia
  • (1,549 jobs)
  • (77 jobs)
  • (658 jobs)
  • (236 jobs)
  • (78 jobs)
  • (875 jobs)
  • (3,369 jobs)
  • (631 jobs)
  • (637 jobs)
  • (209 jobs)

Marketing Administrator Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 4,414 Marketing Administrator resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Marketing Administrator Resume

View Resume Examples

Marketing Administrator Demographics

Gender

Female

73.6%

Male

22.0%

Unknown

4.4%
Ethnicity

White

61.2%

Hispanic or Latino

16.7%

Black or African American

10.9%

Asian

7.3%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

53.6%

French

6.5%

Mandarin

5.4%

Cantonese

4.2%

German

4.2%

Portuguese

3.6%

Hindi

3.0%

Chinese

3.0%

Russian

2.4%

Japanese

2.4%

Italian

1.8%

Arabic

1.8%

Vietnamese

1.2%

Gujarati

1.2%

Norwegian

1.2%

Thai

1.2%

Greek

1.2%

Polish

1.2%

Dutch

0.6%

Danish

0.6%
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Marketing Administrator Education

Schools

University of Central Florida

6.8%

New York University

5.6%

University of Texas at San Antonio

5.6%

Arizona State University

5.6%

Virginia Commonwealth University

5.6%

Texas State University

5.6%

Florida State University

5.6%

University of Texas at Austin

5.6%

Colorado State University

5.6%

San Francisco State University

5.1%

Temple University

5.1%

University of Nevada - Las Vegas

4.5%

Pennsylvania State University

4.5%

University of Florida

4.5%

Liberty University

4.5%

University of Akron

4.0%

Johnson & Wales University

4.0%

University of Houston

4.0%

Florida International University

4.0%

Western Michigan University

4.0%
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Majors

Business

30.3%

Marketing

16.1%

Communication

9.9%

Management

6.4%

Graphic Design

4.0%

Psychology

3.9%

Public Relations

3.6%

English

3.1%

Accounting

2.9%

Political Science

2.7%

Health Care Administration

2.1%

Journalism

2.0%

Finance

2.0%

Liberal Arts

1.8%

Hospitality Management

1.7%

Photography

1.6%

General Studies

1.5%

Elementary Education

1.5%

Fine Arts

1.4%

Nursing

1.4%
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Degrees

Bachelors

58.4%

Masters

12.9%

Associate

12.1%

High School Diploma

8.5%

Certificate

5.0%

Diploma

1.7%

License

0.9%

Doctorate

0.5%
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Top Marketing Administrator Employers

Jobs From Top Marketing Administrator Employers

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Updated May 18, 2020