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Become A Marketing Administrator

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Working As A Marketing Administrator

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $67,277

    Average Salary

What Does A Marketing Administrator Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Administrator

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Administrator Jobs

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Marketing Administrator Career Paths

Marketing Administrator
Office Administrator Account Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Account Executive Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
General Manager Account Executive Brand Manager
Customer Marketing Manager
7 Yearsyrs
Account Coordinator Marketing Specialist Assistant Marketing Manager
Direct Marketing Manager
6 Yearsyrs
Executive Assistant To President Executive Assistant To Chief Executive Officer Event Manager
Director Of Marketing And Events
5 Yearsyrs
Marketing Director Public Relations Consultant Public Relations Director
Director Of Marketing And Public Relations
6 Yearsyrs
Operations Manager Senior Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
General Manager Senior Manager Senior Manager Of Marketing
Director, Online Marketing
8 Yearsyrs
Account Executive Account Director
Group Account Director
10 Yearsyrs
Executive Assistant To President Event Manager Account Director
Integrated Marketing Director
8 Yearsyrs
Marketing Director Property Manager Communications Manager
Manager Of Corporate Communications
7 Yearsyrs
Project Coordinator Production Manager Creative Director
Marketing And Creative Director
7 Yearsyrs
Business Development Manager Marketing Consultant Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Project Coordinator Account Manager Marketing Director
Marketing Operations Director
8 Yearsyrs
Account Manager Account Executive Marketing Director
Marketing Vice President
10 Yearsyrs
Project Manager Program Manager Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Office Administrator Operations Manager Marketing Director
Regional Marketing Director
7 Yearsyrs
Account Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Project Manager Product Manager Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Operations Manager Program Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
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Do you work as a Marketing Administrator?

Help others decide if this is a good career for them

Average Length of Employment
Top Employers Before
Internship 5.4%
Secretary 2.8%
Manager 2.5%
Top Employers After
Consultant 3.5%
Manager 3.4%
Owner 3.3%
Volunteer 2.7%

Do you work as a Marketing Administrator?

Marketing Administrator Demographics

Gender

Female

77.6%

Male

20.9%

Unknown

1.5%
Ethnicity

White

61.6%

Hispanic or Latino

16.0%

Black or African American

10.9%

Asian

7.8%

Unknown

3.8%
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Languages Spoken

Spanish

57.3%

French

5.6%

Mandarin

4.8%

Hindi

3.2%

Cantonese

3.2%

German

3.2%

Italian

2.4%

Portuguese

2.4%

Chinese

2.4%

Japanese

2.4%

Arabic

2.4%

Gujarati

1.6%

Norwegian

1.6%

Russian

1.6%

Polish

1.6%

Dutch

0.8%

Danish

0.8%

Bulgarian

0.8%

Catalan

0.8%

Bosnian

0.8%
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Marketing Administrator Education

Schools

University of Phoenix

18.3%

Pennsylvania State University

6.1%

San Diego State University

6.1%

University of Central Florida

6.1%

Arizona State University

4.7%

West Virginia University

4.7%

Florida State University

4.2%

George Mason University

4.2%

Southern New Hampshire University

4.2%

Liberty University

4.2%

San Francisco State University

3.8%

Webster University

3.8%

University of Kentucky

3.8%

DePaul University

3.8%

Florida International University

3.8%

Montclair State University

3.8%

University of Georgia

3.8%

University of West Florida

3.8%

Towson University

3.8%

Michigan State University

3.3%
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Majors

Business

31.1%

Marketing

16.8%

Communication

10.6%

Management

5.0%

English

4.0%

Public Relations

3.5%

Graphic Design

3.4%

Psychology

3.3%

Journalism

2.4%

Accounting

2.3%

Health Care Administration

2.2%

Education

2.1%

Finance

2.1%

Political Science

2.0%

Liberal Arts

1.7%

Sociology

1.7%

Criminal Justice

1.5%

Human Resources Management

1.5%

Economics

1.4%

Nursing

1.2%
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Degrees

Bachelors

50.4%

Other

20.5%

Masters

15.0%

Associate

8.2%

Certificate

4.1%

Diploma

0.7%

Doctorate

0.7%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Administrator Salaries

Job Title Company Location Start Date Salary
Marketing Administrator The University of Southern California Los Angeles, CA Dec 01, 2014 $200,000
Digital Marketing Administrator Carnegie Mellon University Pittsburgh, PA Jul 21, 2016 $107,141
Marketing Administrator Freeway Insurance Services, Inc. Buena Park, CA Jul 15, 2012 $106,000
Marketing Administrator-China Program Medical Management of Virginia, LLC Fairfax, VA Sep 18, 2015 $89,741
Marketing Administrator-China Program Medical Management of Virginia, LLC Fairfax, VA Sep 25, 2015 $89,741
Marketing Administrator Chrome Technology Institute LLC Union City, NJ Aug 29, 2012 $87,464
Senior Sales & Marketing Administrator Boston Scientific Corporation Marlborough, MA May 02, 2014 $86,600 -
$97,000
International Marketing Administrator Neace Lukens Holding Company Louisville, KY Oct 01, 2011 $73,840 -
$90,000
Busines Legal Affairs & Marketing Administrator Cosmetic Physicians, PLLC Washington, DC Oct 01, 2012 $70,228
Marketing Brand Administrator Paramount Pictures Corporation Los Angeles, CA Jul 13, 2011 $66,650
Marketing Brand Administrator Paramount Pictures Corporation Los Angeles, CA Jul 11, 2011 $66,600
Marketing Administrator Porter Systems, Inc. Novi, MI Sep 27, 2016 $60,000
Marketing Administrator and Researcher Kilo International LLC New York, NY Feb 21, 2011 $57,393
Marketing Administrator and Researcher Kilo International LLC New York, NY Mar 07, 2011 $57,393
Marketing Administrator Kilo International LLC New York, NY Jan 15, 2011 $57,393
Marketing Administrator and Researcher Kilo International LLC New York, NY Jan 15, 2011 $57,393
Marketing Administrator Princeton Educational Services Corporation Plainsboro, NJ Sep 05, 2015 $55,000
Sales and Marketing Administrator Specialist Damiani USA Corporation New York, NY Oct 01, 2011 $44,616
Marketing Administrator Christie's Inc. New York, NY Oct 01, 2011 $44,000
Database, Marketing, Administrator Ms-Zone LLC Fountain Valley, CA Oct 01, 2009 $42,470
Digital Marketing Administrator Teikyo Loretto Heights University Denver, CO May 30, 2014 $41,000
Marketing & Communications Administrator Carrow Real Estate Services, LLC Albany, NY Sep 15, 2016 $40,000
Marketing Administrator Eduteches International Inc. Brea, CA Jan 07, 2016 $40,000
E-Mail Marketing Administrator Cornerstone Ondemand, Inc. Santa Monica, CA Aug 17, 2012 $40,000 -
$50,000

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Top Skills for A Marketing Administrator

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  1. Company Website
  2. Database
  3. Trade Shows
You can check out examples of real life uses of top skills on resumes here:
  • Performed logistical management of the company website through regular updates and reformatting.
  • Created and maintained a highly accurate database of promotional materials and creative assets, effectively ensuring compliance with regulatory standards.
  • Managed and executed all marketing and communication activities and owned primary responsibility for logistics associated with US based trade shows.
  • Maintained superior levels of customer service by managing all incoming telephone and email customer inquiries.
  • Produced promotional email blasts using dynamic links and tracking statistics while maintaining the sense of urgency needed to meet tight deadlines.

How Would You Rate Working As a Marketing Administrator?

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Top Marketing Administrator Employers

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Jobs From Top Marketing Administrator Employers

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