A marketing administrator is in charge of promoting a company and its products or services. He also coordinates efforts to increase the customer awareness of a brand through ad campaigns, logo design, and the creation of impactful slogans, among other strategies. A marketing administrator is also responsible for obtaining data through market research to determine market trends and customer preferences. This data is then analyzed by the marketing administrator to create campaigns and promotion that targets a specific audience. Your responsibility also includes the implementation of these new marketing strategies and improving them.
A Marketing Administrator should have a creative mind and excellent interpersonal skills. You must also be able to relate with members of the marketing team and customers well. Strong leadership skills and good knowledge of data analytics are also needed for this role. A bachelor's degree in marketing or other related roles may be required for this role. However, a high school degree may suffice in some cases. On Average, marketing administrators earn an annual salary of $53,304.
There is more than meets the eye when it comes to being a marketing administrator. For example, did you know that they make an average of $25.63 an hour? That's $53,304 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many marketing administrators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
When it comes to the most important skills required to be a marketing administrator, we found that a lot of resumes listed 7.4% of marketing administrators included powerpoint, while 7.2% of resumes included company website, and 6.7% of resumes included salesforce. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing administrator job title. But what industry to start with? Most marketing administrators actually find jobs in the manufacturing and technology industries.
If you're interested in becoming a marketing administrator, one of the first things to consider is how much education you need. We've determined that 69.9% of marketing administrators have a bachelor's degree. In terms of higher education levels, we found that 6.7% of marketing administrators have master's degrees. Even though most marketing administrators have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing administrator. When we researched the most common majors for a marketing administrator, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on marketing administrator resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing administrator. In fact, many marketing administrator jobs require experience in a role such as administrative assistant. Meanwhile, many marketing administrators also have previous career experience in roles such as customer service representative or office manager.