Average Salary
$53,304
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
71,025
Job Openings

Marketing Administrator Careers

A marketing administrator is in charge of promoting a company and its products or services. He also coordinates efforts to increase the customer awareness of a brand through ad campaigns, logo design, and the creation of impactful slogans, among other strategies. A marketing administrator is also responsible for obtaining data through market research to determine market trends and customer preferences. This data is then analyzed by the marketing administrator to create campaigns and promotion that targets a specific audience. Your responsibility also includes the implementation of these new marketing strategies and improving them.

A Marketing Administrator should have a creative mind and excellent interpersonal skills. You must also be able to relate with members of the marketing team and customers well. Strong leadership skills and good knowledge of data analytics are also needed for this role. A bachelor's degree in marketing or other related roles may be required for this role. However, a high school degree may suffice in some cases. On Average, marketing administrators earn an annual salary of $53,304.

There is more than meets the eye when it comes to being a marketing administrator. For example, did you know that they make an average of $25.63 an hour? That's $53,304 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Marketing Administrator Do

There are certain skills that many marketing administrators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

When it comes to the most important skills required to be a marketing administrator, we found that a lot of resumes listed 7.4% of marketing administrators included powerpoint, while 7.2% of resumes included company website, and 6.7% of resumes included salesforce. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing administrator job title. But what industry to start with? Most marketing administrators actually find jobs in the manufacturing and technology industries.

How To Become a Marketing Administrator

If you're interested in becoming a marketing administrator, one of the first things to consider is how much education you need. We've determined that 69.9% of marketing administrators have a bachelor's degree. In terms of higher education levels, we found that 6.7% of marketing administrators have master's degrees. Even though most marketing administrators have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing administrator. When we researched the most common majors for a marketing administrator, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on marketing administrator resumes include master's degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing administrator. In fact, many marketing administrator jobs require experience in a role such as administrative assistant. Meanwhile, many marketing administrators also have previous career experience in roles such as customer service representative or office manager.

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Average Salary
$53,304
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
71,025
Job Openings

Marketing Administrator Career Paths

Top Careers Before Marketing Administrator

Top Careers After Marketing Administrator

Marketing Administrator Jobs You Might Like

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Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Marketing Administrator

Marketing Administrators in America make an average salary of $53,304 per year or $26 per hour. The top 10 percent makes over $80,000 per year, while the bottom 10 percent under $35,000 per year.
Average Salary
$53,304
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities For Marketing Administrators

City
ascdesc
Average Salarydesc
Washington, DC
Salary Range53k - 89k$69k$69,318
Pittsburgh, PA
Salary Range45k - 76k$59k$58,862
New York, NY
Salary Range43k - 73k$57k$56,716
Marlborough, MA
Salary Range42k - 69k$54k$54,445
Los Angeles, CA
Salary Range39k - 70k$53k$52,739
Farmington Hills, MI
Salary Range39k - 67k$52k$52,039
Minneapolis, MN
Salary Range40k - 66k$52k$51,881
Dallas, TX
Salary Range36k - 63k$48k$47,972
Lawrenceville, GA
Salary Range35k - 59k$46k$45,872
Denver, CO
Salary Range35k - 57k$45k$45,245
Tempe, AZ
Salary Range32k - 57k$43k$43,305
Saint Louis, MO
Salary Range31k - 53k$41k$41,312
Davie, FL
Salary Range30k - 55k$41k$40,887
Oklahoma City, OK
Salary Range30k - 51k$40k$39,575
$30k
$89k

Recently Added Salaries

CompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Account/Marketing Administrator
Robert Half
08/05/2021
$45,00008/05/2021
Administrative and Marketing
Express Employment Professionals-Headquarters
08/05/2021
$41,74008/05/2021
Marketing Administrator
Center for Financial Planning
08/04/2021
$39,65308/04/2021
Sales and Marketing Administrator
Randstad Us
07/30/2021
$37,44007/30/2021
Marketing Administrator
Center for Financial Planning
07/10/2021
$39,65307/10/2021
See More Recent Salaries

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Marketing Administrator Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Marketing Administrator. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Marketing Administrator Resume

At Zippia, we went through countless Marketing Administrator resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Marketing Administrator Resume Examples And Templates

Marketing Administrator Demographics

Gender

female

73.6 %

male

22.0 %

unknown

4.4 %

Ethnicity

White

71.3 %

Hispanic or Latino

11.4 %

Asian

8.3 %

Foreign Languages Spoken

Spanish

53.6 %

French

6.5 %

Mandarin

5.4 %
Show More Marketing Administrator Demographics

Marketing Administrator Education

Majors

Business
30.0 %
Marketing
14.9 %

Degrees

Bachelors

69.9 %

Associate

14.8 %

Masters

6.7 %

Top Colleges for Marketing Administrators

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
Show More Marketing Administrator Education Requirements

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Top Skills For a Marketing Administrator

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 7.4% of marketing administrators listed powerpoint on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Marketing Administrator

Some places are better than others when it comes to starting a career as a marketing administrator. The best states for people in this position are Alaska, New Jersey, Washington, and Pennsylvania. Marketing administrators make the most in Alaska with an average salary of $75,160. Whereas in New Jersey and Washington, they would average $62,421 and $60,199, respectively. While marketing administrators would only make an average of $59,689 in Pennsylvania, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Alaska

Total Marketing Administrator Jobs:
183
Highest 10% Earn:
$95,000
Location Quotient:
1.34
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Pennsylvania

Total Marketing Administrator Jobs:
2,118
Highest 10% Earn:
$96,000
Location Quotient:
1.12
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Oregon

Total Marketing Administrator Jobs:
730
Highest 10% Earn:
$93,000
Location Quotient:
1.08
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Marketing Administrators

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Top Marketing Administrator Employers

1. Simon Property Group
4.8
Avg. Salary: 
$39,151
Marketing Administrators Hired: 
34+
2. American International Group
4.7
Avg. Salary: 
$62,175
Marketing Administrators Hired: 
23+
3. Charter Communications
4.8
Avg. Salary: 
$69,575
Marketing Administrators Hired: 
13+
4. 3M
4.8
Avg. Salary: 
$59,037
Marketing Administrators Hired: 
11+
5. Honeywell International
4.9
Avg. Salary: 
$54,847
Marketing Administrators Hired: 
10+
6. Aetna
4.8
Avg. Salary: 
$58,347
Marketing Administrators Hired: 
10+

Marketing Administrator Videos

Updated August 18, 2021