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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Average Length of Employment
Top Careers Before Marketing Administrator
Top Careers After Marketing Administrator
Hispanic or Latino11.0%
Black or African American0.7%
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University of Phoenix20.5%
Pennsylvania State University6.3%
University of Central Florida6.3%
San Diego State University5.4%
Arizona State University4.9%
Michigan State University4.5%
Florida State University4.5%
West Virginia University4.0%
George Mason University4.0%
San Francisco State University3.6%
University of Maryland - University College3.6%
Georgia State University3.6%
University of Florida3.6%
University of Kentucky3.6%
Montclair State University3.6%
University of Georgia3.6%
University of Denver3.6%
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|Job Title||Company||Location||Start Date||Salary|
|Marketing Administrator||The University of Southern California||Los Angeles, CA||Dec 01, 2014||$200,000|
|Digital Marketing Administrator||Carnegie Mellon University||Pittsburgh, PA||Jul 21, 2016||$107,141|
|Marketing Administrator||Freeway Insurance Services, Inc.||Buena Park, CA||Jul 15, 2012||$106,000|
|Marketing Administrator-China Program||Medical Management of Virginia, LLC||Fairfax, VA||Sep 18, 2015||$89,741|
|Marketing Administrator-China Program||Medical Management of Virginia, LLC||Fairfax, VA||Sep 25, 2015||$89,741|
|Marketing Administrator||Chrome Technology Institute LLC||Union City, NJ||Aug 29, 2012||$87,464|
|Senior Sales & Marketing Administrator||Boston Scientific Corporation||Marlborough, MA||May 02, 2014||$86,600 -
|International Marketing Administrator||Neace Lukens Holding Company||Louisville, KY||Oct 01, 2011||$73,840 -
|Busines Legal Affairs & Marketing Administrator||Cosmetic Physicians, PLLC||Washington, DC||Oct 01, 2012||$70,228|
|Marketing Brand Administrator||Paramount Pictures Corporation||Los Angeles, CA||Jul 13, 2011||$66,650|
|Marketing Brand Administrator||Paramount Pictures Corporation||Los Angeles, CA||Jul 11, 2011||$66,600|
|Marketing Administrator||Porter Systems, Inc.||Novi, MI||Sep 27, 2016||$60,000|
|Marketing Administrator and Researcher||Kilo International LLC||New York, NY||Feb 21, 2011||$57,393|
|Marketing Administrator and Researcher||Kilo International LLC||New York, NY||Jan 15, 2011||$57,393|
|Marketing Administrator||Kilo International LLC||New York, NY||Jan 15, 2011||$57,393|
|Marketing Administrator and Researcher||Kilo International LLC||New York, NY||Mar 07, 2011||$57,393|
|Marketing Administrator||Christie's Inc.||New York, NY||Oct 01, 2011||$44,000|
|Database, Marketing, Administrator||Ms-Zone LLC||Fountain Valley, CA||Oct 01, 2009||$42,470|
|Digital Marketing Administrator||Teikyo Loretto Heights University||Denver, CO||May 30, 2014||$41,000|
|Marketing & Communications Administrator||Carrow Real Estate Services, LLC||Albany, NY||Sep 15, 2016||$40,000|
|Marketing Administrator||Eduteches International Inc.||Brea, CA||Jan 07, 2016||$40,000|
|E-Mail Marketing Administrator||Cornerstone Ondemand, Inc.||Santa Monica, CA||Aug 17, 2012||$40,000 -
|Marketing Administrator||Partschannel GP Inc.||Dallas, TX||Sep 09, 2014||$37,918|
|Marketing Administrator||Partschannel GP Inc.||Dallas, TX||Sep 19, 2014||$37,918|
|Marketing Administrator||Partschannel GP Inc.||Dallas, TX||Oct 01, 2013||$37,918|
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