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Become A Marketing Administrator

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Working As A Marketing Administrator

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Marketing Administrator Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Administrator

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Administrator jobs

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Marketing Administrator Career Paths

Marketing Administrator
Project Manager Program Manager Marketing Manager
Director Of Communications And Marketing
9 Yearsyrs
Business Developer Business Development Manager Director Of Sales
Director Of Enterprise Sales
12 Yearsyrs
Office Manager Account Manager Sales Manager
Director Of Sales
10 Yearsyrs
Operations Manager Business Development Manager Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Project Coordinator Marketing Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Human Resources Coordinator Business Manager Sales/Marketing
Executive Vice President Of Sales
10 Yearsyrs
Business Developer Business Manager Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Account Executive Office Manager Marketing Coordinator
Marketing Communications Manager
7 Yearsyrs
Account Manager Account Executive Marketing Manager
Marketing Director
7 Yearsyrs
Office Manager General Manager Account Executive
Marketing Manager
6 Yearsyrs
Project Coordinator Product Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Office Administrator Operations Manager Business Developer
Marketing/Business Development
8 Yearsyrs
Operations Manager Account Executive Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Office Administrator Account Manager Regional Sales Manager
National Sales Director
10 Yearsyrs
Graphic Designer Marketing Manager Regional Sales Manager
Regional Business Manager
10 Yearsyrs
Graphic Designer Marketing Director Director Of Sales
Sales Vice President
9 Yearsyrs
Account Manager Senior Account Manager Account Executive
Senior Sales Executive
9 Yearsyrs
Account Executive Sales Manager Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Project Manager General Manager Account Manager
Territory Account Manager
8 Yearsyrs
Human Resources Coordinator Senior Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
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Average Length of Employment
Sales/Marketing 3.6 years
Marketing Manager 3.1 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Marketing Planner 2.2 years
Marketing Writer 2.1 years
Marketing Advisor 2.1 years
Marketing Analyst 2.1 years
Marketing Liaison 2.1 years
Top Employers Before
Internship 5.5%
Manager 2.6%
Top Employers After
Consultant 4.1%
Owner 3.4%
Manager 3.1%

Marketing Administrator Demographics

Gender

Female

76.2%

Male

22.3%

Unknown

1.4%
Ethnicity

White

79.2%

Hispanic or Latino

11.0%

Asian

7.3%

Unknown

1.8%

Black or African American

0.7%
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Languages Spoken

Spanish

54.7%

French

7.3%

Mandarin

5.8%

Hindi

3.6%

Cantonese

2.9%

Chinese

2.9%

German

2.9%

Arabic

2.9%

Russian

2.2%

Italian

2.2%

Portuguese

2.2%

Gujarati

1.5%

Norwegian

1.5%

Japanese

1.5%

Urdu

1.5%

Polish

1.5%

Tagalog

0.7%

Dutch

0.7%

Danish

0.7%

Bulgarian

0.7%
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Marketing Administrator Education

Schools

University of Phoenix

20.5%

Pennsylvania State University

6.3%

University of Central Florida

6.3%

San Diego State University

5.4%

Arizona State University

4.9%

Michigan State University

4.5%

Florida State University

4.5%

West Virginia University

4.0%

George Mason University

4.0%

Northeastern University

4.0%

San Francisco State University

3.6%

University of Maryland - University College

3.6%

Webster University

3.6%

Georgia State University

3.6%

University of Florida

3.6%

University of Kentucky

3.6%

DePaul University

3.6%

Montclair State University

3.6%

University of Georgia

3.6%

University of Denver

3.6%
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Majors

Business

32.1%

Marketing

15.9%

Communication

10.2%

Management

5.3%

English

4.0%

Psychology

3.3%

Public Relations

3.2%

Graphic Design

3.0%

Finance

2.5%

Accounting

2.5%

Journalism

2.4%

Political Science

2.2%

Education

2.0%

Health Care Administration

2.0%

Liberal Arts

1.8%

Sociology

1.6%

Human Resources Management

1.5%

Criminal Justice

1.5%

Economics

1.4%

Nursing

1.3%
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Degrees

Bachelors

50.2%

Other

20.8%

Masters

15.4%

Associate

8.0%

Certificate

3.9%

Doctorate

0.8%

Diploma

0.6%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Administrator Salaries

Job Title Company Location Start Date Salary
Marketing Administrator The University of Southern California Los Angeles, CA Dec 01, 2014 $200,000
Digital Marketing Administrator Carnegie Mellon University Pittsburgh, PA Jul 21, 2016 $107,141
Marketing Administrator Freeway Insurance Services, Inc. Buena Park, CA Jul 15, 2012 $106,000
Marketing Administrator-China Program Medical Management of Virginia, LLC Fairfax, VA Sep 18, 2015 $89,741
Marketing Administrator-China Program Medical Management of Virginia, LLC Fairfax, VA Sep 25, 2015 $89,741
Marketing Administrator Chrome Technology Institute LLC Union City, NJ Aug 29, 2012 $87,464
Senior Sales & Marketing Administrator Boston Scientific Corporation Marlborough, MA May 02, 2014 $86,600 -
$97,000
International Marketing Administrator Neace Lukens Holding Company Louisville, KY Oct 01, 2011 $73,840 -
$90,000
Busines Legal Affairs & Marketing Administrator Cosmetic Physicians, PLLC Washington, DC Oct 01, 2012 $70,228
Marketing Brand Administrator Paramount Pictures Corporation Los Angeles, CA Jul 13, 2011 $66,650
Marketing Brand Administrator Paramount Pictures Corporation Los Angeles, CA Jul 11, 2011 $66,600
Marketing Administrator Porter Systems, Inc. Novi, MI Sep 27, 2016 $60,000
Marketing Administrator and Researcher Kilo International LLC New York, NY Feb 21, 2011 $57,393
Marketing Administrator and Researcher Kilo International LLC New York, NY Mar 07, 2011 $57,393
Marketing Administrator Kilo International LLC New York, NY Jan 15, 2011 $57,393
Marketing Administrator and Researcher Kilo International LLC New York, NY Jan 15, 2011 $57,393
Marketing Administrator Princeton Educational Services Corporation Plainsboro, NJ Sep 05, 2015 $55,000
Sales and Marketing Administrator Specialist Damiani USA Corporation New York, NY Oct 01, 2011 $44,616
Marketing Administrator Christie's Inc. New York, NY Oct 01, 2011 $44,000
Database, Marketing, Administrator Ms-Zone LLC Fountain Valley, CA Oct 01, 2009 $42,470
Digital Marketing Administrator Teikyo Loretto Heights University Denver, CO May 30, 2014 $41,000
Marketing & Communications Administrator Carrow Real Estate Services, LLC Albany, NY Sep 15, 2016 $40,000
Marketing Administrator Eduteches International Inc. Brea, CA Jan 07, 2016 $40,000
E-Mail Marketing Administrator Cornerstone Ondemand, Inc. Santa Monica, CA Aug 17, 2012 $40,000 -
$50,000

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Top Skills for A Marketing Administrator

CompanyWebsiteDatabaseManagementTradeShowsCustomerServiceEmailBlastsProposalsFacebookFinancialPowerpointTravelArrangementsPressReleasesCRMTwitterSalesforceSalesRepsPayrollInternetExpenseReportsMarketResearchDataEntry

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Top Marketing Administrator Skills

  1. Company Website
  2. Database Management
  3. Trade Shows
You can check out examples of real life uses of top skills on resumes here:
  • Addressed consumer product inquiries received via company website.
  • Trained regional office administrators in database management resulting in significant improvements in productivity.
  • Created and compiled literature packages for trade shows/customer visits.
  • Sole administrative support to Sales & Marketing manager, Brand manager and Logistics/Customer Service manager.
  • Produced promotional email blasts using dynamic links and tracking statistics while maintaining the sense of urgency needed to meet tight deadlines.

Top Marketing Administrator Employers

Marketing Administrator Videos

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