Marketing administrator demographics and statistics in the US
Marketing administrator demographics research summary. Zippia estimates marketing administrator demographics and statistics in the United States by using a database of 30 million profiles. Our marketing administrator estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing administrators after extensive research and analysis:
- There are over 279,680 marketing administrators currently employed in the United States.
- 78.7% of all marketing administrators are women, while 21.3% are men.
- The average marketing administrator age is 36 years old.
- The most common ethnicity of marketing administrators is White (67.4%), followed by Hispanic or Latino (12.6%), Asian (9.6%) and Black or African American (5.3%).
- Marketing administrators are most in-demand in Atlanta, GA.
- The finance industry is the highest-paying for marketing administrators.
- Dover, DE pays an annual average wage of $81,265, the highest in the US.
- In 2022, women marketing administrators earned 96% of what men earned.
- 10% of all marketing administrators are LGBT.
- Alaska is the best state for marketing administrators to live.
- Marketing administrators are 58% more likely to work at private companies in comparison to public companies.
On this page
Marketing administrator demographics by:
Marketing administrator gender statistics
78.7% of marketing administrators are women and 21.3% of marketing administrators are men.
- Female, 78.7%
- Male, 21.3%
Marketing administrator gender ratio
| Gender | Percentages |
|---|---|
| Female | 78.7% |
| Male | 21.3% |
Marketing administrator gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$66,788
Female income
$64,036
Marketing administrator gender ratio over time
This data breaks down the percentage of men and women in marketing administrator positions over time. Currently, 78.7% of marketing administrators are female.
Marketing administrator gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 27.51% | 72.49% |
| 2011 | 25.58% | 74.42% |
| 2012 | 25.77% | 74.23% |
| 2013 | 23.19% | 76.81% |
| 2014 | 23.22% | 76.78% |
| 2015 | 24.81% | 75.19% |
| 2016 | 24.24% | 75.76% |
| 2017 | 24.22% | 75.78% |
| 2018 | 23.51% | 76.49% |
| 2019 | 22.54% | 77.46% |
| 2020 | 20.83% | 79.17% |
| 2021 | 21.32% | 78.68% |
Marketing administrator related jobs gender ratio
We compared marketing administrators with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Administrator | 21% | 79% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing administrator demographics by race
The most common ethnicity among marketing administrators is White, which makes up 67.4% of all marketing administrators. Comparatively, 12.6% of marketing administrators are Hispanic or Latino and 9.6% of marketing administrators are Asian.
- White, 67.4%
- Hispanic or Latino, 12.6%
- Asian, 9.6%
- Black or African American, 5.3%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.1%
Marketing administrator race
| Marketing administrator race | Percentages |
|---|---|
| White | 67.4% |
| Hispanic or Latino | 12.6% |
| Asian | 9.6% |
| Black or African American | 5.3% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.1% |
Marketing administrator race and ethnicity over time
See how marketing administrator racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing administrator race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 76.36% | 5.45% | 7.34% | 9.01% |
| 2011 | 74.66% | 5.45% | 7.77% | 9.98% |
| 2012 | 74.72% | 5.65% | 7.05% | 10.20% |
| 2013 | 74.47% | 5.87% | 6.50% | 10.23% |
| 2014 | 74.80% | 5.30% | 7.67% | 9.67% |
| 2015 | 73.76% | 4.88% | 7.97% | 10.37% |
| 2016 | 71.98% | 6.05% | 8.19% | 11.27% |
| 2017 | 71.96% | 5.90% | 8.26% | 10.89% |
| 2018 | 71.26% | 5.56% | 8.28% | 11.48% |
| 2019 | 71.60% | 5.46% | 8.49% | 11.53% |
| 2020 | 69.69% | 4.91% | 8.56% | 12.40% |
| 2021 | 67.42% | 5.26% | 9.58% | 12.58% |
Marketing administrator wage gap by race
According to our data, asian marketing administrators have the highest average salary compared to other ethnicities. Black or african american marketing administrators have the lowest average salary at $62,296.
| Ethnicity | Salary |
|---|---|
| Unknown | $65,328 |
| White | $67,594 |
| Black or African American | $62,296 |
| Asian | $73,036 |
| Hispanic or Latino | $66,143 |
Average marketing administrator age
See how the average age of marketing administrators varies based on ethnicity and gender.
Male
Female
Marketing administrator age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing administrator age breakdown
The average age of marketing administrators is 30-40 years years old, representing 35% of the marketing administrator population.
Marketing administrator age breakdown
| Marketing Administrator Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing administrator educational attainment
The most common degree for marketing administrators is bachelor's degree, with 70% of marketing administrators earning that degree. The second and third most common degree levels are associate degree degree at 15% and associate degree degree at 7%.
- Bachelor's, 70%
- Associate, 15%
- Master's, 7%
- High School Diploma, 5%
- Other Degrees, 3%
Marketing administrators by degree level
| Marketing administrator degree | Percentages |
|---|---|
| Bachelor's | 70% |
| Associate | 15% |
| Master's | 7% |
| High School Diploma | 5% |
| Other Degrees | 3% |
Marketing administrator jobs you might like
Marketing administrator wage gap by degree level
According to the data, marketing administrators with a Doctorate degree earn more than those without, at $80,394 annually. With a Master's degree, marketing administrators earn a median annual income of $79,632 compared to $69,632 for marketing administrators with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $79,632 |
| Bachelor's Degree | $69,632 |
| Doctorate Degree | $80,394 |
Marketing administrator employment statistics
Most marketing administrators work for a private in the manufacturing industry.
Company size where marketing administrators work
Below, you can see the size of companies where marketing administrators work.
Marketing administrator jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 14% |
| 100 - 500 employees | 17% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 23% |
| > 10,000 employees | 29% |
Marketing administrator jobs by company type
Employees with the marketing administrator job title have their preferences when it comes to working for a company. For instance, most marketing administrators prefer to work at private companies over public companies.
Marketing administrator jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 38% |
| Private | 58% |
| Government | 1% |
Marketing administrator jobs by industry
The most common industries for marketing administrators are manufacturing, technology and professional.
Marketing administrator industry statistics
| Industry | Percentages |
|---|---|
| Manufacturing | 15% |
| Fortune 500 | 14% |
| Technology | 9% |
| Professional | 8% |
| Finance | 8% |
| Hospitality | 5% |
| Real Estate | 5% |
| Health Care | 4% |
| Retail | 4% |
| Media | 3% |
| Telecommunication | 3% |
| Education | 3% |
| Insurance | 3% |
| Transportation | 2% |
| Automotive | 2% |
| Energy | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Government | 1% |
| Utilities | 1% |
| Construction | 1% |
| Start-up | 1% |
| Non Profits | 1% |
Marketing administrator turnover and employment statistics
Marketing administrator unemployment rate over time
The unemployment rate for marketing administrators between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing administrator unemployment rate by year
| Year | Marketing administrator unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing administrator tenure
The average marketing administrator stays at their job for 1-2 years, based on the 4,414 marketing administrators resumes in Zippia's database.
Marketing administrator tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 20% |
| 1-2 years | 37% |
| 3-4 years | 15% |
| 5-7 years | 14% |
| 8-10 years | 6% |
| 11+ years | 7% |
Marketing administrator LGBT ratio compared to similar jobs
Review the percent of marketing administrators that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimating Manager | 4.41% | 11,106 |
| Planning Specialist | 8.65% | 31,008 |
| Account Executive/Technical Recruiter | 8.93% | 188,415 |
| Marketing Administrator | 10.00% | - |
| Certification Specialist | 11.05% | 43,565 |
| Forms Examiner | 11.64% | 2,094 |
| Fundraising Internship | 19.25% | 47,147 |
Similar marketing administrator jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimating Manager | 4.41% | 11,106 |
| Planning Specialist | 8.65% | 31,008 |
| Account Executive/Technical Recruiter | 8.93% | 188,415 |
| Certification Specialist | 11.05% | 43,565 |
| Forms Examiner | 11.64% | 2,094 |
| Fundraising Internship | 19.25% | 47,147 |
Foreign languages spoken by marketing administrators
The most common foreign language among marketing administrators is Spanish at 53.6%. The second-most popular foreign language spoken is French at 6.5% and Mandarin is the third-most popular at 5.4%.
- Spanish, 53.6%
- French, 6.5%
- Mandarin, 5.4%
- German, 4.2%
- Cantonese, 4.2%
- Other, 26.1%
Marketing administrator languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 53.6% |
| French | 6.5% |
| Mandarin | 5.4% |
| German | 4.2% |
| Cantonese | 4.2% |
| Other | 26.1% |
