Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Marketing administrator education requirements
Updated January 8, 2025
4 min read
There are several educational requirements to become a marketing administrator. Marketing administrators usually study business, marketing, or communication. 70% of marketing administrators hold a bachelor's degree, and 15% hold an associate degree. We analyzed 4,414 real marketing administrator resumes to see exactly what marketing administrator education sections show.
The most common colleges for marketing administrators are the University of Phoenix and the University of Phoenix.
There are also many online marketing administrator courses to help get the education required to be a marketing administrator.
There are certain marketing administrator certifications that you should consider. These marketing administrator certifications include Professional Certified Marketer (PCM) and Google Data Analytics Professional Certificate.
What education do you need to become a marketing administrator?
What degree do you need to be a marketing administrator?
- Bachelor's, 70%
- Associate, 15%
- Master's, 7%
- High School Diploma, 5%
- Other Degrees, 3%
What should I major in to become a marketing administrator?
- Business, 30%
- Marketing, 15%
- Communication, 11%
- Psychology, 5%
- Other Majors, 39%
Most common colleges for marketing administrators
| Marketing administrator common college | Percentages |
|---|---|
| University of Phoenix | 14.07% |
| California State University - San Bernardino | 6.89% |
| University of Central Florida | 5.99% |
| New York University | 5.39% |
| Pennsylvania State University | 5.39% |
Best majors for marketing administrators
| Rank | Major | Percentages |
|---|---|---|
| 1 | Business | 30.0% |
| 2 | Marketing | 14.9% |
| 3 | Communication | 11.0% |
| 4 | Psychology | 5.0% |
| 5 | Management | 4.4% |
Best colleges for marketing administrators
The best colleges for marketing administrators are Northwestern University, University of Southern California, and University of Pennsylvania.
A marketing administrator with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for marketing administrators. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become marketing administrators.
1. University of Georgia
Athens, GA • Private
In-state tuition
$11,830
Enrollment
29,474
2. University of Wisconsin - Madison
Madison, WI • Private
In-state tuition
$10,555
Enrollment
30,360
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
In-state tuition
$14,760
Enrollment
31,451
4. Purdue University
West Lafayette, IN • Private
In-state tuition
$9,992
Enrollment
33,495
5. Howard University
Washington, DC • Private
In-state tuition
$26,756
Enrollment
6,166
6. Ohio State University
Columbus, OH • Private
In-state tuition
$10,726
Enrollment
45,769
7. University of Texas at Austin
Austin, TX • Private
In-state tuition
$10,610
Enrollment
40,329
8. University of Southern California
Los Angeles, CA • Private
In-state tuition
$56,225
Enrollment
19,548
9. University of Pennsylvania
Philadelphia, PA • Private
In-state tuition
$55,584
Enrollment
10,764
10. SUNY at Binghamton
Vestal, NY • Private
In-state tuition
$9,808
Enrollment
13,990
20 best online courses for marketing administrators
Advertising disclosure
1. Data Analysis Immersive (Full-time)
Learn to problem solve, and effectively communicate, like an analyst. This course teaches you to use industry-standard tools to make ethical, data-driven decisions. Experience hands-on training to master SQL, Excel, Tableau, PowerBI, and Python – tools listed in virtually every data analytics job posting across industries...
2. Data Analytics (Part Time)
Harness Excel, SQL, and Tableau to drive powerful analysis and insights. Build confidence and credibility to apply this versatile skill set to countless jobs. This course is offered in person and live online, in a remote classroom setting...
3. Data Analyst
Use Python, SQL and Statistics to advance your programming skills and refine your ability to work with messy, complex datasets...
4. Marketing Analytics
Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...
5. Professional Diploma in Office Administration Management
Principles of work of Office Administrator. Required hard and soft skills. Introduction to MS Office and banking area...
6. Practical Office 365 Administration
Learn in depth about Office 365 for Administrators and also find useful tips and resources to enhance your role as an Of...
7. Digital Marketing (Part Time)
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...
8. Intro to Data Analytics
Discover if data is a career fit for you Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. In this free, two-hour livestream, you’ll learn to understand, analyze, and interpret data so you too can join the data conversation. We’ll cover how to ask the right questions of your data and basic analytic functionality. Then you’ll apply your new found data analytic skills to a real-world dataset, allowing you...
9. Data Structures and Algorithms
Get hands-on practice with over 80 data structures and algorithm exercises and guidance from a dedicated mentor to help prepare you for interviews and on-the-job scenarios...
10. Data Visualization
You will start by building data visualizations and dashboards, considering your audiences to be as effective as possible. Then, you’ll move into drafting presentations using storytelling techniques, visualizations, and animations to provide data-driven recommendations...
11. Oracle Database Administrator DBA
Oracle Database Administration DBA become Oracle Database Administrator, Oracle DBA and get six figures jobs as DBA...
12. Email Marketing. Increase Sales With Email Marketing!
A Hands-on Guide to Email Marketing for Beginners. Learn How to Boost Your Business With Email Marketing Strategy...
13. Digital Marketing
Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...
14. Intro to Data Analysis
Start your data science journey right with this hands-on introduction to the discipline of data analysis. In this course you'll learn the 5 key stages of the data analysis process and apply them to real data sets using Python libraries NumPy, pandas, and Matplotlib...
15. Salesforce Marketing Cloud Administrator Certification
Salesforce Marketing Cloud (SFMC) Administrator certification topics explained with videos. Become Salesforce Certified...
16. Full Oracle Database Administration with RAC
Learn Oracle Database Administration, 12C R2 RAC Administration, Oracle Backup and Recovery concepts in this course...
17. Data Visualization
Discover how data visualization can communicate insights far more effectively than text or tables. In this course, you’ll learn how to build data visualizations programmatically using Python, and how you can use visualization to both discover and convey trends in your data...
18. Experimental Design & Recommendations
Learn two of the most in-demand skills in the entire field of data science! By the end of this course, you’ll know how to generate personalized recommendations based on user data, as well as run statistically valid tests that produce clean, interpretable results...
19. Microsoft Office 365 Administration
Microsoft Office 365 Administration...
20. Complete Oracle Database Administration course (19C,21C)
Oracle Database Administration course /Multitenancy/ Oracle Database Backup & Recovery/Data Guard/Patching & Upgrade...
Top 10 most affordable universities for marketing administrators
The most affordable schools for marketing administrators are University of Florida, fashion institute of technology, and suny farmingdale.
If the best universities for marketing administrators are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for marketing administrators.
1. University of Florida
Gainesville, FL • Private
In-state tuition
$6,381
Cost of attendance
21,034
2. Fashion Institute of Technology
New York, NY • Private
In-state tuition
$5,740
Cost of attendance
17,864
3. SUNY Farmingdale
Farmingdale, NY • Private
In-state tuition
$8,306
Cost of attendance
16,091
4. USF Sarasota-Manatee
Sarasota, FL • Private
In-state tuition
$5,587
Cost of attendance
13,043
5. Florida State University
Tallahassee, FL • Private
In-state tuition
$5,656
Cost of attendance
21,623
6. University of South Florida
Tampa, FL • Private
In-state tuition
$6,410
Cost of attendance
20,456
7. California State University - Dominguez Hills
Carson, CA • Private
In-state tuition
$6,942
Cost of attendance
14,469
8. Purdue University
West Lafayette, IN • Private
In-state tuition
$9,992
Cost of attendance
22,430
9. California State University - Fresno
Fresno, CA • Private
In-state tuition
$6,587
Cost of attendance
16,915
10. Brigham Young University
Provo, UT • Private
In-state tuition
$5,620
Cost of attendance
18,136
Top 10 hardest universities to get into for marketing administrators
The hardest universities for marketing administrators to get into are Northwestern University, University of Southern California, and University of Pennsylvania.
Some great schools for marketing administrators are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for marketing administrators based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.
1. Northwestern University
Evanston, IL • Private
Admissions rate
8%
SAT average
1,508
2. University of Southern California
Los Angeles, CA • Private
Admissions rate
13%
SAT average
1,445
3. University of Pennsylvania
Philadelphia, PA • Private
Admissions rate
8%
SAT average
1,492
4. Northeastern University
Boston, MA • Private
Admissions rate
19%
SAT average
1,466
5. Boston University
Boston, MA • Private
Admissions rate
22%
SAT average
1,420
6. University of Texas at Austin
Austin, TX • Private
Admissions rate
39%
SAT average
1,367
7. Stanford University
Stanford, CA • Private
Admissions rate
4%
SAT average
1,497
8. SUNY at Binghamton
Vestal, NY • Private
Admissions rate
40%
SAT average
1,376
9. Villanova University
Villanova, PA • Private
Admissions rate
29%
SAT average
1,407
10. University of Maryland - College Park
College Park, MD • Private
Admissions rate
47%
SAT average
1,390
Top 10 easy-to-apply-to universities for marketing administrators
The easiest schools for marketing administrators to get into are Oklahoma Wesleyan University, university of the incarnate word, and d'youville college.
Some schools are much easier to get into. If you want to start your career as a marketing administrator without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for marketing administrators.
1. Oklahoma Wesleyan University
Bartlesville, OK • Private
Admissions rate
68%
SAT average
964
2. University of the Incarnate Word
San Antonio, TX • Private
Admissions rate
88%
SAT average
1,044
3. D'Youville College
Buffalo, NY • Private
Admissions rate
100%
SAT average
1,072
4. LIM College
New York, NY • Private
Admissions rate
83%
SAT average
1,061
5. Holy Names University
Oakland, CA • Private
Admissions rate
70%
SAT average
849
6. Notre Dame College
Cleveland, OH • Private
Admissions rate
90%
SAT average
994
7. Gwynedd Mercy University
Gwynedd Valley, PA • Private
Admissions rate
92%
SAT average
1,031
8. Mount Saint Mary's University
Los Angeles, CA • Private
Admissions rate
84%
SAT average
1,031
9. Barry University
Miami, FL • Private
Admissions rate
91%
SAT average
1,006
10. Felician University
Lodi, NJ • Private
Admissions rate
81%
SAT average
999
Average marketing administrator salary by education level
| Marketing administrator education level | Marketing administrator salary |
|---|---|
| Master's Degree | $79,632 |
| Bachelor's Degree | $69,632 |
| Doctorate Degree | $80,394 |
Marketing administrator education FAQs
Have more questions? See all answers to common business and financial questions.
Search for marketing administrator jobs
Updated January 8, 2025
Updated January 8, 2025