Marketing administrator vs marketing manager

The differences between marketing administrators and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing administrator, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $68,147 average annual salary of a marketing administrator.

The top three skills for a marketing administrator include powerpoint, salesforce and database management. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Marketing administrator vs marketing manager overview

	Marketing Administrator	Marketing Manager
Yearly salary	$68,147	$104,550
Hourly rate	$32.76	$50.26
Growth rate	19%	10%
Number of jobs	127,569	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 75%
Average age	37	39
Years of experience	6	10

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Marketing administrator vs marketing manager salary

Marketing administrators and marketing managers have different pay scales, as shown below.

	Marketing Administrator	Marketing Manager
Average salary	$68,147	$104,550
Salary range	Between $46,000 And $99,000	Between $71,000 And $153,000
Highest paying City	Dover, DE	Menlo Park, CA
Highest paying state	Alaska	California
Best paying company	Fox News	Meta
Best paying industry	Finance	Technology

Differences between marketing administrator and marketing manager education

There are a few differences between a marketing administrator and a marketing manager in terms of educational background:

	Marketing Administrator	Marketing Manager
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing administrator vs marketing manager demographics

Here are the differences between marketing administrators' and marketing managers' demographics:

	Marketing Administrator	Marketing Manager
Average age	37	39
Gender ratio	Male, 21.3% Female, 78.7%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing administrator and marketing manager duties and responsibilities

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Marketing administrator vs marketing manager skills

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Marketing Administrator
Marketing Administrator vs Marketing Manager

Updated January 8, 2025

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