Marketing administrator vs marketing specialist

The differences between marketing administrators and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing administrator and a marketing specialist. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for a marketing administrator include powerpoint, salesforce and database management. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Marketing administrator vs marketing specialist overview

	Marketing Administrator	Marketing Specialist
Yearly salary	$68,147	$54,942
Hourly rate	$32.76	$26.41
Growth rate	19%	19%
Number of jobs	127,569	87,145
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Marketing administrator vs marketing specialist salary

Marketing administrators and marketing specialists have different pay scales, as shown below.

	Marketing Administrator	Marketing Specialist
Average salary	$68,147	$54,942
Salary range	Between $46,000 And $99,000	Between $36,000 And $82,000
Highest paying City	Dover, DE	Seattle, WA
Highest paying state	Alaska	Washington
Best paying company	Fox News	Google
Best paying industry	Finance	Technology

Differences between marketing administrator and marketing specialist education

There are a few differences between a marketing administrator and a marketing specialist in terms of educational background:

	Marketing Administrator	Marketing Specialist
Most common degree	Bachelor's Degree, 70%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing administrator vs marketing specialist demographics

Here are the differences between marketing administrators' and marketing specialists' demographics:

	Marketing Administrator	Marketing Specialist
Average age	37	37
Gender ratio	Male, 21.3% Female, 78.7%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing administrator and marketing specialist duties and responsibilities

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Marketing administrator vs marketing specialist skills

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

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Marketing Administrator
Marketing Administrator vs Marketing Specialist

Updated January 8, 2025

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