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Marketing administrator skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical marketing administrator skills. We ranked the top skills for marketing administrators based on the percentage of resumes they appeared on. For example, 7.7% of marketing administrator resumes contained powerpoint as a skill. Continue reading to find out what skills a marketing administrator needs to be successful in the workplace.

15 marketing administrator skills for your resume and career

1. PowerPoint

Here's how marketing administrators use powerpoint:

Created and prepare PowerPoint sales and client presentations in addition to preparing for internal/external company meetings and training sessions.
Developed innovative PowerPoint presentation used by the Office of Admissions to market for potential contributors.

2. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how marketing administrators use salesforce:

Updated lead and account information in the SalesForce database as well as the SunPower website.
Orchestrated successful system transition of CRM database from GoldMine to Salesforce.com.

3. Database Management

Here's how marketing administrators use database management:

Designed new product development including new production promotion, planning budgeting, database management & analysis.
Trained regional office administrators in database management resulting in significant improvements in productivity.

4. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how marketing administrators use customer service:

Conducted training classes for agents that assist customers inquiring about bulk ordering and standard customer service responsibilities.
Provided outstanding customer service including assessing and resolving tenant problems and professionally handling telephone and email inquiries.

5. Marketing Campaigns

Here's how marketing administrators use marketing campaigns:

Designed and implemented new marketing campaigns to drive market share improvement, creating effective casino promotions and leveraging prior campaign assets.
Developed and incorporated marketing campaigns for the nation's leading paternity testing company such as international business directories and national T.V.

6. Digital Marketing

Here's how marketing administrators use digital marketing:

Played an imperative role in increasing the organizations digital marketing presence through planned and executed social media campaigns.
Created business development recommendations for social media initiatives and digital marketing platforms to increase sales.

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7. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing administrators use crm:

Managed Sales and Marketing Client administration using Proprietary CRM System.
Developed customer relations management (CRM) software application.

8. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how marketing administrators use email campaigns:

Launched Pandora Internet Radio Advertising* Planned and executed a member e-newsletter and email campaigns.
Developed promotional mailers and email campaigns.

9. Trade Shows

Here's how marketing administrators use trade shows:

Participated in market research, sales promotion and industry-related trade shows for this processor/marketer of silica products.
Execute event logistics and coordination for over forty national and international trade shows.

10. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how marketing administrators use business development:

Reported directly to the Vice President of Marketing and provided administrative support for both Marketing and Business Development teams.
Optimized business development efforts by creating geographic/demographic maps (using BusinessMap) of marketing and sales data.

11. Sales Reports

A sale report also known as the sales analysis report provides an overview of the situation of the sales within a company. It reveals various trends occurring in the sales numbers over a certain period. It also analyses the steps of the sales funnel, projects areas for improvement along with the performance of sales executives.

Here's how marketing administrators use sales reports:

Analyzed sales reports with senior leadership and directed information flow from international markets to key internal personnel.
Coordinated seasonal photo operations; interviewed managers, prepared sales reports, and ordered giveaways.

12. Administrative Tasks

Here's how marketing administrators use administrative tasks:

Assisted the President of the company with any administrative tasks that required complete confidentiality and accuracy.
Executed several administrative tasks, including event planning/coordination, correspondence, and promotional activities.

13. Facebook

Here's how marketing administrators use facebook:

Developed and maintained online marketing strategies using Facebook.
Lead corporate social media engagement (Facebook, Twitter, Yammer and blog) resulting in 200+ followers in 4 months.

14. SEO

Here's how marketing administrators use seo:

Managed the Social Media, the Website listing and the Website SEO; generating a convention rate of the 10%.
Helped develop keyword strategy and implemented on page SEO improvements including TITLE tags and META Keywords and Description tags.

15. Press Releases

Here's how marketing administrators use press releases:

Supply all necessary information for press releases and proofread before obtaining approval.
Generated weekly press releases and marketing collateral for activities.

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What skills help Marketing Administrators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing administrator resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing administrators need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing administrators possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing administrators?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing administrator skills would you recommend for someone trying to advance their career?

Andrew Gershoff Ph.D.

Department Chair, The University of Texas at Austin

Many marketing jobs require a blend of customer insights, data analytics, and strategic marketing decision making. So developing these skills may be helpful to be ready when the right job comes around. Skills in sales are often overlooked, but these are valuable too and have three advantages:
-There are many excellent opportunities in careers in sales that some students overlook.
-Even if one does not take a job in sales, the skills of deals involving business development, problem-solving, and communication are valuable in any career.
-Getting a job in the first place often involves selling oneself.
So having sales skills are also worth having.

If you can't find a job right away, volunteering is an excellent way to develop skills, make contacts, and stay optimistic. Look for opportunities at non-profit organizations, for example, where you may help out a cause that may be important to you and give you a chance to learn about skills that you may lack. Often, serious volunteers are given access and opportunities that paid employees may not get. It is also not uncommon for a volunteer position to become a paid position when opportunities in the organization arise.

In marketing and business, there are also many excellent one-year master's programs being offered to help students develop focused skills in marketing management, data analytics, and customer insights. Some are even focused on particular industries like health care or technology. These programs offer students a year of in-depth learning as well as career coaching and access to recruiters. They can be a treasured addition for students who have healthy non-business undergraduate degrees who may now want to focus on marketing career goals. Also, the starting salary and responsibility level tend to be significantly more than that of a recent graduate of an undergraduate program.

What technical skills for a marketing administrator stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing administrator skills to add to your resume

The most important skills for a marketing administrator resume and required skills for a marketing administrator to have include:

PowerPoint
Salesforce
Database Management
Customer Service
Marketing Campaigns
Digital Marketing
CRM
Email Campaigns
Trade Shows
Business Development
Sales Reports
Administrative Tasks
Facebook
SEO
Press Releases
Market Research

Twitter
Linkedin
Event Planning
HTML
Google Analytics
Photoshop
Graphic Design
Travel Arrangements
Instagram
Expense Reports
Promotional Materials
Real Estate
Pardot
Payroll
SEM
Provides Administrative Support

SharePoint
Sales Reps
B Testing
Website Content
Sales Support
ROI
POS
YouTube
Lead Management
Marketing Analytics
VIP
Media Management
CMS
RFP
Presentation Materials
Channel Marketing

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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