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Job outlook for marketing administrators in the United States
Marketing administrator job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected marketing administrator job growth rate is 19% from 2018-2028.
About 150,300 new jobs for marketing administrators are projected over the next decade.
Marketing administrator salaries have increased 5% for marketing administrators in the last 5 years.
There are over 279,680 marketing administrators currently employed in the United States.
There are 127,569 active marketing administrator job openings in the US.
The average marketing administrator salary is $68,147.
Are marketing administrator jobs in demand?
Marketing administrator job and salary trends over time
Marketing administrator jobs over time
Marketing administrator job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 279,680 | 0.08% |
| 2020 | 258,547 | 0.08% |
| 2019 | 255,097 | 0.08% |
| 2018 | 249,579 | 0.08% |
| 2017 | 234,301 | 0.07% |
Average marketing administrator salary over time
Marketing administrator salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $68,147 | $32.76 | +3.2% |
| 2024 | $66,055 | $31.76 | +1.1% |
| 2023 | $65,361 | $31.42 | --0.2% |
| 2022 | $65,475 | $31.48 | +1.1% |
| 2021 | $64,781 | $31.14 | +0.7% |
Marketing administrator jobs by state
Most common states for marketing administrators
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | New Hampshire | 1,342,795 | 378 | 28% |
| 2 | Colorado | 5,607,154 | 1,411 | 25% |
| 3 | North Dakota | 755,393 | 187 | 25% |
| 4 | Alaska | 739,795 | 183 | 25% |
| 5 | Minnesota | 5,576,606 | 1,300 | 23% |
| 6 | Vermont | 623,657 | 145 | 23% |
| 7 | Wyoming | 579,315 | 134 | 23% |
| 8 | Massachusetts | 6,859,819 | 1,449 | 21% |
| 9 | Delaware | 961,939 | 203 | 21% |
| 10 | District of Columbia | 693,972 | 146 | 21% |
| 11 | Nebraska | 1,920,076 | 391 | 20% |
| 12 | Rhode Island | 1,059,639 | 210 | 20% |
| 13 | South Dakota | 869,666 | 178 | 20% |
| 14 | Utah | 3,101,833 | 587 | 19% |
| 15 | North Carolina | 10,273,419 | 1,842 | 18% |
| 16 | Oregon | 4,142,776 | 730 | 18% |
| 17 | Connecticut | 3,588,184 | 658 | 18% |
| 18 | Kansas | 2,913,123 | 522 | 18% |
| 19 | Maine | 1,335,907 | 246 | 18% |
| 20 | Pennsylvania | 12,805,537 | 2,118 | 17% |
Most common cities for marketing administrators
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Annapolis | 1 | 3% | $67,044 |
| 2 | Dover | 1 | 3% | $81,265 |
| 3 | Cambridge | 2 | 2% | $70,427 |
| 4 | Council Bluffs | 1 | 2% | $59,316 |
| 5 | Boca Raton | 1 | 1% | $53,090 |
| 6 | Hartford | 1 | 1% | $66,494 |
| 7 | San Diego | 2 | 0% | $64,397 |
| 8 | Atlanta | 1 | 0% | $63,508 |
| 9 | Baton Rouge | 1 | 0% | $50,982 |
| 10 | Boston | 1 | 0% | $70,564 |
| 11 | Chicago | 1 | 0% | $68,290 |
| 12 | Des Moines | 1 | 0% | $61,950 |
| 13 | Fort Worth | 1 | 0% | $62,309 |
Marketing Administrator job outlook: Expert opinions
Our panel of marketing administrator experts
University of Nebraska - Omaha
Oklahoma State University
Texas Woman's University
University of Akron
Southern University and A & M College
Pace University
Xavier University
Indiana University Bloomington
Saint Peter's University
Siena College
University of North Georgia
Webster University
University of Redlands
University of Scranton
University of Central Oklahoma
What Marketing Administrator skills would you recommend for someone trying to advance their career?
Dr. Joseph Oluwole: Gain as much leadership experience as possible before taking your first job by volunteering for various roles, opportunities, and committees at your school. Additionally, pursuing a doctorate (whether an Ed.D. or Ph.D.) could be very helpful in maximizing your salary potential.
What general advice would you give to a Marketing Administrator?
Janice Garnett Ed.D.: Negotiate based on research, develop a career development plan, focus on enhancing performance, professional growth, and continuous learning.
What will help Marketing Administrators increase their earning potential?
Jerry Rackley: For marketing, understanding how to leverage data, using an analytics process and tools to turn that data into actionable information, is a critical, in-demand set of skills. It's highly likely that marketers will need to learn SQL so they can retrieve data from various sources and join it together for analysis. Then, marketers need communications skills to convey the insights that come out of the analysis to various stakeholders. It's a blend of hard, quantitative skills and soft skills.
What Marketing Administrator skills would you recommend for someone trying to advance their career?
Dr. Gulay Guzel PhD: Maximizing salary potential at the outset of one's marketing career requires strategic considerations. Marketing is inherently interdisciplinary, drawing from fields such as psychology, sociology, anthropology, and data science. Graduates should first identify their specialization within the marketing realm, whether it's in market research, product design, pricing strategy, or another area. Next, they should articulate what sets them apart from other candidates and highlight additional value they bring to the table. Realism is key when setting salary expectations; candidates should conduct thorough industry research to inform negotiations. Additionally, leveraging diverse experiences gained from internships and coursework to bolster their applications can significantly enhance their bargaining power.
What will help Marketing Administrators increase their earning potential?
Barrie Silver M.Ed.: Be nimble! Marketing is a fast-paced, ever-changing field and marketers need to be able to keep up. I encourage my students to take a variety of courses -- both in school and online -- and do as many internships as they can. For example, students in my 'Strategic Online Community Management' class are expected to complete social media certifications from HubSpot or Meta. Students in my 'Integrated Marketing and Communication' class work with local businesses and nonprofits to develop comprehensive integrated marketing campaigns. Along with our other coursework, this gives them hands-on, real-world experience -- and may also give them a leg up on other candidates when they start their job search.
What general advice would you give to a Marketing Administrator?
Len Hostetter: Work hard and do your defined job well. Seek opportunities that take you outside your defined job, so that you can demonstrate to others that you are capable of more. Additionally, seek out a mentor as you start your career. Someone who is experienced and is not in your chain of command at work. Someone who will be honest with you and support your career advancement through providing feedback - both positive and negative. Finally, build you network, including building and maintaining professional relationships. This opens doors to your future success.
What Marketing Administrator skills would you recommend for someone trying to advance their career?
Len Hostetter: Proficiency and comfort with business data analytics skills is a must. This is foundational to business and marketing. Marketing has become very data driven. Additionally, understanding Artificial Intelligence (AI), being comfortable using it, and understanding how it will impact your work in the future. Some work will be eliminated, other work transformed. Finally, the ability to communicate, both orally and in writing.
What will help Marketing Administrators increase their earning potential?
Len Hostetter: Deliver results and demonstrate to your management team that you've earned the raise in salary and compensation that you are seeking. Remain current with your skill set. Demonstrate your leadership skills. Oftentimes, increases in compensation come with promotions. Promotions oftentimes result in managing people. Show your management team that you have the skills and interest to lead a team of people, not just manage them.
Dr. Pushkala Raman Ph.D.
Associate Dean of Academic Affairs & Professor of MarketingTexas Woman's University
Business/Commerce
What general advice would you give to a Marketing Administrator?
Dr. Pushkala Raman Ph.D.: Maximizing salary potential does not necessarily mean aiming for that job that pays the highest. Instead, it means being able to signal to the market your strengths and how you are "crazy good" in your area of strength. How can you continue to maintain that edge? Earning certifications, joining professional organizations, attending conferences and workshops provide opportunities to remain current in your field (adding to performance capital) and networking (adding to relationship capital).
What general advice would you give to a Marketing Administrator?
Sydney Chinchanachokchai: Make your profile/resume more marketable by start building them early. Seek high quality internships that will give you skills and knowledge you need for your ideal jobs. Have a couple of internships before you graduate but also focus on quality over quantity. Get involve in extracurricular activities or take leadership roles/be active in student organizations. These experiences will give you something to discuss with future employers during interviews. Hence, maximizing the chance of getting hired and salary potential.
Vanessa Ferchaud Ph.D.
Assistant Research ProfessorSouthern University and A & M College
Agriculture
What general advice would you give to a Marketing Administrator?
Vanessa Ferchaud Ph.D.: These are skills that will become more important and pervalent in the field in the next 3-5 years:
Creative Thinking and Innovative Thinking (Problem Solving)
Interpersonal Skills (People and Social Skills)
Acquire Leadership Skills and Developmental Skills along your Journey on the job
AI (Artificial Intelligence)
Have Good Commnication Skills
Prof. Dennis Sandler
Professor of MarketingPace University
Data Processing
What will help Marketing Administrators increase their earning potential?
Prof. Dennis Sandler: An individual should have a degree of self-awareness when choosing a career path. Personalities differ, and different marketing areas are more "in-tune" with different personality types. Marketing is more of a "people-oriented" career, although some areas, such as research, require more quantitative analysis. Preparing for a Marketing Specialist career, individuals should have both the content skills and the social skills necessary to relate their expertise to interested parties. Specializing in one area of marketing, while developing a unique expertise, may nevertheless limit a person. The "specialist" interested in advancing to upper management should understand areas of the organization outside their expertise. Advanced degrees, such as an MBA, would give the person a broader base of knowledge.
While in university, students should develop their content skills through coursework as well as through outside activities such as student clubs, internships, international field trips or overseas semesters. These outside activities will also help develop the social skills needed to advance within organizations. The American Marketing Association has student chapters in over 300 colleges in the U.S., including one at Pace University, providing an excellent opportunity for students to gain marketing knowledge an
KATHERINE (KATE) Katherine Loveland Ph.D.
Chair & Associate ProfessorXavier University
Marketing
What will help Marketing Administrators increase their earning potential?
KATHERINE (KATE) Katherine Loveland Ph.D.: I would probably give this advice to any graduate, but it is particularly important in marketing: work on building your personal connections. By this, I don't just mean building your online professional network, although this is important, I mean put in the actual face time. Pick up the phone, walk down the hall, go into the office, schedule the lunch (or coffee or drink), attend the networking event and then follow-up. We are social beings and I hear from managers all the time that the new hires who stand out are those who take the time to build relationships. Also, marketing is fundamentally about building connections between customer needs and organizational offerings. The best way to spot opportunities is to be actively engaged with a broad spectrum of people both within and outside the organization.
Professor Steve Vinson
Director of Undergraduate StudiesIndiana University Bloomington
Middle/Near Eastern And Semitic Languages, Literatures, And Linguistics
What will help Marketing Administrators increase their earning potential?
Professor Steve Vinson: By being flexible, and by standing out. Cultivate multiple skills that complement your area studies/language skills, especially digital skills.
What general advice would you give to a Marketing Administrator?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
Barna Donovan
Professor, Department of Communication and Media Culture. Director, Graduate Program in Communication and Public RelationsSaint Peter's University
Business/Corporate Communications
What Marketing Administrator skills would you recommend for someone trying to advance their career?
Barna Donovan: First, graduates with a communication degree should be optimistic about their future because their education has prepared them with very much in-demand skills. It is not just careers in public relations, marketing, branding, or the media fields that require well-honed communication skills, but all businesses, all industries will prosper based on how effectively they communicate their mission, how they promote their products and their brand image to both existing customers, potential customers, and stakeholders in general. Effective writing and persuasive public-communication skills of employees are the bedrock any successful organization is founded on and they are the key skills of people who will excel as managers and organizational leaders. So, with strong communication skills, people starting their careers are in a position to consider wide spectrum of career opportunities. And the recent graduate should definitely be open to all opportunities, even if they are not necessarily starting out in their dream jobs. They should be willing to always plan ahead to take advantage of any new avenues that might open up. Most people no longer spend their entire lives at one company, or even one field, so young people should always be attuned to and receptive to new opportunities.
To that end, young professionals should always keep building their networks and also keep building their skills and work on important specializations that might suddenly become in demand in their fields. This need to be a lifelong learner is especially the case when it comes to communication technology, emerging social media platforms, and how users interact with social media platforms.
I would also very strongly argue that professionals should always keep an eye on the trends in their industries and what directions the near future might be taking those industries. One must have a meta-analytic mindset in his or her field and how it functions in the greater economy and the greater culture. They should read all the major trade publications to see what future the most respected thought leaders in the field, the CEO's of the biggest companies, and academic research is predicting about the future. People who become the innovators, the next generation of influencers, disruptors, and thought leaders are the ones who are able to hone this kind of broad, forward-looking, meta-analytic mindset.
Soyoung Joo
Assistant Professor of MarketingSiena College
Marketing Department
What skills stand out on Marketing Administrator resumes?
Soyoung Joo: Communication and time management skills are valuable skills for marketing managers.
What skills stand out on Marketing Administrator resumes?
Mary Norman: As a Marketing Assistant often provides important support to the broader marketing department staff, the following skills and competencies are desired and often prioritized in the hiring process:
-Strong communication skills - written and verbal
-Strong time management and organization skills to meet deadlines
-Attention to detail
-Multi-tasking
-Problem solving and strong motivation to drive positive results
-Being comfortable in an ever-changing environment/adaptable and flexible
-Understanding of key marketing concepts
-Customer-centric attitude (internal and external)
-Social Media content development and analysis
-Listening
What soft skills should all Marketing Administrators possess?
Mary Norman: -Communication - written and verbal
-Teamwork
-Problem solving
-Adaptability
-Creativity
-Positive attitude
-Motivation / Assertiveness
-Honesty
What hard/technical skills are most important for Marketing Administrators?
Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights
What skills will help Marketing Administrators earn the most?
Mary Norman: While knowledge of the "hard skills" is very important in getting hired and excelling in a marketing career, soft skills (people skills) often support career progression the most. The following skills are important for career success today:
-Decision making
-Communication
-Adaptablility / Time management
-Teamwork
-Project management / Attention to Detail
-Problem Solving
-Analytical Thinking
-Creativity
-Confidence
-Customer knowledge
Sung Eun Park
Assistant Professor, Advertising and Marketing CommunicationsWebster University
Communications & Journalism
What skills stand out on Marketing Administrator resumes?
Sung Eun Park: Companies hiring marketing consultants look for someone with strong communication and leadership skills that can translate to great candidates. In addition, a strong background in data analysis will definitely stand out from other candidates. Unlike many beliefs, people who get jobs as marketing consultant comes from various education backgrounds including advertising and English major. It is an indication that companies are open to people with diverse perspectives that can bring fresh eyes to the team. The resumes showcasing a person with various experiences highlighting strong leadership skills (not just strictly marketing) in a team environment will get noticed.
Xin Zhao Ph.D.
ProfessorUniversity of Redlands
School of Business
What skills stand out on Marketing Administrator resumes?
Xin Zhao Ph.D.: The most common responsibilities of a marketing coordinator include the following: conducting research of the industry, competitors, and customers in preparation of marketing campaigns, working with other departments to produce marketing collaterals, tracking campaign and sales data as well as helping with sales forecast. As a result, strong research, analytical, and communication skills would stand out on the resume.
What soft skills should all Marketing Administrators possess?
Xin Zhao Ph.D.: As mentioned above, a marketing coordinator needs to organize efforts among different departments to successfully design and launch campaigns. Therefore, collaborative, organizational (especially time management) and communication skills are most important for this position to keep things on track.
What hard/technical skills are most important for Marketing Administrators?
Xin Zhao Ph.D.: Skills in gathering information and generating reports to facilitate decision-making are most important. In addition, employers are looking for experienced people in project management to make sure the marketing plan is executed effectively. Familiarity with data analytics tools, such as Google Analytics, could also help track a campaign's performance. Secondary skills in CRM tools, such as HubSpot, and Content Management Systems, such as WordPress, would be welcome, too, especially for small businesses where marketing coordinators need to wear multiple hats.
What skills will help Marketing Administrators earn the most?
Xin Zhao Ph.D.: Ever since marketing became a profession, creativity has been considered one of the most important skills for marketing professionals. Being creative used to have a narrow definition and only apply to design work to make your brand unique and stand out in the market. With AI and automation becoming more prevalent in the marketing field, creativity has a broader meaning. Specifically, AI and automation help businesses streamline data collection and analysis, identify patterns, and highlight insights, which could eliminate some traditional marketing coordinator jobs. However, marketers who can think outside the box would apply their business instinct to make meaningful connections between data and action. They can understand analytics and make a decision that transcends machine intelligence. Therefore, in the long run, creative skills would help you stay in demand for your work and earn the most.
Abhijit Roy
Professor of MarketingUniversity of Scranton
School of Management
What soft skills should all Marketing Administrators possess?
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.
Stacia Wert-Gray Ph.D.
Professor of Marketing, ChairpersonUniversity of Central Oklahoma
Department of Marketing
What skills stand out on Marketing Administrator resumes?
Stacia Wert-Gray Ph.D.: Employers are looking for people who are analytical. Much of marketing involved understanding target audiences and marketing. If an applicant can analyze and interpret data, they add value to the employer.
What soft skills should all Marketing Administrators possess?
Stacia Wert-Gray Ph.D.: Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.
What hard/technical skills are most important for Marketing Administrators?
Stacia Wert-Gray Ph.D.: Data analysis is important. Understanding metrics adds value to your employer as you are able to design attractive marketing campaigns
What skills will help Marketing Administrators earn the most?
Stacia Wert-Gray Ph.D.: Currently, employers are looking for candidates who understand social media and search engine optimization. These forms of marketing communication are red hot in today's world because they are relatively inexpensive when compared to traditional media, and they are easier to measure outcomes. Companies are emphasizing return on marketing investment, and traditional media expenditures are not easy to quantify benefits.