What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.
Marketing administrator responsibilities
Here are examples of responsibilities from real marketing administrator resumes:
- Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
- Manage website representation, functionality, and SEO optimization.
- Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
- Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
- Post marketing content on Google+ and LinkedIn business pages.
- Create and regularly update web pages on the company website using HTML code.
- Work closely with HTML templates as well as content designer using a variety of technologies and platforms.
- Execute daily, weekly, and monthly postings on Instagram to promote product segments and generate sales.
- Proofread and edit existing official marketing materials.
- Develop and maintain online marketing strategies using Facebook.
- Prepare proposals and PowerPoint sales presentations for potential clients.
- Create and prepare PowerPoint sales and client presentations in addition to preparing for internal/external company meetings and training sessions.
- Coordinate web-base marketing campaigns including copywriting, proofreading and collaborating with designers to insure all materials are in-line with brand standards.
- Use QuickBooks to make payments for all advertising, and keeping track of expenses for each show.
- Created/Maintain company page on LinkedIn.
Marketing administrator skills and personality traits
We calculated that 8% of Marketing Administrators are proficient in PowerPoint, Salesforce, and Database Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.
We break down the percentage of Marketing Administrators that have these skills listed on their resume here:
- PowerPoint, 8%
Created and prepare PowerPoint sales and client presentations in addition to preparing for internal/external company meetings and training sessions.
- Salesforce, 7%
Updated lead and account information in the SalesForce database as well as the SunPower website.
- Database Management, 6%
Designed new product development including new production promotion, planning budgeting, database management & analysis.
- Customer Service, 6%
Conducted training classes for agents that assist customers inquiring about bulk ordering and standard customer service responsibilities.
- Marketing Campaigns, 6%
Designed and implemented new marketing campaigns to drive market share improvement, creating effective casino promotions and leveraging prior campaign assets.
- Digital Marketing, 5%
Played an imperative role in increasing the organizations digital marketing presence through planned and executed social media campaigns.
"powerpoint," "salesforce," and "database management" are among the most common skills that marketing administrators use at work. You can find even more marketing administrator responsibilities below, including:
Analytical skills. To carry out their duties, the most important skill for a marketing administrator to have is analytical skills. Their role and responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Marketing administrators often use analytical skills in their day-to-day job, as shown by this real resume: "support 8 national sales reps with account details, requirements, contract information and updating of distribution and vendor databases. "
Communication skills. Another essential skill to perform marketing administrator duties is communication skills. Marketing administrators responsibilities require that "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." Marketing administrators also use communication skills in their role according to a real resume snippet: "managed all external owned communication, including the the di blog & press releases. "
Detail oriented. Another skill that relates to the job responsibilities of marketing administrators is detail oriented. This skill is critical to many everyday marketing administrator duties, as "market research analysts must pay attention to minutiae to evaluate data." This example from a resume shows how this skill is used: "created and improved upon department report structures and content, allowing for detailed metrics analysis and increases in promotional roi. "
The three companies that hire the most marketing administrators are:
- Conagra Brands17 marketing administrators jobs
- Wounded Warrior Project15 marketing administrators jobs
- University of Minnesota11 marketing administrators jobs
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Marketing administrator vs. Graphic designer, marketing
A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.
There are some key differences in the responsibilities of each position. For example, marketing administrator responsibilities require skills like "salesforce," "database management," "customer service," and "crm." Meanwhile a typical graphic designer, marketing has skills in areas such as "adobe creative suite," "brochures," "blog posts," and "adobe photoshop." This difference in skills reveals the differences in what each career does.
Graphic designers, marketing really shine in the technology industry with an average salary of $52,640. Comparatively, marketing administrators tend to make the most money in the finance industry with an average salary of $85,771.The education levels that graphic designers, marketing earn slightly differ from marketing administrators. In particular, graphic designers, marketing are 2.8% less likely to graduate with a Master's Degree than a marketing administrator. Additionally, they're 0.2% less likely to earn a Doctoral Degree.Marketing administrator vs. Sales and marketing internship
In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given. However, they will mostly revolve around conducting research and analysis, preparing reports and presentations, participating in meetings, sharing insights, identifying opportunities, and developing resource materials such as surveys and polls. There are also instances where an intern must manage social media accounts to improve brand awareness and improve client relationships.
In addition to the difference in salary, there are some other key differences worth noting. For example, marketing administrator responsibilities are more likely to require skills like "database management," "customer service," "marketing campaigns," and "crm." Meanwhile, a sales and marketing internship has duties that require skills in areas such as "social media marketing," "phone calls," "customer satisfaction," and "sales campaigns." These differences highlight just how different the day-to-day in each role looks.
Sales and marketing interns earn similar levels of education than marketing administrators in general. They're 1.9% less likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.Marketing administrator vs. Marketing research internship
A marketing research intern assists a company with its marketing and advertising efforts. They are responsible for collecting data on consumers and competitors, consolidating information into an actionable report, designing the data collection methods to find out customer preferences, managing a company's social media accounts, writing content for marketing material, and offer administrative support to members of the marketing team through tasks like drafting memos.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from marketing administrator resumes include skills like "database management," "customer service," "marketing campaigns," and "digital marketing," whereas a marketing research internship is more likely to list skills in "statistical analysis," "research projects," "sql," and "indesign. "
When it comes to education, marketing research interns tend to earn similar degree levels compared to marketing administrators. In fact, they're 4.9% more likely to earn a Master's Degree, and 0.1% more likely to graduate with a Doctoral Degree.Marketing administrator vs. Sales/marketing
Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.
Even though a few skill sets overlap between marketing administrators and sales/marketing, there are some differences that are important to note. For one, a marketing administrator might have more use for skills like "salesforce," "database management," "marketing campaigns," and "crm." Meanwhile, some responsibilities of sales/marketing require skills like "customer relations," "product knowledge," "enterprise applications," and "account management. "
Sales/marketing enjoy the best pay in the technology industry, with an average salary of $49,506. For comparison, marketing administrators earn the highest salary in the finance industry.In general, sales/marketing hold similar degree levels compared to marketing administrators. Sales/marketing are 0.4% more likely to earn their Master's Degree and 0.3% more likely to graduate with a Doctoral Degree.Types of marketing administrator
Updated January 8, 2025











