A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

Marketing Administrator Responsibilities

Here are examples of responsibilities from real marketing administrator resumes representing typical tasks they are likely to perform in their roles.

  • Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
  • Manage website representation, functionality, and SEO optimization.
  • Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
  • Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
  • Post marketing content on Google+ and LinkedIn business pages.
  • Create and regularly update web pages on the company website using HTML code.
  • Work closely with HTML templates as well as content designer using a variety of technologies and platforms.
  • Execute daily, weekly, and monthly postings on Instagram to promote product segments and generate sales.
  • Proofread and edit existing official marketing materials.
  • Develop and maintain online marketing strategies using Facebook.
  • Prepare proposals and PowerPoint sales presentations for potential clients.
  • Create and prepare PowerPoint sales and client presentations in addition to preparing for internal/external company meetings and training sessions.
  • Coordinate web-base marketing campaigns including copywriting, proofreading and collaborating with designers to insure all materials are in-line with brand standards.
  • Use QuickBooks to make payments for all advertising, and keeping track of expenses for each show.
  • Created/Maintain company page on LinkedIn.

Marketing Administrator Skills and Personality Traits

We calculated that 8% of Marketing Administrators are proficient in PowerPoint, Salesforce, and Database Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Marketing Administrators that have these skills listed on their resume here:

  • PowerPoint, 8%

    Created and prepare PowerPoint sales and client presentations in addition to preparing for internal/external company meetings and training sessions.

  • Salesforce, 7%

    Updated lead and account information in the SalesForce database as well as the SunPower website.

  • Database Management, 6%

    Designed new product development including new production promotion, planning budgeting, database management & analysis.

  • Customer Service, 6%

    Conducted training classes for agents that assist customers inquiring about bulk ordering and standard customer service responsibilities.

  • Marketing Campaigns, 6%

    Designed and implemented new marketing campaigns to drive market share improvement, creating effective casino promotions and leveraging prior campaign assets.

  • Digital Marketing, 5%

    Played an imperative role in increasing the organizations digital marketing presence through planned and executed social media campaigns.

"powerpoint," "salesforce," and "database management" aren't the only skills we found marketing administrators list on their resumes. In fact, there's a whole list of marketing administrator responsibilities that we found, including:

  • Analytical skills can be considered to be the most important personality trait for a marketing administrator to have. According to a marketing administrator resume, "market research analysts must be able to understand large amounts of data and information." Marketing administrators are able to use analytical skills in the following example we gathered from a resume: "support 8 national sales reps with account details, requirements, contract information and updating of distribution and vendor databases. "
  • Another commonly found skill for being able to perform marketing administrator duties is the following: communication skills. According to a marketing administrator resume, "market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients." Check out this example of how marketing administrators use communication skills: "managed all external owned communication, including the the di blog & press releases. "
  • Another skill that is quite popular among marketing administrators is detail oriented. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a marketing administrator resume: "market research analysts must be detail oriented because they often do precise data analysis." This example from a resume shows how this skill is used: "created and improved upon department report structures and content, allowing for detailed metrics analysis and increases in promotional roi. "
  • See the full list of marketing administrator skills.

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    What Graphic Designer, Marketings Do

    A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

    We looked at the average marketing administrator annual salary and compared it with the average of a graphic designer, marketing. Generally speaking, graphic designers, marketing receive $19,384 lower pay than marketing administrators per year.

    While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both marketing administrators and graphic designers, marketing positions are skilled in powerpoint, marketing campaigns, and digital marketing.

    There are some key differences in responsibilities as well. For example, a marketing administrator responsibilities require skills like "salesforce," "database management," "customer service," and "crm." Meanwhile a typical graphic designer, marketing has skills in areas such as "adobe creative suite," "brochures," "blog posts," and "adobe photoshop." This difference in skills reveals how truly different these two careers really are.

    Graphic designers, marketing really shine in the technology industry with an average salary of $52,640. Whereas marketing administrators tend to make the most money in the finance industry with an average salary of $85,771.

    The education levels that graphic designers, marketing earn is a bit different than that of marketing administrators. In particular, graphic designers, marketing are 2.8% less likely to graduate with a Master's Degree than a marketing administrator. Additionally, they're 0.2% less likely to earn a Doctoral Degree.

    What Are The Duties Of a Sales And Marketing Internship?

    In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given. However, they will mostly revolve around conducting research and analysis, preparing reports and presentations, participating in meetings, sharing insights, identifying opportunities, and developing resource materials such as surveys and polls. There are also instances where an intern must manage social media accounts to improve brand awareness and improve client relationships.

    The next role we're going to look at is the sales and marketing internship profession. Typically, this position earns a lower pay. In fact, they earn a $25,878 lower salary than marketing administrators per year.

    Not everything about these jobs is different. Take their skills, for example. Marketing administrators and sales and marketing interns both include similar skills like "powerpoint," "salesforce," and "digital marketing" on their resumes.

    In addition to the difference in salary, there are some other key differences that are worth noting. For example, marketing administrator responsibilities are more likely to require skills like "database management," "customer service," "marketing campaigns," and "crm." Meanwhile, a sales and marketing internship might be skilled in areas such as "social media marketing," "phone calls," "customer satisfaction," and "sales campaigns." These differences highlight just how different the day-to-day in each role looks.

    On the topic of education, sales and marketing interns earn similar levels of education than marketing administrators. In general, they're 1.9% less likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.

    How a Marketing Research Internship Compares

    A marketing research intern assists a company with its marketing and advertising efforts. They are responsible for collecting data on consumers and competitors, consolidating information into an actionable report, designing the data collection methods to find out customer preferences, managing a company's social media accounts, writing content for marketing material, and offer administrative support to members of the marketing team through tasks like drafting memos.

    The marketing research internship profession generally makes a lower amount of money when compared to the average salary of marketing administrators. The difference in salaries is marketing research interns making $33,951 lower than marketing administrators.

    By looking over several marketing administrators and marketing research interns resumes, we found that both roles utilize similar skills, such as "powerpoint," "salesforce," and "email campaigns." But beyond that the careers look very different.

    Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from marketing administrator resumes include skills like "database management," "customer service," "marketing campaigns," and "digital marketing," whereas a marketing research internship might be skilled in "statistical analysis," "research projects," "sql," and "indesign. "

    When it comes to education, marketing research interns tend to earn similar education levels than marketing administrators. In fact, they're 4.9% more likely to earn a Master's Degree, and 0.1% more likely to graduate with a Doctoral Degree.

    Description Of a Sales/Marketing

    Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.

    Sales/marketing tend to earn a lower pay than marketing administrators by about $27,017 per year.

    While both marketing administrators and sales/marketing complete day-to-day tasks using similar skills like powerpoint, customer service, and digital marketing, the two careers also vary in other skills.

    Even though a few skill sets overlap, there are some differences that are important to note. For one, a marketing administrator might have more use for skills like "salesforce," "database management," "marketing campaigns," and "crm." Meanwhile, some sales/marketing might include skills like "customer relations," "product knowledge," "enterprise applications," and "account management" on their resume.

    Sales/marketing earn a higher salary in the technology industry with an average of $49,506. Whereas, marketing administrators earn the highest salary in the finance industry.

    In general, sales/marketing reach similar levels of education when compared to marketing administrators resumes. Sales/marketing are 0.4% more likely to earn their Master's Degree and 0.3% more likely to graduate with a Doctoral Degree.