Marketing & advertising manager demographics and statistics in the US
Marketing & advertising manager demographics research summary. Zippia estimates marketing & advertising manager demographics and statistics in the United States by using a database of 30 million profiles. Our marketing & advertising manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing & advertising managers after extensive research and analysis:
- There are over 48,255 marketing & advertising managers currently employed in the United States.
- 54.7% of all marketing & advertising managers are women, while 45.3% are men.
- The average marketing & advertising manager age is 38 years old.
- The most common ethnicity of marketing & advertising managers is White (72.5%), followed by Hispanic or Latino (11.7%), Asian (7.5%) and Unknown (4.7%).
- In 2022, women earned 94% of what men earned.
- 10% of all marketing & advertising managers are LGBT.
- Marketing & advertising managers are 67% more likely to work at private companies in comparison to public companies.
On this page
Marketing & advertising manager demographics by:
Marketing & advertising manager gender statistics
54.7% of marketing & advertising managers are women and 45.3% of marketing & advertising managers are men.
- Female, 54.7%
- Male, 45.3%
Marketing & advertising manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
Marketing & advertising manager gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$87,243
Female income
$82,329
Marketing & advertising manager gender ratio over time
This data breaks down the percentage of men and women in marketing & advertising manager positions over time. Currently, 54.7% of marketing & advertising managers are female.
Marketing & advertising manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 42.63% | 57.37% |
| 2011 | 45.13% | 54.87% |
| 2012 | 40.64% | 59.36% |
| 2013 | 41.20% | 58.80% |
| 2014 | 42.37% | 57.63% |
| 2015 | 39.24% | 60.76% |
| 2016 | 42.92% | 57.08% |
| 2017 | 43.82% | 56.18% |
| 2018 | 44.91% | 55.09% |
| 2019 | 43.86% | 56.14% |
| 2020 | 47.04% | 52.96% |
| 2021 | 45.33% | 54.67% |
Marketing & advertising manager related jobs gender ratio
We compared marketing & advertising managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Marketing & Advertising Manager | 45% | 55% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing & advertising manager demographics by race
The most common ethnicity among marketing & advertising managers is White, which makes up 72.5% of all marketing & advertising managers. Comparatively, 11.7% of marketing & advertising managers are Hispanic or Latino and 7.5% of marketing & advertising managers are Asian.
- White, 72.5%
- Hispanic or Latino, 11.7%
- Asian, 7.5%
- Unknown, 4.7%
- Black or African American, 3.3%
- American Indian and Alaska Native, 0.3%
Marketing & advertising manager race
| Marketing & advertising manager race | Percentages |
|---|---|
| White | 72.5% |
| Hispanic or Latino | 11.7% |
| Asian | 7.5% |
| Unknown | 4.7% |
| Black or African American | 3.3% |
| American Indian and Alaska Native | 0.3% |
Marketing & advertising manager race and ethnicity over time
See how marketing & advertising manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing & advertising manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 79.10% | 4.93% | 5.26% | 8.53% |
| 2011 | 78.64% | 4.56% | 4.20% | 10.40% |
| 2012 | 75.51% | 4.04% | 6.37% | 10.97% |
| 2013 | 74.25% | 4.25% | 5.70% | 12.49% |
| 2014 | 78.37% | 4.39% | 4.39% | 10.41% |
| 2015 | 77.20% | 4.39% | 5.89% | 9.66% |
| 2016 | 75.29% | 4.27% | 8.11% | 9.99% |
| 2017 | 75.46% | 5.07% | 6.36% | 10.48% |
| 2018 | 74.21% | 5.24% | 6.23% | 11.30% |
| 2019 | 75.96% | 4.07% | 6.73% | 10.65% |
| 2020 | 71.84% | 4.38% | 5.40% | 13.10% |
| 2021 | 72.45% | 3.31% | 7.50% | 11.66% |
Marketing & advertising manager wage gap by race
According to our data, asian marketing & advertising managers have the highest average salary compared to other ethnicities. Hispanic or latino marketing & advertising managers have the lowest average salary at $78,976.
| Ethnicity | Salary |
|---|---|
| Unknown | $93,905 |
| White | $86,656 |
| Black or African American | $83,014 |
| Asian | $94,737 |
| Hispanic or Latino | $78,976 |
Average marketing & advertising manager age
See how the average age of marketing & advertising managers varies based on ethnicity and gender.
Male
Female
Marketing & advertising manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | |
| White | 39 | 35 |
| Asian | 34 | 40.5 |
| Hispanic or Latino | 38 | 34.5 |
Marketing & advertising manager age breakdown
The average age of marketing & advertising managers is 40+ years years old, representing 40% of the marketing & advertising manager population.
Marketing & advertising manager age breakdown
| Marketing & Advertising Manager Years | Percentages |
|---|---|
| 40+ years | 40% |
| 30-40 years | 40% |
| 20-30 years | 20% |
Marketing & advertising manager educational attainment
The most common degree for marketing & advertising managers is bachelor's degree, with 74% of marketing & advertising managers earning that degree. The second and third most common degree levels are associate degree degree at 11% and associate degree degree at 9%.
- Bachelor's, 74%
- Associate, 11%
- Master's, 9%
- High School Diploma, 3%
- Other Degrees, 3%
Marketing & advertising managers by degree level
| Marketing & advertising manager degree | Percentages |
|---|---|
| Bachelor's | 74% |
| Associate | 11% |
| Master's | 9% |
| High School Diploma | 3% |
| Other Degrees | 3% |
Marketing & advertising manager jobs you might like
Marketing & advertising manager wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $100,023 |
| Bachelor's Degree | $97,095 |
Marketing & advertising manager employment statistics
Most marketing & advertising managers work for a private in the media industry.
Company size where marketing & advertising managers work
Below, you can see the size of companies where marketing & advertising managers work.
Marketing & advertising manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 25% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 19% |
| > 10,000 employees | 24% |
Marketing & advertising manager jobs by company type
Employees with the marketing & advertising manager job title have their preferences when it comes to working for a company. For instance, most marketing & advertising managers prefer to work at private companies over public companies.
Marketing & advertising manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 5% |
| Public | 25% |
| Private | 67% |
| Government | 3% |
Marketing & advertising manager jobs by industry
The most common industries for marketing & advertising managers are media, manufacturing and retail.
Marketing & advertising manager industry statistics
| Industry | Percentages |
|---|---|
| Media | 13% |
| Manufacturing | 12% |
| Retail | 10% |
| Fortune 500 | 10% |
| Hospitality | 6% |
| Telecommunication | 5% |
| Non Profits | 5% |
| Technology | 5% |
| Professional | 4% |
| Finance | 4% |
| Education | 4% |
| Transportation | 3% |
| Energy | 3% |
| Government | 2% |
| Automotive | 2% |
| Construction | 2% |
| Health Care | 2% |
| Start-up | 2% |
| Real Estate | 2% |
| Pharmaceutical | 1% |
| Utilities | 1% |
| Insurance | 1% |
Marketing & advertising manager turnover and employment statistics
Marketing & advertising manager unemployment rate over time
The unemployment rate for marketing & advertising managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing & advertising manager unemployment rate by year
| Year | Marketing & advertising manager unemployment rate |
|---|---|
| 2010 | 8.17% |
| 2011 | 3.52% |
| 2012 | 3.99% |
| 2013 | 3.89% |
| 2014 | 3.78% |
| 2015 | 3.63% |
| 2016 | 2.33% |
| 2017 | 0.82% |
| 2018 | 3.02% |
| 2019 | 2.97% |
| 2020 | 4.29% |
| 2021 | 4.06% |
Average marketing & advertising manager tenure
The average marketing & advertising manager stays at their job for 1-2 years, based on the 1,050 marketing & advertising managers resumes in Zippia's database.
Marketing & advertising manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 13% |
| 1-2 years | 35% |
| 3-4 years | 17% |
| 5-7 years | 18% |
| 8-10 years | 7% |
| 11+ years | 11% |
Marketing & advertising manager LGBT ratio compared to similar jobs
Review the percent of marketing & advertising managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Assistant Sales Director | 7.25% | 83,046 |
| Marketing & Advertising Manager | 9.54% | - |
| Senior Technical Marketing Manager | 9.86% | 198,892 |
| External Relations Director | 16.11% | 22,848 |
Similar marketing & advertising manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Assistant Sales Director | 7.25% | 83,046 |
| Senior Technical Marketing Manager | 9.86% | 198,892 |
| External Relations Director | 16.11% | 22,848 |
Foreign languages spoken by marketing & advertising managers
The most common foreign language among marketing & advertising managers is Spanish at 38.7%. The second-most popular foreign language spoken is French at 14.5% and Russian is the third-most popular at 8.1%.
- Spanish, 38.7%
- French, 14.5%
- Russian, 8.1%
- Arabic, 4.8%
- Korean, 4.8%
- Other, 29.1%
Marketing & advertising manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 38.7% |
| French | 14.5% |
| Russian | 8.1% |
| Arabic | 4.8% |
| Korean | 4.8% |
| Other | 29.1% |
