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Marketing & advertising manager education requirements
Updated January 8, 2025
4 min read
There are several educational requirements to become a marketing & advertising manager. Marketing & advertising managers usually study business, marketing, or communication. 74% of marketing & advertising managers hold a bachelor's degree, and 11% hold an associate degree. We analyzed 1,050 real marketing & advertising manager resumes to see exactly what marketing & advertising manager education sections show.
The most common colleges for marketing & advertising managers are the Pennsylvania State University and the Pennsylvania State University.
There are also many online marketing & advertising manager courses to help get the education required to be a marketing & advertising manager.
What education do you need to become a marketing & advertising manager?
What degree do you need to be a marketing & advertising manager?
- Bachelor's, 74%
- Associate, 11%
- Master's, 9%
- High School Diploma, 3%
- Other Degrees, 3%
What should I major in to become a marketing & advertising manager?
- Business, 20%
- Marketing, 16%
- Communication, 14%
- Graphic Design, 8%
- Other Majors, 42%
Most common colleges for marketing & advertising managers
| Marketing & advertising manager common college | Percentages |
|---|---|
| Pennsylvania State University | 8.33% |
| University of Phoenix | 8.33% |
| University of California - Davis | 7.41% |
| San Diego State University | 5.56% |
| University of Colorado at Boulder | 5.56% |
Best majors for marketing & advertising managers
| Rank | Major | Percentages |
|---|---|---|
| 1 | Business | 20.3% |
| 2 | Marketing | 15.6% |
| 3 | Communication | 13.6% |
| 4 | Graphic Design | 8.0% |
| 5 | Advertising | 6.8% |
Best colleges for marketing & advertising managers
The best colleges for marketing & advertising managers are Northwestern University, Stanford University, and University of Southern California.
A marketing & advertising manager with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for marketing & advertising managers. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become marketing & advertising managers.
1. Northwestern University
Evanston, IL • Private
In-state tuition
$54,568
Enrollment
8,451
2. Stanford University
Stanford, CA • Private
In-state tuition
$51,354
Enrollment
7,083
3. University of Southern California
Los Angeles, CA • Private
In-state tuition
$56,225
Enrollment
19,548
4. Villanova University
Villanova, PA • Private
In-state tuition
$53,308
Enrollment
6,819
5. San Diego State University
San Diego, CA • Private
In-state tuition
$7,488
Enrollment
30,018
6. University of Pennsylvania
Philadelphia, PA • Private
In-state tuition
$55,584
Enrollment
10,764
7. Boston University
Boston, MA • Private
In-state tuition
$53,948
Enrollment
17,238
8. Worcester Polytechnic Institute
Worcester, MA • Private
In-state tuition
$50,530
Enrollment
4,571
9. University of Minnesota - Twin Cities
Minneapolis, MN • Private
In-state tuition
$14,760
Enrollment
31,451
10. University of Illinois at Urbana-Champaign
Champaign, IL • Private
In-state tuition
$15,094
Enrollment
32,974
20 best online courses for marketing & advertising managers
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1. Sales and Marketing For Online Businesses
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7. The Ultimate Facebook Ads and Facebook Marketing Guide 2021
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8. The Complete Facebook Ads & Marketing Course 2021
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9. Facebook Ads & Facebook Marketing Blueprint: Beginner to Pro
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10. Twitter Ads: Twitter Advertising 2022 Certification Course
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11. Facebook Marketing 2023. Promote Your Business on Facebook!
Learn how to promote your brand on Facebook, create engaging content, launch ads and increase the number of followers!...
12. Facebook Ads & Facebook Marketing MASTERY 2023 Coursenvy ®
Facebook Marketing from beginner to advanced! Join 200,000+ students who MASTERED Facebook and are Facebook Ads experts!...
13. Email Marketing. Increase Sales With Email Marketing!
A Hands-on Guide to Email Marketing for Beginners. Learn How to Boost Your Business With Email Marketing Strategy...
14. Meta Advertising for Beginners: Facebook Ads & Instagram Ads
Set Up Facebook Business Page & Meta Business Manager. Use Meta Business Suite. Launch Traffic & Lead Generation Ads...
15. [2022] Facebook Ads: Facebook / Instagram Advertising Course
This course is used by Tesla, Walmart, and other leading organizations. Be able to get results from your Facebook Ads!...
16. Meta Ads for Beginners: Pixel, Catalog Sales & Facebook Shop
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17. Digital Advertising and Marketing 201: Top Topics & Trends
Advanced Digital Marketing Course Header Bidding, Fraud/Viewability, Big Data, Programmatic, Mobile Advertising & more...
18. Become a Certified Digital Marketer in 2023 Advertising 101
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19. Facebook Ads & Facebook Marketing Funnel Crash Course- 2023
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20. The Complete Facebook Ads Course - Beginner to Advanced
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Top 10 most affordable universities for marketing & advertising managers
The most affordable schools for marketing & advertising managers are University of Florida, suny farmingdale, and california state university - dominguez hills.
If the best universities for marketing & advertising managers are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for marketing & advertising managers.
1. University of Florida
Gainesville, FL • Private
In-state tuition
$6,381
Cost of attendance
21,034
2. SUNY Farmingdale
Farmingdale, NY • Private
In-state tuition
$8,306
Cost of attendance
16,091
3. California State University - Dominguez Hills
Carson, CA • Private
In-state tuition
$6,942
Cost of attendance
14,469
4. Brigham Young University
Provo, UT • Private
In-state tuition
$5,620
Cost of attendance
18,136
5. Florida State University
Tallahassee, FL • Private
In-state tuition
$5,656
Cost of attendance
21,623
6. Baruch College of the City University of New York
New York, NY • Private
In-state tuition
$7,262
Cost of attendance
14,046
7. California State University - Bakersfield
Bakersfield, CA • Private
In-state tuition
$7,309
Cost of attendance
16,714
8. California State University - Long Beach
Long Beach, CA • Private
In-state tuition
$6,798
Cost of attendance
18,306
9. University of Central Florida
Orlando, FL • Private
In-state tuition
$6,368
Cost of attendance
21,034
10. San Diego State University
San Diego, CA • Private
In-state tuition
$7,488
Cost of attendance
22,990
Top 10 hardest universities to get into for marketing & advertising managers
The hardest universities for marketing & advertising managers to get into are Northwestern University, Stanford University, and University of Southern California.
Some great schools for marketing & advertising managers are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for marketing & advertising managers based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.
1. Northwestern University
Evanston, IL • Private
Admissions rate
8%
SAT average
1,508
2. Stanford University
Stanford, CA • Private
Admissions rate
4%
SAT average
1,497
3. University of Southern California
Los Angeles, CA • Private
Admissions rate
13%
SAT average
1,445
4. Boston University
Boston, MA • Private
Admissions rate
22%
SAT average
1,420
5. Villanova University
Villanova, PA • Private
Admissions rate
29%
SAT average
1,407
6. University of Pennsylvania
Philadelphia, PA • Private
Admissions rate
8%
SAT average
1,492
7. Northeastern University
Boston, MA • Private
Admissions rate
19%
SAT average
1,466
8. George Washington University, The
Washington, DC • Private
Admissions rate
42%
SAT average
1,380
9. Tulane University
New Orleans, LA • Private
Admissions rate
17%
SAT average
1,428
10. Southern Methodist University
Dallas, TX • Private
Admissions rate
51%
SAT average
1,395
Top 10 easy-to-apply-to universities for marketing & advertising managers
The easiest schools for marketing & advertising managers to get into are Barry University, oklahoma wesleyan university, and notre dame college.
Some schools are much easier to get into. If you want to start your career as a marketing & advertising manager without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for marketing & advertising managers.
1. Barry University
Miami, FL • Private
Admissions rate
91%
SAT average
1,006
2. Oklahoma Wesleyan University
Bartlesville, OK • Private
Admissions rate
68%
SAT average
964
3. Notre Dame College
Cleveland, OH • Private
Admissions rate
90%
SAT average
994
4. Gwynedd Mercy University
Gwynedd Valley, PA • Private
Admissions rate
92%
SAT average
1,031
5. Holy Names University
Oakland, CA • Private
Admissions rate
70%
SAT average
849
6. Kean University
Union, NJ • Private
Admissions rate
86%
SAT average
991
7. Felician University
Lodi, NJ • Private
Admissions rate
81%
SAT average
999
8. Saint Joseph's College of Maine
Standish, ME • Private
Admissions rate
84%
SAT average
1,069
9. Cardinal Stritch University
Milwaukee, WI • Private
Admissions rate
71%
SAT average
1,035
10. William Paterson University of New Jersey
Wayne, NJ • Private
Admissions rate
93%
SAT average
994
Average marketing & advertising manager salary by education level
| Marketing & advertising manager education level | Marketing & advertising manager salary |
|---|---|
| Master's Degree | $100,023 |
| Bachelor's Degree | $97,095 |
Marketing & advertising manager education FAQs
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Updated January 8, 2025
Updated January 8, 2025