How to hire a marketing & advertising manager

How to hire a marketing & advertising manager, step by step

Here's a step-by-step marketing & advertising manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing & advertising manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing & advertising manager
• Step 8: Go through the hiring process checklist

What does a marketing & advertising manager do?

Post a marketing & advertising manager job for free, promote it for a fee

Post free

1. Identify your hiring needs

   Before you post your marketing & advertising manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a marketing & advertising manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a marketing & advertising manager to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a marketing & advertising manager that fits the bill.

   This list shows salaries for various types of marketing & advertising managers.

   Type of Marketing & Advertising Manager	Description	Hourly rate
   Marketing & Advertising Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$28-62
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Business Development And Marketing Manager	The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations... Show more	$24-53

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Channel Marketing
   • Marketing Campaigns
   • CRM
   • Marketing Analytics
   • Market Research
   • Trade Shows
   • SEO
   • Graphic Design
   • Press Releases
   • Facebook
   • Media Planning
   • ROI
   • Advertising Budget

   Check all skills

   Responsibilities:

   • Manage day-to-day relationships with outside partners and agencies adhering to strict marketing budget for maximum effectiveness and ROI.
   • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
   • Major accomplishments include spear-heading European and Canadian online display, SEO, and SEM strategic programs.
   • Gather Facebook statistics from gym s profile.
   • Used Facebook as a form of social media to connect to current customers as well as attract a new clientele basis.
   • Implement project management software for accurate tracking of projects, procedures and files and potential capabilities for future work and ROI.

   More marketing & advertising manager duties

3. Make a budget

   Including a salary range in the marketing & advertising manager job description is a good way to get more applicants. A marketing & advertising manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a marketing & advertising manager in Oklahoma may be lower than in California, and an entry-level engineer typically earns less than a senior-level marketing & advertising manager. Additionally, a marketing & advertising manager with lots of experience in the field may command a higher salary as a result.

   Average marketing & advertising manager salary

   $89,519yearly

   $43.04 hourly rate

   ---

   Entry-level marketing & advertising manager salary

   $60,000 yearly salary

   Updated December 17, 2025

   Average marketing & advertising manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$124,158	$60
   2	Nevada	$120,602	$58
   3	New York	$97,052	$47
   4	Hawaii	$93,877	$45
   5	Montana	$89,996	$43
   6	Massachusetts	$89,471	$43
   7	Arizona	$87,445	$42
   8	Wisconsin	$87,299	$42
   9	Washington	$87,243	$42
   10	Indiana	$86,419	$42
   11	Connecticut	$85,665	$41
   12	New Hampshire	$83,697	$40
   13	Louisiana	$81,905	$39
   14	Ohio	$81,474	$39
   15	West Virginia	$81,069	$39
   16	Colorado	$79,734	$38
   17	Maryland	$79,433	$38
   18	Pennsylvania	$79,371	$38
   19	Rhode Island	$79,015	$38
   20	Kentucky	$78,749	$38

   Average marketing & advertising manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$140,438	$67.52	215
   2	eBay	$124,987	$60.09	15
   3	Amazon	$115,804	$55.67	275
   4	Stanley Black & Decker	$104,264	$50.13	5
   5	CareerPlug	$85,798	$41.25
   6	Ashley HomeStore	$77,308	$37.17	1
   7	Randstad North America, Inc.	$71,403	$34.33	4
   8	Broward Health	$60,672	$29.17
   9	State of Arizona	$37,281	$17.92

4. Writing a marketing & advertising manager job description

   A job description for a marketing & advertising manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a marketing & advertising manager job description:

   Marketing & advertising manager job description example

   At Allianz Life, we are driven by our mission - we secure your future - and by our common goal of caring for tomorrow. We care for our employees by promoting an inclusive culture where everyone has the opportunity to grow and be rewarded for their success. We care for our customers by creating new products that help them protect their families and pursue their retirement goals. We care for our community by giving time, resources, and donations. And we care for the future by supporting sustainability, protecting the local environment, and promoting societal equity.
   What you do:
   
   The Marketing Advertising Review Manager/Compliance Manager is responsible for managing the advertising review program and providing informal leadership and supervision to those assigned. Must have deep subject matter expertise and ability to provide technical direction to others. Aid in development and execution of overall program strategy, process and technology for compliance with regulatory and legal requirements and related company policies. Manages relationships and influences outcomes with internal and external customers and stakeholders. Able to tailor communication to multiple audience types (peer, colleague, management, senior and executive leadership). Stays current on regulations, policies and industry best practices. May be tasked with reviews for complex or high priority items and special assignments/projects that are outside the scope of his/her day-to-day responsibilities.
   
   * Design, build and manage advertising review program, including technology, processes and controls
   * Analyze program quality and metrics; identifies and executes necessary actions
   * Helps maintain relationships with internal and external customers and stakeholders, including research and resolution of identified issues and escalations
   * Aids in management and development of staff
   
   What you bring:
   
   * 8-10 years' experience required including advertising compliance related experience
   * Bachelor's degree or equivalent work experience required
   * Series 7 and 24 FINRA registrations are required or ability to obtain within 180 days of employment
   
   What we offer:
   
   At Allianz Life, we're proud to provide a benefits package that supports the True Balance of our employees and their families. We offer a choice of comprehensive medical and dental plan options, a generous time off plan and an outstanding 401(k) company match. Plus, our employees enjoy an award-winning campus with an array of discounted amenities, including an onsite health center, child development center, fitness facility, convenience store and two cafeterias. Our employees and leaders take an active role in shaping our culture through our Employee Resource Groups, whose activities and advocacy contribute to an environment that welcomes, includes and celebrates diversity. Our generous benefits, campus amenities and inclusive, engaged culture are among the many reasons we're routinely recognized as a top workplace employer.
   
   Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in. We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.
   
   Great to have you on board. Let's care for tomorrow.

   Copy this example

   

5. Post your job

   To find marketing & advertising managers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any marketing & advertising managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level marketing & advertising managers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your marketing & advertising manager job on Zippia to find and recruit marketing & advertising manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting marketing & advertising managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing & advertising manager

   Once you've selected the best marketing & advertising manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new marketing & advertising manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a marketing & advertising manager?