We all know how important good sales performance is to a company. However, we often forget that with sales initiatives come marketing initiatives. Marketing is an important tool to get more sales. A good marketing campaign can bring in numbers for the company. As such, companies should also invest in marketing initiatives to ensure that they will have enticing and attractive marketing strategies at all times. This is why companies hire marketing advisors.

Marketing advisors act similarly to consultants. They are engaged by the company to provide insights and recommendations related to the company's marketing initiatives. Marketing advisors often have extensive experience in the field of marketing. They have also set a good track record and possess a stellar portfolio that will help them get more clients to tap their services. Marketing advisors should also have a good grasp of the target population of the company and know what this market wants.

If you like working on marketing campaigns, this will be a good career goal for you. You just need to build a good portfolio over the years to be tapped as an advisor.

What Does a Marketing Advisor Do

There are certain skills that many marketing advisors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.

Learn more about what a Marketing Advisor does

How To Become a Marketing Advisor

If you're interested in becoming a marketing advisor, one of the first things to consider is how much education you need. We've determined that 71.3% of marketing advisors have a bachelor's degree. In terms of higher education levels, we found that 11.7% of marketing advisors have master's degrees. Even though most marketing advisors have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Marketing Advisor

Marketing Advisor Career Paths

Average Salary for a Marketing Advisor

Marketing Advisors in America make an average salary of $92,994 per year or $45 per hour. The top 10 percent makes over $147,000 per year, while the bottom 10 percent under $58,000 per year.
Average Marketing Advisor Salary
$92,994 Yearly
$44.71 hourly

What Am I Worth?


Roles and Types of Marketing Advisor

The role of a marketing advisor includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general marketing advisor responsibilities:

  • Restaurant support: collaborates with operations on how to properly roll-out company-wide marketing campaigns. Assists in the development of systems
  • Oversees the development and execution of service-line marketing
  • Experience drafting and maintaining privacy policies. Maintain subject matter expertise of applicable marketing, privacy

There are several types of marketing advisor, including:

Marketing Coordinator


Marketing coordinators are important for any company. If you don't get word out about your company, how do you expect customers to come around? That's where marketing coordinators come into play. And it's also why their job is so important.

Marketing coordinators have a special skill. They can analyze market trends to determine exactly who their target audience is and how to appeal to them. It's truly a gift, and honestly, they seem a little nonhuman for that skill at times. But all of this helps the company attract more clients and get their name out there. Again, can't stress how important marketing coordinators are.

This job can come with a bit of stress, especially since it's an important position. But also because you have to stay ahead of your competitors. Sometimes you'll have to guess if a promotional product will hit well with your target audience. And most of the times it does. But sometimes a product will flop and that brings on a whole new kind of stress.

  • Average Salary: $48,326
  • Degree: Bachelor's Degree

Marketing Consultant


Facebook. Instagram. Twitter. LinkedIn. The common thread running through these social media platforms is marketing. Gone are the days of billboards and traditional poster advertisements. Big companies, such as General Motors, Johnson Johnson, and Nestle, are approaching new marketing companies to help run their digital ads on these social media platforms. In fact, small and medium enterprises today are relying on social media to increase sales and brand reach.

In the world of marketing consultancy, we can definitely take a page from the book of Gary Vaynerchuk. An entrepreneur who took his/her dad's wine retail business from 3 million to 60 million a year and founded one of the most influential ad agency, VaynerMedia. According to Gary, the number one principle driving a business is attention. If a company cannot garner attention, then customer value cannot be transferred. On a day-to-day basis, Gary spends his/her time having sit-downs to educate clients, interacting with his/her team in strategizing social media campaigns, directing social media posts, contributing to the content on his/her YouTube channel and helping young entrepreneurs in their business marketing initiatives.

To be a successful marketing consultant, you need to have a vast knowledge of how the social media platform works for marketing a business. Employers generally require a degree in business or marketing for entry-level roles and employees can move up to more senior roles with time and experience. The salary of a marketing consultant is an average of $27 per hour.

  • Average Salary: $70,593
  • Degree: Bachelor's Degree

Marketing Representative


Gone are the days of traditional billboards and newsletters. Although these marketing mediums are still present, marketing gurus such as Gary Vaynerchuk and Seth Godin have proven the convergence of social media, influencers, and digital ads in driving today's business growth. Thus, a marketing representative employed today wears many different hats in promoting a business.

Daily, a marketing representative is involved in developing pricing strategies, developing market forecasts, and creating new sales leads. Besides that, they also manage marketing budgets, facilitate promotional campaigns, and produce an annual report for senior management. They assist in marketing training as well as representing the organization's brand at events and trade shows.

Employers require marketing representatives to have a bachelor's degree relating to business with at least one year of relevant work experience. This role earns, on average, $21 per hour and offers opportunities into becoming a marketing director over time.

  • Average Salary: $47,376
  • Degree: Bachelor's Degree

States With The Most Marketing Advisor Jobs

Mouse over a state to see the number of active marketing advisor jobs in each state. The darker areas on the map show where marketing advisors earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Marketing Advisor Jobs By State

RankStateNumber of JobsAverage Salary
4New York2,284$97,425
8North Carolina1,501$80,739
14New Jersey1,070$125,164
28South Carolina471$67,311
33New Hampshire319$98,204
36New Mexico270$75,435
40Rhode Island245$90,389
42North Dakota203$81,816
44West Virginia174$69,880
45South Dakota169$79,579

Marketing Advisor Education

Marketing Advisor Majors

30.7 %
17.8 %

Marketing Advisor Degrees


71.3 %


11.7 %


8.7 %

Top Colleges for Marketing Advisors

1. University of Georgia

Athens, GA • Private

In-State Tuition




2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition




3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition




4. University of Maryland - College Park

College Park, MD • Private

In-State Tuition




5. Ball State University

Muncie, IN • Private

In-State Tuition




6. Northwestern University

Evanston, IL • Private

In-State Tuition




7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition




8. University of Nebraska - Lincoln

Lincoln, NE • Private

In-State Tuition




9. Stanford University

Stanford, CA • Private

In-State Tuition




10. Purdue University

West Lafayette, IN • Private

In-State Tuition




Top Skills For a Marketing Advisor

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 21.2% of marketing advisors listed digital marketing on their resume, but soft skills such as detail oriented and analytical skills are important as well.

  • Digital Marketing, 21.2%
  • Marketing Campaigns, 8.0%
  • Project Management, 7.5%
  • Real Estate, 6.2%
  • Social Media Management, 5.8%
  • Other Skills, 51.3%

Choose From 10+ Customizable Marketing Advisor Resume templates

Zippia allows you to choose from different easy-to-use Marketing Advisor templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Advisor resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Advisor diversity

Marketing Advisor Gender Distribution


After extensive research and analysis, Zippia's data science team found that:

  • Among marketing advisors, 47.1% of them are women, while 52.9% are men.

  • The most common race/ethnicity among marketing advisors is White, which makes up 65.2% of all marketing advisors.

  • The most common foreign language among marketing advisors is Spanish at 36.7%.

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Best States For a Marketing Advisor

Some places are better than others when it comes to starting a career as a marketing advisor. The best states for people in this position are Washington, New Jersey, Delaware, and Alaska. Marketing advisors make the most in Washington with an average salary of $140,597. Whereas in New Jersey and Delaware, they would average $125,164 and $115,829, respectively. While marketing advisors would only make an average of $115,803 in Alaska, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Marketing Advisor Jobs: 245
Highest 10% Earn:
Location Quotient:

2. Alaska

Total Marketing Advisor Jobs: 134
Highest 10% Earn:
Location Quotient:

3. New Hampshire

Total Marketing Advisor Jobs: 319
Highest 10% Earn:
Location Quotient:
Full List Of Best States For Marketing Advisors

How Do Marketing Advisors Rate Their Jobs?

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Top Marketing Advisor Employers

Most Common Employers For Marketing Advisor

RankCompanyAverage SalaryHourly RateJob Openings
2Exxon Mobil$142,248$68.397
3Capital Group$133,740$64.304
6CVS Health$121,122$58.2313
8General Motors$108,677$52.2513
10Fidelity Investments$101,851$48.973

Marketing Advisor Videos