1. University of Georgia
Athens, GA • Private
We all know how important good sales performance is to a company. However, we often forget that with sales initiatives come marketing initiatives. Marketing is an important tool to get more sales. A good marketing campaign can bring in numbers for the company. As such, companies should also invest in marketing initiatives to ensure that they will have enticing and attractive marketing strategies at all times. This is why companies hire marketing advisors.
Marketing advisors act similarly to consultants. They are engaged by the company to provide insights and recommendations related to the company's marketing initiatives. Marketing advisors often have extensive experience in the field of marketing. They have also set a good track record and possess a stellar portfolio that will help them get more clients to tap their services. Marketing advisors should also have a good grasp of the target population of the company and know what this market wants.
If you like working on marketing campaigns, this will be a good career goal for you. You just need to build a good portfolio over the years to be tapped as an advisor.
There are certain skills that many marketing advisors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.
If you're interested in becoming a marketing advisor, one of the first things to consider is how much education you need. We've determined that 71.3% of marketing advisors have a bachelor's degree. In terms of higher education levels, we found that 11.7% of marketing advisors have master's degrees. Even though most marketing advisors have a college degree, it's possible to become one with only a high school degree or GED.
In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of manager you might progress to a role such as marketing manager eventually. Later on in your career, you could end up with the title senior product marketing manager.
What Am I Worth?
The role of a marketing advisor includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general marketing advisor responsibilities:
There are several types of marketing advisor, including:
Marketing coordinators are important for any company. If you don't get word out about your company, how do you expect customers to come around? That's where marketing coordinators come into play. And it's also why their job is so important.
Marketing coordinators have a special skill. They can analyze market trends to determine exactly who their target audience is and how to appeal to them. It's truly a gift, and honestly, they seem a little nonhuman for that skill at times. But all of this helps the company attract more clients and get their name out there. Again, can't stress how important marketing coordinators are.
This job can come with a bit of stress, especially since it's an important position. But also because you have to stay ahead of your competitors. Sometimes you'll have to guess if a promotional product will hit well with your target audience. And most of the times it does. But sometimes a product will flop and that brings on a whole new kind of stress.
Facebook. Instagram. Twitter. LinkedIn. The common thread running through these social media platforms is marketing. Gone are the days of billboards and traditional poster advertisements. Big companies, such as General Motors, Johnson Johnson, and Nestle, are approaching new marketing companies to help run their digital ads on these social media platforms. In fact, small and medium enterprises today are relying on social media to increase sales and brand reach.
In the world of marketing consultancy, we can definitely take a page from the book of Gary Vaynerchuk. An entrepreneur who took his/her dad's wine retail business from 3 million to 60 million a year and founded one of the most influential ad agency, VaynerMedia. According to Gary, the number one principle driving a business is attention. If a company cannot garner attention, then customer value cannot be transferred. On a day-to-day basis, Gary spends his/her time having sit-downs to educate clients, interacting with his/her team in strategizing social media campaigns, directing social media posts, contributing to the content on his/her YouTube channel and helping young entrepreneurs in their business marketing initiatives.
To be a successful marketing consultant, you need to have a vast knowledge of how the social media platform works for marketing a business. Employers generally require a degree in business or marketing for entry-level roles and employees can move up to more senior roles with time and experience. The salary of a marketing consultant is an average of $27 per hour.
Gone are the days of traditional billboards and newsletters. Although these marketing mediums are still present, marketing gurus such as Gary Vaynerchuk and Seth Godin have proven the convergence of social media, influencers, and digital ads in driving today's business growth. Thus, a marketing representative employed today wears many different hats in promoting a business.
Daily, a marketing representative is involved in developing pricing strategies, developing market forecasts, and creating new sales leads. Besides that, they also manage marketing budgets, facilitate promotional campaigns, and produce an annual report for senior management. They assist in marketing training as well as representing the organization's brand at events and trade shows.
Employers require marketing representatives to have a bachelor's degree relating to business with at least one year of relevant work experience. This role earns, on average, $21 per hour and offers opportunities into becoming a marketing director over time.
Mouse over a state to see the number of active marketing advisor jobs in each state. The darker areas on the map show where marketing advisors earn the highest salaries across all 50 states.
|Rank||State||Number of Jobs||Average Salary|
Athens, GA • Private
Philadelphia, PA • Private
Madison, WI • Private
College Park, MD • Private
Muncie, IN • Private
Evanston, IL • Private
Minneapolis, MN • Private
Lincoln, NE • Private
Stanford, CA • Private
West Lafayette, IN • Private
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 21.2% of marketing advisors listed digital marketing on their resume, but soft skills such as detail oriented and analytical skills are important as well.
Zippia allows you to choose from different easy-to-use Marketing Advisor templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Advisor resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
After extensive research and analysis, Zippia's data science team found that:
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Some places are better than others when it comes to starting a career as a marketing advisor. The best states for people in this position are Washington, New Jersey, Delaware, and Alaska. Marketing advisors make the most in Washington with an average salary of $140,597. Whereas in New Jersey and Delaware, they would average $125,164 and $115,829, respectively. While marketing advisors would only make an average of $115,803 in Alaska, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
3. New Hampshire
|Rank||Company||Average Salary||Hourly Rate||Job Openings|