We all know how important good sales performance is to a company. However, we often forget that with sales initiatives come marketing initiatives. Marketing is an important tool to get more sales. A good marketing campaign can bring in numbers for the company. As such, companies should also invest in marketing initiatives to ensure that they will have enticing and attractive marketing strategies at all times. This is why companies hire marketing advisors.
Marketing advisors act similarly to consultants. They are engaged by the company to provide insights and recommendations related to the company's marketing initiatives. Marketing advisors often have extensive experience in the field of marketing. They have also set a good track record and possess a stellar portfolio that will help them get more clients to tap their services. Marketing advisors should also have a good grasp of the target population of the company and know what this market wants.
If you like working on marketing campaigns, this will be a good career goal for you. You just need to build a good portfolio over the years to be tapped as an advisor.
Marketing Advisor Overview
Marketing Advisor Careers
There is more than meets the eye when it comes to being a marketing advisor. For example, did you know that they make an average of $44.69 an hour? That's $92,957 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
What Does a Marketing Advisor Do
There are certain skills that many marketing advisors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.
When it comes to the most important skills required to be a marketing advisor, we found that a lot of resumes listed 12.3% of marketing advisors included project management, while 9.8% of resumes included real estate, and 9.3% of resumes included market research. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing advisor job title. But what industry to start with? Most marketing advisors actually find jobs in the finance and media industries.
How To Become a Marketing Advisor
If you're interested in becoming a marketing advisor, one of the first things to consider is how much education you need. We've determined that 51.7% of marketing advisors have a bachelor's degree. In terms of higher education levels, we found that 20.3% of marketing advisors have master's degrees. Even though most marketing advisors have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing advisor. When we researched the most common majors for a marketing advisor, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing advisor resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing advisor. In fact, many marketing advisor jobs require experience in a role such as account executive. Meanwhile, many marketing advisors also have previous career experience in roles such as marketing manager or customer service representative.
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Marketing Advisor Career Paths
In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of manager you might progress to a role such as marketing manager eventually. Later on in your career, you could end up with the title senior product marketing manager.
What is the right job for my career path?
Tell us your goals and we'll match you with the rights job to get there.
Average Salary for a Marketing Advisor
Best Paying Cities
Recently Added Salaries
Job TitleCompany  | Company | Start Date | Salary |
|---|---|---|---|
Teddy Bear Portraits Marketing Advisor Marketing Advisor | Teddy Bear Portraits Teddy Bear Portraits | 03/13/2021 03/13/2021 | $31,30503/13/2021 $31,305 |
Microsoft Corporation Partner Marketing Advisor Partner Marketing Advisor | Microsoft Corporation Microsoft Corporation | 09/17/2019 09/17/2019 | $180,76509/17/2019 $180,765 |
Boomi, Inc. Advisor, Product Marketing Advisor, Product Marketing | Boomi, Inc. Boomi, Inc. | 08/27/2019 08/27/2019 | $92,97608/27/2019 $92,976 |
Dell Marketing LP Advisor, Marketing Operations Advisor, Marketing Operations | Dell Marketing LP Dell Marketing LP | 03/18/2019 03/18/2019 | $78,75003/18/2019 $78,750 |
Dell USA L.P. Advisor, Marketing Operations Advisor, Marketing Operations | Dell USA L.P. Dell USA L.P. | 03/11/2019 03/11/2019 | $105,00003/11/2019 $105,000 |
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Top Colleges for Marketing Advisors
1. University of Georgia
Athens, GA • Public
2. University of Pennsylvania
Philadelphia, PA • Private
3. University of Wisconsin - Madison
Madison, WI • Public
4. University of Maryland - College Park
College Park, MD • Public
5. Ball State University
Muncie, IN • Public
6. Northwestern University
Evanston, IL • Private
7. University of Minnesota - Twin Cities
Minneapolis, MN • Public
8. University of Nebraska - Lincoln
Lincoln, NE • Public
9. Stanford University
Stanford, CA • Private
10. Purdue University
West Lafayette, IN • Public
Top Skills For a Marketing Advisor
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 12.3% of marketing advisors listed project management on their resume, but soft skills such as detail oriented and analytical skills are important as well.
- Project Management, 12.3%
- Real Estate, 9.8%
- Market Research, 9.3%
- Powerpoint, 7.8%
- Business Development, 6.1%
- Other Skills, 54.7% See All Marketing Advisor Skills
Best States For a Marketing Advisor
Some places are better than others when it comes to starting a career as a marketing advisor. The best states for people in this position are New Jersey, California, Alaska, and Hawaii. Marketing advisors make the most in New Jersey with an average salary of $108,264. Whereas in California and Alaska, they would average $107,382 and $105,235, respectively. While marketing advisors would only make an average of $103,498 in Hawaii, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Rhode Island
$95,704
Avg. Salary
2. Delaware
$97,969
Avg. Salary
3. Connecticut
$94,165
Avg. Salary
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