What is a Marketing Advisor?

We all know how important good sales performance is to a company. However, we often forget that with sales initiatives come marketing initiatives. Marketing is an important tool to get more sales. A good marketing campaign can bring in numbers for the company. As such, companies should also invest in marketing initiatives to ensure that they will have enticing and attractive marketing strategies at all times. This is why companies hire marketing advisors.

Marketing advisors act similarly to consultants. They are engaged by the company to provide insights and recommendations related to the company's marketing initiatives. Marketing advisors often have extensive experience in the field of marketing. They have also set a good track record and possess a stellar portfolio that will help them get more clients to tap their services. Marketing advisors should also have a good grasp of the target population of the company and know what this market wants.

If you like working on marketing campaigns, this will be a good career goal for you. You just need to build a good portfolio over the years to be tapped as an advisor.

What Does a Marketing Advisor Do

There are certain skills that many marketing advisors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.

Learn more about what a Marketing Advisor does

How To Become a Marketing Advisor

If you're interested in becoming a marketing advisor, one of the first things to consider is how much education you need. We've determined that 71.3% of marketing advisors have a bachelor's degree. In terms of higher education levels, we found that 11.7% of marketing advisors have master's degrees. Even though most marketing advisors have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Marketing Advisor
Top Marketing Advisor Jobs Near You

Marketing Advisor Career Paths

In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of manager you might progress to a role such as marketing manager eventually. Later on in your career, you could end up with the title senior product marketing manager.

Marketing Advisor

Average Salary for a Marketing Advisor

Marketing Advisors in America make an average salary of $92,994 per year or $45 per hour. The top 10 percent makes over $147,000 per year, while the bottom 10 percent under $58,000 per year.
Average Marketing Advisor Salary
$92,994 Yearly
$44.71 hourly
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What Am I Worth?

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Roles and Types of Marketing Advisor

The role of a marketing advisor includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general marketing advisor responsibilities:

  • Restaurant support: collaborates with operations on how to properly roll-out company-wide marketing campaigns. Assists in the development of systems
  • Oversees the development and execution of service-line marketing
  • Experience drafting and maintaining privacy policies. Maintain subject matter expertise of applicable marketing, privacy

There are several types of marketing advisor, including:

Marketing Coordinator

Role:

Marketing coordinators are important for any company. If you don't get word out about your company, how do you expect customers to come around? That's where marketing coordinators come into play. And it's also why their job is so important.

Marketing coordinators have a special skill. They can analyze market trends to determine exactly who their target audience is and how to appeal to them. It's truly a gift, and honestly, they seem a little nonhuman for that skill at times. But all of this helps the company attract more clients and get their name out there. Again, can't stress how important marketing coordinators are.

This job can come with a bit of stress, especially since it's an important position. But also because you have to stay ahead of your competitors. Sometimes you'll have to guess if a promotional product will hit well with your target audience. And most of the times it does. But sometimes a product will flop and that brings on a whole new kind of stress.

  • Average Salary: $48,326
  • Degree: Bachelor's Degree

Marketing Consultant

Role:

Facebook. Instagram. Twitter. LinkedIn. The common thread running through these social media platforms is marketing. Gone are the days of billboards and traditional poster advertisements. Big companies, such as General Motors, Johnson Johnson, and Nestle, are approaching new marketing companies to help run their digital ads on these social media platforms. In fact, small and medium enterprises today are relying on social media to increase sales and brand reach.

In the world of marketing consultancy, we can definitely take a page from the book of Gary Vaynerchuk. An entrepreneur who took his/her dad's wine retail business from 3 million to 60 million a year and founded one of the most influential ad agency, VaynerMedia. According to Gary, the number one principle driving a business is attention. If a company cannot garner attention, then customer value cannot be transferred. On a day-to-day basis, Gary spends his/her time having sit-downs to educate clients, interacting with his/her team in strategizing social media campaigns, directing social media posts, contributing to the content on his/her YouTube channel and helping young entrepreneurs in their business marketing initiatives.

To be a successful marketing consultant, you need to have a vast knowledge of how the social media platform works for marketing a business. Employers generally require a degree in business or marketing for entry-level roles and employees can move up to more senior roles with time and experience. The salary of a marketing consultant is an average of $27 per hour.

  • Average Salary: $70,593
  • Degree: Bachelor's Degree

Marketing Representative

Role:

Gone are the days of traditional billboards and newsletters. Although these marketing mediums are still present, marketing gurus such as Gary Vaynerchuk and Seth Godin have proven the convergence of social media, influencers, and digital ads in driving today's business growth. Thus, a marketing representative employed today wears many different hats in promoting a business.

Daily, a marketing representative is involved in developing pricing strategies, developing market forecasts, and creating new sales leads. Besides that, they also manage marketing budgets, facilitate promotional campaigns, and produce an annual report for senior management. They assist in marketing training as well as representing the organization's brand at events and trade shows.

Employers require marketing representatives to have a bachelor's degree relating to business with at least one year of relevant work experience. This role earns, on average, $21 per hour and offers opportunities into becoming a marketing director over time.

  • Average Salary: $47,376
  • Degree: Bachelor's Degree
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States With The Most Marketing Advisor Jobs

Mouse over a state to see the number of active marketing advisor jobs in each state. The darker areas on the map show where marketing advisors earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Marketing Advisor Jobs By State

RankStateNumber of JobsAverage Salary
1California4,384$110,708
2Texas3,464$92,218
3Florida2,550$66,293
4New York2,284$97,425
5Illinois1,834$95,443
6Pennsylvania1,797$91,970
7Virginia1,515$87,709
8North Carolina1,501$80,739
9Georgia1,483$70,387
10Minnesota1,321$96,105
11Ohio1,281$76,421
12Massachusetts1,165$103,894
13Michigan1,094$93,480
14New Jersey1,070$125,164
15Wisconsin1,053$79,859
16Colorado1,022$73,804
17Maryland937$83,388
18Arizona919$74,193
19Washington888$140,597
20Missouri830$66,180
21Tennessee827$64,648
22Connecticut789$96,920
23Indiana675$80,563
24Utah659$81,724
25Oregon601$107,807
26Kentucky505$59,243
27Alabama484$62,006
28South Carolina471$67,311
29Louisiana392$71,795
30Iowa389$79,855
31Nebraska339$74,603
32Nevada326$90,274
33New Hampshire319$98,204
34Kansas291$66,683
35Mississippi291$51,267
36New Mexico270$75,435
37Arkansas265$69,466
38Idaho254$84,112
39Delaware245$115,829
40Rhode Island245$90,389
41Maine241$96,316
42North Dakota203$81,816
43Oklahoma179$58,155
44West Virginia174$69,880
45South Dakota169$79,579
46Wyoming161$69,218
47Hawaii157$60,761
48Vermont149$90,324
49Alaska134$115,803
50Montana118$88,251

Marketing Advisor Education

Marketing Advisor Majors

Business
30.7 %
Marketing
17.8 %
Communication
9.8 %

Marketing Advisor Degrees

Bachelors

71.3 %

Masters

11.7 %

Associate

8.7 %

Top Colleges for Marketing Advisors

1. University of Georgia

Athens, GA • Private

In-State Tuition

$11,830

Enrollment

29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

$55,584

Enrollment

10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

$10,555

Enrollment

30,360

4. University of Maryland - College Park

College Park, MD • Private

In-State Tuition

$10,595

Enrollment

30,184

5. Ball State University

Muncie, IN • Private

In-State Tuition

$9,896

Enrollment

15,529

6. Northwestern University

Evanston, IL • Private

In-State Tuition

$54,568

Enrollment

8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

$14,760

Enrollment

31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Private

In-State Tuition

$9,242

Enrollment

20,592

9. Stanford University

Stanford, CA • Private

In-State Tuition

$51,354

Enrollment

7,083

10. Purdue University

West Lafayette, IN • Private

In-State Tuition

$9,992

Enrollment

33,495

Top Skills For a Marketing Advisor

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 21.2% of marketing advisors listed digital marketing on their resume, but soft skills such as detail oriented and analytical skills are important as well.

  • Digital Marketing, 21.2%
  • Marketing Campaigns, 8.0%
  • Project Management, 7.5%
  • Real Estate, 6.2%
  • Social Media Management, 5.8%
  • Other Skills, 51.3%

Choose From 10+ Customizable Marketing Advisor Resume templates

Zippia allows you to choose from different easy-to-use Marketing Advisor templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Advisor resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Advisor diversity

Marketing Advisor Gender Distribution

Male
Male
53%
Female
Female
47%

After extensive research and analysis, Zippia's data science team found that:

  • Among marketing advisors, 47.1% of them are women, while 52.9% are men.

  • The most common race/ethnicity among marketing advisors is White, which makes up 65.2% of all marketing advisors.

  • The most common foreign language among marketing advisors is Spanish at 36.7%.

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Best States For a Marketing Advisor

Some places are better than others when it comes to starting a career as a marketing advisor. The best states for people in this position are Washington, New Jersey, Delaware, and Alaska. Marketing advisors make the most in Washington with an average salary of $140,597. Whereas in New Jersey and Delaware, they would average $125,164 and $115,829, respectively. While marketing advisors would only make an average of $115,803 in Alaska, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Marketing Advisor Jobs: 245
Highest 10% Earn:
$183,000
Location Quotient:
1.3

$115,829

Avg. Salary

View 245 Marketing Advisor Jobs In DE

2. Alaska

Total Marketing Advisor Jobs: 134
Highest 10% Earn:
$181,000
Location Quotient:
1.07

$115,803

Avg. Salary

View 134 Marketing Advisor Jobs In AK

3. New Hampshire

Total Marketing Advisor Jobs: 319
Highest 10% Earn:
$151,000
Location Quotient:
1.21

$98,204

Avg. Salary

View 319 Marketing Advisor Jobs In NH
Full List Of Best States For Marketing Advisors

How Do Marketing Advisors Rate Their Jobs?

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Top Marketing Advisor Employers

Most Common Employers For Marketing Advisor

RankCompanyAverage SalaryHourly RateJob Openings
1Linklaters$150,104$72.174
2Exxon Mobil$142,248$68.397
3Capital Group$133,740$64.304
4IBM$129,234$62.1312
5Microsoft$128,081$61.588
6CVS Health$121,122$58.2313
7Dell$115,919$55.7371
8General Motors$108,677$52.2513
9Southern$101,949$49.0110
10Fidelity Investments$101,851$48.973
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Updated April 6, 2023