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Become A Marketing Advisor

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Working As A Marketing Advisor

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $69,780

    Average Salary

What Does A Marketing Advisor Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Advisor

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Advisor Jobs

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Average Length of Employment
Marketing Analyst 2.1 years
Marketing Advisor 2.0 years
Top Employers Before
Internship 7.3%
Manager 4.3%
Cashier 3.8%
Owner 3.5%
Teacher 3.2%
Consultant 2.7%
Top Employers After
Internship 6.7%
Manager 5.3%
Owner 3.8%
Volunteer 3.8%
Consultant 3.8%

Do you work as a Marketing Advisor?

Marketing Advisor Demographics

Gender

Male

50.0%

Female

48.4%

Unknown

1.6%
Ethnicity

White

57.5%

Hispanic or Latino

16.8%

Asian

11.4%

Black or African American

9.7%

Unknown

4.6%
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Languages Spoken

Spanish

35.5%

French

11.8%

Chinese

8.6%

Mandarin

6.5%

Portuguese

5.4%

Cantonese

5.4%

Italian

5.4%

Arabic

4.3%

Swedish

2.2%

Turkish

2.2%

German

2.2%

Hindi

2.2%

Russian

1.1%

Armenian

1.1%

Czech

1.1%

Catalan

1.1%

Urdu

1.1%

Korean

1.1%

Tibetan

1.1%

Nepali

1.1%
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Marketing Advisor Education

Schools

University of Phoenix

10.5%

Michigan State University

7.4%

University of Miami

7.4%

University of Texas at Austin

6.3%

University of Florida

6.3%

Northwestern University

5.3%

Texas State University

5.3%

University of Illinois at Urbana-Champaign

5.3%

Baylor University

5.3%

New York University

4.2%

University of Maine

4.2%

Georgia State University

4.2%

University of Memphis

4.2%

Iowa State University

4.2%

University of Wisconsin - Madison

4.2%

University of Southern Maine

3.2%

Tulane University

3.2%

Brigham Young University

3.2%

University of North Florida

3.2%

East Tennessee State University

3.2%
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Majors

Business

32.0%

Marketing

17.3%

Communication

10.2%

Management

7.1%

Psychology

3.6%

English

3.1%

Finance

2.7%

Public Relations

2.7%

Advertising

2.4%

Education

2.2%

Political Science

2.2%

History

2.2%

Graphic Design

1.8%

Computer Information Systems

1.8%

Computer Science

1.6%

Economics

1.6%

Human Resources Management

1.6%

International Business

1.3%

Liberal Arts

1.3%

Specialized Sales And Merchandising

1.3%
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Degrees

Bachelors

48.1%

Masters

23.7%

Other

16.8%

Associate

4.6%

Certificate

3.8%

Doctorate

1.7%

Diploma

0.9%

License

0.5%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Advisor Salaries

Job Title Company Location Start Date Salary
Senior Marketing Advisor QORE Systems, LLC Santa Monica, CA Apr 15, 2016 $100,322
Marketing Campaign Advisor CVS Pharmacy, Inc. Woonsocket, RI Oct 06, 2014 $95,000
Product Marketing Advisor Dell Marketing L.P. Round Rock, TX Feb 11, 2015 $94,404
Product Marketing Advisor Dell Marketing LP Herndon, VA Jul 30, 2015 $94,404
Product Marketing Advisor Dell Products, LP Nashua, NH Aug 20, 2014 $93,000
Medicare Marketing Advisor Caremark, L.L.C. Scottsdale, AZ Mar 27, 2009 $80,000
Senior Marketing Advisor & Certified Marketing CRM Specialis Remio LLC New York, NY Sep 20, 2016 $75,000
Medicare Marketing Advisor Caremark, LLC Scottsdale, AZ Jan 30, 2010 $72,550 -
$84,000
Senior Marketing & Go-To-Market Advisor BRP Us Inc. Sturtevant, WI Jan 12, 2014 $70,408 -
$85,000

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Top Skills for A Marketing Advisor

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  1. Web Design
  2. Customer Service
  3. New Clients
You can check out examples of real life uses of top skills on resumes here:
  • Managed credit card accounts, demonstrated excellent customer service skill to develop and nurture customer relationships.
  • Identify potential partnerships with new clients and optimize sales productivity.
  • Generated new patients through marketing efforts, brochures, mailings, advertisements, Website creation, Facebook and Twitter.
  • Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
  • Conducted market research to define business objectives and identify target audience, potential clients and competitors.

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Top Marketing Advisor Employers

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Jobs From Top Marketing Advisor Employers

Marketing Advisor Videos

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Financial Advisor Marketing: The Three Types of Financial Advisors | www.7FigureAdvisor.com

Financial Advisor Marketing and Business Plan: Dan Sullivan | www.7FigureAdvisor.com

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