We all know how important good sales performance is to a company. However, we often forget that with sales initiatives come marketing initiatives. Marketing is an important tool to get more sales. A good marketing campaign can bring in numbers for the company. As such, companies should also invest in marketing initiatives to ensure that they will have enticing and attractive marketing strategies at all times. This is why companies hire marketing advisors.
Marketing advisors act similarly to consultants. They are engaged by the company to provide insights and recommendations related to the company's marketing initiatives. Marketing advisors often have extensive experience in the field of marketing. They have also set a good track record and possess a stellar portfolio that will help them get more clients to tap their services. Marketing advisors should also have a good grasp of the target population of the company and know what this market wants.
If you like working on marketing campaigns, this will be a good career goal for you. You just need to build a good portfolio over the years to be tapped as an advisor.
There is more than meets the eye when it comes to being a marketing advisor. For example, did you know that they make an average of $44.69 an hour? That's $92,957 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many marketing advisors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.
When it comes to the most important skills required to be a marketing advisor, we found that a lot of resumes listed 12.3% of marketing advisors included project management, while 9.8% of resumes included real estate, and 9.3% of resumes included market research. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing advisor job title. But what industry to start with? Most marketing advisors actually find jobs in the finance and media industries.
If you're interested in becoming a marketing advisor, one of the first things to consider is how much education you need. We've determined that 51.7% of marketing advisors have a bachelor's degree. In terms of higher education levels, we found that 20.3% of marketing advisors have master's degrees. Even though most marketing advisors have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing advisor. When we researched the most common majors for a marketing advisor, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing advisor resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing advisor. In fact, many marketing advisor jobs require experience in a role such as account executive. Meanwhile, many marketing advisors also have previous career experience in roles such as marketing manager or customer service representative.