Marketing advisor demographics and statistics in the US
Marketing advisor demographics research summary. Zippia estimates marketing advisor demographics and statistics in the United States by using a database of 30 million profiles. Our marketing advisor estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing advisors after extensive research and analysis:
- There are over 31,040 marketing advisors currently employed in the United States.
- 47.1% of all marketing advisors are women, while 52.9% are men.
- The average marketing advisor age is 36 years old.
- The most common ethnicity of marketing advisors is White (65.2%), followed by Hispanic or Latino (12.3%), Asian (12.2%) and Black or African American (5.1%).
- Marketing advisors are most in-demand in New York, NY.
- The finance industry is the highest-paying for marketing advisors.
- 10% of all marketing advisors are LGBT.
On this page
Marketing advisor demographics by:
Marketing advisor gender statistics
47.1% of marketing advisors are women and 52.9% of marketing advisors are men.
- Male, 52.9%
- Female, 47.1%
Marketing advisor gender ratio
| Gender | Percentages |
|---|---|
| Male | 52.9% |
| Female | 47.1% |
Marketing advisor gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$90,729
Female income
$86,173
Marketing advisor gender ratio over time
This data breaks down the percentage of men and women in marketing advisor positions over time. Currently, 47.1% of marketing advisors are female.
Marketing advisor gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 61.12% | 38.88% |
| 2011 | 58.74% | 41.26% |
| 2012 | 58.98% | 41.02% |
| 2013 | 55.56% | 44.44% |
| 2014 | 55.60% | 44.40% |
| 2015 | 57.74% | 42.26% |
| 2016 | 56.99% | 43.01% |
| 2017 | 56.96% | 43.04% |
| 2018 | 56.00% | 44.00% |
| 2019 | 54.65% | 45.35% |
| 2020 | 52.14% | 47.86% |
| 2021 | 52.87% | 47.13% |
Marketing advisor related jobs gender ratio
We compared marketing advisors with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Advisor | 53% | 47% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing advisor demographics by race
The most common ethnicity among marketing advisors is White, which makes up 65.2% of all marketing advisors. Comparatively, 12.3% of marketing advisors are Hispanic or Latino and 12.2% of marketing advisors are Asian.
- White, 65.2%
- Hispanic or Latino, 12.3%
- Asian, 12.2%
- Black or African American, 5.1%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.2%
Marketing advisor race
| Marketing advisor race | Percentages |
|---|---|
| White | 65.2% |
| Hispanic or Latino | 12.3% |
| Asian | 12.2% |
| Black or African American | 5.1% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.2% |
Marketing advisor race and ethnicity over time
See how marketing advisor racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing advisor race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.16% | 5.34% | 9.96% | 8.73% |
| 2011 | 72.46% | 5.34% | 10.39% | 9.69% |
| 2012 | 72.52% | 5.54% | 9.68% | 9.92% |
| 2013 | 72.27% | 5.76% | 9.13% | 9.94% |
| 2014 | 72.60% | 5.18% | 10.30% | 9.38% |
| 2015 | 71.56% | 4.76% | 10.60% | 10.09% |
| 2016 | 69.78% | 5.93% | 10.82% | 10.99% |
| 2017 | 69.76% | 5.79% | 10.89% | 10.60% |
| 2018 | 69.06% | 5.45% | 10.90% | 11.19% |
| 2019 | 69.40% | 5.35% | 11.11% | 11.24% |
| 2020 | 67.49% | 4.80% | 11.19% | 12.11% |
| 2021 | 65.22% | 5.15% | 12.21% | 12.30% |
Marketing advisor wage gap by race
According to our data, asian marketing advisors have the highest average salary compared to other ethnicities. Black or african american marketing advisors have the lowest average salary at $83,315.
| Ethnicity | Salary |
|---|---|
| Unknown | $88,307 |
| White | $92,071 |
| Black or African American | $83,315 |
| Asian | $101,226 |
| Hispanic or Latino | $89,658 |
Average marketing advisor age
See how the average age of marketing advisors varies based on ethnicity and gender.
Male
Female
Marketing advisor age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing advisor age breakdown
The average age of marketing advisors is 30-40 years years old, representing 35% of the marketing advisor population.
Marketing advisor age breakdown
| Marketing Advisor Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing advisor educational attainment
The most common degree for marketing advisors is bachelor's degree, with 71% of marketing advisors earning that degree. The second and third most common degree levels are master's degree degree at 12% and master's degree degree at 9%.
- Bachelor's, 71%
- Master's, 12%
- Associate, 9%
- High School Diploma, 4%
- Other Degrees, 4%
Marketing advisors by degree level
| Marketing advisor degree | Percentages |
|---|---|
| Bachelor's | 71% |
| Master's | 12% |
| Associate | 9% |
| High School Diploma | 4% |
| Other Degrees | 4% |
Marketing advisor jobs you might like
Marketing advisor wage gap by degree level
According to the data, marketing advisors with a Doctorate degree earn more than those without, at $113,849 annually. With a Master's degree, marketing advisors earn a median annual income of $112,530 compared to $95,481 for marketing advisors with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $112,530 |
| Bachelor's Degree | $95,481 |
| Doctorate Degree | $113,849 |
Marketing advisor employment statistics
Most marketing advisors work for a private in the media industry.
Company size where marketing advisors work
Below, you can see the size of companies where marketing advisors work.
Marketing advisor jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 14% |
| 100 - 500 employees | 16% |
| 500 - 1,000 employees | 11% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 32% |
Marketing advisor jobs by company type
Employees with the marketing advisor job title have their preferences when it comes to working for a company. For instance, most marketing advisors prefer to work at private companies over public companies.
Marketing advisor jobs by sector
| Company type | Percentages |
|---|---|
| Education | 5% |
| Public | 30% |
| Private | 62% |
| Government | 3% |
Marketing advisor jobs by industry
The most common industries for marketing advisors are media, finance and professional.
Marketing advisor industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 15% |
| Media | 11% |
| Finance | 9% |
| Professional | 9% |
| Technology | 7% |
| Manufacturing | 5% |
| Health Care | 5% |
| Hospitality | 4% |
| Retail | 4% |
| Education | 4% |
| Automotive | 3% |
| Energy | 3% |
| Government | 2% |
| Utilities | 2% |
| Construction | 2% |
| Start-up | 2% |
| Non Profits | 2% |
| Insurance | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Transportation | 1% |
| Telecommunication | 1% |
| Real Estate | 1% |
Marketing advisor turnover and employment statistics
Marketing advisor unemployment rate over time
The unemployment rate for marketing advisors between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing advisor unemployment rate by year
| Year | Marketing advisor unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing advisor tenure
The average marketing advisor stays at their job for 1-2 years, based on the 1,335 marketing advisors resumes in Zippia's database.
Marketing advisor tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 26% |
| 1-2 years | 32% |
| 3-4 years | 12% |
| 5-7 years | 16% |
| 8-10 years | 6% |
| 11+ years | 7% |
Marketing advisor LGBT ratio compared to similar jobs
Review the percent of marketing advisors that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Production Cost Estimator | 4.41% | 65,882 |
| Supply Planner | 8.65% | 39,798 |
| Personnel Staffing Specialist | 8.93% | 4,534 |
| Marketing Advisor | 10.00% | - |
| Trade Facilitator | 11.05% | 2,954 |
| Senior Compliance Specialist | 11.64% | 23,456 |
| Fundraising Specialist | 19.25% | 19,019 |
Similar marketing advisor jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Production Cost Estimator | 4.41% | 65,882 |
| Supply Planner | 8.65% | 39,798 |
| Personnel Staffing Specialist | 8.93% | 4,534 |
| Trade Facilitator | 11.05% | 2,954 |
| Senior Compliance Specialist | 11.64% | 23,456 |
| Fundraising Specialist | 19.25% | 19,019 |
Foreign languages spoken by marketing advisors
The most common foreign language among marketing advisors is Spanish at 36.7%. The second-most popular foreign language spoken is French at 11.9% and Chinese is the third-most popular at 8.3%.
- Spanish, 36.7%
- French, 11.9%
- Chinese, 8.3%
- Mandarin, 6.4%
- Portuguese, 4.6%
- Other, 32.1%
Marketing advisor languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 36.7% |
| French | 11.9% |
| Chinese | 8.3% |
| Mandarin | 6.4% |
| Portuguese | 4.6% |
| Other | 32.1% |
