Marketing advisor vs digital marketing specialist

The differences between marketing advisors and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing advisor and a digital marketing specialist. Additionally, a marketing advisor has an average salary of $92,994, which is higher than the $60,359 average annual salary of a digital marketing specialist.

The top three skills for a marketing advisor include digital marketing, marketing campaigns and project management. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.

Marketing advisor vs digital marketing specialist overview

	Marketing Advisor	Digital Marketing Specialist
Yearly salary	$92,994	$60,359
Hourly rate	$44.71	$29.02
Growth rate	19%	19%
Number of jobs	114,322	94,029
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 76%
Average age	37	37
Years of experience	6	6

What does a marketing advisor do?

A marketing consultant is responsible for analyzing the marketing strategies of an organization and evaluate its effectiveness within the market competitiveness. Marketing consultants develop promotional campaigns and enhance the company's media presence to grow more audiences and improve the brand's image. They also conduct data and statistical analysis to determine sales performance forecasting and adjust marketing methods according to the findings. A marketing consultant must have excellent communication and organizational skills, especially in identifying opportunities that would generate more revenue resources for the business and increase profits.

What does a digital marketing specialist do?

A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.

Marketing advisor vs digital marketing specialist salary

Marketing advisors and digital marketing specialists have different pay scales, as shown below.

	Marketing Advisor	Digital Marketing Specialist
Average salary	$92,994	$60,359
Salary range	Between $58,000 And $147,000	Between $44,000 And $81,000
Highest paying City	Seattle, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Aramco Services Company	Meta
Best paying industry	Finance	Finance

Differences between marketing advisor and digital marketing specialist education

There are a few differences between a marketing advisor and a digital marketing specialist in terms of educational background:

	Marketing Advisor	Digital Marketing Specialist
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing advisor vs digital marketing specialist demographics

Here are the differences between marketing advisors' and digital marketing specialists' demographics:

	Marketing Advisor	Digital Marketing Specialist
Average age	37	37
Gender ratio	Male, 52.9% Female, 47.1%	Male, 51.1% Female, 48.9%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.2% White, 65.2% American Indian and Alaska Native, 0.1%	Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing advisor and digital marketing specialist duties and responsibilities

Marketing advisor example responsibilities.

Work independently with a client to generate leads and optimize social media and PPC campaigns.
Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
Work with writers and graphic designers and oversee copywriting, design, layout and production of all promotional materials.
Maintain and update content on Facebook page.
Run Facebook page to promote the business.
Spearhead new website and SEO to promote space.

Digital marketing specialist example responsibilities.

Manage and distribution integrate product promotion campaigns (B2B and B2C).
Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
Manage photography department in office and on location in numerous national ad campaign shoots.
Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.

Marketing advisor vs digital marketing specialist skills

Common marketing advisor skills

Digital Marketing, 21%
Marketing Campaigns, 8%
Project Management, 8%
Real Estate, 6%
Social Media Management, 6%
Media Management, 6%

Common digital marketing specialist skills

Digital Marketing, 23%
Marketing Campaigns, 6%
Email Marketing, 5%
Google Analytics, 4%
B Testing, 4%
Lead Generation, 3%

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Marketing Advisor
Marketing Advisor vs Digital Marketing Specialist

Updated January 8, 2025

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