Post job

Marketing advisor vs director, product marketing

The differences between marketing advisors and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing advisor, becoming a director, product marketing takes usually requires 8-10 years. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $92,994 average annual salary of a marketing advisor.

The top three skills for a marketing advisor include digital marketing, marketing campaigns and project management. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Marketing advisor vs director, product marketing overview

Marketing AdvisorDirector, Product Marketing
Yearly salary$92,994$141,699
Hourly rate$44.71$68.12
Growth rate19%10%
Number of jobs114,322173,038
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Average age3739
Years of experience610

What does a marketing advisor do?

A marketing consultant is responsible for analyzing the marketing strategies of an organization and evaluate its effectiveness within the market competitiveness. Marketing consultants develop promotional campaigns and enhance the company's media presence to grow more audiences and improve the brand's image. They also conduct data and statistical analysis to determine sales performance forecasting and adjust marketing methods according to the findings. A marketing consultant must have excellent communication and organizational skills, especially in identifying opportunities that would generate more revenue resources for the business and increase profits.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Marketing advisor vs director, product marketing salary

Marketing advisors and directors, product marketing have different pay scales, as shown below.

Marketing AdvisorDirector, Product Marketing
Average salary$92,994$141,699
Salary rangeBetween $58,000 And $147,000Between $97,000 And $205,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyAramco Services CompanyMeta
Best paying industryFinanceTechnology

Differences between marketing advisor and director, product marketing education

There are a few differences between a marketing advisor and a director, product marketing in terms of educational background:

Marketing AdvisorDirector, Product Marketing
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing advisor vs director, product marketing demographics

Here are the differences between marketing advisors' and directors, product marketing' demographics:

Marketing AdvisorDirector, Product Marketing
Average age3739
Gender ratioMale, 52.9% Female, 47.1%Male, 74.7% Female, 25.3%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.2% White, 65.2% American Indian and Alaska Native, 0.1%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing advisor and director, product marketing duties and responsibilities

Marketing advisor example responsibilities.

  • Work independently with a client to generate leads and optimize social media and PPC campaigns.
  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Work with writers and graphic designers and oversee copywriting, design, layout and production of all promotional materials.
  • Maintain and update content on Facebook page.
  • Run Facebook page to promote the business.
  • Spearhead new website and SEO to promote space.
  • Show more

Director, product marketing example responsibilities.

  • Hire and manage product owners and scrum masters.
  • Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
  • Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
  • Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.
  • Show more

Marketing advisor vs director, product marketing skills

Common marketing advisor skills
  • Digital Marketing, 21%
  • Marketing Campaigns, 8%
  • Project Management, 8%
  • Real Estate, 6%
  • Social Media Management, 6%
  • Media Management, 6%
Common director, product marketing skills
  • Product Management, 8%
  • Digital Marketing, 7%
  • Market Research, 6%
  • Market Trends, 5%
  • Cloud, 4%
  • Product Line, 4%

Browse business and financial jobs