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The differences between marketing advisors and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing advisor, becoming a director, product marketing takes usually requires 8-10 years. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $92,994 average annual salary of a marketing advisor.
The top three skills for a marketing advisor include digital marketing, marketing campaigns and project management. The most important skills for a director, product marketing are product management, digital marketing, and market research.
| Marketing Advisor | Director, Product Marketing | |
| Yearly salary | $92,994 | $141,699 |
| Hourly rate | $44.71 | $68.12 |
| Growth rate | 19% | 10% |
| Number of jobs | 114,322 | 173,038 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing consultant is responsible for analyzing the marketing strategies of an organization and evaluate its effectiveness within the market competitiveness. Marketing consultants develop promotional campaigns and enhance the company's media presence to grow more audiences and improve the brand's image. They also conduct data and statistical analysis to determine sales performance forecasting and adjust marketing methods according to the findings. A marketing consultant must have excellent communication and organizational skills, especially in identifying opportunities that would generate more revenue resources for the business and increase profits.
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Marketing advisors and directors, product marketing have different pay scales, as shown below.
| Marketing Advisor | Director, Product Marketing | |
| Average salary | $92,994 | $141,699 |
| Salary range | Between $58,000 And $147,000 | Between $97,000 And $205,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Aramco Services Company | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing advisor and a director, product marketing in terms of educational background:
| Marketing Advisor | Director, Product Marketing | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing advisors' and directors, product marketing' demographics:
| Marketing Advisor | Director, Product Marketing | |
| Average age | 37 | 39 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 74.7% Female, 25.3% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.2% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |