Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing advisors and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing advisor and a marketing analyst. Additionally, a marketing advisor has an average salary of $92,994, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a marketing advisor include digital marketing, marketing campaigns and project management. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Marketing Advisor | Marketing Analyst | |
| Yearly salary | $92,994 | $59,380 |
| Hourly rate | $44.71 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 114,322 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing consultant is responsible for analyzing the marketing strategies of an organization and evaluate its effectiveness within the market competitiveness. Marketing consultants develop promotional campaigns and enhance the company's media presence to grow more audiences and improve the brand's image. They also conduct data and statistical analysis to determine sales performance forecasting and adjust marketing methods according to the findings. A marketing consultant must have excellent communication and organizational skills, especially in identifying opportunities that would generate more revenue resources for the business and increase profits.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Marketing advisors and marketing analysts have different pay scales, as shown below.
| Marketing Advisor | Marketing Analyst | |
| Average salary | $92,994 | $59,380 |
| Salary range | Between $58,000 And $147,000 | Between $41,000 And $84,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Aramco Services Company | Meta |
| Best paying industry | Finance | Finance |
There are a few differences between a marketing advisor and a marketing analyst in terms of educational background:
| Marketing Advisor | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing advisors' and marketing analysts' demographics:
| Marketing Advisor | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.2% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |