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Marketing advisor vs marketing and sales coordinator

The differences between marketing advisors and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing advisor and a marketing and sales coordinator. Additionally, a marketing advisor has an average salary of $92,994, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.

The top three skills for a marketing advisor include digital marketing, marketing campaigns and project management. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.

Marketing advisor vs marketing and sales coordinator overview

Marketing AdvisorMarketing And Sales Coordinator
Yearly salary$92,994$45,306
Hourly rate$44.71$21.78
Growth rate19%19%
Number of jobs114,32289,923
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a marketing advisor do?

A marketing consultant is responsible for analyzing the marketing strategies of an organization and evaluate its effectiveness within the market competitiveness. Marketing consultants develop promotional campaigns and enhance the company's media presence to grow more audiences and improve the brand's image. They also conduct data and statistical analysis to determine sales performance forecasting and adjust marketing methods according to the findings. A marketing consultant must have excellent communication and organizational skills, especially in identifying opportunities that would generate more revenue resources for the business and increase profits.

What does a marketing and sales coordinator do?

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

Marketing advisor vs marketing and sales coordinator salary

Marketing advisors and marketing and sales coordinators have different pay scales, as shown below.

Marketing AdvisorMarketing And Sales Coordinator
Average salary$92,994$45,306
Salary rangeBetween $58,000 And $147,000Between $33,000 And $61,000
Highest paying CitySeattle, WAAlameda, CA
Highest paying stateWashingtonDelaware
Best paying companyAramco Services CompanyAIG
Best paying industryFinanceProfessional

Differences between marketing advisor and marketing and sales coordinator education

There are a few differences between a marketing advisor and a marketing and sales coordinator in terms of educational background:

Marketing AdvisorMarketing And Sales Coordinator
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing advisor vs marketing and sales coordinator demographics

Here are the differences between marketing advisors' and marketing and sales coordinators' demographics:

Marketing AdvisorMarketing And Sales Coordinator
Average age3737
Gender ratioMale, 52.9% Female, 47.1%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.2% White, 65.2% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing advisor and marketing and sales coordinator duties and responsibilities

Marketing advisor example responsibilities.

  • Work independently with a client to generate leads and optimize social media and PPC campaigns.
  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Work with writers and graphic designers and oversee copywriting, design, layout and production of all promotional materials.
  • Maintain and update content on Facebook page.
  • Run Facebook page to promote the business.
  • Spearhead new website and SEO to promote space.
  • Show more

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Marketing advisor vs marketing and sales coordinator skills

Common marketing advisor skills
  • Digital Marketing, 21%
  • Marketing Campaigns, 8%
  • Project Management, 8%
  • Real Estate, 6%
  • Social Media Management, 6%
  • Media Management, 6%
Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%

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