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Marketing advisor vs marketing communications coordinator

The differences between marketing advisors and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing advisor and a marketing communications coordinator. Additionally, a marketing advisor has an average salary of $92,994, which is higher than the $49,151 average annual salary of a marketing communications coordinator.

The top three skills for a marketing advisor include digital marketing, marketing campaigns and project management. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.

Marketing advisor vs marketing communications coordinator overview

Marketing AdvisorMarketing Communications Coordinator
Yearly salary$92,994$49,151
Hourly rate$44.71$23.63
Growth rate19%19%
Number of jobs114,32296,492
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 83%
Average age3737
Years of experience66

What does a marketing advisor do?

A marketing consultant is responsible for analyzing the marketing strategies of an organization and evaluate its effectiveness within the market competitiveness. Marketing consultants develop promotional campaigns and enhance the company's media presence to grow more audiences and improve the brand's image. They also conduct data and statistical analysis to determine sales performance forecasting and adjust marketing methods according to the findings. A marketing consultant must have excellent communication and organizational skills, especially in identifying opportunities that would generate more revenue resources for the business and increase profits.

What does a marketing communications coordinator do?

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

Marketing advisor vs marketing communications coordinator salary

Marketing advisors and marketing communications coordinators have different pay scales, as shown below.

Marketing AdvisorMarketing Communications Coordinator
Average salary$92,994$49,151
Salary rangeBetween $58,000 And $147,000Between $36,000 And $67,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonNew Jersey
Best paying companyAramco Services CompanyAvid
Best paying industryFinanceManufacturing

Differences between marketing advisor and marketing communications coordinator education

There are a few differences between a marketing advisor and a marketing communications coordinator in terms of educational background:

Marketing AdvisorMarketing Communications Coordinator
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 83%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing advisor vs marketing communications coordinator demographics

Here are the differences between marketing advisors' and marketing communications coordinators' demographics:

Marketing AdvisorMarketing Communications Coordinator
Average age3737
Gender ratioMale, 52.9% Female, 47.1%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.2% White, 65.2% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing advisor and marketing communications coordinator duties and responsibilities

Marketing advisor example responsibilities.

  • Work independently with a client to generate leads and optimize social media and PPC campaigns.
  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Work with writers and graphic designers and oversee copywriting, design, layout and production of all promotional materials.
  • Maintain and update content on Facebook page.
  • Run Facebook page to promote the business.
  • Spearhead new website and SEO to promote space.
  • Show more

Marketing communications coordinator example responsibilities.

  • Manage the company's video library, training library and YouTube channel.
  • Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
  • Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
  • Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.
  • Show more

Marketing advisor vs marketing communications coordinator skills

Common marketing advisor skills
  • Digital Marketing, 21%
  • Marketing Campaigns, 8%
  • Project Management, 8%
  • Real Estate, 6%
  • Social Media Management, 6%
  • Media Management, 6%
Common marketing communications coordinator skills
  • Press Releases, 7%
  • Project Management, 5%
  • Graphic Design, 5%
  • Proofreading, 5%
  • PowerPoint, 4%
  • Facebook, 4%

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