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The differences between marketing advisors and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing advisor and a marketing consultant. Additionally, a marketing advisor has an average salary of $92,994, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a marketing advisor include digital marketing, marketing campaigns and project management. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Marketing Advisor | Marketing Consultant | |
| Yearly salary | $92,994 | $70,593 |
| Hourly rate | $44.71 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 114,322 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing consultant is responsible for analyzing the marketing strategies of an organization and evaluate its effectiveness within the market competitiveness. Marketing consultants develop promotional campaigns and enhance the company's media presence to grow more audiences and improve the brand's image. They also conduct data and statistical analysis to determine sales performance forecasting and adjust marketing methods according to the findings. A marketing consultant must have excellent communication and organizational skills, especially in identifying opportunities that would generate more revenue resources for the business and increase profits.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Marketing advisors and marketing consultants have different pay scales, as shown below.
| Marketing Advisor | Marketing Consultant | |
| Average salary | $92,994 | $70,593 |
| Salary range | Between $58,000 And $147,000 | Between $44,000 And $112,000 |
| Highest paying City | Seattle, WA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | Aramco Services Company | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing advisor and a marketing consultant in terms of educational background:
| Marketing Advisor | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing advisors' and marketing consultants' demographics:
| Marketing Advisor | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.2% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |