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The differences between marketing advisors and marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing advisor, becoming a marketing director takes usually requires 8-10 years. Additionally, a marketing director has an average salary of $114,906, which is higher than the $92,994 average annual salary of a marketing advisor.
The top three skills for a marketing advisor include digital marketing, marketing campaigns and project management. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Marketing Advisor | Marketing Director | |
| Yearly salary | $92,994 | $114,906 |
| Hourly rate | $44.71 | $55.24 |
| Growth rate | 19% | 10% |
| Number of jobs | 114,322 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing consultant is responsible for analyzing the marketing strategies of an organization and evaluate its effectiveness within the market competitiveness. Marketing consultants develop promotional campaigns and enhance the company's media presence to grow more audiences and improve the brand's image. They also conduct data and statistical analysis to determine sales performance forecasting and adjust marketing methods according to the findings. A marketing consultant must have excellent communication and organizational skills, especially in identifying opportunities that would generate more revenue resources for the business and increase profits.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Marketing advisors and marketing directors have different pay scales, as shown below.
| Marketing Advisor | Marketing Director | |
| Average salary | $92,994 | $114,906 |
| Salary range | Between $58,000 And $147,000 | Between $68,000 And $193,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Aramco Services Company | Brookfield Properties |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a marketing advisor and a marketing director in terms of educational background:
| Marketing Advisor | Marketing Director | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing advisors' and marketing directors' demographics:
| Marketing Advisor | Marketing Director | |
| Average age | 37 | 39 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.2% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |