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Marketing advisor vs marketing & sales specialist

The differences between marketing advisors and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing advisor and a marketing & sales specialist. Additionally, a marketing advisor has an average salary of $92,994, which is higher than the $54,214 average annual salary of a marketing & sales specialist.

The top three skills for a marketing advisor include digital marketing, marketing campaigns and project management. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.

Marketing advisor vs marketing & sales specialist overview

Marketing AdvisorMarketing & Sales Specialist
Yearly salary$92,994$54,214
Hourly rate$44.71$26.06
Growth rate19%19%
Number of jobs114,322209,292
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Average age3737
Years of experience66

What does a marketing advisor do?

A marketing consultant is responsible for analyzing the marketing strategies of an organization and evaluate its effectiveness within the market competitiveness. Marketing consultants develop promotional campaigns and enhance the company's media presence to grow more audiences and improve the brand's image. They also conduct data and statistical analysis to determine sales performance forecasting and adjust marketing methods according to the findings. A marketing consultant must have excellent communication and organizational skills, especially in identifying opportunities that would generate more revenue resources for the business and increase profits.

What does a marketing & sales specialist do?

A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.

Marketing advisor vs marketing & sales specialist salary

Marketing advisors and marketing & sales specialists have different pay scales, as shown below.

Marketing AdvisorMarketing & Sales Specialist
Average salary$92,994$54,214
Salary rangeBetween $58,000 And $147,000Between $37,000 And $78,000
Highest paying CitySeattle, WARenton, WA
Highest paying stateWashingtonWashington
Best paying companyAramco Services CompanyMcKinsey & Company Inc
Best paying industryFinanceTelecommunication

Differences between marketing advisor and marketing & sales specialist education

There are a few differences between a marketing advisor and a marketing & sales specialist in terms of educational background:

Marketing AdvisorMarketing & Sales Specialist
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing advisor vs marketing & sales specialist demographics

Here are the differences between marketing advisors' and marketing & sales specialists' demographics:

Marketing AdvisorMarketing & Sales Specialist
Average age3737
Gender ratioMale, 52.9% Female, 47.1%Male, 43.7% Female, 56.3%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.2% White, 65.2% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing advisor and marketing & sales specialist duties and responsibilities

Marketing advisor example responsibilities.

  • Work independently with a client to generate leads and optimize social media and PPC campaigns.
  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Work with writers and graphic designers and oversee copywriting, design, layout and production of all promotional materials.
  • Maintain and update content on Facebook page.
  • Run Facebook page to promote the business.
  • Spearhead new website and SEO to promote space.
  • Show more

Marketing & sales specialist example responsibilities.

  • Perform weekly review and update of lead list against opportunities manage in Salesforce.com.
  • Monitor Facebook sites for prompt responses to postings.
  • Initiate SEO, SEM, plus make media and location choices.
  • Plan sales strategy by analyzing ROI for marketing, telemarketing, and lead generation.
  • Assist in all phases of PowerTrain divisions' sales effort such as budgeting, reporting, sales communication and CRM.
  • Provide data analysis in support of commercial operations CRM.
  • Show more

Marketing advisor vs marketing & sales specialist skills

Common marketing advisor skills
  • Digital Marketing, 21%
  • Marketing Campaigns, 8%
  • Project Management, 8%
  • Real Estate, 6%
  • Social Media Management, 6%
  • Media Management, 6%
Common marketing & sales specialist skills
  • Customer Service, 16%
  • Digital Marketing, 9%
  • ROI, 7%
  • Product Line, 5%
  • Brand Awareness, 5%
  • PowerPoint, 4%

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