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The differences between marketing advisors and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing advisor and a marketing specialist. Additionally, a marketing advisor has an average salary of $92,994, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a marketing advisor include digital marketing, marketing campaigns and project management. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Marketing Advisor | Marketing Specialist | |
| Yearly salary | $92,994 | $54,942 |
| Hourly rate | $44.71 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 114,322 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing consultant is responsible for analyzing the marketing strategies of an organization and evaluate its effectiveness within the market competitiveness. Marketing consultants develop promotional campaigns and enhance the company's media presence to grow more audiences and improve the brand's image. They also conduct data and statistical analysis to determine sales performance forecasting and adjust marketing methods according to the findings. A marketing consultant must have excellent communication and organizational skills, especially in identifying opportunities that would generate more revenue resources for the business and increase profits.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Marketing advisors and marketing specialists have different pay scales, as shown below.
| Marketing Advisor | Marketing Specialist | |
| Average salary | $92,994 | $54,942 |
| Salary range | Between $58,000 And $147,000 | Between $36,000 And $82,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Aramco Services Company | |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing advisor and a marketing specialist in terms of educational background:
| Marketing Advisor | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing advisors' and marketing specialists' demographics:
| Marketing Advisor | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 12.2% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |