How To Become A Marketing Agent: What It Is and Career Path

What is a marketing agent and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Andrew Gershoff Ph.D.

Marketing agents are hired to advertise and promote the products and services of a business to increase sales. They are employed in various industries, including agriculture, finance, insurance, and transportation. They develop and implement new and effective methods for promoting products and services. Also, they conduct market research by gathering information relating to product or service price and quality and preferences for new products or services. Additionally, they forecast the need for specific products and services in particular markets.

The minimum educational requirement for this job is an associate's degree in business or marketing. However, some employers prefer a bachelor's degree in international marketing, marketing research, consumer merchandising, or a related discipline. Candidates need one to three years of relevant work experience. You must be detail-oriented, organized, focused, motivated, and passionate. You must be a good communicator. Marketing agents earn about $40,212 in a year. Their salary is between $22,000 and $73,000.

What general advice would you give to a marketing agent?

Andrew Gershoff Ph.D.

Department Chair, The University of Texas at Austin

First, graduates may find that they need to do more leg work to find jobs in this environment. Schools with career services often have long-term relationships with the same businesses, who tend to hire multiple students in any given year. If one sector falls apart, there may be fewer jobs available at the career center. But students should take advantage of any services that help them understand the jobs in the marketplace, develop their resumes, and practice interviewing.

Second, students should try to think more broadly about following their interests and still finding employment. So taking some time to learn about career paths that they hadn't considered is worth doing. Many jobs rely on similar skills and may offer similar fulfillment and happiness.

Third, students should be ready to explore possibilities at companies they may not have heard of. Now, is an excellent time to look at companies that may only have a few jobs to offer, but may be doing some of the most exciting things a student can be part of. Finding a good fit is essential to happiness in a career, which may not be at a "name brand" firm.

Finally, students should keep in mind that their journey is their own. It is easy to discourage if you are having a difficult time, and your peers find success. But it can be freeing to focus on developing new knowledge and skills that interest you. Your success will come, and it doesn't have to be defined by someone else.

ScoreMarketing AgentUS Average

Salary

3.2

Avg. Salary $40,384

Avg. Salary $59,228

Stability level

6.8

Growth rate 6%

Growth rate 0.3%

Diversity

5.6

Race

American Indian and Alaska Native 0.15%

Asian 4.92%

Black or African American 9.45%

Hispanic or Latino 16.22%

Unknown 3.56%

White 65.70%

Gender

female 51.47%

male 48.53%

Age - 46

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46

Stress level

6.8

Stress level is high

7.1 - high

Complexity level

8.9

Complexity level is advanced

7 - challenging

Work life balance

6.1

Work life balance is fair

6.4 - fair

Key steps to become a marketing agent

Explore marketing agent education requirements

Most common marketing agent degrees

Bachelor's

54.6 %

Associate

19.0 %

High School Diploma

13.7 %

Start to develop specific marketing agent skills

Skills	Percentages
Booking	19.29%
Customer Service	15.38%
Product Knowledge	11.73%
Digital Marketing	8.72%
Marketing Presentations	7.60%

Complete relevant marketing agent training and internships

Accountants spend an average of 6-12 months on post-employment, on-the-job training. New marketing agents learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing agent based on U.S. Bureau of Labor Statistics data and data from real marketing agent resumes.

Research marketing agent duties and responsibilities

Work with QuickBooks to manage company financial activity.
Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
Process payroll, maintain scheduling and job calendars for multiple employees.
Schedule, sell, and perform the initial installation of the storm shutters and windows.

Prepare your marketing agent resume

When your background is strong enough, you can start writing your marketing agent resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing agent resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing agent resume templates

Build a professional marketing agent resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing agent resume.