What is a Marketing Agent?

Marketing agents are hired to advertise and promote the products and services of a business to increase sales. They are employed in various industries, including agriculture, finance, insurance, and transportation. They develop and implement new and effective methods for promoting products and services. Also, they conduct market research by gathering information relating to product or service price and quality and preferences for new products or services. Additionally, they forecast the need for specific products and services in particular markets.

The minimum educational requirement for this job is an associate's degree in business or marketing. However, some employers prefer a bachelor's degree in international marketing, marketing research, consumer merchandising, or a related discipline. Candidates need one to three years of relevant work experience. You must be detail-oriented, organized, focused, motivated, and passionate. You must be a good communicator. Marketing agents earn about $40,212 in a year. Their salary is between $22,000 and $73,000.

What Does a Marketing Agent Do

There are certain skills that many marketing agents have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed initiative, self-confidence and communication skills.

Learn more about what a Marketing Agent does

How To Become a Marketing Agent

If you're interested in becoming a marketing agent, one of the first things to consider is how much education you need. We've determined that 54.6% of marketing agents have a bachelor's degree. In terms of higher education levels, we found that 5.5% of marketing agents have master's degrees. Even though most marketing agents have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Marketing Agent

Top Marketing Agent Jobs Near You

Marketing Agent Career Paths

As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a marketing agent can determine their career goals through the career progression. For example, they could start out with a role such as account executive, progress to a title such as sales manager and then eventually end up with the title regional sales manager.

Average Salary for a Marketing Agent

Marketing Agents in America make an average salary of $40,384 per year or $19 per hour. The top 10 percent makes over $67,000 per year, while the bottom 10 percent under $24,000 per year.

Average Marketing Agent Salary

$40,384 Yearly

$19.42 hourly

$24,00010%

$40,000Median

$67,00090%

See More Salary Information

What Am I Worth?

Roles and Types of Marketing Agent

The role of a marketing agent includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general marketing agent responsibilities:

Responsible for booking new owner appointments face-to-face to offer them an opportunity to become a member of worldmark by wyndham. Greet prospective clients/members at local events
As a inhouse host for worldmark by wyndham camlin would perform the following: greet guests
Maximize personal tour production on a consistent basis. Maintain exceptional attendance

There are several types of marketing agent, including:

Agent

Role:

So long to the days of claiming you don't know where you want to go for lunch because, as an agent, you have a lot of decision-making power in your hands. Be prepared to use it.

Agents help clients by acting as their liasion. They negotiate terms of contracts, particularly on a financial level. The more money you make your client, the more money you'll be able to collect. So you'll want to work on your negotiation and persuasion skills.

Agents work in a variety of industries, so you can have your pick of opportunities. Some work in the entertainment industry, while others are in the financial scene. Wherever you end up, you'll most likely be working a full-time job. Although, some client meetings can be done outside of normal work hours. This means you might want to prepare yourself for some late nights.

Average Salary: $37,864
Degree: Bachelor's Degree

Marketing Coordinator

Role:

Marketing coordinators are important for any company. If you don't get word out about your company, how do you expect customers to come around? That's where marketing coordinators come into play. And it's also why their job is so important.

Marketing coordinators have a special skill. They can analyze market trends to determine exactly who their target audience is and how to appeal to them. It's truly a gift, and honestly, they seem a little nonhuman for that skill at times. But all of this helps the company attract more clients and get their name out there. Again, can't stress how important marketing coordinators are.

This job can come with a bit of stress, especially since it's an important position. But also because you have to stay ahead of your competitors. Sometimes you'll have to guess if a promotional product will hit well with your target audience. And most of the times it does. But sometimes a product will flop and that brings on a whole new kind of stress.

Average Salary: $48,326
Degree: Bachelor's Degree

Insurance Agent

Role:

Well, insurance agents are salespeople, they have a very specific industry that they work in. Sometimes they may only sell one type of insurance, but many sell lots of different insurances. This includes car, rental and health.

While, you can get a job as an insurance agent with just a high school degree, many agents have a bachelor's degree. In addition, you need to be licensed in the state where you'll be working. But the learning doesn't stop there. Insurance agent learn a lot through their on-the-job training. Here's to learning something new every day!

Average Salary: $51,936
Degree: Bachelor's Degree

States With The Most Marketing Agent Jobs

Mouse over a state to see the number of active marketing agent jobs in each state. The darker areas on the map show where marketing agents earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Marketing Agent Jobs By State

Rank	State	Number of Jobs	Average Salary
1	Texas	3,807	$28,097
2	California	3,210	$43,051
3	Florida	2,994	$32,544
4	Pennsylvania	2,598	$40,775
5	Ohio	2,100	$43,250
6	Georgia	1,717	$30,492
7	New York	1,543	$47,615
8	North Carolina	1,518	$38,006
9	Michigan	1,501	$38,187
10	Virginia	1,496	$30,614
11	Arizona	1,343	$30,824
12	Colorado	1,271	$32,325
13	Minnesota	1,246	$45,404
14	Missouri	1,242	$33,460
15	Illinois	1,233	$37,536
16	Massachusetts	1,112	$46,200
17	Tennessee	1,069	$35,417
18	Maryland	1,013	$40,289
19	Wisconsin	969	$48,871
20	Indiana	954	$41,829
21	New Jersey	768	$45,564
22	Alabama	718	$41,671
23	South Carolina	698	$34,317
24	Washington	687	$42,731
25	Connecticut	647	$44,635
26	Oregon	636	$42,299
27	Louisiana	605	$35,575
28	Arkansas	534	$35,565
29	Iowa	530	$33,111
30	Kansas	527	$38,506
31	Nebraska	515	$38,670
32	Oklahoma	497	$32,254
33	Utah	492	$34,547
34	Nevada	466	$34,673
35	Kentucky	448	$37,610
36	Mississippi	429	$32,142
37	New Hampshire	403	$45,352
38	New Mexico	315	$32,072
39	Maine	257	$38,060
40	Idaho	256	$35,869
41	Delaware	219	$42,238
42	West Virginia	219	$33,780
43	South Dakota	215	$46,727
44	Montana	212	$42,578
45	North Dakota	191	$46,510
46	Rhode Island	190	$45,984
47	Hawaii	175	$37,342
48	Wyoming	169	$40,559
49	Vermont	148	$38,552
50	Alaska	144	$64,218

Marketing Agent Education

Marketing Agent Majors

Business

30.6 %

Marketing

9.7 %

Communication

9.2 %

Marketing Agent Degrees

Admissions

Most Popular Majors

Marketing

Finance

Accounting

Business

Psychology

Top Skills For a Marketing Agent

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 19.3% of marketing agents listed booking on their resume, but soft skills such as initiative and self-confidence are important as well.

Booking, 19.3%

Customer Service, 15.4%

Product Knowledge, 11.7%

Digital Marketing, 8.7%

Marketing Presentations, 7.6%

Other Skills, 37.3%

Choose From 10+ Customizable Marketing Agent Resume templates

Zippia allows you to choose from different easy-to-use Marketing Agent templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Agent resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Marketing Agent Demographics

Marketing Agent Gender Distribution

Female

52%

Male

49%

After extensive research and analysis, Zippia's data science team found that:

Among marketing agents, 51.5% of them are women, while 48.5% are men.

The most common race/ethnicity among marketing agents is White, which makes up 65.7% of all marketing agents.

The most common foreign language among marketing agents is Spanish at 48.6%.

Online Courses For Marketing Agent That You May Like

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Job type you want

Full Time

Part Time

Internship

Temporary

Best States For a Marketing Agent

Some places are better than others when it comes to starting a career as a marketing agent. The best states for people in this position are Alaska, Wisconsin, New York, and South Dakota. Marketing agents make the most in Alaska with an average salary of $64,218. Whereas in Wisconsin and New York, they would average $48,871 and $47,615, respectively. While marketing agents would only make an average of $46,727 in South Dakota, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New Hampshire

Total Marketing Agent Jobs: 403

Highest 10% Earn:

$80,000

Location Quotient:

1.42

$45,352

Avg. Salary

View 403 Marketing Agent Jobs In NH

2. Alaska

Total Marketing Agent Jobs: 144

Highest 10% Earn:

$75,000

Location Quotient:

1.06

$64,218

Avg. Salary

View 144 Marketing Agent Jobs In AK

3. South Dakota

Total Marketing Agent Jobs: 215

Highest 10% Earn:

$64,000

Location Quotient:

1.24

$46,727

Avg. Salary

View 215 Marketing Agent Jobs In SD

Full List Of Best States For Marketing Agents

How Do Marketing Agent Rate Their Jobs?

Top Marketing Agent Employers

Most Common Employers For Marketing Agent

Rank	Company	Average Salary	Hourly Rate	Job Openings
1	Humana	$45,911	$22.07	6
2	State Farm	$41,577	$19.99	6
3	AT&T	$41,255	$19.83	7
4	Hilton Grand Vacations	$40,715	$19.57	7
5	Welk Resorts	$39,609	$19.04	42
6	RealPage	$39,051	$18.77	9
7	Wyndham Hotels & Resorts	$38,372	$18.45	9
8	World Marketing [Direct Mail & Fulfillment	$38,331	$18.43	31
9	Diamond Resorts	$38,285	$18.41	47
10	RevLocal	$38,284	$18.41	15

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Updated February 6, 2023

What is a Marketing Agent?

What Does a Marketing Agent Do

How To Become a Marketing Agent

Marketing Agent Career Paths

Top Careers Before Marketing Agent

Top Careers After Marketing Agent

Recent Job Searches

Average Salary for a Marketing Agent

Roles and Types of Marketing Agent

Agent

Marketing Coordinator

Insurance Agent

States With The Most Marketing Agent Jobs

Number Of Marketing Agent Jobs By State

Marketing Agent Education

Marketing Agent Majors

Marketing Agent Degrees

Top Colleges for Marketing Agents

1. University of Pennsylvania

2. Boston University

3. University of Minnesota - Twin Cities

4. Howard University

5. SUNY College at Oswego

6. Stanford University

7. Baylor University

8. University of Louisiana at Lafayette

9. Ball State University

10. Butler University

Top Skills For a Marketing Agent

Choose From 10+ Customizable Marketing Agent Resume templates

Marketing Agent Demographics

Marketing Agent Gender Distribution

Online Courses For Marketing Agent That You May Like

Best States For a Marketing Agent

How Do Marketing Agent Rate Their Jobs?

Top Marketing Agent Employers

Most Common Employers For Marketing Agent

Marketing Agent Videos

Marketing Agent Related Careers

Marketing Agent Related Jobs

What Similar Roles Do

Resume For Related Jobs