Marketing Agent Careers

Marketing agents are hired to advertise and promote the products and services of a business to increase sales. They are employed in various industries, including agriculture, finance, insurance, and transportation. They develop and implement new and effective methods for promoting products and services. Also, they conduct market research by gathering information relating to product or service price and quality and preferences for new products or services. Additionally, they forecast the need for specific products and services in particular markets.

The minimum educational requirement for this job is an associate's degree in business or marketing. However, some employers prefer a bachelor's degree in international marketing, marketing research, consumer merchandising, or a related discipline. Candidates need one to three years of relevant work experience. You must be detail-oriented, organized, focused, motivated, and passionate. You must be a good communicator. Marketing agents earn about $40,212 in a year. Their salary is between $22,000 and $73,000.

There is more than meets the eye when it comes to being a marketing agent. For example, did you know that they make an average of $22.7 an hour? That's $47,214 a year!

Between 2018 and 2028, the career is expected to grow 10% and produce 48,300 job opportunities across the U.S.

What Does a Marketing Agent Do

There are certain skills that many marketing agents have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed initiative, self-confidence and communication skills.

When it comes to the most important skills required to be a marketing agent, we found that a lot of resumes listed 13.5% of marketing agents included customer service, while 13.4% of resumes included positive attitude, and 10.3% of resumes included product knowledge. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing agent job title. But what industry to start with? Most marketing agents actually find jobs in the hospitality and finance industries.

How To Become a Marketing Agent

If you're interested in becoming a marketing agent, one of the first things to consider is how much education you need. We've determined that 54.6% of marketing agents have a bachelor's degree. In terms of higher education levels, we found that 5.5% of marketing agents have master's degrees. Even though most marketing agents have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing agent. When we researched the most common majors for a marketing agent, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on marketing agent resumes include high school diploma degrees or master's degree degrees.

You may find that experience in other jobs will help you become a marketing agent. In fact, many marketing agent jobs require experience in a role such as customer service representative. Meanwhile, many marketing agents also have previous career experience in roles such as sales associate or cashier.

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Average Salary
Average Salary
Job Growth Rate
Job Growth Rate
Job Openings
Job Openings

Marketing Agent Career Paths

Top Careers Before Marketing Agent

11.6 %

Top Careers After Marketing Agent

8.4 %

Marketing Agent Jobs You Might Like

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Average Salary for a Marketing Agent

Marketing Agents in America make an average salary of $47,214 per year or $23 per hour. The top 10 percent makes over $77,000 per year, while the bottom 10 percent under $28,000 per year.
Average Salary
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Best Paying Cities For Marketing Agents

Average Salarydesc
Kailua, HI
Salary Range63k - 77k$70k$70,204
Riverside, CA
Salary Range37k - 77k$54k$53,797
New York, NY
Salary Range33k - 61k$45k$45,104
Miami, FL
Salary Range27k - 58k$40k$39,879
Redmond, WA
Salary Range29k - 48k$38k$37,817
Atlanta, GA
Salary Range24k - 50k$35k$35,347

Recently Added Salaries

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Marketing Agent Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Marketing Agent. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Marketing Agent Resume

At Zippia, we went through countless Marketing Agent resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Marketing Agent Resume Examples And Templates

Marketing Agent Demographics



49.7 %


45.6 %


4.7 %



70.2 %

Hispanic or Latino

15.2 %

Black or African American

8.1 %

Foreign Languages Spoken


48.6 %


14.6 %


5.9 %
Show More Marketing Agent Demographics

Marketing Agent Education


30.6 %



54.6 %


19.0 %

High School Diploma

13.7 %

Top Colleges for Marketing Agents

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

2. Boston University

Boston, MA • Private

In-State Tuition

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

4. Howard University

Washington, DC • Private

In-State Tuition

5. SUNY College at Oswego

Oswego, NY • Private

In-State Tuition

6. Stanford University

Stanford, CA • Private

In-State Tuition

7. Baylor University

Waco, TX • Private

In-State Tuition

8. University of Louisiana at Lafayette

Lafayette, LA • Private

In-State Tuition

9. Ball State University

Muncie, IN • Private

In-State Tuition

10. Butler University

Indianapolis, IN • Private

In-State Tuition
Show More Marketing Agent Education Requirements

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Top Skills For a Marketing Agent

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.5% of marketing agents listed customer service on their resume, but soft skills such as initiative and self-confidence are important as well.

  • Customer Service, 13.5%
  • Positive Attitude, 13.4%
  • Product Knowledge, 10.3%
  • New Clients, 9.3%
  • Potential Customers, 6.4%
  • Other Skills, 47.1%
  • See All Marketing Agent Skills

Best States For a Marketing Agent

Some places are better than others when it comes to starting a career as a marketing agent. The best states for people in this position are Hawaii, Massachusetts, California, and New Hampshire. Marketing agents make the most in Hawaii with an average salary of $70,106. Whereas in Massachusetts and California, they would average $57,233 and $55,573, respectively. While marketing agents would only make an average of $52,550 in New Hampshire, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New Hampshire

Total Marketing Agent Jobs:
Highest 10% Earn:
Location Quotient:
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Hawaii

Total Marketing Agent Jobs:
Highest 10% Earn:
Location Quotient:
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Pennsylvania

Total Marketing Agent Jobs:
Highest 10% Earn:
Location Quotient:
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Marketing Agents

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Top Marketing Agent Employers

1. Wyndham Worldwide
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2. Diamond Resorts International
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3. Welk Resort Group
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4. Farmers Insurance Group
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5. RevLocal
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6. International Cruise & Excursions, Inc. (ICE)
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Marketing Agent Videos

Updated August 18, 2021