Marketing agent demographics and statistics in the US
Marketing agent demographics research summary. Zippia estimates marketing agent demographics and statistics in the United States by using a database of 30 million profiles. Our marketing agent estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing agents after extensive research and analysis:
- There are over 28,509 marketing agents currently employed in the United States.
- 51.5% of all marketing agents are women, while 48.5% are men.
- The average marketing agent age is 46 years old.
- The most common ethnicity of marketing agents is White (65.7%), followed by Hispanic or Latino (16.2%), Black or African American (9.5%) and Asian (4.9%).
- Marketing agents are most in-demand in Branson, MO.
- New York, NY pays an annual average wage of $47,758, the highest in the US.
- In 2022, women marketing agents earned 90% of what men earned.
- New Hampshire is the best state for marketing agents to live.
- Marketing agents are 75% more likely to work at private companies in comparison to public companies.
On this page
Marketing agent demographics by:
Marketing agent gender statistics
51.5% of marketing agents are women and 48.5% of marketing agents are men.
- Female, 51.5%
- Male, 48.5%
Marketing agent gender ratio
| Gender | Percentages |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
Marketing agent gender pay gap
Women earn 90¢ for every $1 earned by men
Male income
$40,878
Female income
$36,930
Marketing agent gender ratio over time
This data breaks down the percentage of men and women in marketing agent positions over time. Currently, 51.5% of marketing agents are female.
Marketing agent gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 51.17% | 48.83% |
| 2011 | 51.39% | 48.61% |
| 2012 | 49.32% | 50.68% |
| 2013 | 52.51% | 47.49% |
| 2014 | 49.90% | 50.10% |
| 2015 | 51.45% | 48.55% |
| 2016 | 50.61% | 49.39% |
| 2017 | 50.64% | 49.36% |
| 2018 | 50.20% | 49.80% |
| 2019 | 48.43% | 51.57% |
| 2020 | 47.11% | 52.89% |
| 2021 | 48.53% | 51.47% |
Marketing agent related jobs gender ratio
We compared marketing agents with similar job titles to see how gender ratios vary. As you can see, proprietary trader and floor trader have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Insurance Follow Up Representative | 11% | 89% |
| Insurance Verification Specialist | 11% | 89% |
| Commercial Lines Account Manager | 13% | 87% |
| Marketing Agent | 49% | 51% |
| Futures Trader | 94% | 6% |
| Floor Trader | 95% | 5% |
| Proprietary Trader | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing agent demographics by race
The most common ethnicity among marketing agents is White, which makes up 65.7% of all marketing agents. Comparatively, 16.2% of marketing agents are Hispanic or Latino and 9.5% of marketing agents are Black or African American.
- White, 65.7%
- Hispanic or Latino, 16.2%
- Black or African American, 9.5%
- Asian, 4.9%
- Unknown, 3.6%
- American Indian and Alaska Native, 0.1%
Marketing agent race
| Marketing agent race | Percentages |
|---|---|
| White | 65.7% |
| Hispanic or Latino | 16.2% |
| Black or African American | 9.5% |
| Asian | 4.9% |
| Unknown | 3.6% |
| American Indian and Alaska Native | 0.1% |
Marketing agent race and ethnicity over time
See how marketing agent racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing agent race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.16% | 8.06% | 3.87% | 12.71% |
| 2011 | 73.71% | 8.05% | 3.98% | 12.99% |
| 2012 | 72.81% | 8.43% | 4.12% | 12.96% |
| 2013 | 71.93% | 9.06% | 4.22% | 13.11% |
| 2014 | 71.37% | 8.65% | 4.23% | 14.11% |
| 2015 | 69.70% | 9.46% | 4.06% | 14.96% |
| 2016 | 70.66% | 9.07% | 4.10% | 14.09% |
| 2017 | 69.33% | 9.35% | 4.67% | 14.72% |
| 2018 | 70.21% | 8.09% | 4.58% | 15.24% |
| 2019 | 68.89% | 8.77% | 4.38% | 16.24% |
| 2020 | 67.13% | 7.86% | 5.00% | 15.96% |
| 2021 | 65.70% | 9.45% | 4.92% | 16.22% |
Marketing agent wage gap by race
According to our data, white marketing agents have the highest average salary compared to other ethnicities. Black or african american marketing agents have the lowest average salary at $38,091.
| Ethnicity | Salary |
|---|---|
| Unknown | $41,237 |
| White | $43,413 |
| Black or African American | $38,091 |
| Asian | $41,608 |
| Hispanic or Latino | $40,231 |
Average marketing agent age
See how the average age of marketing agents varies based on ethnicity and gender.
Male
Female
Marketing agent age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 44 | 42 |
| White | 47 | 49 |
| Black or African American | 46 | 46.5 |
| Asian | 46 | 41 |
| Hispanic or Latino | 41 | 39 |
Marketing agent age breakdown
The average age of marketing agents is 40+ years years old, representing 66% of the marketing agent population.
Marketing agent age breakdown
| Marketing Agent Years | Percentages |
|---|---|
| 40+ years | 66% |
| 30-40 years | 23% |
| 20-30 years | 11% |
Marketing agent educational attainment
The most common degree for marketing agents is bachelor's degree, with 55% of marketing agents earning that degree. The second and third most common degree levels are associate degree degree at 19% and associate degree degree at 14%.
- Bachelor's, 55%
- Associate, 19%
- High School Diploma, 14%
- Master's, 5%
- Other Degrees, 7%
Marketing agents by degree level
| Marketing agent degree | Percentages |
|---|---|
| Bachelor's | 55% |
| Associate | 19% |
| High School Diploma | 14% |
| Master's | 5% |
| Other Degrees | 7% |
Marketing agent jobs you might like
Marketing agent wage gap by degree level
According to the data, marketing agents with a Bachelor's degree earn more than those without, at $46,870 annually. With a Master's degree, marketing agents earn a median annual income of $46,753 compared to $43,312 for marketing agents with an Doctorate degree.
| Education | Salary |
|---|---|
| Master's Degree | $46,753 |
| High School Diploma or Less | $36,915 |
| Bachelor's Degree | $46,870 |
| Doctorate Degree | $43,312 |
| Some College/ Associate Degree | $36,762 |
Marketing agent employment statistics
Most marketing agents work for a private in the professional industry.
Company size where marketing agents work
Below, you can see the size of companies where marketing agents work.
Marketing agent jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 10% |
| 50 - 100 employees | 21% |
| 100 - 500 employees | 23% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 18% |
| > 10,000 employees | 18% |
Marketing agent jobs by company type
Employees with the marketing agent job title have their preferences when it comes to working for a company. For instance, most marketing agents prefer to work at private companies over public companies.
Marketing agent jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 21% |
| Private | 75% |
| Government | 3% |
Marketing agent jobs by industry
The most common industries for marketing agents are professional, finance and hospitality.
Marketing agent industry statistics
| Industry | Percentages |
|---|---|
| Professional | 15% |
| Fortune 500 | 11% |
| Finance | 10% |
| Hospitality | 8% |
| Media | 7% |
| Technology | 7% |
| Real Estate | 7% |
| Insurance | 6% |
| Retail | 5% |
| Manufacturing | 4% |
| Start-up | 3% |
| Transportation | 2% |
| Telecommunication | 2% |
| Government | 2% |
| Health Care | 2% |
| Agriculture | 2% |
| Internet | 1% |
| Automotive | 1% |
| Construction | 1% |
| Energy | 1% |
| Non Profits | 1% |
| Education | 1% |
Marketing agent turnover and employment statistics
Marketing agent unemployment rate over time
The unemployment rate for marketing agents between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing agent unemployment rate by year
| Year | Marketing agent unemployment rate |
|---|---|
| 2010 | 5.09% |
| 2011 | 4.31% |
| 2012 | 4.18% |
| 2013 | 3.95% |
| 2014 | 3.23% |
| 2015 | 2.63% |
| 2016 | 2.47% |
| 2017 | 2.35% |
| 2018 | 1.88% |
| 2019 | 2.06% |
| 2020 | 3.05% |
| 2021 | 3.58% |
Average marketing agent tenure
The average marketing agent stays at their job for 1-2 years, based on the 2,808 marketing agents resumes in Zippia's database.
Marketing agent tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 39% |
| 1-2 years | 31% |
| 3-4 years | 11% |
| 5-7 years | 12% |
| 8-10 years | 4% |
| 11+ years | 4% |
Marketing agent LGBT ratio compared to similar jobs
Review the percent of marketing agents that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Global Account Executive | 5.13% | 108,124 |
| Equity Trader | 5.67% | 17,507 |
| Marketing Agent | 6.79% | - |
| Digital Account Executive | 9.53% | 115,671 |
| Travel Coordinator | 17.39% | 22,775 |
Similar marketing agent jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Global Account Executive | 5.13% | 108,124 |
| Equity Trader | 5.67% | 17,507 |
| Digital Account Executive | 9.53% | 115,671 |
| Travel Coordinator | 17.39% | 22,775 |
Foreign languages spoken by marketing agents
The most common foreign language among marketing agents is Spanish at 48.6%. The second-most popular foreign language spoken is French at 14.6% and Arabic is the third-most popular at 5.9%.
- Spanish, 48.6%
- French, 14.6%
- Arabic, 5.9%
- German, 4.3%
- Japanese, 3.8%
- Other, 22.8%
Marketing agent languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 48.6% |
| French | 14.6% |
| Arabic | 5.9% |
| German | 4.3% |
| Japanese | 3.8% |
| Other | 22.8% |
