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How to hire a marketing agent

Marketing agent hiring summary. Here are some key points about hiring marketing agents in the United States:

  • There are currently 28,509 marketing agents in the US, as well as 112,353 job openings.
  • Marketing agents are in the highest demand in Branson, MO, with 6 current job openings.
  • The median cost to hire a marketing agent is $1,633.
  • It takes between 36 and 42 days to fill the average role in the US.
  • Human Resources use 15% of their expenses on recruitment on average.
  • On average, it takes around 12 weeks for a new marketing agent to become settled and show total productivity levels at work.

How to hire a marketing agent, step by step

To hire a marketing agent, consider the skills and experience you are looking for in a candidate, allocate a budget for the position, and post and promote the job opening to reach potential candidates. Follow these steps to hire a marketing agent:

Here's a step-by-step marketing agent hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a marketing agent job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new marketing agent
  • Step 8: Go through the hiring process checklist

What does a marketing agent do?

A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability. They also negotiate with potential clients for partnerships, respond to their inquiries and concerns, and address their requests. A marketing agent handles the development of marketing materials, including a budget allocation to support marketing functions and business requirements.

Learn more about the specifics of what a marketing agent does
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  1. Identify your hiring needs

    Before you post your marketing agent job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a marketing agent for hire on a part-time basis or as a contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    A marketing agent's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing agents from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    The following list breaks down different types of marketing agents and their corresponding salaries.

    Type of Marketing AgentDescriptionHourly rate
    Marketing AgentInsurance sales agents help insurance companies generate new business by contacting potential customers and selling one or more types of insurance. Insurance sales agents explain various insurance policies and help clients choose plans that suit them.$11-32
    Licensed Insurance AgentA licensed insurance agent is primarily responsible for finding and utilizing opportunities to secure insurance sales. Moreover, a licensed insurance agent must reach out to potential clients, discuss and negotiate terms, respond to inquiries, and perform various assessments to determine their ability to uphold financial obligations... Show more$15-42
    Advertising CoordinatorAn advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications... Show more$17-29
  2. Create an ideal candidate profile

    Common skills:
    • Booking
    • Customer Service
    • Product Knowledge
    • Digital Marketing
    • Marketing Presentations
    • Sales Presentations
    • CMA
    • Telemarketing
    • Outbound Calls
    • Inbound Calls
    • Real Estate
    • Cold Calls
    • Vacation Packages
    • Schedule Appointments
    Check all skills
    Responsibilities:
    • Work with QuickBooks to manage company financial activity.
    • Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
    • Process payroll, maintain scheduling and job calendars for multiple employees.
    • Schedule, sell, and perform the initial installation of the storm shutters and windows.
    • Maintain an accountability of employee work schedules and calculate working hours of employees for payroll.
    • Establish and build successful relationships with multiple talent buyers, booking agencies, and venue ownership.
    More marketing agent duties
  3. Make a budget

    Including a salary range in the marketing agent job description is a good way to get more applicants. A marketing agent salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

    For example, the average salary for a marketing agent in Mississippi may be lower than in Alaska, and an entry-level engineer typically earns less than a senior-level marketing agent. Additionally, a marketing agent with lots of experience in the field may command a higher salary as a result.

    Average marketing agent salary

    $40,384yearly

    $19.42 hourly rate

    Entry-level marketing agent salary
    $24,000 yearly salary
    Updated January 23, 2026

    Average marketing agent salary by state

    RankStateAvg. salaryHourly rate
    1New York$47,758$23
    2New Jersey$45,675$22
    3California$45,510$22
    4Ohio$44,501$21
    5Washington$42,939$21
    6Oregon$42,190$20
    7Maryland$40,474$19
    8Illinois$37,733$18
    9Hawaii$37,387$18
    10North Carolina$37,300$18
    11Tennessee$35,503$17
    12South Carolina$34,728$17
    13Florida$32,738$16
    14Colorado$32,394$16
    15Arizona$30,893$15
    16Georgia$30,486$15
    17Texas$28,190$14

    Average marketing agent salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Wyndham Vacation Ownership$54,194$26.05
    2Berkshire Hathaway HomeServices$44,885$21.58120
    3Takeda Pharmaceuticals U.S.A., Inc.$42,691$20.5235
    4Hilton Grand Vacations$40,715$19.5792
    5Welk Resorts$39,609$19.04
    6Interra International$39,214$18.85
    7Costa Farms$38,561$18.542
    8Diamond Resorts$38,285$18.411
    9Capital Vacations$38,217$18.3739
    10Marriott International$36,654$17.62196
    11Window Nation$36,014$17.312
    123M Company$35,986$17.3027
    13Renewal by Andersen of Denver$35,959$17.2932
    14Travel and Transport$35,819$17.22145
    15Bluegreen Vacations Unlimited$35,413$17.031
    16arrivia$34,718$16.698
  4. Writing a marketing agent job description

    A good marketing agent job description should include a few things:

    • Summary of the role
    • List of responsibilities
    • Required skills and experience

    Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a marketing agent job description:

    Marketing agent job description example

    We are a leading solar and energy company that offers our employees more freedom with their week . We pay our Full-Time Administrative Marketing Agents a competitive salary of $42,000-$60,000 per year, depending on experience. If we have your attention about this social media marketing position, please continue reading!


    ABOUT SOLAR CENTS

    With over 20 years of experience in the industry, our team at Solar Cents provides comprehensive construction, design, and installation management services for energy-efficient projects. Our turnkey business personally handles every project from consultation to completion. We partner with owners of commercial and industrial properties to lease rooftops for solar panel installations, which simultaneously saves our clients money and cuts down on their carbon footprints. Our skilled team has a proven track record of success, and they are committed to the mission of providing cleaner energy to our community!

    We are passionate about driving the future of green energy, and we need a team of dedicated people who feel the same. Employees often find that their personal values align with our company's values , meaning they can develop personally and professionally while working with us. We offer our team members competitive compensation , great benefits , and a fun, dynamic work environment where everyone makes a difference. Join us in our mission to create a more sustainable future!


    ARE YOU A GOOD FIT?

    Ask yourself: Are you eager to learn and improve your skills? Can you effectively prioritize multiple tasks and meet all deadlines? Are you highly organized and detail-oriented? Do you fully commit to a project or task until it's completed? Are you always looking for ways to improve? Do you have strong communication and interpersonal skills? If so, please consider applying for this position today!


    YOUR LIFE AS A FULL-TIME ADMINISTRATIVE MARKETING AGENT

    This full-time social media marketing job works between the hours of 9:00 AM - 5:00 PM.

    The ideal candidate will possess extremely strong administrative, organizational, and creative skills. In addition, they should have a sense of urgency, eagerness to take initiative, outside the box approach, resourcefulness, and strong interpersonal communication skills.

    As a Full-Time Administrative Marketing Agent, you help us continue to grow our online presence by effectively coordinating our marketing efforts. Alongside your team, you brainstorm and create effective social media campaigns that attract sales and meet key performance indicators. You record and report data on our campaigns' performances and use those metrics to guide decisions for future ads. Motivated to expand our reach, you seek out and develop positive relationships with other organizations in the industry.

    Attentive to detail, you manage our advertising processes, maintaining accurate information and updating records as needed. You also manage our quarterly marketing calendar and ensure all deadlines are met. You take pride in smashing goals and bringing more business to our company!


    WHAT WE NEED FROM YOU

    • 2+ years of marketing experience
    • Knowledge about and passion for marketing
    • Proficiency in copywriting and campaign management

    If you can meet these requirements and perform this social media marketing job as described above, we would be happy to have you as part of our team!

    Location: 07004



    Job Posted by ApplicantPro
  5. Post your job

    To find the right marketing agent for your business, consider trying out a few different recruiting strategies:

    • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
    • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with marketing agents they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit marketing agents who meet your education requirements.
    • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.
    Post your job online:
    • Post your marketing agent job on Zippia to find and attract quality marketing agent candidates.
    • Use niche websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
    • Post a job on free websites.
  6. Interview candidates

    Recruiting marketing agents requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

    Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new marketing agent

    Once you've decided on a perfect marketing agent candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

    It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

    Once that's done, you can draft an onboarding schedule for the new marketing agent. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a marketing agent?

Hiring a marketing agent comes with both the one-time cost per hire and ongoing costs. The cost of recruiting marketing agents involves promoting the job and spending time conducting interviews. Ongoing costs include employee salary, training, benefits, insurance, and equipment. It is essential to consider the cost of marketing agent recruiting as well the ongoing costs of maintaining the new employee.

You can expect to pay around $40,384 per year for a marketing agent, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for marketing agents in the US typically range between $11 and $32 an hour.

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