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The differences between marketing agents and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. Additionally, an advertising coordinator has an average salary of $47,872, which is higher than the $40,384 average annual salary of a marketing agent.
The top three skills for a marketing agent include booking, customer service and product knowledge. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.
| Marketing Agent | Advertising Coordinator | |
| Yearly salary | $40,384 | $47,872 |
| Hourly rate | $19.42 | $23.02 |
| Growth rate | 6% | -8% |
| Number of jobs | 112,353 | 26,449 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 79% |
| Average age | 46 | 44 |
| Years of experience | - | 4 |
A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability. They also negotiate with potential clients for partnerships, respond to their inquiries and concerns, and address their requests. A marketing agent handles the development of marketing materials, including a budget allocation to support marketing functions and business requirements.
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Marketing agents and advertising coordinators have different pay scales, as shown below.
| Marketing Agent | Advertising Coordinator | |
| Average salary | $40,384 | $47,872 |
| Salary range | Between $24,000 And $67,000 | Between $36,000 And $62,000 |
| Highest paying City | New York, NY | New York, NY |
| Highest paying state | Alaska | New York |
| Best paying company | Wyndham Vacation Ownership | AACSB |
| Best paying industry | Hospitality | Real Estate |
There are a few differences between a marketing agent and an advertising coordinator in terms of educational background:
| Marketing Agent | Advertising Coordinator | |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between marketing agents' and advertising coordinators' demographics:
| Marketing Agent | Advertising Coordinator | |
| Average age | 46 | 44 |
| Gender ratio | Male, 48.5% Female, 51.5% | Male, 25.2% Female, 74.8% |
| Race ratio | Black or African American, 9.5% Unknown, 3.6% Hispanic or Latino, 16.2% Asian, 4.9% White, 65.7% American Indian and Alaska Native, 0.1% | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 7% | 10% |