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The differences between marketing agents and agents can be seen in a few details. Each job has different responsibilities and duties. Additionally, a marketing agent has an average salary of $40,384, which is higher than the $37,864 average annual salary of an agent.
The top three skills for a marketing agent include booking, customer service and product knowledge. The most important skills for an agent are insurance products, customer service, and life insurance.
| Marketing Agent | Agent | |
| Yearly salary | $40,384 | $37,864 |
| Hourly rate | $19.42 | $18.20 |
| Growth rate | 6% | 6% |
| Number of jobs | 112,353 | 184,325 |
| Job satisfaction | - | 2 |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 44% |
| Average age | 46 | 46 |
| Years of experience | - | - |
A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability. They also negotiate with potential clients for partnerships, respond to their inquiries and concerns, and address their requests. A marketing agent handles the development of marketing materials, including a budget allocation to support marketing functions and business requirements.
Agents are individuals who are employed by their clients to represent them in various dealings. Agents are usually employed by people in the show business industry, such as actors, writers, or directors. They meet people who are interested in dealing with their clients. They listen to the plans and vision for the project and assess if the project fits their clients' interests or public image. In the case of agents whose clients are actors, they send their clients to auditions upon review of the project details. Agents are also responsible for negotiating terms on behalf of their clients, such as salary, royalties, and set benefits, among others. They also inform the project leaders of their clients' demands on set. Agents are expected to be business-savvy and good negotiators.
Marketing agents and agents have different pay scales, as shown below.
| Marketing Agent | Agent | |
| Average salary | $40,384 | $37,864 |
| Salary range | Between $24,000 And $67,000 | Between $19,000 And $72,000 |
| Highest paying City | New York, NY | New York, NY |
| Highest paying state | Alaska | New York |
| Best paying company | Wyndham Vacation Ownership | Latham & Watkins |
| Best paying industry | Hospitality | - |
There are a few differences between a marketing agent and an agent in terms of educational background:
| Marketing Agent | Agent | |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 44% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between marketing agents' and agents' demographics:
| Marketing Agent | Agent | |
| Average age | 46 | 46 |
| Gender ratio | Male, 48.5% Female, 51.5% | Male, 50.5% Female, 49.5% |
| Race ratio | Black or African American, 9.5% Unknown, 3.6% Hispanic or Latino, 16.2% Asian, 4.9% White, 65.7% American Indian and Alaska Native, 0.1% | Black or African American, 9.2% Unknown, 3.6% Hispanic or Latino, 15.8% Asian, 4.9% White, 66.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 7% | 7% |