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The differences between marketing agents and brand specialists can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand specialist has an average salary of $57,729, which is higher than the $40,384 average annual salary of a marketing agent.
The top three skills for a marketing agent include booking, customer service and product knowledge. The most important skills for a brand specialist are powerpoint, CRM, and customer satisfaction.
| Marketing Agent | Brand Specialist | |
| Yearly salary | $40,384 | $57,729 |
| Hourly rate | $19.42 | $27.75 |
| Growth rate | 6% | 19% |
| Number of jobs | 112,353 | 69,687 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 67% |
| Average age | 46 | 37 |
| Years of experience | - | 6 |
A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability. They also negotiate with potential clients for partnerships, respond to their inquiries and concerns, and address their requests. A marketing agent handles the development of marketing materials, including a budget allocation to support marketing functions and business requirements.
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
Marketing agents and brand specialists have different pay scales, as shown below.
| Marketing Agent | Brand Specialist | |
| Average salary | $40,384 | $57,729 |
| Salary range | Between $24,000 And $67,000 | Between $33,000 And $99,000 |
| Highest paying City | New York, NY | New York, NY |
| Highest paying state | Alaska | New Jersey |
| Best paying company | Wyndham Vacation Ownership | Square |
| Best paying industry | Hospitality | - |
There are a few differences between a marketing agent and a brand specialist in terms of educational background:
| Marketing Agent | Brand Specialist | |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | - |
Here are the differences between marketing agents' and brand specialists' demographics:
| Marketing Agent | Brand Specialist | |
| Average age | 46 | 37 |
| Gender ratio | Male, 48.5% Female, 51.5% | Male, 47.9% Female, 52.1% |
| Race ratio | Black or African American, 9.5% Unknown, 3.6% Hispanic or Latino, 16.2% Asian, 4.9% White, 65.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.5% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 7% | 10% |