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Marketing agent vs insurance agent

The differences between marketing agents and insurance agents can be seen in a few details. Each job has different responsibilities and duties. Additionally, an insurance agent has an average salary of $51,936, which is higher than the $40,384 average annual salary of a marketing agent.

The top three skills for a marketing agent include booking, customer service and product knowledge. The most important skills for an insurance agent are customer service, insurance sales, and health insurance.

Marketing agent vs insurance agent overview

Marketing AgentInsurance Agent
Yearly salary$40,384$51,936
Hourly rate$19.42$24.97
Growth rate6%6%
Number of jobs112,35367,977
Job satisfaction-5
Most common degreeBachelor's Degree, 55%Bachelor's Degree, 53%
Average age4646
Years of experience--

What does a marketing agent do?

A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability. They also negotiate with potential clients for partnerships, respond to their inquiries and concerns, and address their requests. A marketing agent handles the development of marketing materials, including a budget allocation to support marketing functions and business requirements.

What does an insurance agent do?

An insurance agent is responsible for inviting potential clients to the insurance company by offering different insurance services. Insurance agents must have a comprehensive knowledge of insurance types to provide the clients with the best insurance option in the market. The insurance agents should evaluate a client's long-term needs and financial goals to create individual packages as the insurance company allowed. An insurance agent also handles policy renewals and keeps customers' insurance files for reference.

Marketing agent vs insurance agent salary

Marketing agents and insurance agents have different pay scales, as shown below.

Marketing AgentInsurance Agent
Average salary$40,384$51,936
Salary rangeBetween $24,000 And $67,000Between $30,000 And $88,000
Highest paying CityNew York, NYNew York, NY
Highest paying stateAlaskaHawaii
Best paying companyWyndham Vacation OwnershipZ Capital Group
Best paying industryHospitalityFinance

Differences between marketing agent and insurance agent education

There are a few differences between a marketing agent and an insurance agent in terms of educational background:

Marketing AgentInsurance Agent
Most common degreeBachelor's Degree, 55%Bachelor's Degree, 53%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Marketing agent vs insurance agent demographics

Here are the differences between marketing agents' and insurance agents' demographics:

Marketing AgentInsurance Agent
Average age4646
Gender ratioMale, 48.5% Female, 51.5%Male, 51.6% Female, 48.4%
Race ratioBlack or African American, 9.5% Unknown, 3.6% Hispanic or Latino, 16.2% Asian, 4.9% White, 65.7% American Indian and Alaska Native, 0.1%Black or African American, 9.3% Unknown, 3.6% Hispanic or Latino, 15.8% Asian, 4.9% White, 66.4% American Indian and Alaska Native, 0.1%
LGBT Percentage7%7%

Differences between marketing agent and insurance agent duties and responsibilities

Marketing agent example responsibilities.

  • Work with QuickBooks to manage company financial activity.
  • Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
  • Process payroll, maintain scheduling and job calendars for multiple employees.
  • Schedule, sell, and perform the initial installation of the storm shutters and windows.
  • Maintain an accountability of employee work schedules and calculate working hours of employees for payroll.
  • Establish and build successful relationships with multiple talent buyers, booking agencies, and venue ownership.
  • Show more

Insurance agent example responsibilities.

  • Used consultative upselling techniques to provide leads
  • Maintain personal and confidential Medicare & Medicaid customer information following all HIPAA.
  • Follow all applicable HIPPA and privacy regulations.
  • Explain medical plans to Medicare / Medicaid eligible clients to ensure best fit.
  • Identify and solicit sales prospects in agency database and in the general marketplace.
  • Develop productive business relationships with key marketplace players by identifying the right products and services.
  • Show more

Marketing agent vs insurance agent skills

Common marketing agent skills
  • Booking, 19%
  • Customer Service, 15%
  • Product Knowledge, 12%
  • Digital Marketing, 9%
  • Marketing Presentations, 8%
  • Sales Presentations, 6%
Common insurance agent skills
  • Customer Service, 25%
  • Insurance Sales, 8%
  • Health Insurance, 6%
  • Life Insurance Products, 6%
  • Financial Resources, 6%
  • Auto Insurance, 5%