Marketing agent vs insurance sales agent

The differences between marketing agents and insurance sales agents can be seen in a few details. Each job has different responsibilities and duties. Additionally, an insurance sales agent has an average salary of $49,587, which is higher than the $40,384 average annual salary of a marketing agent.

The top three skills for a marketing agent include booking, customer service and product knowledge. The most important skills for an insurance sales agent are customer service, casualty insurance, and work ethic.

Marketing agent vs insurance sales agent overview

	Marketing Agent	Insurance Sales Agent
Yearly salary	$40,384	$49,587
Hourly rate	$19.42	$23.84
Growth rate	6%	6%
Number of jobs	112,353	73,485
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 51%
Average age	46	46
Years of experience	-	-

What does a marketing agent do?

A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability. They also negotiate with potential clients for partnerships, respond to their inquiries and concerns, and address their requests. A marketing agent handles the development of marketing materials, including a budget allocation to support marketing functions and business requirements.

What does an insurance sales agent do?

An insurance sales agent is an individual who helps an insurance company generate new business by contacting customers and selling one or more types of insurance. Insurance sales agents conduct interviews of prospective clients to get data about their financial resources and explain the features of the various insurance policies. They analyze the clients' existing insurance policies and customize insurance programs to suit their needs. Insurance sales agents also do other administrative tasks, such as keeping records and handling policy renewals.

Marketing agent vs insurance sales agent salary

Marketing agents and insurance sales agents have different pay scales, as shown below.

	Marketing Agent	Insurance Sales Agent
Average salary	$40,384	$49,587
Salary range	Between $24,000 And $67,000	Between $30,000 And $80,000
Highest paying City	New York, NY	New York, NY
Highest paying state	Alaska	Hawaii
Best paying company	Wyndham Vacation Ownership	Torchmark
Best paying industry	Hospitality	Finance

Differences between marketing agent and insurance sales agent education

There are a few differences between a marketing agent and an insurance sales agent in terms of educational background:

	Marketing Agent	Insurance Sales Agent
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 51%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Marketing agent vs insurance sales agent demographics

Here are the differences between marketing agents' and insurance sales agents' demographics:

	Marketing Agent	Insurance Sales Agent
Average age	46	46
Gender ratio	Male, 48.5% Female, 51.5%	Male, 51.5% Female, 48.5%
Race ratio	Black or African American, 9.5% Unknown, 3.6% Hispanic or Latino, 16.2% Asian, 4.9% White, 65.7% American Indian and Alaska Native, 0.1%	Black or African American, 9.4% Unknown, 3.6% Hispanic or Latino, 16.1% Asian, 4.9% White, 65.8% American Indian and Alaska Native, 0.1%
LGBT Percentage	7%	7%

Differences between marketing agent and insurance sales agent duties and responsibilities

Marketing agent example responsibilities.

Work with QuickBooks to manage company financial activity.
Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
Process payroll, maintain scheduling and job calendars for multiple employees.
Schedule, sell, and perform the initial installation of the storm shutters and windows.
Maintain an accountability of employee work schedules and calculate working hours of employees for payroll.
Establish and build successful relationships with multiple talent buyers, booking agencies, and venue ownership.

Insurance sales agent example responsibilities.

Train and manage employees and achieve significant improvements in their productivity & maintain sales go9als consistently.
Used consultative upselling techniques to provide leads
Calculate rates and premiums for fire, casualty insurance, automobile, homeowners, and other specialize insurance policies.
License property and casualty insurance agent and office manager.
Market property and casualty insurance to potential clients while assisting policyholders with coverage and claims.
Follow strict HIPPA regulations while dealing with delicate information.

Marketing agent vs insurance sales agent skills

Common marketing agent skills

Booking, 19%
Customer Service, 15%
Product Knowledge, 12%
Digital Marketing, 9%
Marketing Presentations, 8%
Sales Presentations, 6%

Common insurance sales agent skills

Customer Service, 16%
Casualty Insurance, 14%
Work Ethic, 11%
Insurance Coverage, 8%
AAA, 8%
Develop Leads, 5%

Marketing Agent vs. similar jobs

Marketing Agent related careers

Marketing Agent related jobs

What similar roles do

Zippia Careers
Sales Industry
Marketing Agent
Marketing Agent vs Insurance Sales Agent

Updated January 8, 2025

Browse sales jobs