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The differences between marketing agents and lead agents can be seen in a few details. Each job has different responsibilities and duties. Additionally, a lead agent has an average salary of $47,344, which is higher than the $40,384 average annual salary of a marketing agent.
The top three skills for a marketing agent include booking, customer service and product knowledge. The most important skills for a lead agent are inbound calls, customer care, and customer service.
| Marketing Agent | Lead Agent | |
| Yearly salary | $40,384 | $47,344 |
| Hourly rate | $19.42 | $22.76 |
| Growth rate | 6% | 6% |
| Number of jobs | 112,353 | 56,112 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 41% |
| Average age | 46 | 46 |
| Years of experience | - | - |
A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability. They also negotiate with potential clients for partnerships, respond to their inquiries and concerns, and address their requests. A marketing agent handles the development of marketing materials, including a budget allocation to support marketing functions and business requirements.
Lead agents assist with passenger-cargo acceptance and check-in and promote and sell air travel tickets to freight forwarders or the traveling public. Besides promoting safe travel and protecting the firm revenue and property, lead agents also assist distressed traveling customers. Also, lead agents interpret government rules to be observed for travel and cargo shipments. These professionals meet and dispatch aircraft within the required times and use their motor skills to complete related tasks.
Marketing agents and lead agents have different pay scales, as shown below.
| Marketing Agent | Lead Agent | |
| Average salary | $40,384 | $47,344 |
| Salary range | Between $24,000 And $67,000 | Between $26,000 And $85,000 |
| Highest paying City | New York, NY | - |
| Highest paying state | Alaska | - |
| Best paying company | Wyndham Vacation Ownership | - |
| Best paying industry | Hospitality | - |
There are a few differences between a marketing agent and a lead agent in terms of educational background:
| Marketing Agent | Lead Agent | |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 41% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between marketing agents' and lead agents' demographics:
| Marketing Agent | Lead Agent | |
| Average age | 46 | 46 |
| Gender ratio | Male, 48.5% Female, 51.5% | Male, 54.8% Female, 45.2% |
| Race ratio | Black or African American, 9.5% Unknown, 3.6% Hispanic or Latino, 16.2% Asian, 4.9% White, 65.7% American Indian and Alaska Native, 0.1% | Black or African American, 9.4% Unknown, 3.6% Hispanic or Latino, 16.0% Asian, 4.9% White, 66.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 7% | 7% |