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Marketing agent vs lead agent

The differences between marketing agents and lead agents can be seen in a few details. Each job has different responsibilities and duties. Additionally, a lead agent has an average salary of $47,344, which is higher than the $40,384 average annual salary of a marketing agent.

The top three skills for a marketing agent include booking, customer service and product knowledge. The most important skills for a lead agent are inbound calls, customer care, and customer service.

Marketing agent vs lead agent overview

Marketing AgentLead Agent
Yearly salary$40,384$47,344
Hourly rate$19.42$22.76
Growth rate6%6%
Number of jobs112,35356,112
Job satisfaction--
Most common degreeBachelor's Degree, 55%Bachelor's Degree, 41%
Average age4646
Years of experience--

What does a marketing agent do?

A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability. They also negotiate with potential clients for partnerships, respond to their inquiries and concerns, and address their requests. A marketing agent handles the development of marketing materials, including a budget allocation to support marketing functions and business requirements.

What does a lead agent do?

Lead agents assist with passenger-cargo acceptance and check-in and promote and sell air travel tickets to freight forwarders or the traveling public. Besides promoting safe travel and protecting the firm revenue and property, lead agents also assist distressed traveling customers. Also, lead agents interpret government rules to be observed for travel and cargo shipments. These professionals meet and dispatch aircraft within the required times and use their motor skills to complete related tasks.

Marketing agent vs lead agent salary

Marketing agents and lead agents have different pay scales, as shown below.

Marketing AgentLead Agent
Average salary$40,384$47,344
Salary rangeBetween $24,000 And $67,000Between $26,000 And $85,000
Highest paying CityNew York, NY-
Highest paying stateAlaska-
Best paying companyWyndham Vacation Ownership-
Best paying industryHospitality-

Differences between marketing agent and lead agent education

There are a few differences between a marketing agent and a lead agent in terms of educational background:

Marketing AgentLead Agent
Most common degreeBachelor's Degree, 55%Bachelor's Degree, 41%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Marketing agent vs lead agent demographics

Here are the differences between marketing agents' and lead agents' demographics:

Marketing AgentLead Agent
Average age4646
Gender ratioMale, 48.5% Female, 51.5%Male, 54.8% Female, 45.2%
Race ratioBlack or African American, 9.5% Unknown, 3.6% Hispanic or Latino, 16.2% Asian, 4.9% White, 65.7% American Indian and Alaska Native, 0.1%Black or African American, 9.4% Unknown, 3.6% Hispanic or Latino, 16.0% Asian, 4.9% White, 66.0% American Indian and Alaska Native, 0.1%
LGBT Percentage7%7%

Differences between marketing agent and lead agent duties and responsibilities

Marketing agent example responsibilities.

  • Work with QuickBooks to manage company financial activity.
  • Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
  • Process payroll, maintain scheduling and job calendars for multiple employees.
  • Schedule, sell, and perform the initial installation of the storm shutters and windows.
  • Maintain an accountability of employee work schedules and calculate working hours of employees for payroll.
  • Establish and build successful relationships with multiple talent buyers, booking agencies, and venue ownership.
  • Show more

Lead agent example responsibilities.

  • Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
  • Line list development and route selection assistance through on-site and GIS review ensuring all landowners and property lines are identify.
  • Obtain current landowner and contact information from various courthouses and states in order to assist in FERC mandate maintenance operations.
  • Train new employees and troubleshoot Apollo computersystem.Onsite at Hewlett Packard/Agilent
  • Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
  • Conduct presentations regarding all policy information offer through AFLAC

Marketing agent vs lead agent skills

Common marketing agent skills
  • Booking, 19%
  • Customer Service, 15%
  • Product Knowledge, 12%
  • Digital Marketing, 9%
  • Marketing Presentations, 8%
  • Sales Presentations, 6%
Common lead agent skills
  • Inbound Calls, 28%
  • Customer Care, 15%
  • Customer Service, 7%
  • Outbound Calls, 4%
  • Computer System, 4%
  • VIP, 3%