Marketing agent vs licensed agent

The differences between marketing agents and licensed agents can be seen in a few details. Each job has different responsibilities and duties. Additionally, a licensed agent has an average salary of $42,315, which is higher than the $40,384 average annual salary of a marketing agent.

The top three skills for a marketing agent include booking, customer service and product knowledge. The most important skills for a licensed agent are HIPAA, customer service, and inbound calls.

Marketing agent vs licensed agent overview

	Marketing Agent	Licensed Agent
Yearly salary	$40,384	$42,315
Hourly rate	$19.42	$20.34
Growth rate	6%	6%
Number of jobs	112,353	68,666
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 52%
Average age	46	46
Years of experience	-	-

What does a marketing agent do?

A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability. They also negotiate with potential clients for partnerships, respond to their inquiries and concerns, and address their requests. A marketing agent handles the development of marketing materials, including a budget allocation to support marketing functions and business requirements.

What does a licensed agent do?

Licensed Agents act as authorized brokers acting on behalf of an individual owner or organization in selling a product, service, or property. There are many different pathways a licensed agent can delve into, such as in real estate, insurance, and banking. For instance, a real estate agent uses its license to be able to sell and rent properties. Their duties include gathering property information, evaluating property estimates, marketing properties, and represent sellers in the process of negotiation. They seek prospective buyers, monitor the sale process between stakeholders, and reach a mutually agreed price.

Marketing agent vs licensed agent salary

Marketing agents and licensed agents have different pay scales, as shown below.

	Marketing Agent	Licensed Agent
Average salary	$40,384	$42,315
Salary range	Between $24,000 And $67,000	Between $28,000 And $62,000
Highest paying City	New York, NY	Kirkland, WA
Highest paying state	Alaska	Alaska
Best paying company	Wyndham Vacation Ownership	HPOne
Best paying industry	Hospitality	Insurance

Differences between marketing agent and licensed agent education

There are a few differences between a marketing agent and a licensed agent in terms of educational background:

	Marketing Agent	Licensed Agent
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 52%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Marketing agent vs licensed agent demographics

Here are the differences between marketing agents' and licensed agents' demographics:

	Marketing Agent	Licensed Agent
Average age	46	46
Gender ratio	Male, 48.5% Female, 51.5%	Male, 41.3% Female, 58.7%
Race ratio	Black or African American, 9.5% Unknown, 3.6% Hispanic or Latino, 16.2% Asian, 4.9% White, 65.7% American Indian and Alaska Native, 0.1%	Black or African American, 9.2% Unknown, 3.6% Hispanic or Latino, 15.8% Asian, 4.9% White, 66.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	7%	7%

Differences between marketing agent and licensed agent duties and responsibilities

Marketing agent example responsibilities.

Work with QuickBooks to manage company financial activity.
Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
Process payroll, maintain scheduling and job calendars for multiple employees.
Schedule, sell, and perform the initial installation of the storm shutters and windows.
Maintain an accountability of employee work schedules and calculate working hours of employees for payroll.
Establish and build successful relationships with multiple talent buyers, booking agencies, and venue ownership.

Licensed agent example responsibilities.

Train and manage employees and achieve significant improvements in their productivity & maintain sales go9als consistently.
Educate and advise in different investment products, such as life insurance and fix annuities.
Work with clients to satisfy financial needs offering products such as life insurance, annuities, and Medicare supplements.
Provide education on Medicare/ Medicaid coverage, rights and responsibilities.
Provide objective information pertaining to coverage and how to obtain Medicaid coverage.
Generate referral business and cultivate individual lead sources, using networking and prospecting techniques to grow potential sales opportunities.

Marketing agent vs licensed agent skills

Common marketing agent skills

Booking, 19%
Customer Service, 15%
Product Knowledge, 12%
Digital Marketing, 9%
Marketing Presentations, 8%
Sales Presentations, 6%

Common licensed agent skills

HIPAA, 31%
Customer Service, 11%
Inbound Calls, 9%
Casualty Insurance, 6%
Life Insurance Products, 6%
Financial Services, 5%

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Sales Industry
Marketing Agent
Marketing Agent vs Licensed Agent

Updated January 8, 2025

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