Marketing agent vs marketing and sales associate

The differences between marketing agents and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a marketing and sales associate has an average salary of $45,665, which is higher than the $40,384 average annual salary of a marketing agent.

The top three skills for a marketing agent include booking, customer service and product knowledge. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.

Marketing agent vs marketing and sales associate overview

	Marketing Agent	Marketing And Sales Associate
Yearly salary	$40,384	$45,665
Hourly rate	$19.42	$21.95
Growth rate	6%	19%
Number of jobs	112,353	300,744
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 75%
Average age	46	37
Years of experience	-	6

What does a marketing agent do?

A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability. They also negotiate with potential clients for partnerships, respond to their inquiries and concerns, and address their requests. A marketing agent handles the development of marketing materials, including a budget allocation to support marketing functions and business requirements.

What does a marketing and sales associate do?

A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.

Marketing agent vs marketing and sales associate salary

Marketing agents and marketing and sales associates have different pay scales, as shown below.

	Marketing Agent	Marketing And Sales Associate
Average salary	$40,384	$45,665
Salary range	Between $24,000 And $67,000	Between $30,000 And $69,000
Highest paying City	New York, NY	Washington, DC
Highest paying state	Alaska	Washington
Best paying company	Wyndham Vacation Ownership	McKinsey & Company Inc
Best paying industry	Hospitality	Technology

Differences between marketing agent and marketing and sales associate education

There are a few differences between a marketing agent and a marketing and sales associate in terms of educational background:

	Marketing Agent	Marketing And Sales Associate
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

Marketing agent vs marketing and sales associate demographics

Here are the differences between marketing agents' and marketing and sales associates' demographics:

	Marketing Agent	Marketing And Sales Associate
Average age	46	37
Gender ratio	Male, 48.5% Female, 51.5%	Male, 45.6% Female, 54.4%
Race ratio	Black or African American, 9.5% Unknown, 3.6% Hispanic or Latino, 16.2% Asian, 4.9% White, 65.7% American Indian and Alaska Native, 0.1%	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	7%	10%

Differences between marketing agent and marketing and sales associate duties and responsibilities

Marketing agent example responsibilities.

Work with QuickBooks to manage company financial activity.
Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
Process payroll, maintain scheduling and job calendars for multiple employees.
Schedule, sell, and perform the initial installation of the storm shutters and windows.
Maintain an accountability of employee work schedules and calculate working hours of employees for payroll.
Establish and build successful relationships with multiple talent buyers, booking agencies, and venue ownership.

Marketing and sales associate example responsibilities.

Manage online communication networks (Facebook, website) and build database by ____ consumers.
Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
Execute set-ups for store windows, mannequins and general displays, by season, for a large volume store.
Develop PowerPoint presentations for VP and consultants.
Redesign and improve social media marketing practices for store through Facebook advertisement and creative posts.
Create and maintain a database for tracking and maintaining patients' Medicare eligibility for ambulance transport.

Marketing agent vs marketing and sales associate skills

Common marketing agent skills

Booking, 19%
Customer Service, 15%
Product Knowledge, 12%
Digital Marketing, 9%
Marketing Presentations, 8%
Sales Presentations, 6%

Common marketing and sales associate skills

Customer Satisfaction, 21%
Digital Marketing, 15%
Customer Service, 7%
Brand Management, 6%
ROI, 5%
Facebook, 3%

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Sales Industry
Marketing Agent
Marketing Agent vs Marketing And Sales Associate

Updated January 8, 2025

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