Marketing agent vs marketing consultant

The differences between marketing agents and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $40,384 average annual salary of a marketing agent.

The top three skills for a marketing agent include booking, customer service and product knowledge. The most important skills for a marketing consultant are customer service, web content, and media sales.

Marketing agent vs marketing consultant overview

	Marketing Agent	Marketing Consultant
Yearly salary	$40,384	$70,593
Hourly rate	$19.42	$33.94
Growth rate	6%	19%
Number of jobs	112,353	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 75%
Average age	46	37
Years of experience	-	6

What does a marketing agent do?

A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability. They also negotiate with potential clients for partnerships, respond to their inquiries and concerns, and address their requests. A marketing agent handles the development of marketing materials, including a budget allocation to support marketing functions and business requirements.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Marketing agent vs marketing consultant salary

Marketing agents and marketing consultants have different pay scales, as shown below.

	Marketing Agent	Marketing Consultant
Average salary	$40,384	$70,593
Salary range	Between $24,000 And $67,000	Between $44,000 And $112,000
Highest paying City	New York, NY	Wilmington, DE
Highest paying state	Alaska	Delaware
Best paying company	Wyndham Vacation Ownership	Meta
Best paying industry	Hospitality	Technology

Differences between marketing agent and marketing consultant education

There are a few differences between a marketing agent and a marketing consultant in terms of educational background:

	Marketing Agent	Marketing Consultant
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

Marketing agent vs marketing consultant demographics

Here are the differences between marketing agents' and marketing consultants' demographics:

	Marketing Agent	Marketing Consultant
Average age	46	37
Gender ratio	Male, 48.5% Female, 51.5%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 9.5% Unknown, 3.6% Hispanic or Latino, 16.2% Asian, 4.9% White, 65.7% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	7%	10%

Differences between marketing agent and marketing consultant duties and responsibilities

Marketing agent example responsibilities.

Work with QuickBooks to manage company financial activity.
Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
Process payroll, maintain scheduling and job calendars for multiple employees.
Schedule, sell, and perform the initial installation of the storm shutters and windows.
Maintain an accountability of employee work schedules and calculate working hours of employees for payroll.
Establish and build successful relationships with multiple talent buyers, booking agencies, and venue ownership.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Marketing agent vs marketing consultant skills

Common marketing agent skills

Booking, 19%
Customer Service, 15%
Product Knowledge, 12%
Digital Marketing, 9%
Marketing Presentations, 8%
Sales Presentations, 6%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Sales Industry
Marketing Agent
Marketing Agent vs Marketing Consultant

Updated January 8, 2025

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